NetWits

NOVEMBER 22, 2011

In this session, we’ll talk about how to create an effective event fundraising website, how to raise more funds online, and how to integrate online and offline efforts. Learn how your organization can use social media to extend your reach, increase online presences, and raise more funds. Download recording | Download session slides.

Consultant 196

Consultant Free Strategy Slides 196

NetWits

JUNE 6, 2011

Remember not to make it difficult to access resources, but I suspect every organization has at least some content that could be secured. Consider what functionality you can provide “behind a login,&# and promote that functionality often throughout related webpages, in email newsletters and in offline collateral.

Websites 165

Websites Offline Doc Newsletter 165

NetWits

NOVEMBER 29, 2011

Said another way – what works offline also works online. Several of our Blackbaud nonprofit customers have recently had incredible success using a personalized approach to email: 1) An animal rights organization doubled click-through rates by personalizing an event email invitation with: The last year people attended.

email 230

email Raise Cancer Info 230

NetWits

JULY 12, 2011

Idealware who surveyed over 500 nonprofit staff members about their Facebook usage and goals may have answers to some of the questions organizations have been seeking. of the organizations fundraising on Facebook, raised $10K or more. Facebook Boosts Organizations Web Traffic, Advocacy, and Email Lists. Nonprofits Spend 2.6

Facebook 250

Facebook Time Social Network Advocacy 250

NetWits

NOVEMBER 15, 2011

This is the time of year that your organization should be raising up to 40% of its donations online. Median revenue per donor for multichannel supporters was $339 compared to $88 for offline. Like with any good fundraising appeal or campaign, there are elements that shine and some simple ways organizations can make them even better.

Fundraising 234

Fundraising Blackbaud Benchmark Charity 234

NetWits

JULY 2, 2009

No, not the super-stylish jackets from the 80s, I’m talking about membership in a nonprofit organization! In my job, I work with Arts & Cultural organizations to ensure they are fulfilling their online goals and functionality needs.

Offline 100

Offline Museum Arts Culture 100

NetWits

MAY 19, 2011

Whether it’s your first fundraising event, or tenth, helping supporters be great peer-to-peer fundraisers is always on the mind of successful event fundraising organizations. This is true both of fundraisers culminating towards an offline event, such as walks, rides and runs, and those of a more virtual nature. 1) Engage.

Relationship 208

Relationship Raise Tips Fundraising 208

NetWits

JUNE 23, 2011

Each generation requires a different type of engagement to move from the casual to committed relationship with an organization. Due to the everyday demands on staff and volunteers, organizations must effectively use “one to many” engagement vehicles. Web: An up-to-date website that provides information about your organization is vital.

Campaign 253

Campaign Fundraising Maryland Channel 253

NetWits

JUNE 2, 2011

Here’s a list of budget-friendly incentives that should at least get you thinking creatively about how you can start putting the gaming into your fundraising event: Recognition online, in offline publications and at the event. I’d love to hear how your organization turns fundraising into a game. Priority check-in at the event.

Game 238

Game Fundraising Ipod Virginia 238

NetWits

MARCH 9, 2011

Include how your organization respects the privacy of its email subscribers and the fact that they can opt out at any time. Reinforce important information in your subscription confirmation email, offline communications and actual emails. Creating web-based versions of your emails doesn’t have to be complicated. 4) Privacy information.

email 160

email Sample Offline Registration 160

NetWits

MARCH 18, 2009

This is a follow-up to the groundbreaking 2006 report and provides insights into the online and offline trends of donors. Over the past three years, Target Analytics has held a series of annual meetings with a total of twenty-four major national non-profit organizations on the subject of online fundraising.

Analysis 100

Analysis Benchmark Internet Giving 100

NetWits

NOVEMBER 5, 2010

Next, focus on your goals – Are you trying to raise a million dollars or mobilize a group of offline volunteers? Or … how have you seen other people/organizations go about it? First, create a page on Causes and activist resource center. Or, if you are a non-profit, check out the non-profit resource center. Strengthen your core.

Causes 125

Causes Facebook Japan Change 125

NetWits

MAY 23, 2012

flyers or offline donation forms). There are a lot of truly creative and special ways to encourage supporters to show their pride in your organization and reward them for their fundraising prowess through websites, email and social media. Disclaimer. What else have you seen out in the wild?

Badge 205

Badge Fundraising Cancer Colorado 205

NetWits

AUGUST 8, 2011

What I do have, though, is a family, a best friend, a neighbor (an Aunt Mabel, if you will) that I’d much rather receive an e-mail, Facebook post or Twitter mention from than pretty much any non-profit organization. I’m willing to bet that you have these “Aunt Mabels&# in your life, too.

Training 197

Training Train Mail Offline 197

NetWits

FEBRUARY 27, 2012

The lifetime value of an online acquired donor is roughly $128 dollars to your organization. Online fundraising research suggests that if you move an online acquired donor to on offline channel (i.e. Easily integrates with other fundraising methods being deployed at an organization. Is convenient and easy.

Examples 168

Examples Program Los Angeles Giving 168

NetWits

MAY 26, 2011

When used specifically with offline campaigns, appeals or ads we can use as a source metric. By comparing to industry averages (roughly 30%, 20% and 50%, respectively), and against our own internal month-to-month bench marks, we can determine ares prime for improvement.

Report 251

Report Web Analytics Comparison 251

NetWits

DECEMBER 2, 2010

In today’s competitive fundraising environments, it is all the more important to treat each donor as if they are the most important person to your organization (because they are). Non-targeted “blast” messages assume that each person has the same interests and relationship with your organization. Basic Rules of Segmentation.

email 149

email Marketing Mail Metrics 149

NetWits

AUGUST 23, 2011

Every organization (and by that I mean the dedicated staff) that runs some version of a peer-to-peer fundraising event wants to help their participants be better fundraisers. Here are five extremely effective ways that we’ve found to work for countless organizations. Sounds familiar, right? And for good reason.

Raise 209

Raise Money Fundraising Social Media 209

NetWits

JANUARY 29, 2009

As everyone is acknowledging these days, online donors are going to be a key growth segment for nonprofit organizations this year. But while many organizations have taken their first steps, there is still a long way to go. But while many organizations have taken their first steps, there is still a long way to go.

Websites 105

Websites Newsletter Internet Offline 105

NetWits

MAY 20, 2008

The Organization: Founded in 1974, Bread for the City (BFC) provides food, clothing, medical care, and legal and social services to the poor of Washington, DC. To do this, the organization needed a solution that would integrate with The Raiser’s Edge® and avoid creating extra work for the five-person development staff.

Blackbaud 105

Blackbaud Registration Flash Images 105

NetWits

FEBRUARY 17, 2012

The majority of giving still comes from offline channels, but online fundraising continues to be a significant source for acquiring new donors. Plus, revenue and household income for online acquired donors is significantly higher than for offline acquired donors. The median online gift of $1,000 or more was $1,200.

Offline 275

Offline Donor Online Aggregator 275

NetWits

OCTOBER 4, 2011

If you’ve been in the nonprofit industry for a while, you’ve likely heard that “direct mail is dead” or that offline fundraising is on the decline. That online fundraising is the way for your organization to break through its fundraising ceiling and raise millions of dollars tomorrow. Offline still rules …. It’s grown 34.5%

Offline 279

Offline Results Fundraising Blackbaud 279

NetWits

SEPTEMBER 12, 2012

Corporate Giving took a big dive recently, but individual giving to nonprofit organizations continues to steadily increase. Resource (s): Why Online Donors are Worth More than Offline Donors. Online Donors vs. Offline Donors. Online Donors and Offline Fundraising. Focus on People, Not Companies (Donor Acquisition).

Effective 170

Effective Fundraising Offline Retention 170

NetWits

OCTOBER 18, 2011

The most followers that an organization has on Twitter is 840,653 (PBS)…but on the other hand, the organization following the most people is following 200,522 (The American Cancer Society)! The American Red Cross was the first organization on the list to create a Twitter account. Let me know in the comments below.

Social Media 274

Social Media Media Social Case Study 274