Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? And you shared them! Here's what I learned. Observations.

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ROI Examples Results Social Media 91

The Science Behind Engaging your Supporters

SEPTEMBER 24, 2018

Thousands of nonprofits use EveryAction every day to raise money, manage offline fundraising through pledges and grants, send emails, run nonprofit digital advocacy campaigns, and so much more. It's offline fundraising tools were built for development pros. Higher Conversion Rates = Raising More Money. It's actually a unified CRM.

Advocacy 88

Advocacy Offline Gartner Nonprofit 88

Connection Cafe

JUNE 25, 2010

How much is your online fundraising augmenting offline efforts? In a rapidly changing media landscape it can be overwhelming for organizations to know how to properly measure the various types of impact being made, especially when it comes to social media efforts. Have your own pearls of wisdom for social media ROI measurement?

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ROI Social Media Measure Metrics 51

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2012

With the launch of “ Measuring the Networked Nonprofit ” co-authored with KD Paine , we thought we do a reprise of our popular panel in 2009, “ Social Media, Nonprofit, ROI Poetry Slam.” In 2009, the “Social Media ROI Poetry Slam” SXSW lead to a book “Measuring the Networked Nonprofit.”

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Doc ROI Measure Austin 101

Amy Sample Ward

MARCH 2, 2011

CTK Foundation Grant Award: Social Media, Technology, and Poetry for the Soul | Community Organizer 2.0 – "I was contacted by my colleague John Haydon last week to write about an interesting foundation grant challenge by the CTK Foundation. Is your organization considered a content curator? Are you a leader or a follower?

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Web Plugin Influence Award 123

Nonprofit Tech for Good

DECEMBER 20, 2010

Organization: Taproot Foundation. Organization Size: 40 Employees. What was the very first social media tool your organization utilized, and when? Which tool has been surprisingly useful in getting out the word about your organization and its programs? Are you tracking Return on Investment (ROI), and how?

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Social Media Foundation Examples Media 189

Amy Sample Ward

APRIL 23, 2011

One of the findings that stood out to us: Only 40% of respondents reported that their organization has some type of formal technology plan. And much less than that (22%) reported that their organization had ever evaluated Return on Investment (ROI) of technology projects or programs." Change the internet?

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Web Map Bookmarking Conversation 114

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

Tom and Cecile shared a rich story about culture change, loosing control, building relationships, story telling, multi-channel strategies, engagement techniques, online/offline metrics, and more. Where does this all come together – part of the organization that is thinking about content – in the way that content exists in now.

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Story Platform Build Organization 90

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

Organizations must begin with listening, but an integrated listening channel that includes social media and traditional marketing channels. I introduce a couple of basic social network analysis concepts and how they apply to an organization’s friends, fans, and followers on social media sites. Example: Red Cross.

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Social Media Media Social San Jose 115

CauseVox

JUNE 9, 2021

Think Giving Tuesday but without all the clutter of thousands of organizations asking for money. Choose one day- a day that possibly has some symbol or importance to your organization (ex. You can add these into your virtual fundraising campaign site on CauseVox as an offline donation to showcase fundraising progress!

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Ideas Online Fundraising Charity 98

Amy Sample Ward

SEPTEMBER 15, 2009

We Are Media is a terrific resource for anyone looking for tips, examples, case studies and information on using social media in a nonprofit organization. NTEN’s gathered some of the top nonprofit social media experts to help your organization devise a solid strategy as well as learn the secrets of using a variety of social media tools.

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NTEN Media eLearning Case Study 105

Everyaction

MAY 24, 2018

As nonprofits are using multiple channels to reach their supporters, they also need to be able to track engagement across these online and offline channels. Having a reporting system that can track these sources is vital in determining which channel produces the greatest ROI. Donor retention is still a challenge for most nonprofits.

Benchmark 62

Benchmark Digital Trend Report 62

DipJar

SEPTEMBER 12, 2022

However, learning to properly market online and offline is an important opportunity for organizations. That’s why far too many organizations operate without a clear marketing strategy: making a good one is time-consuming. . You can even post a video that takes your supporters behind-the-scenes of your organization. .

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Marketing Social Media Nonprofit Integration 52

Everyaction

APRIL 23, 2018

Because software programs are a strategic investment on behalf of the entire organization, it is important that staff in all departments are trained and able to put all of your CRM's features to use. What works really well for one organization may completely fail when tried by another nonprofit.

Effective 40

Effective Test Social Media Offline 40

Everyaction

APRIL 30, 2018

A database built for managing major gifts can streamline and organize this process, allowing alumni fundraisers to save time and effectively target and maximize the asks made of alumni. The key to running a cost-effective direct mail program is effective testing.

University 40

University Practice Tech Mail 40

Everyaction

APRIL 30, 2018

A database built for managing major gifts can streamline and organize this process, allowing alumni fundraisers to save time and effectively target and maximize the asks made of alumni. The key to running a cost-effective direct mail program is effective testing.

University 40

University Practice Tech Mail 40

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 3, 2009

How is it being organized? On February 12, 2009, Twitter users will meet up in over 100 plus cities to socialize offline, meet other Twitter users, enjoy some fun, have a few drinks, and raise money for charity: water. Decentralized event organizing, it's grassroots and anyone can organize a local event.

Organization 70

Organization Synchronous Fundraising Social Media 70

NonProfit Hub

FEBRUARY 12, 2014

If you calculated your ROI on your latest fundraising event, how would you fare? Let’s focus instead on how to up your ROI on your next event and really make it count, getting the most out of your investment as possible. Also, provide plenty of opportunities for attendees to get involved with your organization (i.e.

Fundraising 65

Fundraising Hosting ROI Captivate 65

Connection Cafe

JUNE 23, 2014

The new gadgets and channels that are available today don’t just change how we do marketing, or where a product or service might be offered (online vs. offline vs. mobile device). How leadership and management are discussed, and how organizations and institutions must operate, needs to change. Where is your organization today?

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Technology Leadership Offline Demographics 44

Care2

JUNE 10, 2010

Energizing Your Base and Online Community Organizing. About : In today's climate, organizations are only as good as their supporters. Our panelists will talk about tools and techniques they use to successfully find and motivate their audiences online and offline. Social Media ROI. Wednesday, June 16th.

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Campaign Massachusetts DC Washington 58

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 3, 2011

Most of all, sensing requires discipline, a routine, systems, and being organized. A lot the products of my sense-making are shared through this blog, flickr, YouTube, and Slideshare – as well as offline through presentations, book and article writing, and facilitating workshops.

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Share Reflection Social Media Model 102

Beth's Blog: How Nonprofits Can Use Social Media

JULY 29, 2008

Ninety-two percent of word of mouth happens offline. So make sure the online supports the offline and vise versa. Other questions will help you get your organization on board. Show them social media = ROI, with who, when, and why. And a lot of hard work to make sure you create something that???s Otherwise you???ll

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Module Wiki Portland Offline 56

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. Social Media ROI: Compare With Paper. Blogging Behind the Nonprofit Firewall: ROI Approach. Social Fundraising: Leveraging On and Offline Connections. If your organization Tweets, will they donate?

ROI 50

ROI Widget Metrics Cambodia 50

Care2

JUNE 5, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" No organization wants to be left in the dark and scramble to play catch up later.

Social Media 47

Social Media Online Advocacy Media 47

DNL OmniMedia

MAY 25, 2022

Team DNL provides Digital Nonprofit Leadership to mid-sized and large nonprofit organizations. For example, if an organization realized that its budget for a previous campaign was too low, it can predict that the budget for the next campaign, if unchanged, will also be too low. This includes assisting with nonprofit analytics!

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Analytics Org Adwords Metrics 52

Connection Cafe

AUGUST 13, 2012

If your embedded donation form isn't getting traffic, does that mean your FB page has no ROI? How do you measure the impact of motivating and activating your network offline or via word of mouth and the direct or indirect influence social media efforts are having? Similarly, how many retweets? Hashtag mentions? Video views?

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Facebook Ratio Influence Social Media 51

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

It was organized by Ed Schipul. They organize supporters, raise attention to important social and political issues, seek donations, and organize supporters to walk, run, shout, protest, and vote, things that were once done mostly by nonprofit organizations. Our session will explore how and why this needs to change.

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Comment Artist Social Media Hype 97

Connection Cafe

SEPTEMBER 21, 2012

Sustaining giving is the most valuable investment your organization can make - it's cost-effective and encourages retention and engagement. David and I think that USA-based nonprofit organizations need to turn this paradigm on its head. In Europe, it's all about monthly bank drafts for supporting charities. See you there!

Giving 34

Giving Europe Blackbaud Analytics 34

Care2

APRIL 5, 2011

The webinar will also dive into the major barriers to multichannel marketing, such as organizational structure, separate online and offline budgets, and lack of data integration. See case studies and data on what’s working and what’s not. Justin has an MBA from the University of Colorado.

South Africa 59

South Africa Colorado Congo Case Study 59

Care2

DECEMBER 8, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Join us to learn how your organization can increase donations on and offline this year.

Social Media 28

Social Media Online Advocacy Case Study 28

Tech Soup

MAY 12, 2011

One participant said, "A good tweet is something that elicits action offline, for example, a laugh or a conversation. Finally, good Twitter etiquette from nonprofit organizations demands that tweets sound like they are coming from a real person , striking a balance between professional and personal.

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Social Media Twitter Media Social 66

Beth's Blog: How Nonprofits Can Use Social Media

JULY 22, 2009

Collective action can take the form of signing online petitions, fundraising, tele-calling, or organizing an offline protest or event. It is also important to bridge online conversations into mainstream media buzz and online engagement into offline action. Tags: ROI. The Third C: Community.

Social Media 106

Social Media Media Social Aggregator 106

Care2

MAY 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" How can your organization effectively brand itself and get on the radar? Word of mouth, etc.

Track 41

Track Social Media Media Advocacy 41

Care2

APRIL 16, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" To use this calculator simply enter the data from your organization. How do you compare?

Advocacy 44

Advocacy Social Media email Online 44

Care2

MARCH 25, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" To use this calculator simply enter the data from your organization. How do you compare?

Advocacy 44

Advocacy Social Media email Online 44

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2009

is about building a bridge between two-way online communication and offline actions and impact. There must be catalytic organizations. If you build the platform, will spontaneous organizing happen?" Synthesis of grassroots organization to channel social change. He defined it as: "If Web 1.0 is about two-way communication.

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Social Kiva Artist Sample 88

Care2

SEPTEMBER 6, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" About 43% of users say they "feel as strongly" about their online life as their offline.

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Second Life Life Social Media Advocacy 28