Greater Giving

DECEMBER 12, 2022

It’s the amount of money you expect a donor to contribute over the course of their life with you, and it’s an important metric to keep track of because it helps you understand how to keep your donors engaged and how to get them to give more. The idea of donor lifetime value is a big one in fundraising.

Retention 91

Retention Donor Support Giving 91

Qgiv

OCTOBER 21, 2021

These same metrics are important to track during crises to effectively determine which indicators can signal alarm. Making the most of metrics means helping your organization’s leadership understand and apply the data purposefully. newsletters, surveys, event attendance). Useful metrics vary by organization and mission.

Data 69

Data Metrics Nonprofit Analysis 69

Nonprofit Tech for Good

DECEMBER 12, 2011

Define Your Metrics and Create a Social Media ROI Spreadsheet. In the far left column of the spreadsheet, list the metrics that you want to monitor. Finally, pick a day of the month to begin and enter the baseline metrics for the first month, then enter your progress for that month on the same day of every month thereafter.

Social Media 217

Social Media Media Avatar Organization 217

Bloomerang

MAY 31, 2022

In fact, Double the Donation’s fundraising statistics show that 63% of donors in the U.S. Or, you might determine that your email newsletter receives a lot of engagement, but you’re struggling to grow your social media following. Also, review your fundraising metrics and data from previous campaigns. Email marketing software.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

NetWits

JULY 27, 2011

There are very well established best practices, standard metrics that are tracked, widely accepted and proven statistical data to measure your effectiveness by and countless bits of information on the web to teach us how to do email marketing and communication well. Not doing this is the fastest way to destroy your list.

email 182

email Marketing Strategy Track 182

Pamela Grow

JUNE 28, 2023

Your open rate is, of course, one of the most important metrics you’ll want to track. While we don’t recommend deleting emails, we do recommend running 2-3 re-engagement campaigns during the course of a year. Something like this. According to the 2023 Neon One Nonprofit Email Report , 28.59% is the average nonprofit’s open rate.

email 52

email Rate ROI Social Media 52

Qgiv

APRIL 9, 2024

You can create posts highlighting your volunteers and include key statistics about the impact you make in your community to help you connect with more people interested in helping your mission. Understanding the metrics behind social media is key to evaluating the success of your social media and help you fine-tune your approach as you go.

Social Media 52

Social Media Media Guide Social 52

Care2

JANUARY 15, 2009

Main | Care2 Adds Two Experts to Nonprofit Services Team » Wednesday Jan 14 2009 10 Fast Tips to Boost E-newsletter Performance Wednesday, January 14, 2009 at 10:40AM | by Allyson Kapin Let’s face it: People have a love hate relationship with their email. Here are some useful tips to increase your e-newsletters performance rates.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Whole Whale

SEPTEMBER 8, 2023

Use statistics to vividly demonstrate the scale of the problem being addressed. Sending a recurring newsletter or print mailing to engage supporters. The metrics showed the ads were not effectively driving growth. Put a human face on the cause through case studies, testimonials, and videos. This was an epiphany for Ogilvy.

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

Set Program Goals & Metrics. Clarify quantifiable outcomes or metrics that can be easily measured on a routine basis. newsletters, social media, blogs, annual reports, etc.). newsletters, social media, blogs, annual reports, etc.). Start with the question, “what does success look like?” Report Out.

Measure 50

Measure Impact Program San Francisco 50

Forum One

MAY 4, 2010

Their report covers a lot of e-marketing campaign metrics, and attempts to really break down the differences between active subscribers of a campaign vs. users who do not take such an active role in terms of participating (e.g. As my old statistics professor used to say “I can make statistics show you anything I want."

Benchmark 50

Benchmark Convio Trend Statistics 50

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

September 17, 2007 There is an interesting discussion happening between Holly Ross, soon to be ED of NTEN, and Allan Benamer , about web statistics, and whether or not nonprofits should be “transparent&# and publish their web statistics. You cannot use the digital divide as a fig leaf over open site statistics anymore.

Stats 100

Stats Web Statistics NTEN 100

NTEN

MARCH 19, 2009

You've probably already heard statistics like these floating around at various conferences and presentations. Incidentally, our March newsletter, going out later this month, is all about integrated communications. Over the past few years, online giving has become an increasingly significant source of new donor acquisition.

Attention 36

Attention Metrics Online Fundraising 36

Tech Soup

OCTOBER 12, 2016

" While the statistics appear to lean in one direction, I'd like to make the case that asking for financial support in an email welcome series is optional. There's no reason to hold off on integrating new email subscribers into your regular communications calendar for e-appeals and e-newsletter.

email 36

email Support Online Template 36

NTEN

NOVEMBER 2, 2009

The most popular pieces will be featured in our newsletter. Newsletter open rate of 19 percent, click-through rate (CTR) of 3 percent in their last quarter in the program. With your staff member’s many priorities, it is important that the program help keep you on track with measureable results, metrics and plans.

Convio 76

Convio Mail Newsletter Game 76

Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2009

17 statistics to monitor on your blog by Darren Rowse. You will also get some great statistics which will help you with number one above. As with number one and two above you get additional statistics from Add This which further helps you to evaluate the impact of your web site and how you can continue improving. See #1 above).

Site 50

Site Web RSS Build 50

NTEN

AUGUST 25, 2011

We very rarely send to our entire file; even our newsletter goes out in 6-8 different editions now, tied to job type. We like to go beyond the average to look at other statistical measures, as well. We're always looking for new metrics. Unweighted Open Rate. and take action. It's always worth a shot. Just don't try it too often.

Rate 61

Rate Open Benchmark Mail 61

NTEN

APRIL 16, 2009

Regularly review account statistics for your campaigns, ad groups, ads, and keywords. When reviewing performance statistics in your account or within reports, identify problem areas (whether they be individual keywords or ads or even entire campaigns or ad groups). We hope you do, too! . Let's get started. Impressions. What to do: .

Adwords 47

Adwords Evaluation Google Statistics 47

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

Social Media for Non Profits Primal Media’s sideshow is loaded with information on trends, recent statistics, and examples of social media used by nonprofits. Use metrics to discover what works and what doesn’t. Upgrading Your E-Newsletter (CanadaHelps.org). Use the Rule of Thirds (1/3 web presence, 1/3 one-way, 1/3 social).

Slideshare 56

Slideshare Social Media Profit Case Study 56

NTEN

NOVEMBER 2, 2009

The most popular pieces will be featured in our newsletter. While working at NPower PA , I was often surprised by the nonprofits we were serving and and how they were using metrics. What would an extra 1,000 web visitors a month mean to the organization based on our current statistics? You can read all the details here. ].

Technology 52

Technology Adwords Analytics Analysis 52

Care2

MAY 14, 2009

Open rates can be an unreliable metric due to spam filters, preview panes, image blocking which have little to do with whether someone is actually opening (or reading) an email. Email lists are continuing to grow, though the rate of growth was 17% in 2008.

Benchmark 28

Benchmark Studies Case Study Rate 28

NTEN

JUNE 18, 2009

When we reviewed their website statistics, we found that nobody ever visited that calendar. Keeping in touch with your metrics, for both your website and emails, is essential to providing the content your visitors actually want -- not what you guess they want. One organization spent 10 hours a month maintaining an online calendar.

Communication 57

Communication Online DC Wiki 57

Connection Cafe

AUGUST 9, 2013

This article was originally posted in AFP’s weekly eWire newsletter. When looking at test results, make sure you achieved statistical significance. MailerMailer’s 2010 Email Marketing Metrics Report, 2011 MarketingSherpa Email Marketing Benchmark Survey. Simple enough? 2013 eNonprofit Benchmark Study by NTEN and M+R.

email 48

email Campaign Test Benchmark 48

Connection Cafe

APRIL 21, 2016

Because they’re highly engaged, they want your content and statistically-speaking, they are more likely to open and click your emails. According to Emma , the average open rate for a welcome email series is 50%, making them 86% more effective than email newsletters. Set it…but don’t forget it.

Support 20

Support Create email Picture 20

Connection Cafe

JANUARY 17, 2014

If donor retention is really just a metric to measure successful donor engagement, then wouldn’t Sargent’s remarks imply that we seem to care more about donors before they ever support our mission, not after? The emphasis remains firmly on donor acquisition, with donor retention coming a very poor second.”

Donor 37

Donor Retention Detroit Blackbaud 37

Qgiv

DECEMBER 14, 2023

Provide context In addition to these stories, include relevant facts and statistics about the issue. This can be done through emails or regular newsletters that provide updates on how the money was allocated, what progress has been made, and stories of success from those who have benefited from the funds raised.

email 64

email Fundraising Nonprofit Test 64

TechImpact

JULY 9, 2014

Here are a few more statistics that makes Tech Impact think content marketing is here to stay. Of the nonprofits currently utilizing content marketing, they implement 11 different strategies including blogs, social media, newsletters, white papers, infographics and more! Second being brand awareness, with engagement coming in third.

Content 251

Content Marketing Social Media Metrics 251

Allegiance Group

FEBRUARY 2, 2024

This framework breaks down the five key elements of a goal, asserting that they should be: Specific: Define success using a certain metric or other numeric value (e.g., Reference metrics from past marketing campaigns to identify how new supporters found your nonprofit and which channels receive the most engagement.

Digital 52

Digital Marketing Channel Nonprofit 52

Care2

MAY 14, 2009

Open rates can be an unreliable metric due to spam filters, preview panes and image blocking -- all of which make it hard to know whether someone is actually opening (or reading) an email.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Nonprofits Source

MARCH 21, 2018

Social Media Marketing Statistics. SOCIAL MEDIA MARKETING STATISTICS. The statistics are more compelling when you dig into them by platform. Facebook Statistics For Nonprofits. Twitter Statistics For Nonprofits. YouTube Statistics For Nonprofits. Instagram Statistics For Nonprofits.

Social Media 109

Social Media Resource Marketing Media 109

Bloomerang

JANUARY 25, 2023

Metrics around the success of the year-end campaign work as great marketing material. Popular mediums include: E-Newsletters Paper newsletters Video Digital reporting Print vs. digital Many nonprofits are still wrestling with whether they should start going digital with their practices. Or newsletter sign-up buttons.

Report 114

Report Digital Fundraising Nonprofit 114

Bloomerang

JULY 20, 2023

Track key metrics To determine how successful your strategy is and see if you’re reaching your goals, you need to know which metrics to track. For example, if your primary goal of a crowdfunding campaign is to raise $10,000, then you’ll know that total revenue is one of the important metrics to keep track of throughout the campaign.

Ideas 79

Ideas Online Fundraising Tips 79

Forum One

DECEMBER 7, 2023

Not only can users narrow down their search to the district level, they can then choose from various impact metrics to better understand specific factors, behaviors, outcomes, etc. Links to data sources are available for each policy and metric so that researchers, or others who want to find source data, can easily do so.

Policy 64

Policy Los Angeles Data California 64

Achieve

JULY 14, 2022

Email Newsletters. Email Newsletters. An email newsletter sends important information, such as news and updates, to a list of subscribers. The goal of a nonprofit email newsletter is to foster deeper long-term engagement with your organization. are consistent throughout the newsletter. . Welcome Email Series.

email 52

email Support Newsletter Rate 52

Nonprofit Tech for Good

JANUARY 10, 2022

Building a donor base or subscriber base by collecting contact information from those subscribing to newsletters, white papers, and other resources that you make available. Conversion tracking allows you to have important metrics about how the traffic that is driven to your site interacts with your site and organization.

Google 348

Google Grant Guide Nonprofit 348

Bloomerang

NOVEMBER 13, 2021

” So we know statistically that having a written strategic plan doubles our chances for success and that 70% of businesses that last past that 15-year-old mark have a strategic plan. We need to know what metrics we need to be tracking. I could measure it but then, technically, it’s not statistically significant if I lost.0001

Report 81

Report Measure Impact Process 81

Get Fully Funded

APRIL 5, 2021

Perhaps you’ve even noticed your engagement metrics decrease across your platforms due to supporters’ screen fatigue. . Here are a few productive ways to connect with supporters through digital outlets: Email newsletters. Include specific examples and statistics that illustrate the success of your fundraising campaigns.

Campaign 78

Campaign Marketing Online Fundraising 78