Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. Readers suggested humorous names for these bands like – “Radicchiohead” and “Lady Bah Bah.”

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Measure Policy Social Media Green 97

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

What is the best way for a non-profit organization to engage the audience? How can we turn our fans that we engage with on social media into financial supporters of our organization? ” Another place to look for clues is any formal audience research that your organization done. Craft good headlines. The common tip?

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Social Media Headline Media Social 101

Eric Jacobsen Blog

NOVEMBER 24, 2020

The book subtitle in the headline above convinced me to read, Humanocracy , by Gary Hamel and Michele Zanini. Humanocracy expertly lays out a detailed blueprint for creating organizations that are inspiring and ingenious, and provides you research-based examples, practical guidance and, most important, action steps to take immediately.

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Headline Mentoring Authoring Problem 52

Museum 2.0

OCTOBER 30, 2013

Earlier this fall, I read this headline: "Stanford study: Participation in a cultural activity may reduce prejudice." How can we assess the success of our social bridging efforts, and what can we learn from those measurements to improve our practice? You can measure the change in that comfort before and after the research activity.

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Measure Arts People Museum 47

Saleforce Nonprofit

AUGUST 5, 2022

You’ll find it sprinkled throughout your social media feed and making headlines at the Cannes Lions International Festival of Creativity. Purpose is an organization’s aspirational reason for being, beyond profits alone. It’s why an organization matters to people. So, how do organizations pursue purpose successfully?

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Companies Alaska Malta Philanthropy 106

Eric Jacobsen Blog

JANUARY 4, 2019

"CEOs who communicate often and well inside their organizations have better reputations – and that leads directly to better business results," explains David. They’ve also got more engaged employees – another strong, measurable driver of positive financial outcomes."

Communication 40

Communication Headline Leadership International 40

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 14, 2013

This story became a case study in “ Measuring the Networked Nonprofit ,” to illustrate the value of crowdsourcing and how to measure the return. Taryn Degnan picks up on this them of using social media to save lives to share her observations about the use of social media to find organ donors and her own personal story.

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Social Media Life Media San Francisco 126

Bloomerang

OCTOBER 4, 2021

With that in mind, the focus should be on them, not on you or your organization. . How often do you use “I,” “my,” “our,” “we,” or the name of your organization vs. “you” and “your”? . There are only two headlines which, if read alone, give the following message: Bar pass rate continues to climb. You’re writing to one donor.

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Question Donor Test Student 142

Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Growing your community of supporters is the only measure that matters.

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Lesson Fundraising Digital Test 59

Eric Jacobsen Blog

FEBRUARY 24, 2015

CEOs who communicate often and well inside their organizations have better reputations – and that leads directly to better business results," explains David. They’ve also got more engaged employees – another strong, measurable driver of positive financial outcomes."

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International Communication Headline Leadership 40

Eric Jacobsen Blog

MAY 16, 2014

CEOs who communicate often and well inside their organizations have better reputations – and that leads directly to better business results," explains David. They’ve also got more engaged employees – another strong, measurable driver of positive financial outcomes."

Communication 44

Communication Headline Leadership International 44

Eric Jacobsen Blog

OCTOBER 27, 2013

CEOs who communicate often and well inside their organizations have better reputations – and that leads directly to better business results," explains David. They’ve also got more engaged employees – another strong, measurable driver of positive financial outcomes."

International 47

International Communication Headline Leadership 47

Nonprofit Tech for Good

NOVEMBER 29, 2010

Organization: Big Cat Rescue. Organization Size: 125 exotic cats, 9 paid staff, 107 volunteers, 80,000 supporters. What was the very first social media tool your organization utilized, and when? Which has helped your organization the most and how? Name: Carol Baskin. Title: CEO. Website: BigCatRescue.org.

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Social Media Interview Examples Media 247

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

Measure Networked Nonprofit. Editorial calendar provides the structure so you don’t have to randomly find content, but keep it flexible so you can post breaking or timely news related to your organization or the issues it tracks which gets more attention and interaction. View more presentations from Beth Kanter.

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Facebook Change Profile Impact 112

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 23, 2013

Note From Beth: The cartoon above is from my book, “ Measuring the Networked Nonprofit ,” and was alluding to what I call the “ Cute Animal Theory ” that content performs better when you have a cute animal, a dog, a cat, or even a squirrel.

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Examples Profit Content New Zealand 106

Beth's Blog: How Nonprofits Can Use Social Media

JULY 27, 2015

The first day focused on networks and strategic use of social media along with some practical skills in content creation and measurement. This was followed by a session introducing them to basic measurement techniques and tools for measuring social media outcomes.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 7, 2014

They’ve just published this terrific, free e-book with lots of tips and planning templates to help your organization decide whether to participate. ” All good nonprofit strategists know that you have to begin with setting measurable goals. Number of donors. Number of new donors. This can really boost your efforts.

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Guide Giving Free Remix 108

Connection Cafe

FEBRUARY 10, 2020

Many organizations take a step back at the end of the year to set their strategic goals, define their annual budget and inspire their team with a vision for the future year. But now, it’s that time of year. The madness of the holiday season has calmed. At Common Impact , we take goal setting and goal achieving seriously.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2009

Weber Shandwick released the results of a survey of 200 nonprofit and foundation executives to explore how their organizations (range of budgets) are using social media and the value they derive from these efforts. Ultimately, for most nonprofit executives (79%), the true value of social media has yet to be determined for their organizations.

Social Media 95

Social Media Adopt Survey Media 95

ASU Lodestar Center

OCTOBER 24, 2017

To ensure that your email reaches your donor , you have to take extra measures. That means instead of the usual generic headlines that don't state what the email is about; you have to be on point. Including the name of your organization as a supplementary detail can also help.

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email Marketing Tips Captivate 40

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

" I would appreciate any suggestions, improvements, pointers to other resources or if your organization has a story to tell about web analytics. Web Analytics As Simple Gifts To Measure Mission 3. To show a practical example of how Google Analytics is used by a nonprofit organization. Possible Working Titles: 1.

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Screencast Analytics Measure Web 50

Connection Cafe

AUGUST 1, 2018

The recent news about Facebook’s use of personal information, even though it did not involve credit card data, still created headlines around the globe. A right to online data privacy is something many users now feel they are owed and have begun to expect from the organizations they do business with.

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Websites Data Paypal Blackbaud 25

Nonprofits Source

NOVEMBER 3, 2017

How to measure and track digital marketing success. For example, Place use to be limited to a physical storefront and the value of its location measured in foot traffic. increase in online donations made to nonprofit organizations with signs of higher than predicted growth in 2017. Why nonprofits should be investing in SEO.

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Beginner Digital Marketing Guide 91

Nonprofit Tech for Good

MAY 25, 2024

While the big names like The Red Cross and Make a Wish have the headlines and the brand recognition, most nonprofits are bootstrapped organizations filled with passionate workers and volunteers doing what they can with limited resources. The CRM is the single source of truth for the organization, tracking all engagement for each donor.

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Marketing Fundraising Test Nonprofit 198

Connection Cafe

NOVEMBER 17, 2017

In this article, I’ll define each of these measurements, review what impacts them, and share some easy math tips that are guaranteed to make you smarter than most of the people around you who might be sticking their noses into your email performance data. We all know those organizations that send far too many emails. That’s right.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 10, 2008

Tell me a little about your organization's social media strategy for its ning site? Every broadcast of our subscription based e-newsletter highlights headlines not only from our online broadcasts but also user generated posts and also a call to join the network. How are you measuring your success with the site?

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Ning Interview Practice Community 76

NTEN

APRIL 28, 2010

These days, big data breach headlines are becoming almost blasé. Many privacy experts argue that the recent decline in reported data breaches ( 498 in 2009 versus 657 in 2008 (PDF)) is not due to an improvement in data security practices, but rather that fewer organizations are publicly reporting such breaches. " you may ask.

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Data Question Poll PDF 93

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2016

The first and most important step is for organizations to put on their listening ears and monitor conversations, get feedback, and continuously improve. Whether the debate surrounds a keyword, organization or issue, understanding the dialogue can help you engage the people driving the conversation. Your People Are Talking.

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Yemen Guide Support Social 50

sgEngage

NOVEMBER 30, 2023

Most organizations fall into one of three cloud mindsets,” said Kelley Hecht, team lead for nonprofit industry advisors at Amazon Web Services (AWS), which commissioned an innovation study about the state of nonprofit cloud technology adoption. Where does your organization currently stand in its approach to technology and innovation?

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 27, 2008

The Community Media Workshop is a media organization in Chicago that trains nonprofits to tell their stories to the media, tips sensitive journalists to the importance of these stories, and tries to create better relationships between the media and the diverse communities in Chicago. How are you measuring your success with the site?

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 8, 2009

Here's my shot at the answers: How is your organization currently using Twitter? How are you measuring success? As one person tweeting for an organization, it gets difficult to determine what the voice should be, and even more difficult when people reply to you. Right now, it's just me sending out the tweets to our followers.

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Twitter Cleveland Tips Search 50

BoardAssist

DECEMBER 15, 2014

Focus more on your donor and what he or she wants to accomplish than on your organization. Be sure to communicate with your donors frequently between solicitations, so they are up to date and feel connected to your organization. Always make it about the donor – not about your organization. Maintain control. Penelope Burk).

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Mail Money Raise Tips 61

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 9, 2007

So I'm really curious about how many folks in this field are measured on goals other than raising money. We saw people using Care2's social network to raise money during Katrina, and if the social network weren't in place, that self-organizing phenomenon couldn't have happened as easily. " Back to SalesForce and Cambodia work.

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Albania ROI Social Network Remix 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2010

Crowdsourcing is defined broadly as: The process of organizing many people to participate in a joint project, often in small ways. The results are greater than an individual or organization could accomplish alone. There’s isn’t one best way to do it – and many organizations use a combination of these models to meet their objectives.

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Measure Fund Impact Minnesota 96

Nonprofits Source

JANUARY 23, 2023

Among a sea of nonprofits, today’s organizations need to do everything they can to squeeze more out of their marketing budgets. Through the Google Ad Grants program, Google empowers charitable organizations to tap into pay-per-click (PPC) advertising, connecting them with likely prospects online.

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Grant Google Guide Nonprofit 52

Care2

FEBRUARY 3, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

ROI 53

ROI Social Network Social Media Advocacy 53

Care2

JULY 26, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74