Nonprofit Tech for Good

APRIL 20, 2020

To flip the gala table sponsorship on its head and think about social media channels as new revenue streams? For the example below, we’ll be building out a sample Facebook Live co-branded series. 82% prefer live video over traditional social posts. . For example, if you’d like to see 10,000 views on each video.

Raise 325

Raise Fund Phase Audience 325

Media Cause

FEBRUARY 12, 2024

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. What Is Social SEO and Why Is It Important for Your Nonprofit? Now what exactly does it mean when we talk about social SEO? That’s Social SEO at work.

Search 59

Search Alternative Social Social Media 59

Nonprofits Source

NOVEMBER 7, 2023

If someone was scrolling through their social media account and came across a post from your nonprofit, would they like, comment, or share it? Just like identifying an ideal donor profile is useful for fundraising, your social media presence should cater to your defined target audience. Let’s dive in!

Social Media 52

Social Media Media Build Social 52

.orgSource

DECEMBER 26, 2023

Right now, there is a deficit of trust across social, governmental, and cultural organizations. Changing member demographics adds to the complexity.” While social and economic factors make it harder to preserve that special relationship with our members, the good news is that we have great tools to apply to the task.

Associations 221

Associations Skills Culture Environment 221

Nonprofit Tech for Good

JANUARY 20, 2023

Consider the demographic you are targeting and ask yourself what types of events or activities might appeal to them. For example, an activity-based fundraiser like a hike-a-thon might attract younger generations, such as Gen Z. Did one kind of marketing or social media post have more success than others? 2) Brainstorm.

Fundraising 352

Fundraising Nonprofit Ideas Virtual 352

Nonprofit Tech for Good

APRIL 2, 2023

Yes, we’re talking about ChatGPT , an AI-powered tool that’s gaining widespread popularity on social media and revolutionizing the common workplace. This could include fundraising email templates, motivational copy for peer-to-peer fundraising pages, and social media posts centered around your cause.

Tools 361

Tools Fundraising Analytics Analysis 361

Association Analytics

MARCH 1, 2023

For example, let’s say your association sold two products (Product A and Product B) last year that brought in the same total revenue – $20,000 each. Other options to consider are social and community listening. Product A’s price point is $1,000 so you only sold 20 units of that product.

Associations 320

Associations Product Virtual Survey 320

CauseVox

MARCH 1, 2024

This involves looking at demographics, motivations, and preferences. Donor Persona Examples (credit: Kindful ) The more we understand about our donors, the better we can communicate with them in a way that resonates. Research The first step is finding as much information as you can from your existing analytics.

Audience 82

Audience Donor Survey Demographics 82

Nonprofit Tech for Good

JULY 2, 2020

The social media platform has more than 1 billion users — beating Twitter, Snapchat, and TikTok — and is especially popular among people aged 18-29. It will also grant you access to more advanced analytics and improved ad campaign management, as well as enable you to add contact information to your page.

Fundraising 325

Fundraising San Diego Influence Profile 325

Greater Giving

JULY 18, 2023

You collect information at every turn, whether someone fills out your donation form, registers for an event, interacts with you on social media, or browses your website. However, it can be easy to get lost if you don’t know which information is helpful to your nonprofit. Organize and segment your data in your CRM.

Data 98

Data Donor History Demographics 98

Nonprofit Tech for Good

DECEMBER 2, 2023

For example, with each communication to your recurring donors, you can explain to them exactly where their money is going and how it supports the cause. Fundraisers can create social media posts, promotional calendars, and other helpful resources to amplify the celebrity’s time and support!

Trend 311

Trend Fundraising Digital Celebrate 311

Whole Whale

MARCH 30, 2023

Here are 5 key parts of a donor persona: Demographic information : This includes age, gender, location, education, income, occupation, and other relevant demographic details. Psychographic information : This refers to your donor’s personality traits, values, interests, beliefs, motivations, and behaviors.

Donor 52

Donor Build Demographics New York City 52

Forum One

JULY 15, 2021

As individuals, we’re served targeted content and ads based on our previous online behavior or social media profiles (e.g., our demographics and interest areas). Your email platform, for example, likely allows you to customize your messages based on: Location Topics of interest Past actions taken Other behavior history data.

Personal 101

Personal Test Demographics Analytics 101

Achieve

JUNE 1, 2023

But donors can reveal just as much information about their motivations and interests through their unspoken actions. Review your donor demographics. For example, here are a few times of the year when donors may be compelled to give: Giving Tuesday. Review your donor demographics.

Donation 52

Donation Donor Giving Demographics 52

Bloomerang

JUNE 20, 2023

Identify and describe your event attendees, including interests and demographic profiles. This information will help select sponsors whose products or services are relevant to your audience. Your audience data should always drive your sponsor outreach. Check out this freebie to see what else you can offer a sponsor.

Tips 76

Tips Sponsor Demographics Audience 76

Get Fully Funded

APRIL 4, 2024

For example, you can create groups based on supporters’ giving habits, such as donation recency, type, amount, frequency, and reason for donating. This ensures seamless data transfers between the platforms, providing access to accurate information like the spelling of donors’ names or their giving histories. Leverage A/B testing.

Donation 110

Donation Strategy Nonprofit Gift 110

Candid

AUGUST 22, 2023

Generative AI products, such as ChatGPT, are examples of a branch of AI called machine learning, which is concerned with learning from data to surface trends and predictions. Then, I will share our vision for how we will use generative AI to build future solutions that lend further value to the social sector.

Support 98

Support Technology Proposal Grant 98

NonProfit Hub

APRIL 17, 2024

The best blogs engage audiences by making personal connections with readers and sharing insider mission information. Supporters won’t read your blog just because they have a relationship with your nonprofit—they want to engage with informative, interesting content that actively furthers their understanding of your cause.

Practice 36

Practice Organization Nonprofit Content 36

Allegiance Group

APRIL 15, 2024

For example, you might attract 150 new donors and retain 55% of your existing donors within a year. Capture new visitor information by employing lead capture forms (e.g., Paid Advertising Acquiring new donors through digital advertising involves channels like paid search, paid social, display, and video advertising.

Fund 52

Fund Donor Strategy Search 52

Nonprofit Tech for Good

NOVEMBER 20, 2021

For example, if you work at an animal shelter, ask local pet stores or boutiques for grooming gift certificates, dog and cat toys or pet sitting services. By teaming up with a like-minded business, you create an ally to promote your mission to customers that fall squarely in your target demographic.

Virtual 259

Virtual Personal Tips Online 259

Nonprofits Source

MARCH 4, 2024

For instance, if your supporters engage via digital channels, you might choose to track impressions on your social media posts. Standardize practices such as auditing and appending data so no important information falls through the cracks. For example, you might ask an artist volunteer to design graphics for your website.

Mobile 59

Mobile Strategy Advocacy Causes 59

Candid

OCTOBER 17, 2022

Check basic information. This includes things like nonprofit name, contact information, and address. Level up with demographic information. Our Knowledge Base Article can help you collect demographics about your organization. That means, once you publish your updates, they will appear on both social media sites.

Campaign 75

Campaign Digital Profile Social Media 75

Bloomerang

NOVEMBER 8, 2021

First, you need to understand what information will help you determine a donor’s identity. That’s why effective fundraisers understand the difference between demographics and psychographics. Demographics often factor into creating personas. Psychographics inform identities. If so, how? .

Donor 126

Donor Demographics Nonprofit Philanthropy 126

Candid

NOVEMBER 17, 2021

Here's the backstory: In the summer of 2021, over 130 funders shared example grant applications with TAG as part of our involvement in the #FixtheForm campaign with GrantAdvisor.org. Below are the 13 question groups and the percent of grant form fields that fall within each: Organizational Biographical and General Information (18 percent).

Grant 111

Grant Analysis Application Contact 111

Allegiance Group

APRIL 15, 2024

For example, the messages are more likely to be referenced again if the supporter hangs the mail on their fridge or leaves it on their kitchen table. Some of your supporters may not engage with digital platforms like social media or email regularly. For example, maybe you plan to hold an event that will attract new audiences.

Mail 52

Mail Fundraising Nonprofit Channel 52

sgEngage

APRIL 10, 2023

For example, if you discover your donor retention rate is falling, you can focus on donor stewardship in the months leading up to Giving Tuesday to boost retention. For example, if you discover your donor retention rate is falling, you can focus on donor stewardship in the months leading up to Giving Tuesday to boost retention.

Demographics 72

Demographics Retention Donor Research 72

Qgiv

JUNE 29, 2021

Social media is an incredibly powerful storytelling tool for your nonprofit. According to our report, Navigating the Unknown: 2020 Findings to Future-Proof Your Fundraising , social media posts were the number one driver of charitable gifts in 2020—ahead of email and direct mail appeals! Sprout Social. The good news?

Social Media 89

Social Media Tools Media Create 89

Achieve

DECEMBER 8, 2023

Your performing arts program can leverage an alumni database in multiple ways, including to: Maintain up-to-date contact information for each of your alumni. Analyze alumni donors’ giving and engagement patterns to inform your fundraising strategy. Social media. Have there been any recent changes to your contact information?

Arts 52

Arts Create Fundraising Tips 52

sgEngage

MAY 27, 2021

For example, if you discover your donor retention rate is falling, you can focus more time and resources on donor stewardship in the months leading up to GivingTuesday to boost retention. Or, you may notice your donor base is trending toward a certain demographic, such as younger donors or those who live in a specific area.

Giving 119

Giving Retention Metrics Demographics 119

Nonprofits Source

JANUARY 17, 2024

Nonprofit marketing is a huge undertaking—from building your social media presence to solidifying your website’s search engine optimization strategy, there are many tasks you need to complete to spread awareness of your organization and your fundraising efforts. Promote your event through multiple marketing channels.

Practice 52

Practice Marketing Fundraising Nonprofit 52

Nonprofit Tech for Good

MARCH 17, 2020

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. They think: “many of our supporters are women aged 50-60 and are interested in animals, so let’s target that demographic on Facebook.”

Test 325

Test Facebook Charity Profit 325

Qgiv

JANUARY 12, 2023

Social media is an important channel of communication for connecting with your donors and supporters. billion people were using social media worldwide in 2021, and that number is only expected to increase over time. To maximize your potential across social media platforms, it’s essential to create a nonprofit social media strategy.

Social Media 52

Social Media Strategy Media Donor 52

Qgiv

JUNE 6, 2023

Social media has changed the marketing world, and Facebook Ads for nonprofits are an easy tool to increase your organization’s presence online. Facebook allows you to target specific demographics for a minimum of one dollar a day. Are you looking to increase traffic to your website or engagement with your social media posts?

Facebook 86

Facebook Guide Demographics Nonprofit 86

Bloomerang

JANUARY 7, 2022

Donor engagement is a measure of all of the things that make up a complete donor profile, beyond just gift size and superficial demographic information. Below are examples of potential donor engagement signals that fundraisers should be on the lookout for: Recency/pattern of giving. Follows on social media. Years given.

Donor 93

Donor Guide Measure Summary 93

Greater Giving

JANUARY 19, 2024

Attend their events, sample their products or services, and gather as much information as possible to make informed decisions. Audience Compatibility Consider your audience’s preferences and demographics when selecting vendors. This allows for a comprehensive comparison.

Proposal 52

Proposal Comparison Phase Relationship 52

Candid

JUNE 15, 2022

While Candid has been privileged to benefit from more resources than many nonprofits, we share the pervasive challenge felt across the social sector of tight budgets, restrictive grants that can take us off mission, and a struggle to make the long-term investments needed for meaningful change.

Grant 119

Grant Open Report Product 119

Nonprofits Source

JUNE 29, 2023

In this short guide, we’ll walk through the four basic steps for marketing your next silent auction: Understand Your Audience Leverage Multiple Communication Channels Incorporate Your Nonprofit’s Branding Feature Your Auction Items in Marketing Materials It can be helpful to turn to previous auction data to inform your marketing strategy.

Marketing 52

Marketing Tips Channel Audience 52