Association Analytics

JUNE 17, 2021

Similarly, analyzing your event data from many angles can lead to a major impact on revenue. If particular role types are not attending, take a look at your content and determine if it makes sense to create sessions or a learning track that addresses their needs. Do your repeat event attendees also renew at higher rates? ).

Associations 318

Associations Data Registration Analytics 318

Nonprofit Tech for Good

AUGUST 6, 2023

Here are important factors that nonprofits should consider when developing year-end campaigns, which, if executed successfully, will further their missions and make a profound impact on the communities they serve. Sending emails between Tuesday and Thursday and between 9 AM and 12 PM or 6 PM and 9 PM can also increase open and response rates.

Practice 235

Practice Fundraising Guide Channel 235

Bloomerang

OCTOBER 20, 2023

” Bloomerang responds : Our readers mean the world to us, thanks for letting us know your needs for content. Adding an emoji to your nonprofit’s email subject line can be effective in certain situations, but its impact largely depends on the context, your audience, and the nature of your email. We aim to please!

email 91

email Test Culture Audience 91

Bloomerang

OCTOBER 13, 2023

Open rate : The success of your email often hinges on the open rate. On the flip side, a poorly crafted subject line can lead to lower open rates and, consequently, reduced chances of achieving your fundraising goals. A/B testing : Subject lines are often the primary variable in A/B testing for email campaigns.

Rate 105

Rate email Attention Open 105

Whole Whale

SEPTEMBER 3, 2021

Here is what you can do to prepare for the impacts of iOS15 on email marketing. How will iOS 15 impact email marketing? From what we know of the changes so far, the biggest impacts will be on open rate statistics and the ability to A/B test subject lines and preheader text. Email Opens + User IPs.

email 104

email Marketing Test Mail 104

M+R

JULY 27, 2023

Read time: 5 minutes Most nonprofits, even the smallest ones, include supporter cultivation in their messaging mix — the occasional thank-you email, an annual impact report, maybe a robocall at year end. So, when coming up with a cultivation content strategy for the test, we tried to reuse existing assets as much as possible.

Fundraising 52

Fundraising Test Advocacy Metrics 52

Get Fully Funded

APRIL 4, 2024

Explain the impact of donations. Building relationships with all of your supporters can strengthen your donor retention rate and help your nonprofit raise more funds over time. Explain the impact of donations. 75% of donors who give regularly seek information about the nonprofit’s impact. Leverage A/B testing.

Donation 110

Donation Strategy Nonprofit Gift 110

Bloomerang

AUGUST 16, 2021

Mastering relevant content marketing. One of the biggest problems nonprofits face is improving their low donor retention rate. If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. Start with benchmark data.

Analytics 126

Analytics Strategy Fundraising Benchmark 126

Forum One

JULY 15, 2021

A step-by-step approach to personalization allows organizations to start delivering unique content sooner than later. As individuals, we’re served targeted content and ads based on our previous online behavior or social media profiles (e.g., This allows you to successfully test and evaluate your personalization strategies and tactics.

Personal 100

Personal Test Demographics Analytics 100

Nonprofit Tech for Good

DECEMBER 13, 2018

By Katy Teson , a content strategist at Wired Impact , an organization seeking to make powerful websites something all nonprofits can afford. She also writes about digital marketing with helpful and actionable advice on Wired Impact’s nonprofit marketing blog and for their online guides. Give it a try!

Websites 239

Websites Nonprofit Guidelines Phone 239

Bloomerang

NOVEMBER 8, 2023

Keep it simple, emphasizing the impact of their support. Here’s an example: “ Your generosity this year has provided education, meals, and housing to those in need, making a real impact. ” If you want to test your message on me, email me your draft and I’ll give you feedback. Countdown to year end.

Strategy 59

Strategy Social Media Rate Gift 59

TechImpact

MARCH 19, 2014

Proof reading, avoiding spam triggers, ensuring it’s mobile optimized, creating alluring subject lines are all imperative to the success of the newsletter and what the content inside is promoting. Gathering your content. Generally speaking, the way you gather your content will vary depending on what your goals are for the newsletter.

Newsletter 247

Newsletter Spam Template Nonprofit 247

M+R

DECEMBER 13, 2022

Updating your landing page content to introduce you to new constituents. Groups like the Union of Concerned Scientists and USA for UNHCR actually improved donation form conversion rates by showing more content to their paid traffic! Testing changes to your donation form to improve conversion rates.

Fundraising 84

Fundraising America United States Track 84

Top Nonprofits

MARCH 16, 2022

In this guide, we’ll cover common reasons your website may need a revamp, including: Your content is out of date. Your content is out of date. When your nonprofit’s website content is out of date, your audience won’t be able to find the information they need to get involved. Your website doesn’t reflect your current brand.

Websites 115

Websites Nonprofit Audience Mobile 115

Cloud 4 Good

AUGUST 4, 2022

“MobileConnect became a reality through COVID as a way to send reminders for students to get tested and help support our safety efforts,” said Mead. . This is made possible by a custom content block developed by Marketing Cloud to help guide email builders in associating the proper subscription channel with each email being sent.

Massachusetts 90

Massachusetts University Communication Marketing 90

Media Cause

APRIL 22, 2022

When writing email content, it’s important to make sure that each email is written for the specific segment to which it will be sent. . Be Authentic + Share Relevant Content. Content needs to be easily digestible and should be written in a way that reflects your brand’s unique tone of voice. . Test, and Test Again.

email 52

email Practice Marketing Test 52

sgEngage

OCTOBER 11, 2023

And with donor retention rates on the decline, new donor acquisition is a constant topic of conversation. It’s Time to Kick It Up a Notch The good news is that you only need three things to successfully identify, engage, and convert those elusive brand-new donors, and I’ll bet you already have them on hand: data, content, and technology.

Donor 88

Donor Social Media Websites Content 88

Classy

JULY 30, 2021

Give your reader immediate insight into the impact you’re driving. One click can help [impact] provide to hundreds. Use words that highlight the significance of the contents, such as “important,” “breaking,” “urgent,” “tomorrow,” and “now.” Be Personal.

Sample 121

Sample email Campaign Fundraising 121

NetWits

SEPTEMBER 5, 2012

Test your current site: Use online or onsite usability testing to learn what information your users look for on your website and how easy it is for them to find it. They give you a way to prioritize content based on what resonates with your audience so that you can keep focus and REDUCE THE NOISE. Testing Your Visual Story.

Design 247

Design Web Guide Slides 247

sgEngage

JANUARY 30, 2024

Your team tests the new solution with new data points to see how it responds and the accuracy of its outputs. You’ll further test and refine the tool over time the more you use it to support your fundraising. ” For the Annual Donor: Subject: “Annual Heroes of Summer: Elevate Your Impact in Our Special Summer Drive!”

Tools 90

Tools Donor Fundraising Survey 90

EveryAction

SEPTEMBER 20, 2016

It's not enough to measure "likes" for every post and assume the ones with more had the most impact. Goal: Engagement Metric: Overall Engagement Rate. Platforms like Facebook, Twitter, and even Instagram now report on engagement rates right within their native analytics so be sure to figure out how these numbers are represented.

Metrics 100

Metrics Social Media Measure Media 100

M+R

FEBRUARY 5, 2021

And, unfortunately, the reverse is also true—what seems like a minor drop-off in your mid-level acquisition or retention rates can create enormous drag on your revenue. . Do newly acquired mid-level donors retain at higher rates? We’ve found that highly tailored content targeted at your most valuable donors can have a big impact.

America 105

America Digital Audience Channel 105

Whole Whale

SEPTEMBER 8, 2023

Make the mission or program the hero – Focus messaging on your nonprofit’s values, impact, and service. This showed him that ad campaigns should spotlight the product itself – the emotional impact it provides. Clear human impact should take center stage. Don’t rely too much on gimmicks or guilt.

Lesson 59

Lesson Fundraising Digital Test 59

Gyrus

OCTOBER 20, 2016

The Power of Free Learnings – Non-SCORM Content. In the modern world, we have access to a wide-variety of free content. Here is a quick guideline in evaluating the free content available to you, and how to augment your learning program with what you find. Evaluate Current Content. Evaluating the Free Content.

Content 64

Content Free Learning Evaluation 64

Media Cause

JULY 23, 2021

For structured snippets, add four values to each header, but be sure you have enough content on your website for at least two values. RSAs allow you to create and use multiple headlines and descriptions that Google then tests to see which combinations perform best. Plus, doing so will increase your conversion rates significantly.

Google 52

Google Grant Headline Tips 52

Kindful

MARCH 25, 2021

Your donor data should play a key role in your communication strategy, helping you create targeted content and personal experiences for recipients. This way, your communications tool can easily access data points and you can leverage them in marketing content. How does donor data help with retention rates and relationship building?

Communication 98

Communication Donor Data Guide 98

sgEngage

SEPTEMBER 28, 2021

increase in email conversion rate. Here’s a great read on the “death of the open rate. ”. Ensure you have access to accurate email metrics including click, action, and conversion tracking so that you can determine the success of content, messages, and segmentation. 1 in 40 online donors is a recurring monthly donor.

Online 98

Online Fundraising Benchmark Adwords 98

Nonprofits Source

APRIL 19, 2017

I’m going to share 7 insanely easy online fundraising ideas that are making a huge impact for nonprofits. Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Had a 55% increased conversion rate. Result: 119%-203% higher conversion rates. 7 Online Fundraising Ideas (That Actually Work): 1.

Ideas 111

Ideas Donation Online Strategy 111

sgEngage

AUGUST 10, 2021

Are you freaking out about how Apple’s recent announcement regarding new privacy functionality of the upcoming iOS 15 might impact your email strategy? When someone actually reads and feels compelled to click an email, we know we’ve made genuine impact. Impact of iOS 15 Update On Open Tracking. Hear me out. Want to learn more?

Metrics 115

Metrics Open Blackbaud gMail 115

NTEN

SEPTEMBER 22, 2011

Then we planned a series of tests to evaluate everything from our messaging to nuts-and- bolts fundraising tactics. Here is a closer look at how we tested: Should we frame our issue in a positive or negative light? Will a video boost the response rate? In 2010, we started preparing months in advance for end-of-year fundraising.

Case Study 75

Case Study Test America Studies 75

sgEngage

APRIL 19, 2023

We’ll summarize a few key takeaways and point to some resources that might be helpful as you think through the impact of this technology. It has no understanding of the content; only what word is most likely to come next. In the previous 15 seasons, the interception rate in that situation was about 2%.

Model 73

Model Italy Test Generation 73

Forum One

JULY 8, 2021

To ensure you are sending the right content at the right time to your target audiences, check out the following 5 tips for better email personalization to incorporate in your email marketing strategy. Audience personas help you to identify the individual journeys that specific people may take to find the content they need.

Personal 53

Personal email Tips Audience 53

Whole Whale

NOVEMBER 19, 2021

LEED built a brand on trust by becoming the gold-standard rating for green buildings. This group talked about how to create a green rating system for the building industry and created LEED. Now, LEED has grown into the most widely used green building rating system in the world. Amazon Reviews are always caught up in new fiascos.

Examples 98

Examples Service Green Model 98

Allegiance Group

MAY 16, 2023

By understanding and implementing these strategies, you can make a meaningful impact on your nonprofit’s digital footprint while maximizing your available resources. Specific Problem Solving: The main issue your nonprofit is trying to address may be very focused, such as improving fundraising or boosting membership conversion rates.

Websites 52

Websites Alternative Nonprofit Conversation 52

Pamela Grow

SEPTEMBER 20, 2023

When your website highlights all of the impactful work you’re doing and creates a positive user experience, you’ll be more likely to convert visitors into donors. To illustrate your nonprofit’s impact and demonstrate how donations will be used, highlight a brief story at the top of your donation page.

Websites 52

Websites Donor Strategy Demonstration 52

Classy

JULY 14, 2021

Get to know their top insights and learning moments to accelerate the impact of your nonprofit’s next virtual fundraising event. The Classy team created engaging content that Collaborative participants could use in their professional lives. Make Your Content Accessible to Varying Audiences.

Virtual 105

Virtual Professional Marketing Fundraising 105

Forum One

SEPTEMBER 15, 2023

Let’s address the key issues of concern and find that silver lining in order to move towards impact. Here at Forum One, we have been busy helping organizations prepare for GA4 , and even though our partners have now had time to test it out, GA4 still poses a steep learning curve, and frankly, prompts a lot of complaints.

Analytics 74

Analytics Museum University Google 74