TechImpact

OCTOBER 2, 2014

And more specifically, to social media and content marketing. But, a lot of nonprofits have had a difficult optimizing their content marketing efforts, and struggled to see the benefits. Here are 5 facts about content marketing your nonprofit needs to know in order to take its social media marketing campaigns to the next level in 2015.

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Nonprofit Tech for Good

SEPTEMBER 5, 2023

By Elizabeth (Liz) Ngonzi, CFRE , Founder and CEO at The International Social Impact Institute and Adjunct Assistant Professor at New York University In the rapidly evolving landscape of nonprofit organizations, adapting to the digital realm has become a pivotal challenge. Among the innovative tools that have garnered attention is ChatGPT.

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Digital Strategy Guide Create 296

Nonprofit Tech for Good

JULY 30, 2023

From showcasing outcomes through compelling stories to highlighting the transparency and accountability that donors, volunteers, and partners who share your vision seek, dedicated online brand management will invariably fuel and amplify the impact of your unique mission. Powerful storytelling is the key.

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Achieve

MAY 3, 2024

Let's explore how data analytics can be strategically applied to crucial components of your fundraising event, helping guide you towards making more informed decisions and impactful outcomes. The average nonprofit email open rate is around 25%. The average nonprofit email click-through rate is about 3%. Anything above 0.3%

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Media Cause

FEBRUARY 28, 2022

Here are some options that come top of mind: Social Media: Cons: Generally limited in the amount of content you can fit in a post. Can link to more in-depth content. Can push to more in-depth content. The more engaging your content, the larger of a request you can make. Construct your ideal user journey.

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Content Test Student Audience 105

Nonprofit Tech for Good

APRIL 2, 2020

Every nonprofit has the goal of extending their impact as far as they can by helping as many people as possible. It is more critical than ever to focus on the items that are going to have the biggest impact. . 2) Conversion Rates. By increasing your conversion rate to 1.5% 1) Traffic. 3) Engagement. 5) Retention.

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Metrics Digital Marketing Retention 310

Neon CRM

JANUARY 25, 2024

In this article, you’ll find four tips to keep in mind when building your newsletter and 14 ideas for your newsletter’s content. Consider Your Audience The key to creating a member newsletter that people keep opening and reading is to offer content that’s beneficial to them in some way. Let’s get started!

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Newsletter Content Ideas Tips 52

Nonprofit Tech for Good

APRIL 17, 2021

Sponsored Post by: Accelerist , a leader in social impact partnership technology, supporting hundreds of brands and charitable organizations in finding and growing their partnerships with each other. The impact that partner (or any kind of donor) retention can have on a charitable organization should be no different.

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Help Retention Tips Template 269

Nonprofit Tech for Good

JULY 4, 2023

Website Builder Expert ] 58% of nonprofits use WordPress.org as their content management system (CMS) for their website (7% use Wix, 6% use Squarespace, and 5% use Drupal). Impact SEO ] Mobile users represented 57% of all visits to nonprofit websites, with 43% of traffic from users on desktop devices. [ per visitor. [ per visitor. [

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Statistics Websites Benchmark Drupal 246

Nonprofit Tech for Good

APRIL 20, 2020

By Dana Bakich , founder and CEO of Positive Equation – a digital consultancy focused on equipping nonprofits with the tools and resources to build impactful digital strategies. Your average audience retention rate and engagement is substantially higher. Phase 2: Content, Cost & Creation. So, how do we monetize this?

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TechImpact

NOVEMBER 19, 2014

Only recently has a definition of content marketing been widely accepted. Before, content marketing was a loose collection of ideas, thoughts and conjectures about the way consumers MIGHT respond to a new marketing models. According to the Content Marketing Institute , consumers reject banner ads at a rate greater than 99%.

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Stats Content Marketing Technique 126

Media Cause

JUNE 7, 2023

In this piece, our goal is to share AI best practices for nonprofit organizations when utilizing them for content and search engine optimization (SEO) strategies. AI is already changing content and SEO as we know it—and your digital marketing strategy will be impacted.

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Content Practice Search Research 40

Qgiv

MARCH 11, 2022

Emily Friedrichs is the Communications and Content Marketing Manager at Elevation, a nonprofit digital services agency. Bottom-of-funnel activities – For increasing impact. Think about who each piece of content speaks to. Look at data like how much time they’re spending with content and how frequently they are coming back.

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Marketing Impact Strategy Exercise 98

TechImpact

MARCH 3, 2014

The simple truth is, your nonprofit needs to be engaging in content marketing. Content marketing is for whatever you make it. It all comes down to what content you make public, and what your goals are. 92% of nonprofits use content marketing. 25% of nonprofit professionals have a documented content strategy.

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Stats Content Marketing Nonprofit 128

Nonprofit Tech for Good

AUGUST 6, 2023

Here are important factors that nonprofits should consider when developing year-end campaigns, which, if executed successfully, will further their missions and make a profound impact on the communities they serve. Sending emails between Tuesday and Thursday and between 9 AM and 12 PM or 6 PM and 9 PM can also increase open and response rates.

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Practice Fundraising Guide Channel 240

NetWits

APRIL 2, 2013

The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. The annual report informs how organizations measure impact relative to their peers. And that’s what the conversation should be around: constituent engagement, not open and click-through rates.

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Rate San Diego Open Benchmark 139

Nonprofit Tech for Good

FEBRUARY 28, 2021

They can make a huge impact as they provide significant support across areas including grantmaking, employee engagement and cause marketing. With hunger rates increasing dramatically during the COVID-19 crisis, the organization is focused on maintaining their community’s trust, increasing reach and driving engagement on social media.

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Social Media Hunger Donor Media 300

Saleforce Nonprofit

OCTOBER 24, 2022

Today, we’re introducing our first Salesforce.org Impact Labs cohort on zero hunger and their work on U.S Impact Labs convenes community experts, or fellows, across sectors to co-create new technology solutions to support specific issue areas. How might we inspire funders to work toward long-range impact? Food Insecurity.

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Hunger Impact Puerto Rico Arkansas 93

Association Analytics

JUNE 17, 2021

Similarly, analyzing your event data from many angles can lead to a major impact on revenue. If particular role types are not attending, take a look at your content and determine if it makes sense to create sessions or a learning track that addresses their needs. Do your repeat event attendees also renew at higher rates? ).

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Associations Data Registration Analytics 318

Nonprofit Tech for Good

NOVEMBER 21, 2020

By Stephanie Kanak , Content Strategist at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Subject line: Sofia, keep tabs on the impact of your gift by following us on social media. 4) Week Three: Give An Impact Update. Share a Video of Giving Tuesday Impact.

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Donor Giving Template email 328

Nonprofit Tech for Good

APRIL 2, 2023

It’s very important to thoroughly review and edit any responses generated by ChatGPT, particularly those that you plan to make public, such as website content. Tailoring your messaging for each segment can result in increased engagement and higher email open rates, ultimately leading to more significant impact for your nonprofit.

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Tools Fundraising Analytics Analysis 361

Nonprofit Tech for Good

DECEMBER 2, 2023

By Wendy Mercurio , Content & Education Specialist at Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. Keeping donors connected with the mission ensures the best possible donor retention rate for an organization.

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Trend Fundraising Digital Celebrate 303

Saleforce Nonprofit

DECEMBER 11, 2021

UNICEF’s impact has been far and wide during the global COVID-19 pandemic as the organization has worked to accelerate vaccination efforts , support children impacted by the pandemic , and raise critical awareness about mental health at a time when depression and anxiety are increasing at alarming rates. Martha Mackenzie.

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Children Impact Share Bangladesh 59

Achieve

OCTOBER 6, 2023

In this guide, we’ll walk through three key social media fundraising metrics, as well as how you can improve them: Social Media Engagement Rate Conversion Rate Social Media Return on Investment Ready to tap into the full potential of social media fundraising? This is where your social media engagement rates come in.

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Social Media Metrics North Carolina Media 52

Nonprofit Tech for Good

FEBRUARY 12, 2021

But there are countless benefits to registering your nonprofit with RoundUp App , including: A custom RoundUp App registration page with your own logo, photo, and impact statement. The average RoundUp App user donates $15 – $20 a month and has an 80% retention rate. Highlight the impact that RoundUps can make for your nonprofit.

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Effective Fundraising Nonprofit Channel 278

Media Cause

JULY 11, 2023

For nonprofit organizations, making an impact without breaking the bank is crucial. In the nonprofit sector, where scaling reach and impact is a common goal, automated email marketing is the secret sauce that allows for meaningful connections with an ever-growing supporter base without stretching your resources too thin.

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email Service Marketing Metrics 52

Bloomerang

OCTOBER 13, 2023

Open rate : The success of your email often hinges on the open rate. On the flip side, a poorly crafted subject line can lead to lower open rates and, consequently, reduced chances of achieving your fundraising goals. A well-crafted subject line can significantly increase the likelihood that your email gets opened.

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Rate email Attention Open 100

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 17, 2013

On December 17 at 6:30 pm, I am facilitating a discussion and presenting at one of Scoop.It’s “ Lean Content ” events in San Francisco. The topic is “ The Unanticipated Benefits of Content Curation for Nonprofits.” Instead, content curation helps us keep focused.

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Content San Francisco Technique Skills 123

Nonprofit Tech for Good

AUGUST 24, 2020

Fresh, timely content is more vital to the success of your nonprofit’s digital campaigns than it has ever been. First, blogging allows your nonprofit to have a consistent stream of new content use in your e-newsletter and share on social media which increases traffic to your website and awareness of your nonprofit’s brand.

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Practice Nonprofit Newsletter News 352

M+R

MAY 31, 2022

We saw some of the impacts of these changes in this year’s Benchmarks. Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. Reminder, email opens are tracked by tiny image pixels embedded in email content. So what happened to open rates? Now, let’s dig deeper.

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Mail Spam Rate email 107

Bloomerang

OCTOBER 20, 2023

” Bloomerang responds : Our readers mean the world to us, thanks for letting us know your needs for content. Adding an emoji to your nonprofit’s email subject line can be effective in certain situations, but its impact largely depends on the context, your audience, and the nature of your email. We aim to please!

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email Test Culture Audience 86

sgEngage

APRIL 17, 2024

By marrying design principles with insights from behavioral science, nonprofits can create more engaging and efficient donation platforms that enhance the donor experience and boost conversion rates. For development teams, this means creating varied and engaging content to keep donors invested in the cause.

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Donation Online Canada System 97

Nonprofit Tech for Good

JANUARY 24, 2021

By Laura Bucher , Storyteller at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Now your team can boost your open rates to 37% just by adding video! Make it a point to find them so you’re getting as many eyes on your attention-deserving content as possible.

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Donor Ideas Social Nonprofit 328

Bloomerang

NOVEMBER 8, 2023

Keep it simple, emphasizing the impact of their support. Here’s an example: “ Your generosity this year has provided education, meals, and housing to those in need, making a real impact. Post engaging content, share success stories, and ask for support. The unsubscribe rate also dropped by 26%.

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Strategy Social Media Rate Gift 56

Whole Whale

SEPTEMBER 3, 2021

Here is what you can do to prepare for the impacts of iOS15 on email marketing. How will iOS 15 impact email marketing? From what we know of the changes so far, the biggest impacts will be on open rate statistics and the ability to A/B test subject lines and preheader text. Email Opens + User IPs. Image courtesy of Apple.

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email Marketing Test Mail 104

Neon CRM

MAY 22, 2023

By extension, it’s also one of the most impactful ways that an organization can promote matching gift opportunities to its audience. It requires a strategic approach that encompasses well-thought-out timing, personalization, actionable content, and more. Here are a few examples to consider: Does your employer match?

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Gift Results email Metrics 97

Nimble AMS

APRIL 29, 2022

Easily create personalized and branded email content and automate campaigns to save staff time. . To create industry-specific content for your association’s learning program, you’ll want to attract more SMEs to volunteer. Supply a variety of content types. and follow up with personalized thank you notes. .

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Associations Strategy Sponsor Industry 117