Achieve

OCTOBER 6, 2023

In this guide, we’ll walk through three key social media fundraising metrics, as well as how you can improve them: Social Media Engagement Rate Conversion Rate Social Media Return on Investment Ready to tap into the full potential of social media fundraising? This is where your social media engagement rates come in.

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Social Media Metrics North Carolina Media 52

Forum One

JANUARY 20, 2022

Website metrics. Conversion rate (e.g., Email metrics. Response rate (how often did people reply directly to your email?). Open rate (was your subject line compelling enough to open the email?). Click-through rate (what content got people to click through?). Social Media metrics.

Metrics 73

Metrics Digital Strategy Rate 73

Achieve

MAY 3, 2024

Let's explore how data analytics can be strategically applied to crucial components of your fundraising event, helping guide you towards making more informed decisions and impactful outcomes. The average nonprofit email open rate is around 25%. The average nonprofit email click-through rate is about 3%. Anything above 0.3%

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Analytics Data Spam Fundraising 98

sgEngage

AUGUST 10, 2021

Are you freaking out about how Apple’s recent announcement regarding new privacy functionality of the upcoming iOS 15 might impact your email strategy? When someone actually reads and feels compelled to click an email, we know we’ve made genuine impact. Tracking opens as the sole metric for engagement is no longer accurate.

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Metrics Open Blackbaud gMail 115

Nonprofit Tech for Good

SEPTEMBER 5, 2023

By Elizabeth (Liz) Ngonzi, CFRE , Founder and CEO at The International Social Impact Institute and Adjunct Assistant Professor at New York University In the rapidly evolving landscape of nonprofit organizations, adapting to the digital realm has become a pivotal challenge. Among the innovative tools that have garnered attention is ChatGPT.

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Digital Strategy Guide Create 292

Nonprofit Tech for Good

AUGUST 6, 2023

Here are important factors that nonprofits should consider when developing year-end campaigns, which, if executed successfully, will further their missions and make a profound impact on the communities they serve. Sending emails between Tuesday and Thursday and between 9 AM and 12 PM or 6 PM and 9 PM can also increase open and response rates.

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Practice Fundraising Guide Channel 235

EveryAction

SEPTEMBER 20, 2016

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. It's not enough to measure "likes" for every post and assume the ones with more had the most impact. Goal: Engagement Metric: Overall Engagement Rate.

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Metrics Social Media Measure Media 100

Nonprofit Tech for Good

APRIL 20, 2020

By Dana Bakich , founder and CEO of Positive Equation – a digital consultancy focused on equipping nonprofits with the tools and resources to build impactful digital strategies. Your average audience retention rate and engagement is substantially higher. Phase 2: Content, Cost & Creation. So, how do we monetize this?

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Raise Fund Phase Audience 325

Bloomerang

APRIL 17, 2024

One question you can ask is: “ What impact do you want your organization to make ?” Choose new metrics Once you have identified the data you already have, it may be time to select new metrics that better align with your goals. Think about what metrics you will use. and “What products and services are most viable?”

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Data Metrics Measure Goal 106

Bloomerang

MAY 22, 2024

We solved this problem with Storyraise , a solution for nonprofits to create digital annual, impact, and donor reports. Whether it’s a blog post, article, or social media campaign, when you use Storyraise, the donation process seamlessly blends into the content, enhancing engagement and fostering a deeper connection with the cause.

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Storytelling Digital Integration Blended 82

TechImpact

NOVEMBER 19, 2014

Only recently has a definition of content marketing been widely accepted. Before, content marketing was a loose collection of ideas, thoughts and conjectures about the way consumers MIGHT respond to a new marketing models. According to the Content Marketing Institute , consumers reject banner ads at a rate greater than 99%.

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Stats Content Marketing Technique 126

NetWits

APRIL 2, 2013

The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. The annual report informs how organizations measure impact relative to their peers. And that’s what the conversation should be around: constituent engagement, not open and click-through rates.

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Rate San Diego Open Benchmark 139

Media Cause

JULY 11, 2023

For nonprofit organizations, making an impact without breaking the bank is crucial. In the nonprofit sector, where scaling reach and impact is a common goal, automated email marketing is the secret sauce that allows for meaningful connections with an ever-growing supporter base without stretching your resources too thin.

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email Service Marketing Metrics 52

Everyaction

AUGUST 23, 2018

When sending a fundraising email, nonprofit Digital staff are keenly aware of the metrics that they need to achieve; a high open rate means the most people are actually seeing the content of the email, and a high click rate indicates that the email's messaging was persuasive enough to move people to donate.

Metrics 49

Metrics Spam Fundraising Rate 49

Neon CRM

MAY 22, 2023

By extension, it’s also one of the most impactful ways that an organization can promote matching gift opportunities to its audience. It requires a strategic approach that encompasses well-thought-out timing, personalization, actionable content, and more. Here are a few examples to consider: Does your employer match?

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Gift Results email Metrics 97

M+R

MAY 31, 2022

We saw some of the impacts of these changes in this year’s Benchmarks. Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. Reminder, email opens are tracked by tiny image pixels embedded in email content. So what happened to open rates? Now, let’s dig deeper.

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Mail Spam Rate email 108

Pamela Grow

OCTOBER 30, 2023

Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. Engagement with content. Analyze which types of content, stories, and communication techniques resonate most with your donors. Understand donors’ giving behaviors. Monitor data and adjust your appeals.

Analytics 52

Analytics Data Giving Metrics 52

Association Analytics

FEBRUARY 14, 2022

Drive strategy by using data to inform your association’s strategy and departmental strategies as well as drive business metrics and KPIs. This will align the organization by having clear success metrics and KPIs. We suggest using: Business Impact – what is the return on investment? Evaluate Your Opportunity Costs.

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Analytics Language Associations Case Study 169

Kindful

MARCH 25, 2021

Your donor data should play a key role in your communication strategy, helping you create targeted content and personal experiences for recipients. This way, your communications tool can easily access data points and you can leverage them in marketing content. How does donor data help with retention rates and relationship building?

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Communication Donor Data Guide 98

The NonProfit Times

MAY 23, 2024

Average 2023 clickthrough rates were nearly identical to what they were in 2022 for GivingTuesday. However, the unsubscribe rate was nearly 25% less than what it had been the previous year despite the six emails being twice the total of three sent a year earlier. Fundraisers have other metrics available.

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Test email Spam United States 52

Association Analytics

NOVEMBER 16, 2021

Here are some high impact and easy ways to put your data analytics to work. Even if you’re a beginner, you can start with a simple spreadsheet to see the impact of what it’s telling you. Try starting with membership data like the number of new members or your retention rate because your colleagues are used to seeing this type of data.

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Analytics Data Beginner Associations 169

Bloomerang

AUGUST 16, 2021

Mastering relevant content marketing. One of the biggest problems nonprofits face is improving their low donor retention rate. If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. Start with benchmark data.

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Analytics Strategy Fundraising Benchmark 126

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The impact on the data side of the ecosystem is that massive amounts of data is being generated and much of what goes for measurement in “social media tools” is profoundly sub optimal (I’m being polite). We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?)

Metrics 96

Metrics Facebook Data Measure 96

Care2

OCTOBER 15, 2013

Do these stats show your boss about how your organization is meeting its mission and making an actual impact? That’s why you need to change the way you measure social media and declare a war on vanity metrics. You need concrete social media data to determine your impact through social media. Is it positive? Is it hostile?

Metrics 77

Metrics Social Media Media Social 77

Wild Apricot

DECEMBER 21, 2017

Because of its broad scope and deep impact on both top line (productivity) and bottom line (efficiency) performance, the sales operations department has become a strategic and indispensable component of a mature sales organization, especially in the enterprise, SaaS and B2B space. . Sales Ops: Table of Contents. Conversion Rates.

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Synchronous Structure Metrics Knowledge Base 145

Whole Whale

SEPTEMBER 3, 2021

Here is what you can do to prepare for the impacts of iOS15 on email marketing. How will iOS 15 impact email marketing? From what we know of the changes so far, the biggest impacts will be on open rate statistics and the ability to A/B test subject lines and preheader text. Email Opens + User IPs. Image courtesy of Apple.

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email Marketing Test Mail 104

M+R

JULY 27, 2023

Read time: 5 minutes Most nonprofits, even the smallest ones, include supporter cultivation in their messaging mix — the occasional thank-you email, an annual impact report, maybe a robocall at year end. That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks.

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Fundraising Test Advocacy Metrics 52

TechImpact

FEBRUARY 24, 2014

Nonprofits are seeing their read rates plummet and their content click rates fall even further. Messages sent to individuals who did not opt in to your wmail list will have lower key metrics, and run you the risk of landing on a blacklist. Of late, however, email marketing campaigns have suffered.

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email Marketing Metrics Spam 227

DNL OmniMedia

MAY 25, 2022

Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. For example, you can understand what impact, if any, a new communication channel had on fundraising outcomes. There are virtually unlimited metrics you can track— if you can collect the data, you can analyze it. Data Analytics for Nonprofits: 13 Key Nonprofit Metrics.

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Analytics Org Adwords Metrics 52

Qgiv

MARCH 14, 2023

Donor Retention Donor retention as a metric has gained traction since 2001 when Adrian Sargeant published the first academic research on the financial impact of increased donor retention. Most recently these predictions came as a result of inflation and The Fed’s response to raise interest rates.

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Challenge Retention Nonprofit Tennessee 98

Candid

OCTOBER 17, 2022

By filling out your Candid nonprofit profile on GuideStar, you can ensure your digital presence is up to date and prioritize creating content to share on GivingTuesday. This is the biggest day for donors to research nonprofits they want to support, whether to simply check legitimacy or to dive deeper into mission and impact.

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Campaign Digital Profile Social Media 75

sgEngage

NOVEMBER 10, 2023

As a result, organizations can demonstrate growth and impact to donors while strengthening their commitment to the mission. Increases Retention Rates and Donor Life Cycle With each recurring donation, your organization may send thank-you notes with suggestions to stay engaged beyond financial support.

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Donation Blackbaud Retention Gift 52

Nonprofits Source

MAY 25, 2023

However, locating and attracting new customers within this competitive landscape can pose further challenges such as patient satisfaction rates and patient retention. It gives an inside look into your patient experience and can help your team identify potential areas to improve overall patient satisfaction rates.

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Goal Tips Review Map 52

Qgiv

APRIL 9, 2024

Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. Learn how your organization can take full advantage of social media in this guide! Why should nonprofits use social media?

Social Media 52

Social Media Media Guide Social 52

NetWits

NOVEMBER 29, 2011

While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. Personalize or die.

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email Raise Cancer Info 230

Forum One

SEPTEMBER 15, 2023

From a steep learning curve to having to interpret new metrics, the frustration is real. Let’s address the key issues of concern and find that silver lining in order to move towards impact. Now that Google Analytics (GA4) has officially replaced Universal Analytics, many mission-driven organizations are not loving the new normal.

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Analytics Museum University Google 74

sgEngage

SEPTEMBER 28, 2021

increase in email conversion rate. Here’s a great read on the “death of the open rate. ”. Ensure you have access to accurate email metrics including click, action, and conversion tracking so that you can determine the success of content, messages, and segmentation. 1 in 40 online donors is a recurring monthly donor.

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Online Fundraising Benchmark Adwords 98