Forum One

JANUARY 20, 2022

Website metrics. Conversion rate (e.g., Email metrics. Response rate (how often did people reply directly to your email?). Open rate (was your subject line compelling enough to open the email?). Click-through rate (what content got people to click through?). Social Media metrics.

Metrics 74

Metrics Digital Strategy Rate 74

Achieve

OCTOBER 6, 2023

In this guide, we’ll walk through three key social media fundraising metrics, as well as how you can improve them: Social Media Engagement Rate Conversion Rate Social Media Return on Investment Ready to tap into the full potential of social media fundraising? This is where your social media engagement rates come in.

Social Media 52

Social Media Metrics North Carolina Media 52

Achieve

MAY 3, 2024

Here are some metrics to watch for that can be tracked through most professional email delivery services: Open Rate The open rate is the percentage of emails opened out of the total number of emails sent. The average nonprofit email open rate is around 25%. The average nonprofit email click-through rate is about 3%.

Analytics 98

Analytics Data Spam Fundraising 98

sgEngage

AUGUST 10, 2021

Tracking opens as the sole metric for engagement is no longer accurate. Perhaps we adopt a stricter adherence to offering short teaser content with a link to “read more”? What Apple’s privacy changes mean for email open rates. The post The Death of the Open Metric (and other freak outs) first appeared on npENGAGE.

Metrics 112

Metrics Open Blackbaud gMail 112

EveryAction

SEPTEMBER 20, 2016

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Here are some of Amy's thoughts on these common social media metrics and how to achieve them. Goal: Engagement Metric: Overall Engagement Rate.

Metrics 100

Metrics Social Media Measure Media 100

Nonprofit Tech for Good

AUGUST 9, 2021

And while that may sound low, it is double the rate of Facebook Pages. If your nonprofit is going to use LinkedIn Pages, then commit to posting a minimum of 2-3 times per week to maximize your click-through rate (CTR) and engagement. Curated content relevant to your mission. LinkedIn Pages. For example: 1.

Linkedin 362

Linkedin Practice Social Media Sponsor 362

Bloomerang

APRIL 17, 2024

Choose new metrics Once you have identified the data you already have, it may be time to select new metrics that better align with your goals. Think about what metrics you will use. Metrics are defined as the “Parameters your organization will use to measure performance.” Did people like your post, or did they share it?

Data 102

Data Metrics Measure Goal 102

sgEngage

MARCH 8, 2024

When looking at online benchmarks and digital revenue, we saw that any growth or ground held was due to increases in sustainer metrics. Open rates have become overinflated due to machine opens and, for the first time in 16 years of producing this report, we have determined that open rates are no longer a metric we can include.

Benchmark 79

Benchmark Blackbaud Report Online 79

Nonprofits Source

APRIL 3, 2024

Understand Digital Engagement Metrics Before you launch your digital recruitment marketing campaign, you need to understand how digital engagement works so you can fine-tune your strategies accordingly. Ensuring your website is accessible to all web visitors increases the amount of potential members who can view your content.

Organization 52

Organization Online Influence Metrics 52

EveryAction

JULY 12, 2023

updates were expected to have on the amount of granular data available from digital ad clicks, nonprofits that adapt metrics and goals to meet the moment may find ads are still a useful part of omni-channel campaigns. Those kinds of results help explain why we’re seeing organizations add mobile messaging to their omni-channel repertoire.

Channel 224

Channel Work Fundraising Movie 224

Association Analytics

MARCH 13, 2024

Since his activity is newer and more consistent, his engagement score is rated higher than Lynne’s. Content – This person takes the resulting data and tailors your association’s content, events, and other activities to appeal to the right audiences. Start discussing what metrics will help you make overarching decisions.

Analytics 169

Analytics Associations Model Metrics 169

Association Analytics

FEBRUARY 20, 2024

You can track metrics that will help you identify what’s working, including social media engagement, impressions and reach, database growth, event registration and attendance, and website visits and sessions. Will you send them additional content resources? Ask them to sign up for a new learning course?

Create 169

Create Strategy Associations Registration 169

Nonprofits Source

MAY 15, 2024

Brainstorm which tactics, content, and communication channels will best engage each audience to increase the chance that they will purchase your product or service. Publish relevant, high-quality content that targets specific keyword phrases, such as “dog daycare near me” or “best pet boarding businesses.”

Map 52

Map Digital Business Marketing 52

Association Analytics

OCTOBER 10, 2022

In today’s world, success is measured by more than just clicks and open rates. Are you tagging your content, products and events? You can learn more about content tagging and taxonomy in this blog. Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels.

Analytics 169

Analytics Marketing Taxonomy Module 169

NetWits

APRIL 2, 2013

The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. Used properly, you’ll know if your email metrics are at industry levels; used poorly, you’ll only scratch the surface of email performance. Figure 1: Opens and open rate. Figure 2 : Clicks and click rates.

Rate 139

Rate San Diego Open Benchmark 139

TechImpact

NOVEMBER 19, 2014

Only recently has a definition of content marketing been widely accepted. Before, content marketing was a loose collection of ideas, thoughts and conjectures about the way consumers MIGHT respond to a new marketing models. According to the Content Marketing Institute , consumers reject banner ads at a rate greater than 99%.

Stats 126

Stats Content Marketing Technique 126

Nonprofit Tech for Good

AUGUST 6, 2023

Sending emails between Tuesday and Thursday and between 9 AM and 12 PM or 6 PM and 9 PM can also increase open and response rates. Due to back end constraints of social media platforms, nonprofits are more limited in making year-end social content accessible. Define your metrics of success.

Practice 240

Practice Fundraising Guide Channel 240

Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. Whether it’s boosting engagement, streamlining content creation, or enhancing donor communications, clear objectives are crucial. Output as a table.”

Digital 296

Digital Strategy Guide Create 296

Nonprofit Tech for Good

APRIL 20, 2020

Introducing Nonprofit Digital Sponsorships: Creating a live or on-demand co-branded online content series that provides value and shares impactful stories for viewers. . Your average audience retention rate and engagement is substantially higher. Phase 2: Content, Cost & Creation. So, how do we monetize this?

Raise 325

Raise Fund Phase Audience 325

Media Cause

NOVEMBER 15, 2022

The Web Content Accessibility Guidelines (WCAG) are what everyone must follow to make the web a more inclusive experience. The WCAG “define how to make Web content more accessible to people with disabilities, ranging from visual, auditory, physical, speech, cognitive, language, learning, and neurological.” . Contrast Checker.

Guidelines 52

Guidelines Accessibility Design Content 52

Pamela Grow

MARCH 7, 2024

But the good news is that nonprofits benefit from higher open rates compared to regular marketing emails. Your Welcome Email According to Campaign Monitor, Welcome emails have a whopping 91.43% open rate. As this gets to become a regular practice, you’ll see your open rates climb. How are you making your donor feel?

email 69

email Storytelling Newsletter Nonprofit 69

Media Cause

JULY 11, 2023

Personalized Content Automation doesn’t mean one-size-fits-all. Modern email marketing tools allow you to segment your audience and send targeted content based on interests, past donations, or engagement levels. For instance, you can segment different content to first-time donors, recurring donors, or volunteers.

email 52

email Service Marketing Metrics 52

Everyaction

AUGUST 23, 2018

When sending a fundraising email, nonprofit Digital staff are keenly aware of the metrics that they need to achieve; a high open rate means the most people are actually seeing the content of the email, and a high click rate indicates that the email's messaging was persuasive enough to move people to donate.

Metrics 49

Metrics Spam Fundraising Rate 49

Nimble AMS

MARCH 10, 2024

According to the latest Community Brands research, 52% of association professionals use an online member community but only 14% rate their use of the platform as excellent. Community Brands research found members who have used an online community report higher loyalty metrics.

Community 115

Community Platform Benefit Online 115

Pamela Grow

OCTOBER 30, 2023

Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. Engagement with content. Analyze which types of content, stories, and communication techniques resonate most with your donors. Understand donors’ giving behaviors. Monitor data and adjust your appeals.

Analytics 52

Analytics Data Giving Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The always thoughtful and inspiring, Avinash Kaushik, suggests that there four social media metrics that we should focus on measuring across channels. Of course, you need to start with. We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) Social media is evolving at an incredible pace.

Metrics 96

Metrics Facebook Data Measure 96

Neon CRM

MAY 22, 2023

It requires a strategic approach that encompasses well-thought-out timing, personalization, actionable content, and more. In fact, matching gift emails sent in the first 24 hours after a donation result in 2-3 times higher than the average nonprofit email open rate !

Gift 97

Gift Results email Metrics 97

M+R

MAY 31, 2022

Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. Reminder, email opens are tracked by tiny image pixels embedded in email content. So what happened to open rates? Pre-MPP, we all agreed that open rate generally reflected the rate at which people were interacting with an email.

Mail 107

Mail Spam Rate email 107

Bloomerang

AUGUST 16, 2021

Mastering relevant content marketing. One of the biggest problems nonprofits face is improving their low donor retention rate. If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. Start with benchmark data.

Analytics 124

Analytics Strategy Fundraising Benchmark 124

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. Are people sharing your content with their friends and inspiring them to get involved with your organization? What are your bounce rates, time spent on site, etc? Why is Social Media Data Important? Is it positive?

Metrics 77

Metrics Social Media Media Social 77

Kindful

MARCH 25, 2021

Your donor data should play a key role in your communication strategy, helping you create targeted content and personal experiences for recipients. This way, your communications tool can easily access data points and you can leverage them in marketing content. How does donor data help with retention rates and relationship building?

Communication 98

Communication Donor Data Guide 98

CauseVox

MAY 9, 2023

and learns not only about the content of that data but also how the words and phrases in it have been structured. Increases Open Rates : Everyone knows that writing effective subject lines is essential to increase email open rates. Content or Outline When asking ChatGPT to generate an outline, it helps to direct the structure.

Examples 105

Examples email Communication Language 105

Pamela Grow

JUNE 28, 2023

According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. And while those numbers might seem modest, when you compare them to social media engagement rates, they become truly impressive. So, what do you think?

email 52

email Rate ROI Social Media 52

Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. 3) Tweet content that inspires engagement. To get engagement on Twitter, you need to tweet the right kind of content.

Twitter 350

Twitter Practice Social Media Nonprofit 350

DNL OmniMedia

MAY 25, 2022

Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. If your organization is ready to begin analyzing your data or simply is looking to refresh your current practices, consider the following tips: Choose the right metrics to measure and analyze. However, not all metrics will be useful for your organization’s strategy.

Analytics 52

Analytics Org Adwords Metrics 52

Wild Apricot

DECEMBER 21, 2017

Sales Ops: Table of Contents. Sales Ops Metrics & KPIs. Performance Metrics Analyses. Selection of Key Sales Metrics to Adopt. Conversion Rates. Content Sharing and Management. Content and knowledge base management. Management of knowledge base and content assets. Performance. Technology.

Synchronous 145

Synchronous Structure Metrics Knowledge Base 145

NTEN

NOVEMBER 8, 2011

This week, as part of Member Appreciation Month, we're talking about technology that supports communications and information, so I thought I'd share some of the metrics we use to track our effectiveness that don't really warrant a complete blog post in-and-of themselves. We'd also love to hear about your favorite metrics.

Metrics 78

Metrics Communication Widget Social Media 78