Achieve

OCTOBER 6, 2023

In this guide, we’ll walk through three key social media fundraising metrics, as well as how you can improve them: Social Media Engagement Rate Conversion Rate Social Media Return on Investment Ready to tap into the full potential of social media fundraising? This helps viewers better understand your daily operations and impact.

Social Media 52

Social Media Metrics North Carolina Media 52

Forum One

OCTOBER 17, 2023

It has a clear focus, providing users with the means to accomplish something meaningful and impactful. Similarly, such an approach can sharpen focus on features or content that support specific strategic goals. By viewing projects as products, it becomes easier to track usage or feedback metrics over time.

Product 87

Product Develop Impact Case Study 87

sgEngage

AUGUST 10, 2021

Are you freaking out about how Apple’s recent announcement regarding new privacy functionality of the upcoming iOS 15 might impact your email strategy? When someone actually reads and feels compelled to click an email, we know we’ve made genuine impact. Tracking opens as the sole metric for engagement is no longer accurate.

Metrics 113

Metrics Open Blackbaud gMail 113

Nonprofit Tech for Good

SEPTEMBER 5, 2023

By Elizabeth (Liz) Ngonzi, CFRE , Founder and CEO at The International Social Impact Institute and Adjunct Assistant Professor at New York University In the rapidly evolving landscape of nonprofit organizations, adapting to the digital realm has become a pivotal challenge. Among the innovative tools that have garnered attention is ChatGPT.

Digital 295

Digital Strategy Guide Create 295

Amy Sample Ward

FEBRUARY 26, 2012

I am a big fan of actionable metrics. Fenton’s guide divides up the kinds of metrics you can focus on under the headings See, Say, Feel and Do. Ss I suggest in my Community Mapping approach , the actions and metrics should be mapped against the segments of the community doing them. What do you think?

Metrics 227

Metrics Social Media Media Social 227

Amy Sample Ward

JANUARY 20, 2011

We covered how to do Community Mapping (identifying the segments and goals of the community), Content Mapping (creating a plan for which content goes where, and why), and Data Tracking (pulling all the numbers together). DIY Community Engagement Metrics. Content Mapping. >> Step 1: Identify all the content.

Metrics 219

Metrics Community Map Template 219

Nonprofit Tech for Good

AUGUST 6, 2023

Here are important factors that nonprofits should consider when developing year-end campaigns, which, if executed successfully, will further their missions and make a profound impact on the communities they serve. It should convey the organization’s impact and the urgency of supporting its mission. Define your metrics of success.

Practice 239

Practice Fundraising Guide Channel 239

Media Cause

JULY 14, 2023

Factors to Consider When designing digital marketing projects that aim to create a meaningful impact and promote equity, consider the following factors: Target Audience: Identify your target audience(s) and gain a deep understanding of their needs and interests. Follow accessibility guidelines!

Project 52

Project Digital Marketing Impact 52

TechImpact

JUNE 16, 2014

Getting as many people talking about and interacting with your content needs to be priority #1 for your nonprofit. Luckily, Tech Impact is here to help. Post level data reports on the analytic behind individual posts on a page, whereas page level data measures the impact as post has on the entire page. Sounds intuitive, right?

Metrics 170

Metrics Facebook Stats Nonprofit 170

EveryAction

SEPTEMBER 20, 2016

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. It's not enough to measure "likes" for every post and assume the ones with more had the most impact. Goal: Engagement Metric: Overall Engagement Rate.

Metrics 100

Metrics Social Media Measure Media 100

Saleforce Nonprofit

JULY 22, 2021

Nonprofits, corporate foundations, social enterprises, and organizations working in the social sector can struggle with how to approach understanding their impact: How do they know that changes in their beneficiary group are due to their interventions? How rigorous or complex should the analysis of impact data be? Mexico border.

Impact 120

Impact Management Organization Evaluation 120

Association Analytics

JUNE 21, 2023

8: Your Organization Doesn’t Have KPIs and Metrics Challenge : Without key performance indicators (KPIs) or metrics, your organization is missing out on vital information about your members. Set up your KPI and metrics! For example, include any details on how that KPI may impact other projects or results.

Associations 319

Associations Challenge Data Taxonomy 319

Nonprofit Tech for Good

APRIL 20, 2020

By Dana Bakich , founder and CEO of Positive Equation – a digital consultancy focused on equipping nonprofits with the tools and resources to build impactful digital strategies. Phase 2: Content, Cost & Creation. Phase 1: Identify Your Audience, Partner(s) & Content. Where is your engagement the strongest?

Raise 325

Raise Fund Phase Audience 325

Forum One

JUNE 22, 2021

Your content strategy is a living document that should be adjusted and optimized on a regular basis. Creating a well-thought-out content strategy, tracking meaningful KPIs, and analyzing how it’s performing can help your organization optimize your website. If you don’t track these, then you won’t know the effectiveness of your content.

Content 47

Content Effective Strategy Measure 47

Bloomerang

MAY 22, 2024

We solved this problem with Storyraise , a solution for nonprofits to create digital annual, impact, and donor reports. Whether it’s a blog post, article, or social media campaign, when you use Storyraise, the donation process seamlessly blends into the content, enhancing engagement and fostering a deeper connection with the cause.

Storytelling 80

Storytelling Digital Integration Blended 80

TechImpact

NOVEMBER 19, 2014

Only recently has a definition of content marketing been widely accepted. Before, content marketing was a loose collection of ideas, thoughts and conjectures about the way consumers MIGHT respond to a new marketing models. According to the Content Marketing Institute , consumers reject banner ads at a rate greater than 99%.

Stats 126

Stats Content Marketing Technique 126

Qgiv

OCTOBER 9, 2023

There are many metrics you can use to qualify how successful your campaign is. Create matching content for the platforms you and your partner are both active on for you to post to your nonprofit’s pages. But don’t rely on a singular metric! Don’t focus your goals solely on money!

Causes 52

Causes Marketing Impact Guide 52

Bloomerang

APRIL 17, 2024

One question you can ask is: “ What impact do you want your organization to make ?” Choose new metrics Once you have identified the data you already have, it may be time to select new metrics that better align with your goals. Think about what metrics you will use. and “What products and services are most viable?”

Data 104

Data Metrics Measure Goal 104

Forum One

APRIL 27, 2021

It’s not enough to build a new website—organizations need to create meaningful, cohesive, and sustainable content to attract and engage audiences. With a well-thought-out content strategy. What your content strategy is—and is not. You will want to note the status of your content as well, and how often it should be updated.

Content 47

Content Strategy Map Audience 47

Achieve

MAY 3, 2024

Let's explore how data analytics can be strategically applied to crucial components of your fundraising event, helping guide you towards making more informed decisions and impactful outcomes. Email Outreach Before your event begins, building excitement and driving participation is crucial to your success. Anything above 0.3%

Analytics 98

Analytics Data Spam Fundraising 98

Association Analytics

SEPTEMBER 27, 2023

These could be qualitative or specific metrics or KPIs. Current State – use specific metrics to describe the current state of the business area like limitations, challenges, inefficient processes that relate to data, integrations and reporting. This insight can then inform course scheduling, content creation, and more.

Analytics 169

Analytics Analysis ROI Associations 169

EveryAction

NOVEMBER 2, 2022

They’re a powerful tool for communicating your impact, but what makes an annual report effective? One of our favorite parts is their “Pushing Impact” section. Additionally, they detail how their post-abortion care program in Tanzania has impacted health facilities as a whole in the region.

Report 180

Report Organization PDF Tanzania 180

Forum One

JULY 6, 2023

A positive CX with a brand, resource, or service significantly impacts an organization’s success. One very helpful metric to understand your audience’s experience of your content is a combination of engagement time and scroll depth. Looking at both of these metrics together tells you much more than just one of them alone.

Measure 66

Measure Websites Metrics Track 66

Qgiv

APRIL 22, 2024

Nonprofit marketing content also needs to consistently tie back to your cause and the work you do. Expands visibility and credibility in the community by showing your impact. Investing in marketing helps you build a foundation for growth, community engagement, and impactful change.

Marketing 52

Marketing Guide Nonprofit Channel 52

Forum One

MAY 28, 2024

Forum One worked with the Oregon Zoo to redesign its website as part of its strategic efforts to deliver an inspiring guest experience and better convey its offerings and impact. Design choices also include delightful interactive features, such as load animations and hover effects, and striking photography to highlight the Zoo’s impact.

Award 46

Award Oregon Museum Policy 46

Nonprofit Tech for Good

AUGUST 21, 2021

By Mor­ée Lambeth , Lead Content Creator + Writer, Water.org. Water.org ’s approach to empowering people with safe water and sanitation delivers on long-term impact expectations and makes it convenient for donors to create the change they wish to see in the world. Creating powerful solutions. Why monthly giving matters.

Difference 328

Difference Donor Community Profit 328

Media Cause

JULY 11, 2023

For nonprofit organizations, making an impact without breaking the bank is crucial. In the nonprofit sector, where scaling reach and impact is a common goal, automated email marketing is the secret sauce that allows for meaningful connections with an ever-growing supporter base without stretching your resources too thin.

email 52

email Service Marketing Metrics 52

Forj

APRIL 17, 2024

Association leaders charged with building and managing online communities are faced with a lot of difficult decisions, from determining the right structure to creating a solid content strategy. It's about translating your metrics into stories that resonate with key stakeholders, from the leadership team to the board of directors.

Measure 36

Measure Community Metrics Structure 36

Everyaction

AUGUST 23, 2018

When sending a fundraising email, nonprofit Digital staff are keenly aware of the metrics that they need to achieve; a high open rate means the most people are actually seeing the content of the email, and a high click rate indicates that the email's messaging was persuasive enough to move people to donate.

Metrics 49

Metrics Spam Fundraising Rate 49

Association Analytics

FEBRUARY 14, 2022

Drive strategy by using data to inform your association’s strategy and departmental strategies as well as drive business metrics and KPIs. This will align the organization by having clear success metrics and KPIs. We suggest using: Business Impact – what is the return on investment? Evaluate Your Opportunity Costs.

Analytics 169

Analytics Language Associations Case Study 169

Candid

DECEMBER 12, 2022

So, you get to work and land on one text-heavy website and another website with a prominent video that describes a nonprofit’s work, mission, and impact. HubSpot’s recent research helps to answer this question: branded video content is the most memorable. Craft a compelling storyline. Add human interest. Use a call-to-action.

Video 105

Video Support Tips Audio 105

Care2

OCTOBER 15, 2013

Do these stats show your boss about how your organization is meeting its mission and making an actual impact? That’s why you need to change the way you measure social media and declare a war on vanity metrics. You need concrete social media data to determine your impact through social media. Is it positive? Is it hostile?

Metrics 77

Metrics Social Media Media Social 77

TechImpact

APRIL 18, 2014

Aside from making sure your blog post is grammatically correct, and devoid of all spelling errors, take a few extra minutes and ensure your blog adheres to these 5 metrics as well to maximize its effectiveness. Social Tech blog content marketing nonprofit nonprofit technology npTech technology' Image courtesy of Sushi Digital.

Metrics 260

Metrics Tech Nptech Images 260

Forum One

JANUARY 30, 2024

Presented by The Webby Awards, The Anthem Awards recognize and celebrate the impactful endeavors of individuals, companies, and organizations worldwide. This innovative project offers comprehensive data on 36 metrics for all 435 U.S. congressional districts, empowering policymakers to make informed decisions. million records.

Award 73

Award Captivate Celebrate Voice 73

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The impact on the data side of the ecosystem is that massive amounts of data is being generated and much of what goes for measurement in “social media tools” is profoundly sub optimal (I’m being polite). We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?)

Metrics 96

Metrics Facebook Data Measure 96

Nonprofit Tech for Good

APRIL 19, 2024

It sometimes sounds as though tools like ChatGPT or Gemini could entirely replace humans in writing website content. The ease of generating content these days is both a danger and an opportunity for nonprofits. Creating insightful content does require time and effort— but it can be a very useful part of an overall engagement strategy.

Content 272

Content Websites Tips Voice 272

Pamela Grow

OCTOBER 30, 2023

Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. Engagement with content. Analyze which types of content, stories, and communication techniques resonate most with your donors. Understand donors’ giving behaviors. Monitor data and adjust your appeals.

Analytics 52

Analytics Data Giving Metrics 52