EveryAction

NOVEMBER 2, 2022

They’re a powerful tool for communicating your impact, but what makes an annual report effective? One of our favorite parts is their “Pushing Impact” section. Additionally, they detail how their post-abortion care program in Tanzania has impacted health facilities as a whole in the region.

Report 180

Report Organization PDF Tanzania 180

Forum One

MAY 28, 2024

Forum One worked with the Oregon Zoo to redesign its website as part of its strategic efforts to deliver an inspiring guest experience and better convey its offerings and impact. Design choices also include delightful interactive features, such as load animations and hover effects, and striking photography to highlight the Zoo’s impact.

Award 56

Award Oregon Museum Policy 56

Bloomerang

MAY 22, 2024

We solved this problem with Storyraise , a solution for nonprofits to create digital annual, impact, and donor reports. Whether it’s a blog post, article, or social media campaign, when you use Storyraise, the donation process seamlessly blends into the content, enhancing engagement and fostering a deeper connection with the cause.

Storytelling 80

Storytelling Digital Integration Blended 80

Forum One

JULY 6, 2023

Customer experience (CX) is the sum of every interaction a member of the public has with your organization. A positive CX with a brand, resource, or service significantly impacts an organization’s success. Looking at both of these metrics together tells you much more than just one of them alone.

Measure 66

Measure Websites Metrics Track 66

Association Analytics

FEBRUARY 14, 2022

These will support your business case by aligning with your goals: Consistent, trusted data with standard interactive reports using a common language that employees throughout your organization easily understand – all in a secure data warehouse. This will align the organization by having clear success metrics and KPIs.

Analytics 169

Analytics Language Associations Case Study 169

Qgiv

APRIL 22, 2024

Nonprofit marketing content also needs to consistently tie back to your cause and the work you do. Expands visibility and credibility in the community by showing your impact. Investing in marketing helps you build a foundation for growth, community engagement, and impactful change.

Marketing 52

Marketing Guide Nonprofit Channel 52

Qgiv

APRIL 9, 2024

Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. Learn how your organization can take full advantage of social media in this guide! Why should nonprofits use social media?

Social Media 52

Social Media Media Guide Social 52

Forum One

JANUARY 30, 2024

Presented by The Webby Awards, The Anthem Awards recognize and celebrate the impactful endeavors of individuals, companies, and organizations worldwide. This innovative project offers comprehensive data on 36 metrics for all 435 U.S. congressional districts, empowering policymakers to make informed decisions. million records.

Award 73

Award Captivate Celebrate Voice 73

Media Cause

JULY 11, 2023

For nonprofit organizations, making an impact without breaking the bank is crucial. In the nonprofit sector, where scaling reach and impact is a common goal, automated email marketing is the secret sauce that allows for meaningful connections with an ever-growing supporter base without stretching your resources too thin.

email 52

email Service Marketing Metrics 52

Association Analytics

NOVEMBER 16, 2021

Here are some high impact and easy ways to put your data analytics to work. Even if you’re a beginner, you can start with a simple spreadsheet to see the impact of what it’s telling you. Use data at department and leadership meetings – Sharing some visualizations is a very impactful way to bring metrics to life.

Analytics 169

Analytics Data Beginner Associations 169

Forum One

DECEMBER 5, 2023

The Anthem Awards were created to highlight and amplify the most impactful and inspiring work across seven core purposes: Diversity, Equity, & Inclusion; Education, Art, & Culture; Health; Human & Civil Rights; Humanitarian Action & Services; Responsible Technology; and Sustainability, Environment, & Climate.

Award 72

Award Museum Arts Culture 72

M+R

MAY 31, 2022

We saw some of the impacts of these changes in this year’s Benchmarks. Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. Reminder, email opens are tracked by tiny image pixels embedded in email content. Meaning, we’re fairly certain a real human person interacted with this email.

Mail 106

Mail Spam Rate email 106

Qgiv

NOVEMBER 9, 2023

A well-crafted branding strategy can help you stand out from the crowd, attract donors and volunteers, and make a lasting impact on your community. Increase your impact on the community. Increase your impact on the community. What impact do you want to have on the world? Tell your impact story.

Strategy 110

Strategy Tips Nonprofit Conservancy 110

Whole Whale

MAY 3, 2023

Notice how Whole Whale’s same content is now pushed into a footnote, while the full answer is provided. Again, Whole Whale’s content is shown as a footnote in the context of a full answer. As chatbots and voice assistants provide direct answers, people may not click through to content. Track upstream search-side metrics.

Search 52

Search Grant Organization Voice 52

Whole Whale

MAY 3, 2023

Notice how Whole Whale’s same content is now pushed into a footnote, while the full answer is provided. Again, Whole Whale’s content is shown as a footnote in the context of a full answer. As chatbots and voice assistants provide direct answers, people may not click through to content. Track upstream search-side metrics.

Search 52

Search Grant Organization Voice 52

Media Cause

FEBRUARY 12, 2024

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube.

Search 59

Search Alternative Social Social Media 59

M+R

JULY 27, 2023

Read time: 5 minutes Most nonprofits, even the smallest ones, include supporter cultivation in their messaging mix — the occasional thank-you email, an annual impact report, maybe a robocall at year end. That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks.

Fundraising 52

Fundraising Test Advocacy Metrics 52

Non Profit Quarterly

APRIL 20, 2023

Meta—the parent company of Facebook and Instagram—has been under fire in the past few years over its lax policies on news content, data privacy, and misinformation. Marginalized users and organizations have been impacted in multiple ways. For nonprofits, this moment presents an opportunity for a social media strategy “do-over.”

Social Media 94

Social Media Media Strategy Social 94

Get Fully Funded

MAY 9, 2024

Be sure to share genuine, personal thank you messages that greet the donor by name, reference the specific ways they are supporting your mission, and report on the impact their gift will make. Engagement level , or how much they interact with your organization. Make sure to focus on the larger impact this support would have (e.g., “By

Gift 52

Gift Marketing Data Strategy 52

TechImpact

FEBRUARY 24, 2014

Nonprofits are seeing their read rates plummet and their content click rates fall even further. Here are 5 ways to reduce this decline in email interaction. Messages sent to individuals who did not opt in to your wmail list will have lower key metrics, and run you the risk of landing on a blacklist. Not catering to mobile email.

email 227

email Marketing Metrics Spam 227

Nonprofits Source

MAY 25, 2023

Use Patient Journey Mapping Patient journey mapping exercise helps healthcare leaders understand how patients interact with their providers by outlining each communication touchpoint. By mapping out your patient’s journey, your team can determine which interactions provide patient acquisition opportunities.

Goal 52

Goal Tips Review Map 52

The NonProfit Times

MAY 23, 2024

Fundraisers have other metrics available. Any number of variables can influence these metrics. The mere wording of a subject line or call to action in an email can have a significant impact on how recipients will respond. Among those are clickthrough rates, response and conversion rates, and opt-out and unsubscribe rates.

Test 52

Test email Spam United States 52

sgEngage

JANUARY 30, 2024

These solutions can also help you develop personalized strategies that speak to each donor’s unique needs and interests based on their past interactions with your organization. Developing personalized messaging for different segments Use targeted AI prompts to help develop content that specifically appeals to different groups.

Tools 87

Tools Donor Fundraising Survey 87

Qgiv

JULY 21, 2022

Instead of personal updates and other news, LinkedIn is for professional content and connections. To start establishing yourself as a world-changing, impactful organization on the platform, here are a few best practices to succeed on LinkedIn. Create interesting content. Take advantage of sponsored content.

Linkedin 52

Linkedin Social Media Practice Media 52

DipJar

SEPTEMBER 12, 2022

With the right strategy, you can engage with your supporters, raise brand awareness, and make a lasting impact. Producing irrelevant content. Nonprofits post photos, videos, IGTVs, reels, and stories to show the impact of their mission and advocate for support. . The better the content, the more interaction it will receive.

Marketing 52

Marketing Social Media Nonprofit Integration 52

sgEngage

SEPTEMBER 28, 2021

Use interactions stored in your database – like registration for an event, response to a petition, or engagement with an email – to identify relevant communications and giving opportunities. Update your welcome series and existing emails to entice readers to click by linking to longer content, using video, quizzes, surveys, and pledges.

Online 95

Online Fundraising Benchmark Adwords 95

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

For two of the peer learning groups , we explored best practices for using Facebook strategically as part of an integrated communications plan based on this content ( [link] ). The art of writing good teaser headlines is critical to getting more interaction. Commenting on the posts in other aligned partner’s Facebook pages.

Facebook 112

Facebook Change Profile Impact 112

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

Metrics 81

Metrics Social Media Strategy RSS 81

Classy

JULY 14, 2021

Get to know their top insights and learning moments to accelerate the impact of your nonprofit’s next virtual fundraising event. The Classy team created engaging content that Collaborative participants could use in their professional lives. Make Your Content Accessible to Varying Audiences.

Virtual 105

Virtual Professional Marketing Fundraising 105

AccelEvents

JUNE 24, 2021

With events shifting from in-person to virtual and now to hybrid formats, the way attendees experience and interact with event content has also changed. . Table of Contents. **. Attendees came together in a physical location to consume event content while networking with other attendees and exhibitors. What’s Next?

Guide 93

Guide Virtual Registration Platform 93

sgEngage

JULY 15, 2023

Understanding the ebbs and flows of donor relations by tracking your organization’s interactions with donors and prospects is necessary to support long-term growth. Donors should feel like active members of the organization to see the direct result of their impact and have an open forum to communicate feedback.

Management 52

Management Donor Blackbaud Retention 52

Kindful

MARCH 11, 2021

Was the content dull and irrelevant? Did the outcomes of the day grow stale and ultimately have little impact on your board? Impact-driven. They are impact-driven. They will also have people up and moving around doing thoughtful, interactive exercises, usually in small groups to facilitate discussion and collaboration.

Facilitation 98

Facilitation Exercise Fun PowerPoint 98

Allegiance Group

APRIL 15, 2024

Direct prospective donors to your donation page by adding inline donation forms or lightboxes to your top-performing content. Audit your content to evaluate how well your website meets user search intent. Ready to see the impact of effective, compelling digital marketing at your nonprofit? Optimize your donation form.

Fund 52

Fund Donor Strategy Search 52

Qgiv

JANUARY 12, 2023

You can show them why their support matters and how they can make a positive impact on the world. Set SMART goals Build your audience persona Develop your brand Determine what channels to use Put together a content strategy Drive engagement Track your results. Here are a few steps to help you get started on your social media journey!

Social Media 52

Social Media Strategy Media Donor 52

NetWits

APRIL 2, 2013

The annual report informs how organizations measure impact relative to their peers. Used properly, you’ll know if your email metrics are at industry levels; used poorly, you’ll only scratch the surface of email performance. Email Marketing Interactive Online Fundraising' To the strategic services team, it’s our bible.

Rate 139

Rate San Diego Open Benchmark 139

Top Nonprofits

MARCH 16, 2022

In this guide, we’ll cover common reasons your website may need a revamp, including: Your content is out of date. Your content is out of date. When your nonprofit’s website content is out of date, your audience won’t be able to find the information they need to get involved. Your website doesn’t reflect your current brand.

Websites 115

Websites Nonprofit Audience Mobile 115

Qgiv

JUNE 23, 2021

Think carefully about the cost of your fundraising activities and the long-term impact your nonprofit potentially has on your community. Creating a sustainable, scalable fundraising campaign that will help you grow your future impact is just as important as reaching your fundraising goal. Measure all fundraising metrics.

Campaign 98

Campaign Effective Fundraising Nonprofit 98