Nonprofit Tech for Good

APRIL 12, 2019

Search Engine Optimization (SEO) increases your organization’s visibility in organic (not paid) search results, making your organization easier to find and driving people to your website. What creates more awareness and connects you to people who share your mission is expert content. Your organization is an expert in your field.

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St. Louis Headline Search Google 237

Nonprofit Tech for Good

AUGUST 9, 2021

In the last few years, Microsoft has rebuilt LinkedIn working out many of the kinks and bugs that made it frustrating to use, and has launched a suite of new tools and functionality for LinkedIn Pages , Profiles , and Groups. That changed when LinkedIn was purchased by Microsoft in 2016 for $26.2 LinkedIn Pages. Gmail, Yahoo, etc.

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Linkedin Practice Social Media Sponsor 358

Candid

FEBRUARY 23, 2023

However, with the right strategies, you can create an attractive homepage that inspires site visitors to continue interacting with your content and engaging with your organization. If you’re wondering where to get started, consider showcasing content on your homepage that highlights the following elements: Mission. Impact stories.

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Effective Create Strategy Nonprofit 119

Nonprofit Tech for Good

MAY 22, 2022

Within these six colors, you want to be sure to include light and dark colors that work together. For example, if your logo typeface is a script, you’ll want to select a san-serif typeface that works well as body copy. You will want to be sure you have a typeface that works nicely as a headline and another for body text.

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Guidelines Photography Library Headline 310

The Modern Nonprofit

OCTOBER 17, 2023

A giving page works by informing potential donors about your cause, explaining how their donations will be used, and providing a straightforward way to donate. Unfortunately, subpar formatting, uninspiring content, and other mishaps could be holding back your fundraising efforts. Sounds pretty smooth, right?

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Donation Giving Badge Headline 105

Nonprofit Tech for Good

MARCH 17, 2020

Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. Organic reach on Facebook declines year on year, but there are still so many charities spending valuable time every week trying to make it work. 1) Forget about organic, focus on ads. 4) Use broader targeting than you think.

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Test Facebook Charity Profit 325

Candid

MAY 10, 2023

To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. Examples of campaign objectives and goals include: Building awareness of your nonprofit by increasing new website visitors by 20% in six months. Outline the solution. Explain the next steps.

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Communication Campaign Channel Measure 98

Nonprofit Tech for Good

JULY 4, 2021

That’s because a digital strategy can truly transform every aspect of your organization’s work – from marketing to events. The good news is that once you embrace digital donor engagement tools, most of the grunt work – like donation forms and gift acknowledgements – is done for you through automation. So why not join them?

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Ideas Online Fundraising Social Media 347

NonProfit Hub

OCTOBER 22, 2020

The internet is a busy, crowded place, buzzing with almost 2 billion websites and millions of brands competing for attention. You can create website content that will boost your nonprofit’s site in search results and put it on people’s radar without a degree in copywriting or any technical expertise. What is SEO? . How do they

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Google Headline Search Nebraska 49

Nonprofit Tech for Good

AUGUST 10, 2018

The first question that probably comes to your mind when reading this headline is – “Pinterest? In actuality, Pinterest is a fast-growing discovery platform that can amplify your nonprofit message and get more visibility for your cause and for your work. . For example, Grist.org is a news website that focuses on the environment.

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Storytelling Social Media Nonprofit YouTube 163

Tech Soup

APRIL 14, 2015

This post will offer five "tricks" to improve your website's visibility in organic search (Google, Bing, and other search engines' results). They look at key elements of a website (more on those later) and index them in a giant database. Use those words in your content. Tip 3: Label Website Pages Correctly.

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Search Websites Tips Headline 36

M+R

JUNE 24, 2021

Every time you visit a website, a little piece of code, called a “cookie,” is appended to your web browser. And it’s one of many changes being rolled out in the name of privacy that dramatically change how nonprofit marketers do their work. Here’s what we came up with: First, a little scene setting.

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Headline Delicious Attitude Calendar 74

Nonprofit Tech for Good

APRIL 5, 2012

Unless you plan on working at your current nonprofit for the rest of your life, it’s entirely possible that during your next job search, recruiters and your future boss will be browsing your LinkedIn Profile. Include the majority of your work experience and all schools you attended (even study abroad programs).

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Linkedin Profile Professional Tips 210

EveryAction

SEPTEMBER 20, 2016

Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. Goal: Website traffic Metrics: Clickthrough Rate, Visits. Ready to start posting?

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Metrics Social Media Measure Media 100

The Fundraising Authority

MAY 8, 2021

Why Google Ads Work Google Ads are incredibly effective because they are displayed to people searching relevant terms in Google. If you ever worked with Google AdWords in the past, then you already know Google Ads (it rebranded in 2018). For example, it helps nonprofits understand how ads work. How Does the Program Work?

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Grant Google Search Application 152

Media Cause

AUGUST 17, 2023

This shift brought better creative intelligence around ad strength—allowing you to see your ad strength in real time as you adjust headlines and descriptions for your RSAs. Check Your Ad’s Strength With Google’s sunsetting of Expanded Text (ET) ads last summer, Responsive Search Ads (RSAs) are the name of the game.

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Adwords Campaign Search Headline 52

Connection Cafe

DECEMBER 27, 2013

Content for your website includes your headlines, body copy, photos, captions, graphics, videos, audio clips, etc. Content Strategy is “planning for the creation, delivery, and governance of useful, usable content”. Articulating content priorities for your homepage and other key pages/sections of your web presence.

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Design Process Content Web 36

Connection Cafe

JUNE 22, 2015

What is a Content Model? Content Modeling is a hot topic in the Information Architecture community these days. A content model is a document defining the structure of each content type within a CMS , or Content Management System. Why do I need a Content Model? Content Model Success Story.

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Model Content Minneapolis Structure 20

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

But if you want to get even deeper insights, do an in-depth review of a similar nonprofit’s practice – whether it be broad – such as digital marketing techniques or narrow such as analyzing specific techniques as part of a content strategy. We want our donors to be advocates.

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Charity Lesson Marketing Digital 128

Nonprofits Source

APRIL 19, 2017

7 Online Fundraising Ideas (That Actually Work): 1. They work by matching your database with Facebook, creating a custom audience. Content is still a very important factor in educating, informing, and building member/donor trust. But getting your content in front of your target audience can be difficult.

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Ideas Donation Online Strategy 111

NonProfit Hub

MAY 22, 2017

Ever since the Internet became widely available, there has been an obsession with “going viral,” or producing content so interesting, or funny, or cute that millions upon millions of people view it. Whatever the form, there is something about viral content that is inherently attractive to viewers. Don’t give in to this temptation.

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Headline Content Associations Internet 44

NonProfit Hub

FEBRUARY 11, 2021

Messages that work: . Don’t forget your website. Make sure the subject line is an intriguing headline, not “April Newsletter from Our Charity.”. Work to keep the relationship happy. Messages that work: . Tactics: Continue providing regular communication via e-newsletters, social media, website and direct mail. .

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Donor Gift Newsletter Headline 62

Nonprofit Tech for Good

APRIL 5, 2012

Unless you plan on working at your current nonprofit for the rest of your life, it’s entirely possible that during your next job search, recruiters and your future boss will be browsing your LinkedIn Profile. Include the majority of your work experience and all schools you attended (even study abroad programs).

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Linkedin Profile Professional Tips 109

Nonprofits Source

NOVEMBER 3, 2017

Join us as we take a deep dive to explain: What SEO is and how it works. The top 13 on page SEO factors for content marketing. What Is SEO And How Does It Work? Creating strategies around these four pillars work to establish the foundation of your marketing plan. Why nonprofits should be investing in SEO.

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Beginner Digital Marketing Guide 91

Nonprofit Tech for Good

NOVEMBER 29, 2010

Website: BigCatRescue.org. We have two full-time, paid people working on social networking along with me. We have a second paid person, LaWanna Mitchell, who creates e-cards, games, screensavers, puzzles and a plethora of free downloads for our website. a mobile website, texting, mobile Apps, text-to-give, etc.?

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Social Media Interview Examples Media 245

NetWits

NOVEMBER 5, 2010

As Blackbaud’s 2010 Conference for Non-Profits approaches this October 21-22, 2010 in Washington, DC, I’m working with colleagues to put the finishing touches on my sessions, and one in particular — one of my favorite topics — is simply too much fun to not share here: Targeted Content*. What is Targeted Content? Be Creative.

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Relationship Personal Build Time 108

Global Giving

MAY 22, 2018

With GDPR coming into effect in the European Union and privacy scandals making headlines, many nonprofit professionals are concerned about data protection. If you aren’t sure, work with your IT provider to review your encryption settings. Subscribe to get the best content from the Learn Library once a month.

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Data Open Source Policy Badge 52

Nonprofit Tech for Good

JANUARY 14, 2013

Most people who work in the nonprofit sector do so out of a commitment to a cause or passion bigger than themselves or their desire for material things. Your work is valuable and you should be compensated for it. Thus, for 2013, please: 1) Ask for a raise. Despite popular memes that social media is “Free!” Good luck.

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Social Media Management Media Social 228

NonProfit Hub

SEPTEMBER 18, 2015

Pay Attention to Your Subject Line and Headline. Although a subject line seems small when compared to the rest of the email’s content, this one line is the first impression that you have on your readers. If readers open the email, the headline will make a large difference in whether they read the entire email or not.

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email Marketing Headline Ratio 28

NonProfit Hub

DECEMBER 5, 2014

They think that once website visitors have clicked on “Donate,” “Volunteer,” “Support Us,” or “Get Involved” that they are already sold on getting involved. In other words, don’t save all of your engaging content for your home page. They’re willing to do a little work (hopefully a relatively small amount to find your nonprofit).

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Causes People Slides Online 52

Qgiv

MAY 5, 2021

For example, if you work with an animal nonprofit and rescue stray animals off the street, you may sometimes take in animals in pretty awful shape. It’s no secret that word-of-mouth marketing is one of the most effective forms of marketing … and user-generated content can be an extremely effective form of that. Show your skills.

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Video Support Help YouTube 52

Care2

MARCH 4, 2009

But, in reality, as important as those things are, they aren’t what tend to make great nonprofit websites. But, in reality, as important as those things are, they aren’t what tend to make great nonprofit websites. Remember, content is still king. Also try and use headlines, par"you" or "your" where possible.

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Social Media Content Practice Web 38

NonProfit Hub

JULY 17, 2017

Whether you want to quickly create professional images or design an entire website, there’s a template for that. The site also includes this helpful post on their blog with social media reporting and headline templates that you can use. These tools give you a head start on your marketing work. Welcome to the world of templates!

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Marketing Resource Doc Strategy 38

Connection Cafe

APRIL 2, 2014

The visual design details the final look and feel of the website. Defining styles for different elements of the website including headlines, links, buttons, photos, form fields, promo items, etc. The visual design depicts the user experience of the website. Content Strategy. Methodology. What’s Next. Introduction.

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Design Process Web Photography 34

NonProfit Hub

NOVEMBER 1, 2016

They have a good headline at the top of the page, and they use a three-column layout that mirrors their branding throughout the site. Notice your eye-movement as you work through page. Then, we moved the book image and credibility indicators to the right column as supporting content. Do you notice any problems? Wrapping up….

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Conversation Create Donation Headline 28

The Science Behind Engaging your Supporters

SEPTEMBER 14, 2018

Maybe you’re putting together your email calendar for December, planning out social media content, or even sprucing up your website to improve conversions. Take 30 minutes to write out what the headlines will be, any additional copy, and create a list of graphic needs.

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Storytelling Fundraising Calendar Map 46

NonProfit Hub

JANUARY 29, 2016

But since all LinkedIn members have access to the platform, it’s important to share high-quality content that differentiates yourself from the rest. As such, it makes sense to publish material that you’re proud of and reflects your best work. Create attractive content. A few best practices include: Write a compelling headline.

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Platform Tips Linkedin Headline 28