Judi Sohn

JULY 3, 2011

I don’t know about anyone else, but I’m fascinated by Google+. I left Web Worker Daily in 2009 in no small part because I was bored out of my mind with the content I was producing/editing. Google+ is different, and not just because it’s from Google. The bottom line allows the organization to serve more.

Google 165

Google Learning Social Network Nonprofit 165

NonProfit Hub

MAY 18, 2021

Many nonprofits find themselves frustrated after acquiring the Google Ad Grant. They think that by acquiring the Google Ad Grant and creating a few ads, they’ll start spending $10K per month in free advertising and get thousands of website visitors! Your ad will then be eligible to show on Google. What are Keywords?

Grant 54

Grant Google Research Search 54

NetWits

JANUARY 3, 2011

For example, your organization may hold an annual golf tournament. While we may have a hunch, content testing provides answers. If you’re using Blackbaud NetCommunity , the Content Comparison part will run the test for you. The four different content variations will randomly be displayed to visitors.

Rate 134

Rate Content Conversation Test 134

Candid

MAY 10, 2023

The audience should set the tone for your campaign, including the messaging and content creation. Types of advertisements, topics, and content they respond to. Start by creating a statement that highlights the challenge your organization aims to solve (and why your audience should care). Define the problem. Outline the solution.

Communication 98

Communication Campaign Channel Measure 98

Nonprofit Tech for Good

JANUARY 10, 2022

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. So what are Google Ad Grants ? A Google Grant provides $10,000 each month to nonprofits to spend on Google Search ads. Google Grants can be a great fundraising option for almost all nonprofits.

Google 353

Google Grant Guide Nonprofit 353

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 1, 2006

He goes on to mention that they're still learning about their audience and how they access the content on the organization's blog. He points to google analytics as a tool they have started using to track their audience. This isn't the only widget that uses RSS stream headlines or content from feeds.

Headline 50

Headline Widget RSS Feeds 50

Nonprofits Source

NOVEMBER 3, 2022

According to protocol 80 , these CTAs boast an impressive ROI—more than 90% of visitors who read your headline also read your CTA copy. As the home base for your online presence, your website should be up-to-date on all things your organization. All of your website content positions you as a thought leader in your field.

Websites 52

Websites Fundraising Calendar Social Media 52

Nonprofit Tech for Good

OCTOBER 31, 2011

Have a Consistent Design throughout All Secondary Navigation and Content Pages. A good Content management System (CMS) will take care of this for you. All content pages should be the same size and should be consistent in their layout and color scheme. Use bold for headlines. Keep bullet-pointed content short.

Design 257

Design Websites Practice Widget 257

Nonprofit Tech for Good

MAY 18, 2020

By Grant Hensel , CEO of Nonprofit Megaphone – an agency that specializes in Google Grant management for nonprofits. Nonprofit Megaphone is Google Certified and supports over 300 nonprofit clients. What is the Google Grant? Example Use Cases: Google Grant Case Studies. A Real-Life Example.

Google 332

Google Grant Guide Adopt 332

Nonprofits Source

JANUARY 23, 2023

Among a sea of nonprofits, today’s organizations need to do everything they can to squeeze more out of their marketing budgets. Google recognizes the power of search engine marketing and shares free access to its paid marketing platform with eligible nonprofits. What Are Google Ad Grants?

Grant 52

Grant Google Guide Nonprofit 52

Nonprofit Tech for Good

APRIL 5, 2012

A profile that is 100 percent completed makes a strong first impression upon LinkedIn members and anyone who might be searching for you in Google or Yahoo! Customize Your Headline. By default, LinkedIn uses the title of your current position as your “Professional Headline.” Use a Professional Photo for Your Profile Photo.

Linkedin 220

Linkedin Profile Professional Tips 220

Nonprofits Source

NOVEMBER 3, 2017

In the last step of this digital marketing plan, we’re going to share SEO strategies and tactics we use to increase search rankings on Google. The top 13 on page SEO factors for content marketing. Search engines like Google, Bing and Yahoo then use complex search algorithms to index and rank content.

Beginner 91

Beginner Digital Marketing Guide 91

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

Observation is not just scanning or browsing, but looking at another organization’s practice with a critical thinking lens and gaining insights. Along with benchmarking – that is comparing your organization’s numbers with an industry average or simply another similar organization or two is great.

Charity 128

Charity Lesson Marketing Digital 128

Global Giving

MAY 22, 2018

With GDPR coming into effect in the European Union and privacy scandals making headlines, many nonprofit professionals are concerned about data protection. Develop and adhere to your organization’s privacy policy and safeguarding policy. Use security keys, RSA keys, or apps like Google Authenticator when available.

Data 52

Data Open Source Policy Badge 52

Tech Soup

APRIL 14, 2015

It's practically free advertising to appear in a search results list when a donor, partner, or constituent "googles" phrases that are related to your organization's services. Write content that uses the words people are likely to use when they search for your mission or service. Tip 2: Choose the Right Words.

Search 36

Search Websites Tips Headline 36

Nonprofits Source

APRIL 19, 2017

Content is still a very important factor in educating, informing, and building member/donor trust. 47% of donors say they consume 3-5 pieces of content prior to engaging with a sales/development person. But getting your content in front of your target audience can be difficult. Remarketing On Facebook. Facebook Pixel.

Ideas 111

Ideas Donation Online Strategy 111

Nonprofit Tech for Good

NOVEMBER 29, 2010

Organization: Big Cat Rescue. Organization Size: 125 exotic cats, 9 paid staff, 107 volunteers, 80,000 supporters. What was the very first social media tool your organization utilized, and when? Which has helped your organization the most and how? Name: Carol Baskin. Title: CEO. Website: BigCatRescue.org.

Social Media 261

Social Media Interview Examples Media 261

Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Immediacy and response are key, even as short-form content proliferates.

Lesson 59

Lesson Fundraising Digital Test 59

Nonprofit Tech for Good

APRIL 5, 2012

A profile that is 100 percent completed makes a strong first impression upon LinkedIn members and anyone who might be searching for you in Google or Yahoo! Customize Your Headline. By default, LinkedIn uses the title of your current position as your “Professional Headline.” Use a Professional Photo for Your Profile Photo.

Linkedin 109

Linkedin Profile Professional Tips 109

Care2

AUGUST 22, 2013

Everyone at your organization thinks the new website is fantastic. Plan for any additional staff and budget needed for technology, design, content, online advertising, and other implementation costs for the year. Plan for any meetings needed to solicit content or input from departments and outside support contractors.

Online 71

Online Tips Calendar Test 71

The Science Behind Engaging your Supporters

SEPTEMBER 14, 2018

As you start to think about how your organization will tell your story this season we enlisted the advice of Vanessa Chase Lockshin, the creator of The Storytelling Nonprofit , to show us how we can stretch our storytelling muscles and get ready for year end! You may even want to set up a Google Alert or two for future reference.

Storytelling 46

Storytelling Fundraising Calendar Map 46

NonProfit Hub

JULY 17, 2017

million tax-exempt organizations in the United States, comprised of churches, neighborhood associations, universities and charitable organizations. If you’re one of those nonprofits, you’re likely on a tight budget so you can use the most funds possible to achieve your organization’s goals. Google Docs.

Marketing 39

Marketing Resource Doc Strategy 39

See3

OCTOBER 3, 2014

As the world’s second largest search engine (right after Google), YouTube is a great way to be found. People looking at your organization’s YouTube page should be seeing your most current video. It makes your organization look up to date, current and relevant, and puts the video at the center of the YouTube user’s attention.

YouTube 40

YouTube Free Headline Search 40

Qgiv

MAY 11, 2021

Google Ad Grants for nonprofits can be a great and versatile marketing tool. Google will even give your nonprofit free ad money to help you out, but many nonprofits have yet to take the plunge. Today, we’re going to break down the key things you need to keep in mind when getting started with Google Ad Grants for nonprofits.

Google 52

Google Grant Rate Headline 52

NonProfit Hub

DECEMBER 5, 2014

In other words, don’t save all of your engaging content for your home page. Include an eye-catching image, interesting headline, details on how this particular form of involvement helps and then the form. First, they Google your nonprofit—that’s them climbing up the stairs of your slide. That’s not finishing the sell strong.

Causes 52

Causes People Slides Online 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

grist.org has succeeded in connecting with a younger audience that not only reads its content but is also inspired to take action. Says Giller, “Our theory of change is engaging users around content that shows how being green can reshape our world can empower personal behavior change and ultimately impact society at large.

Measure 97

Measure Policy Social Media Green 97

Nonprofits Source

JULY 9, 2018

We’ve seen mobile and online fundraising options help nonprofit organizations raise additional funds when used to: 1. Now that the basics have been covered and you have a feel for how other organizations are leveraging mobile platforms it’s time to talk about how to select the right one. Text-to-give donations.

Mobile 94

Mobile Goal Puerto Rico Fundraising 94

Neon CRM

JUNE 6, 2023

But the thing about blogging is that it’s not just a single piece of content. Good content ideas for nonprofits don’t require you to go back to the drawing board for every new post. Many of them are probably animal lovers who joined the organization because they want to help them. It ends with two calls to action.

Content 52

Content Ideas Summary Metrics 52

Tech Soup

APRIL 1, 2015

Voices are constantly peppering you with how to simplify your donation form, employ stronger calls to action, and use headlines that even a 15-year-old playing a video game wouldn't be able to ignore. Hopefully this list helps you start thinking about the process someone might take to build a relationship with your organization online.

Build 36

Build Online Donor Newsletter 36

Connection Cafe

FEBRUARY 24, 2016

There’s a flurry of conversation happening about the issues your organization works on that can move the needle on your campaign. It’s critical that organizations understand how, and if, their supporters are talking about their campaigns and issue areas. Impact Conversations by Knowing the Headlines in Your CRM.

Influence 20

Influence Conversation Campaign Yemen 20

NTEN

SEPTEMBER 23, 2010

Google may not be making us stupid, but it may be making us lazy. I skim through headlines, looking for items that interest me, read the first few paragraphs of an article that catches my eye, and then decide if it's worth my time. Editing for the Web First off, your organization needs an editor. I certainly don't.

Web 70

Web NTEN Alternative Headline 70

Nonprofits Source

FEBRUARY 25, 2017

Do you struggle to convince your leadership or board that content marketing for nonprofits matters ? In this guide, I’m going to share with you proven ways to gain the support of leadership in your content marketing efforts. How content marketing impacts search ranking results (and why that matters).

Content 40

Content Leadership Marketing Files 40

Media Cause

JANUARY 18, 2022

How To Use Google’s New Ad Type To Increase Traffic, Grow Brand Equity And Drive Leads. . Remarketing + Similar Audiences: targeting individuals based on how they’ve previously interacted with your organization (e.g. This campaign spanned Google Search, Facebook, YouTube, and Google Discovery. The Basics.

Google 52

Google Digital Marketing Images 52

NTEN

JULY 28, 2010

Analyze any prior web traffic : If you use Google Analytics or another tool, look and see where your site traffic is going. Conclusions indicate that the upper left of a page is the highest viewed area, headlines draw the eye before pictures, and more. Keep the content updated. Use it wisely to convey your main message.

Method 52

Method Audience Design Question 52

Byte Technology

FEBRUARY 21, 2017

In essence, it’s all about getting the most consistent and positive attention and building a loyal audience, no matter if the site is for a simple blog, a non-profit organization or an e-commerce concern. However, it also has some great options for smaller sites and organizations and comes in with some very attractive pricing.

WordPress 100

WordPress Test Site Plugin 100

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. " I would appreciate any suggestions, improvements, pointers to other resources or if your organization has a story to tell about web analytics. Young Einstein.

Screencast 50

Screencast Analytics Measure Web 50

Care2

JANUARY 15, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Headlines should be short.

Newsletter 51

Newsletter Social Media Advocacy Tips 51