Judi Sohn

JULY 3, 2011

I don’t know about anyone else, but I’m fascinated by Google+. I left Web Worker Daily in 2009 in no small part because I was bored out of my mind with the content I was producing/editing. Google+ is different, and not just because it’s from Google. I might segment my content by category or tag.

Google 165

Google Learning Social Network Nonprofit 165

NonProfit Hub

MAY 18, 2021

Many nonprofits find themselves frustrated after acquiring the Google Ad Grant. They think that by acquiring the Google Ad Grant and creating a few ads, they’ll start spending $10K per month in free advertising and get thousands of website visitors! Your ad will then be eligible to show on Google. What are Keywords?

Grant 54

Grant Google Research Search 54

NetWits

JANUARY 3, 2011

While we may have a hunch, content testing provides answers. If you’re using Blackbaud NetCommunity , the Content Comparison part will run the test for you. If you’re using Blackbaud NetCommunity , the Content Comparison part will run the test for you. What Other Content Should You Test? What results have you seen?

Rate 134

Rate Content Conversation Test 134

TechImpact

DECEMBER 16, 2013

Your keywords should be evenly distributed between your content and your headlines to make the biggest impact online. These keywords should be things a possible donor, volunteer, or anyone interested in your nonprofit may type into a search engine looking for your content. Quality over quantity content.

Online 268

Online Strategy Headline Search 268

Candid

MAY 10, 2023

The audience should set the tone for your campaign, including the messaging and content creation. Types of advertisements, topics, and content they respond to. Similarly, for display advertisements on websites, distill your messaging into compelling headlines and striking visuals to grab your audience’s attention.

Communication 98

Communication Campaign Channel Measure 98

Nonprofit Tech for Good

JANUARY 10, 2022

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. So what are Google Ad Grants ? A Google Grant provides $10,000 each month to nonprofits to spend on Google Search ads. How Can You Use a Google Grant? Absolutely.

Google 348

Google Grant Guide Nonprofit 348

Media Cause

AUGUST 17, 2023

As you navigate optimizing your paid search campaigns, here’s how to audit an AdWords campaign to help improve your performance: Check Spend + Pacing Unlike Facebook, TikTok or even YouTube, Google Search campaigns do not have lifetime budgets—meaning you set daily budgets at the campaign level.

Adwords 52

Adwords Campaign Search Headline 52

M+R

JUNE 24, 2021

When Google announced it was banning third-party tracking cookies beginning in 2022 ( or 2023? ), I do what I always do in a crisis: I started baking cookies. Losing third-party cookies on Google means marketers lose the ability to understand and connect with a nonprofit’s supporters and prospects in the same way.

Headline 73

Headline Delicious Attitude Calendar 73

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 1, 2006

He goes on to mention that they're still learning about their audience and how they access the content on the organization's blog. He points to google analytics as a tool they have started using to track their audience. This isn't the only widget that uses RSS stream headlines or content from feeds. drives traffic c.)

Headline 50

Headline Widget RSS Feeds 50

Nonprofit Tech for Good

OCTOBER 31, 2011

Have a Consistent Design throughout All Secondary Navigation and Content Pages. A good Content management System (CMS) will take care of this for you. All content pages should be the same size and should be consistent in their layout and color scheme. Use bold for headlines. Keep bullet-pointed content short.

Design 251

Design Websites Practice Widget 251

Nonprofits Source

JANUARY 23, 2023

Google recognizes the power of search engine marketing and shares free access to its paid marketing platform with eligible nonprofits. Through the Google Ad Grants program, Google empowers charitable organizations to tap into pay-per-click (PPC) advertising, connecting them with likely prospects online.

Grant 52

Grant Google Guide Nonprofit 52

Nonprofit Tech for Good

MAY 18, 2020

By Grant Hensel , CEO of Nonprofit Megaphone – an agency that specializes in Google Grant management for nonprofits. Nonprofit Megaphone is Google Certified and supports over 300 nonprofit clients. What is the Google Grant? Example Use Cases: Google Grant Case Studies. A Real-Life Example.

Google 331

Google Grant Guide Adopt 331

Nonprofits Source

NOVEMBER 3, 2022

According to protocol 80 , these CTAs boast an impressive ROI—more than 90% of visitors who read your headline also read your CTA copy. You can also configure your events to be downloadable to numerous calendar platforms, such as iCloud, Google Calendar, and Outlook. Create special blog content. or “Contact Us.”

Websites 52

Websites Fundraising Calendar Social Media 52

Nonprofits Source

NOVEMBER 3, 2017

In the last step of this digital marketing plan, we’re going to share SEO strategies and tactics we use to increase search rankings on Google. The top 13 on page SEO factors for content marketing. Search engines like Google, Bing and Yahoo then use complex search algorithms to index and rank content. Image Alt Tag.

Beginner 91

Beginner Digital Marketing Guide 91

Nonprofit Tech for Good

APRIL 5, 2012

A profile that is 100 percent completed makes a strong first impression upon LinkedIn members and anyone who might be searching for you in Google or Yahoo! Customize Your Headline. By default, LinkedIn uses the title of your current position as your “Professional Headline.” Use a Professional Photo for Your Profile Photo.

Linkedin 216

Linkedin Profile Professional Tips 216

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

But if you want to get even deeper insights, do an in-depth review of a similar nonprofit’s practice – whether it be broad – such as digital marketing techniques or narrow such as analyzing specific techniques as part of a content strategy. Create Content That People Will Fall in Love With.

Charity 128

Charity Lesson Marketing Digital 128

Tech Soup

APRIL 14, 2015

It's practically free advertising to appear in a search results list when a donor, partner, or constituent "googles" phrases that are related to your organization's services. Write content that uses the words people are likely to use when they search for your mission or service. Use those words in your content.

Search 36

Search Websites Tips Headline 36

Global Giving

MAY 22, 2018

With GDPR coming into effect in the European Union and privacy scandals making headlines, many nonprofit professionals are concerned about data protection. Use security keys, RSA keys, or apps like Google Authenticator when available. Subscribe to get the best content from the Learn Library once a month. Don’t use shared logins.

Data 52

Data Open Source Policy Badge 52

Nonprofits Source

APRIL 19, 2017

Content is still a very important factor in educating, informing, and building member/donor trust. 47% of donors say they consume 3-5 pieces of content prior to engaging with a sales/development person. But getting your content in front of your target audience can be difficult. Remarketing On Facebook. Facebook Pixel.

Ideas 111

Ideas Donation Online Strategy 111

Nonprofit Tech for Good

NOVEMBER 29, 2010

million dollar budget, around $16,000 has been generated via YouTube’s Google Checkout and other donations via PayPal. Chris also notes the headlines and tags of videos that are trending and often patterns our next video to capitalize on the buzz.

Social Media 254

Social Media Interview Examples Media 254

Nonprofit Tech for Good

APRIL 5, 2012

A profile that is 100 percent completed makes a strong first impression upon LinkedIn members and anyone who might be searching for you in Google or Yahoo! Customize Your Headline. By default, LinkedIn uses the title of your current position as your “Professional Headline.” Use a Professional Photo for Your Profile Photo.

Linkedin 109

Linkedin Profile Professional Tips 109

Whole Whale

SEPTEMBER 8, 2023

This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” Immediacy and response are key, even as short-form content proliferates. Google Analytics is a must-use tool to help understand your campaign performance.

Lesson 59

Lesson Fundraising Digital Test 59

Care2

AUGUST 22, 2013

Plan for any additional staff and budget needed for technology, design, content, online advertising, and other implementation costs for the year. Timeline when you will create key content for upcoming campaigns, events and conferences, and marketing initiatives, and clarify who on the team is responsible for overseeing and implementing tasks.

Online 71

Online Tips Calendar Test 71

sgEngage

AUGUST 23, 2023

The Google Ad Grant program is an incredible opportunity. Like any nonprofit grant , rules come along with the Google Grant. Long story short, driving sufficient traffic and clicks with Google Ads is essential for boosting brand exposure and your advertising efforts’ ROI. Then, research those terms with Google Keyword Planner.

Grant 67

Grant Google Guide Management 67

NonProfit Hub

JULY 17, 2017

The site also includes this helpful post on their blog with social media reporting and headline templates that you can use. Google Docs. At first glance, you might overlook Google Docs as too simplistic, but the built-in brochure, project proposal and newsletter templates give you endless possibilities. WordPress Themes.

Marketing 38

Marketing Resource Doc Strategy 38

The Science Behind Engaging your Supporters

SEPTEMBER 14, 2018

Maybe you’re putting together your email calendar for December, planning out social media content, or even sprucing up your website to improve conversions. Take 30 minutes to write out what the headlines will be, any additional copy, and create a list of graphic needs. 60 Minute Storytelling Workouts.

Storytelling 46

Storytelling Fundraising Calendar Map 46

Qgiv

MAY 11, 2021

Google Ad Grants for nonprofits can be a great and versatile marketing tool. Google will even give your nonprofit free ad money to help you out, but many nonprofits have yet to take the plunge. Today, we’re going to break down the key things you need to keep in mind when getting started with Google Ad Grants for nonprofits.

Google 52

Google Grant Rate Headline 52

Care2

JUNE 25, 2009

Testing email subject lines and content is pretty easy with many email marketing tools, but there was never an easy way to do the same thing with webpages.until Google Optimizer. I first heard about Google Optimizer from an Obama Campaign veteran and have become a big fan.

Websites 38

Websites Headline Strategy Test 38

Achieve

AUGUST 19, 2014

Google search “ads from the 1950s” and brush yourself up on the iconic advertisements that once graced the pages of magazines, periodicals, and outdoor boards of the time. A good sense of hierarchy—IMAGE, then COLA BOTTLE, then HEADLINE, then COPY—across the page with some consideration of white space. Newsprint black-and-white image.

Headline 40

Headline Exercise Empowerment Fun 40

See3

OCTOBER 3, 2014

As the world’s second largest search engine (right after Google), YouTube is a great way to be found. Upworthy headlines are a good source of inspiration.) Make sure you’re continuing to post your video regularly for at least a month, and keep your posts fresh by changing the headlines and images you feature.

YouTube 40

YouTube Free Headline Search 40

NonProfit Hub

DECEMBER 5, 2014

In other words, don’t save all of your engaging content for your home page. Include an eye-catching image, interesting headline, details on how this particular form of involvement helps and then the form. First, they Google your nonprofit—that’s them climbing up the stairs of your slide. That’s not finishing the sell strong.

Causes 52

Causes People Slides Online 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

grist.org has succeeded in connecting with a younger audience that not only reads its content but is also inspired to take action. Says Giller, “Our theory of change is engaging users around content that shows how being green can reshape our world can empower personal behavior change and ultimately impact society at large.

Measure 97

Measure Policy Social Media Green 97

Care2

JUNE 25, 2009

Testing email subject lines and content is pretty easy with many email marketing tools, but there was never an easy way to do the same thing with webpages.until Google Optimizer. I first heard about Google Optimizer from an Obama Campaign veteran and have become a big fan.

Site 28

Site Headline Strategy Test 28

Neon CRM

JUNE 6, 2023

But the thing about blogging is that it’s not just a single piece of content. Good content ideas for nonprofits don’t require you to go back to the drawing board for every new post. Now that this longer form content has been set up, it can be broken down into pieces and reused for different purposes.

Content 52

Content Ideas Summary Metrics 52

Tech Soup

APRIL 1, 2015

Voices are constantly peppering you with how to simplify your donation form, employ stronger calls to action, and use headlines that even a 15-year-old playing a video game wouldn't be able to ignore. Lately, it seems like everyone including your grandma, Bill Gates, and the Dalai Lama are talking about increasing online donations.

Build 36

Build Online Donor Newsletter 36

Nonprofits Source

JULY 9, 2018

How To Get More Online Donations With Content Marketing. In addition, they announced they would match up to $2 million in donations. Needless to say, their mobile donation page is executed flawlessly. However, if you do not wish to provide this information you can proceed using the Guest checkout option.

Mobile 94

Mobile Goal Puerto Rico Fundraising 94

Nonprofits Source

FEBRUARY 25, 2017

Do you struggle to convince your leadership or board that content marketing for nonprofits matters ? In this guide, I’m going to share with you proven ways to gain the support of leadership in your content marketing efforts. How content marketing impacts search ranking results (and why that matters). Anyone can blog.

Content 40

Content Leadership Marketing Files 40