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Five Nonprofit Technology Trends to Watch in 2014

Nonprofit Tech for Good

Numerous communications and fundraising trends are on the verge of going mainstream and nonprofits committed to early adoption have a number of new tools and strategies to pioneer this year. Social media will remain a top priority for nonprofits in 2014, but 2013 helped solidify social media as a mandatory set of communication tools.

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TREND SPOTLIGHT: Small Donors Are Giving Big

Greater Giving

Who are these new small donors, how do you find them and channel that generosity into your organization? The trend of more smaller donations will likely continue as younger generations age. Activate young donors’ social networks to spread your story and encourage collective action. Embrace small donations!

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

The YouTubers who manage those channels know how to tell a story and they are experts in their field. Associations are ideally positioned to fill that need in a way that social media and other online activities cannot. Watch what is trending online. A social media following doesn’t guarantee that exclusive pedigree.

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Five Reasons Why Your Nonprofit Must Prioritize the Mobile Web in 2014

Nonprofit Tech for Good

The Mobile Web is often discussed as a future trend that nonprofits have time to prepare for, but the reality is that by the end of 2014, the majority of your supporters and donors will be viewing your website, email communications, blogs, and social media content on smartphones and tablets. Social networks have gone mobile.

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10 Online Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

Innovation in online fundraising was driven by the release of new technology, such as email marketing services like MailChimp in 2001, the launch of WordPress ( a content management system now used by 44% of nonprofits worldwide ) in 2003, and social networking websites beginning with Myspace in 2005.

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Facebook is Great, but Does it Really Work for Fundraising?

NetWits

That got me thinking more about how we, in the non-profit space, should look to learn from examples, trends and best practices found outside of our sector. This week ReadWriteWeb shed some light on the ineffectiveness of social networks to aid in customer acquisition (see graph below). Social Networking Adoption by Non-profits.

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Three Nonprofit e-Newsletters to Subscribe To and Learn From

Nonprofit Tech for Good

And even though a recent report pointed out that email open and donor response are dropping in the nonprofit sector, I can’t help but wonder if current (yet old) e-newsletter design trends have a lot to do with the results. Pitch to “Follow” on social networking sites in every issue. Bottom of e-Newsletter: 1.