Connection Cafe

MARCH 4, 2019

Let me also suggest that we need to stop placing a wall between offline and online giving strategies and tactics. And donors that are 55-years and older have the highest retention rates for both online and offline giving. This online versus offline wall is mostly in our own heads. It’s in our org charts.

Online 36

Online Giving Offline United States 36

Beth's Blog: How Nonprofits Can Use Social Media

JULY 18, 2014

By applying this approach to any program development or strategy and even your organization’s dashboard, your nonprofit can more innovative and get more impactful results. Here are two stories about two very different nonprofits and how they approached designing their dashboards with human-centered design techniques.

Design 99

Design Marketing Metrics Measure 99

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

Each principle is also illustrated with some practical and tactical advice that ladders up to strategy. The principles cover strategy, learning, capacity, and organizational culture. My opening framework breaks down the strategy into strategy blocks. 6: Use social media to close the loop between online and offline action.

Social Media 115

Social Media Media Social San Jose 115

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

Based on the her book, Measuring the Networked Nonprofit, winner of the 2013 Terry McAdam Award, Beth Kanter will share frameworks, strategies and practical tips for engaging with your network in ways that lead to measurable results. Register here. One of the themes I’m going to discuss is the Art and Science of Engagement.

Social Media 108

Social Media Network Media Free 108

DNL OmniMedia

FEBRUARY 16, 2022

Your organization already understands the importance of having updated and adaptive techniques for all its digital tools and marketing outlets. Your digital strategy defines how you use online marketing. This digital marketing content directly impacts the success of your online fundraising strategies. It all comes full circle.

Digital 98

Digital Strategy Create Phase 98

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2011

Many people are wondering what it means for nonprofit brands using Facebook as one of their marketing channels. Given that the new openness of Facebook and serendipity of being able to see everything our friends are doing (and their friends), using multiple channels for engagement of our networks is even more critical.

Facebook 135

Facebook Results Change Organization 135

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

The session was designed a mix of strategy with a deep dive into content, measurement, Facebook, and Twitter. Program outcomes: Guidance on developing an effective integrated social media strategy to support your mission. Aligns social media with their communications strategy and objectives. Morning Session.

Social Media 100

Social Media Effective Media Social 100

Care2

FEBRUARY 20, 2013

With the right tools and techniques, social media can play a critical role in your campaign. You have the perfect campaign: the right ask, the perfect target, public support. What’s missing is a way to effectively leverage FB, Twitter and the like.

DC 61

DC Social Media Media Social 61

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

We got started with a welcome from Liane Wong who gave an overview of the program and how it fits into the grantmaking strategy that uses a networked approach. Grantees get better results integrating Facebook, Twitter, and other social media channels best practices and measurement. Integrated Social Media Strategy.

Social Media 97

Social Media Training Train Network 97

Everyaction

APRIL 30, 2018

While the internet is an incredibly popular way of communicating with alumni, classic direct marketing techniques such as Direct Mail and telemarketing continue to form the backbone of many fundraising programs. Keeping alumni connected to their campus identity and community is crucial to successful fundraising.

University 40

University Practice Tech Mail 40

Everyaction

APRIL 30, 2018

While the internet is an incredibly popular way of communicating with alumni, classic direct marketing techniques such as Direct Mail and telemarketing continue to form the backbone of many fundraising programs. Keeping alumni connected to their campus identity and community is crucial to successful fundraising.

University 40

University Practice Tech Mail 40

Connection Cafe

DECEMBER 8, 2020

While any organization can benefit from online fundraising, each nonprofit finds success through different online strategies. Developing an effective digital marketing strategy. Create a personalized donor experience by considering the best outreach strategy for each individual supporter. Fundraising Techniques.

Practice 33

Practice Donation Online Fundraising 33

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

Today, we had an amazing conversation and interview with Cecile Richards and Tom Subak to learn more about Planned Parenthood 's Social Media Strategy and their movement building techniques. Over the past three years, Planned Parenthood has built an impressive Internet presence and social media strategy.

Story 90

Story Platform Build Organization 90

Connection Cafe

SEPTEMBER 23, 2010

I started off laying the groundwork for developing a social media plan and strategy with the first 5 tips, and then Judy shared the last 5 tips, focusing on nonprofits and raising funds. Test your messages – use different messages and calls to action, track trends and iterate the most effective techniques.

Social Media 54

Social Media Tips Media Social 54

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Effective listening through social media channels means that individuals and organizations need to identify why they are listening and how they will apply what they hear. With such a clear policy for response, it is obvious that the blog generates valuable information to shape and improve a marketing strategy.

ROI 91

ROI Examples Results Social Media 91

Beth's Blog: How Nonprofits Can Use Social Media

JULY 28, 2009

Photo by Dietrich I love the Red Cross's approach to scaling its engagement strategy by involving the whole organization - it is spelled out in their strategy handbook and policy guidelines. Using social media is an enhancement to your offline professional networking and relationship building.

Social Media 63

Social Media Culture Personal Social 63

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2011

Northwest Harvest Food Bank used its social media channels to mobilize supporters to give food donations that ended up breaking a Guinness Book of World Records. I appointed two Twitter advocates who live Tweeted the discussion and also verbalized questions and comments from Twitter, providing a link between online and offline.

Knowledge 97

Knowledge Seattle Social Media Measure 97

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. grist.org’s key results are: Footprint: The reach of their activities, both online and offline.

Measure 97

Measure Policy Social Media Green 97

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

Free agents use social-media channels like Facebook and Twitter and can create social movements in the palms of their hands. What are the techniques and strategies that nonprofits use to find free agents? Online numbers don’t always equate offline results. My nonprofit has found a free agent, now what?

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Comment Artist Social Media Hype 97

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Incurable Hippie I've been writing a lot about listening through social media channels in preparation for a live workshop for WeAreMedia next month in San Francisco. Another way to play with key words is to add your organization's name or program, and the word "sucks" or other complaint word.

Literacy 75

Literacy Skills San Francisco Adwords 75

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 21, 2010

Here's the description: Join Beth Kanter who has been teaching nonprofit technology workshops for over 15 years, both offline and online. If this isn't enough, she'll be giving away three free copies of Cliff Atkinson's new book, The Back Channel, required reading for trainers. How to think like a social instructional designer.

Social Media 93

Social Media Share Media Instruction 93

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Donor Solicitation Techniques on Twitter. Social Fundraising: Leveraging On and Offline Connections. Your Organization's Social Networking Strategy Doesn't Have To Be Like Mastercard. Prioritizing Your Web Strategy Budget: What Slice of the Pie for Social Media? Online Community Engagement Strategies.

ROI 50

ROI Widget Cambodia Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 4, 2010

The curriculum is based on the workshops I've been leading for the past five years and includes the Social Media Game , Strategy Principles , Experimentation , and the practical and tactical. . I have been using human spectra gram , a technique I learned from colleague Allen Gunn from Aspiration.

Social Media 94

Social Media Reflection Learning Social 94

Achieve

JANUARY 31, 2022

or grow your online following, use these four strategies to combat digital fatigue and re-engage your supporters: . multichannel strategy. . Your marketing and public relations strategy is how you present your organization to the wider world, and your outreach efforts shouldn’t ever bore or frustrate your supporters. .

Digital 105

Digital Communication Tips Virtual 105

Achieve

JANUARY 31, 2022

Whether you’re hoping to better engage with donors online or grow your online following, use these four strategies to combat digital fatigue and re-engage your supporters: Use a multichannel strategy. With a strong digital communication strategy, you can keep online donations flowing while engaging new audience members, too.

Digital 52

Digital Communication Tips Virtual 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

The goal is to help participants create a social media strategy AND take a deep dive into the tactics and tools of social media. The Social Media Strategy Map and Worksheet 1. Some social media strategists call this step “listening” and it is essential first step in developing your social media strategy. Identify Objectives.

Social Media 106

Social Media Map Strategy Media 106

Connection Cafe

APRIL 21, 2020

Shifting strategies on short notice is never easy, as organizations of all shapes and sizes are learning. The first pain point that most nonprofits have experienced over recent weeks and months has been event cancellations or other major strategy adjustments. Effectively Targeting Your Virtual Audience: 5 Strategies.

Charity 30

Charity Strategy Online Virtual 30

Connection Cafe

MAY 6, 2011

However, it’s really interesting how integrated online and offline marketing has evolved into in 2011. Ten years ago online/offline integration meant sending similar messages at similar times to a direct mail list, complimenting with a single email and maybe a landing page and special donation form.

Offline 30

Offline Integration Online Mail 30

Bonterra

APRIL 11, 2024

Learn more More effective digital engagement with less effort Unified offline and online communications Transition to tools with expert investment in deliverability and digital performance. Digital fundraising is an ongoing process to start with online outreach techniques using websites, emails, and social media. Create more change.

Digital 52

Digital Fundraising Case Study Advocacy 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

I put the call out for nonprofit blog posts on the topic of measuring your nonprofit’s marketing or communication strategies. Measuring Specific Channels or Campaigns. The next set of posts discussed specific case studies or methods for measuring a particular marketing channel or campaign.

Measure 115

Measure Learning Case Study Metrics 115

sgEngage

APRIL 29, 2021

The seventh annual donorCentrics® Sustainer Summit brought together, via webinar, 31 of the nation’s largest national fundraising organizations to share results and discuss sustainer growth and retention strategies against the backdrop of the pandemic and other significant events that impacted donors and giving in 2020. Connected TV.

Retention 50

Retention Gift Rate Conversation 50

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 7, 2010

Having the traces of the discussion unfold via social media channels is important both during the event as well as after the event for learning capture. Networked Nonprofits have a solid and aligned content strategy for Facebook and other channels where they link, distribute and co-create.

Facebook 111

Facebook Network Museum Nonprofit 111

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2011

My Facebook page is a focus group or channel for research. 2: Use SMART objectives that align with communications strategy. Using SMART objectives for nonprofit communications strategies is not new idea. 3: Have a measurement strategy on the front-end, not the back-end. How Networked Nonprofits Use Facebook Smart.ly.

Facebook 101

Facebook Network Metrics Nonprofit 101

NTEN

NOVEMBER 2, 2009

It seems like "integration" has joined "strategy," "social media" and "ROI" as part of a family of words that we all agree are important to online fundraising campaigns but everyone seems to use slightly differently. On site/Off site : Using your own website and email list are necessary.

Case Study 62

Case Study Integration Campaign Studies 62

Care2

SEPTEMBER 13, 2011

This panel will feature leading nonprofits who have succeeded in attracting women donors, and will also include tips from Care2 on how to engage women in your communications strategy. Social Fundraising Success: Strategies & Tools for Activating Your Community **. So you're ready to dive into social fundraising. Not so much.

NTC 64

NTC South Dakota Malawi Game 64

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

Every time I have taught a social media and digital communications strategy over the past decade, I always include useful research studies about the who and how people are using these tools. Twitter is now a primary news channel for a number of international organizations. But they balance news with engagement.

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Policy Social Media International News 103

Care2

JUNE 1, 2009

The most successful organizations are going to be those that use a multi-channel approach based on what your donors are telling you they want. The point is that the world is changing - there are new channels - and that we need to look at how to best strategically incorporate them. These channels will develop and co-exist.

Mail 47

Mail Social Media Online Advocacy 47