Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), then as your numbers grow on social networks so will your e-newsletter and mobile lists which in turn significantly increases your fundraising success.

Track 185

Track Mobile Media Fundraising 185

Allegiance Group

JUNE 13, 2024

For example, the truth Initiative leverages a multi-step SMS, email, and social messaging campaign to spread awareness of—and stop—the sale of tobacco in Walgreens. As a result, the advocacy campaign collected 5,300 youth names and rallied the support of more than 67,000 young people. But what’s behind successful campaigns like these?

Marketing 52

Marketing Analysis Nonprofit Audience 52

Get Fully Funded

MARCH 8, 2023

In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. We’ll explore a few strategies for integrating your digital and direct mail fundraising strategies to reach donors across various media channels. Let’s get started. Reference your donation page.

Mail 75

Mail Integration Digital Strategy 75

Media Cause

MAY 8, 2023

Ensuring you have a strong foundational strategy for your paid advertising campaigns can help you reach your marketing goals and objectives and get a strong return on your investment. With the ability to run paid advertising across a variety of different channels and placements, it can all seem a little daunting.

Tips 52

Tips Organization Channel Benchmark 52

CauseVox

AUGUST 11, 2022

Picture this: you’ve read our post on running a capital campaign , you’re wildly psyched, and you’re ready to get started! Only problem…you’re not totally sure how to plan a capital campaign. We’ve got your back and by “got your back” I mean we’ve put together this complete guide to building the plan for your capital campaign.

Campaign 68

Campaign Build Pledge Phase 68

Qgiv

JUNE 23, 2021

Creating a sustainable, scalable fundraising campaign that will help you grow your future impact is just as important as reaching your fundraising goal. Learn about how to run an effective and sustainable campaign by reading from the top or jumping to the sections that most interest you: . Timeline for the campaign.

Campaign 98

Campaign Effective Fundraising Nonprofit 98

EveryAction

AUGUST 3, 2023

Consider hosting a capital campaign. Many major giving campaigns involve predetermined giving levels⁠ tied to unique and exclusive benefits that encourage participation. 1,000 – $4,999) Recognition in annual report or website Invitation to exclusive events Subscription to a donor impact newsletter Silver level (e.g.,

Strategy 177

Strategy Giving Fundraising Gift 177

Achieve

DECEMBER 8, 2022

Track engagement and follow up. You can make this request in an email, or you can highlight social media accounts in your newsletter. a multi-channel approach to fundraising. is best, you should use all of your communication channels to cultivate relationships with donors. . Encourage plenty of interaction. Just like.

Social Media 52

Social Media Relationship Donor Media 52

Qgiv

OCTOBER 9, 2023

A cause marketing campaign benefits both you and the business you work with while developing connections with your community. When a store asks you if you’d like to donate or round up your purchase at check-out, that’s a point-of-sale cause marketing campaign to financially contribute to an organization like yours.

Causes 52

Causes Marketing Impact Guide 52

Nonprofit Tech for Good

JUNE 23, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. For example, Alley Cat Allies’ Cat-alyst Society – Monthly Giving Program : This page should have a URL that can be easily promoted in print newsletters and postcard campaigns, such as alleycat.org/givemonthly. Add a pop-up!

Practice 341

Practice Online Fundraising Nonprofit 341

Allegiance Group

APRIL 15, 2024

Evaluate past fundraising and acquisition campaigns. Select communication channels and advertising platforms for the campaign. These should be channels and platforms that your audience regularly engages with. Launch your campaign. Along the way, it’s key to track and analyze your campaign’s performance data.

Fund 52

Fund Donor Strategy Search 52

Allegiance Group

FEBRUARY 27, 2024

It’s critical to actively track and measure your website traffic against your goals. Making the switch is vital — if you’re still using the old version, your data is no longer being tracked. Event-Based Tracking: Where the previous version was session-based, GA4 is event-based. leads) it’s bringing in.

Analytics 52

Analytics Google Fundraising Track 52

Nonprofit Tech for Good

JANUARY 22, 2013

If you’re only making a couple of these mistakes or none at all, congrats - your social media campaigns are likely on the right path. Your nonprofit’s avatar is the brand identity upon which your social media campaigns are built and resources should be allocated to ensure that it’s visually compelling and memorable.

Social Media 274

Social Media Training Train Media 274

DNL OmniMedia

JANUARY 17, 2024

Once you’ve identified your target audience, you can backtrack to create a compelling campaign that they’re most likely to interact with. Referencing relevant, older campaign data can help you get a sense of which strategies or channels seem to generate the most engagement. Demographics. Previous engagement. Email marketing.

Game 52

Game Marketing Change Tips 52

Candid

DECEMBER 12, 2022

For example when watching a video, audio and visual channels activate separate parts of the brain , and when these two elements combine, it helps supporters better understand and engage with your mission. . Regardless of the platform you chose, be sure to post content to the site and share the link across your marketing channels.

Video 100

Video Support Tips Audio 100

Nonprofits Source

MARCH 4, 2024

How to tailor strategies to supporter preferences To really tap into community support, take inspiration from engagement political campaign engagement strategies. For instance, if your supporters engage via digital channels, you might choose to track impressions on your social media posts. Collect feedback from stakeholders.

Mobile 59

Mobile Strategy Advocacy Causes 59

Neon CRM

NOVEMBER 17, 2023

This strategy will encompass tailored activities, communication channels, and personalized interactions aimed at making their members more satisfied and encouraging them to contribute to the organization’s mission. Track registration vs. attendance and member attendance over time to see if you’re motivating your members to get involved IRL.

Strategy 98

Strategy Measure Social Media Metrics 98

Achieve

DECEMBER 8, 2023

Keep track of graduates’ career paths and activities so you can feature them in your communications. Leverage Multiple Communication Channels One key data point to track in your database is your alumni’s preferred communication channels. However, the most important platform you need is an alumni database. Text messaging.

Arts 52

Arts Create Fundraising Tips 52

Nonprofit Tech for Good

APRIL 22, 2013

Until recently the nonprofit pioneers of the Social Web had to mostly rely on their intuition that their social media campaigns were resulting in more dollars raised online, an increase in brand and cause awareness, and higher rates of volunteer recruitment and retention. That said, congrats to the early adopters! Source: Avectra.

Social Media 274

Social Media Awareness Causes Stats 274

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Identify key performance indicators (KPIs) that your team can track to evaluate your progress toward your goal. Or are many of them subscribed to your email newsletter?

Digital 59

Digital Marketing Create Social Media 59

Nonprofit Tech for Good

FEBRUARY 8, 2012

Add e-newsletter and text alert subscribe functionality. 2) e-Newsletter. Select an e-newsletter vendor. Design an e-newsletter template. Add e-newsletter subscribe functionality to your blog. Add e-newsletter subscribe functionality to your social networking communities. Design your YouTube Channel.

Social Media 259

Social Media Social Media Tech 259

Nonprofit Tech for Good

APRIL 2, 2023

This information can then be given to your donors and used on your marketing channels. A few places to make sure you have boiler plate language are your website, annual and impact reports, one-on-one donor communications, and newsletters or publications distributed by your organization.

Tools 359

Tools Fundraising Analytics Analysis 359

Get Fully Funded

NOVEMBER 6, 2023

The best way to establish a track record of event success is to use a standardized nonprofit marketing plan for events. Getting Attention suggests outlining these important elements in a plan that accounts for: Detailed campaign goals and key performance indicators (KPIs). Brand guidelines.

Marketing 52

Marketing Strategy Influence Social Media 52

Get Fully Funded

NOVEMBER 2, 2023

The best way to establish a track record of event success is to use a standardized nonprofit marketing plan for events. Getting Attention suggests outlining these important elements in a plan that accounts for: Detailed campaign goals and key performance indicators (KPIs). Brand guidelines.

Marketing 52

Marketing Strategy Influence Social Media 52

The Modern Nonprofit

APRIL 18, 2023

choose appropriate channels Ensure you’re using the communication channels preferred by each audience segment. On the other hand, if a segment prefers direct mail, ensure you include them in your mailing list for physical newsletters and updates.

Guide 52

Guide Donor Fundraising Social Media 52

Allegiance Group

OCTOBER 3, 2022

When you prioritize donor retention when planning and executing your overall fundraising efforts, you gain opportunities to reactivate lapsed donors and build lasting relationships with new donors through direct mail and digital campaigns. Renewal letters or emails are less expensive than acquisition campaigns. What is donor retention?

Retention 52

Retention Donor Rate Mail 52

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Pursuing a multichannel marketing strategy using a variety of channels, from social media and email to direct mail, will allow you to expand your reach and promote your cause to the widest possible audience.

Strategy 106

Strategy Develop Fundraising Nonprofit 106

Nonprofit Tech for Good

JUNE 14, 2010

Once you start browsing around and experimenting, you’ll quickly come to realize that there are a phenominal number of free Twitter tools now available to nonprofits – that can also be used to improve website, e-newsletter, blogging, and social media campaigns. allows users to shorten, share, and track links (URLs).

Twitter 214

Twitter Screencast Avatar Statistics 214

Achieve

APRIL 28, 2022

With so much time on the world wide web, bombarded by advertisements, most people have become increasingly immune to and skeptical of even the most innocent donor outreach campaign. Keep track of your online donors. . engagement channels. Sending email campaigns. Keep track of your online donors. . donor data.

Donor 59

Donor Tips Online Gift 59

Get Fully Funded

JUNE 1, 2021

Also, with Facebook fundraising you give up the opportunity to bring donors to your website, where they will have other ways to engage with your work, such as signing up for your newsletter, reading a compelling story, and browsing through volunteer opportunities. Once you are approved, you’ll be ready to launch your campaign.

Facebook 124

Facebook Game Fundraising Campaign 124

Nonprofit Tech for Good

JULY 23, 2012

To learn more about how your nonprofit can launch a text messaging campaign, utilize text-to-give and mobile wallet technology, and launch a mobile website, please see my upcoming webinar on mobile technology and mobile fundraising for nonprofits. Pitch to Your Website, E-newsletter, Blog, and Print Materials.

Group 206

Group Practice Mobile Nonprofit 206

Bloomerang

DECEMBER 19, 2023

67% of nonprofits use a constituent relationship management system (CRM) to track donations and manage supporter communications. Now let’s look at Excel , which a lot of nonprofits initially use to track their data. Fees or limitations: There are no fees to start a fundraising campaign, but there is a 2.9% + $0.30

Software 90

Software Free Tools Adobe 90

Pamela Grow

JUNE 28, 2023

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! That means for every dollar you invest in email campaigns, you can expect an average return of $44.

email 52

email Rate ROI Social Media 52

Whole Whale

SEPTEMBER 8, 2023

By translating these lessons into the nonprofit context, we can gain valuable insights into crafting campaigns that inspire participation rather than simply grab attention. Those insights should drive messaging and campaigns. This convinced him to keep running successful campaigns for years without change. Lean into what works.

Lesson 59

Lesson Fundraising Digital Test 59

DNL OmniMedia

MARCH 13, 2023

For nonprofits, this might include donor data like the email address, name, address, and giving level of a donor who just signed up to receive your newsletter. A traditional for-profit business might track the purchases its customers make through its app to create personalized, targeted ads. Audit and update your database regularly.

Data 52

Data Management Database Software 52

Nonprofit Tech for Good

DECEMBER 13, 2010

I know our YouTube channel started in 2007. Who maintains your social media campaigns? We have a decentralized team of 10+ staff contributing stories to our social media channels. Are you tracking Return on Investment (ROI), and how? Direct mail and e-newsletters are still the leaders. Please summarize your ROI.

Social Media 203

Social Media Conservancy Interview Media 203

Bloomerang

APRIL 11, 2023

Run volunteer hours reports for easy tracking and exports. You can easily share this link across your social media pages, website, and email newsletters to boost recruitment. Plus, their mobile app gives volunteers an easy way to keep track of their duties and schedules. Send automatic emails or text reminders.

Volunteer 79

Volunteer Software Management Track 79