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How Nonprofits Can Track Google Grant Conversions in Google Analytics

Nonprofit Tech for Good

But as part of this award, nonprofits are required to set up and maintain conversion tracking on their website. Any time you see an impressive Google Grant case study , the metrics are always made possible through conversion tracking. . What is Conversion Tracking? Signing up for a newsletter. Submitting a contact form .

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5 Google Analytics Stats To Track Fundraising Success

TechImpact

Having a tough time tracking the analytic behind your last fundraising campaign? Nonprofits know it’s a good idea to track their analytic, but its the next step they often have trouble with, knowing what to look for in those numbers and how to make sense of them. Image courtesy of Info Trust LLC. You’re not alone.

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Market Your Capital Campaign During the Public Phase: 5 Tips

Nonprofits Source

Even if you are a capital campaign beginner, you probably know that these campaigns have a quiet phase and a public phase. Research shows that during the quiet phase, you’ll raise around 70% or more of your campaign goal from your top donors and those people who are closest to your organization.

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The Nonprofit Guide to UTM Parameters and Campaign Tracking

Elevation

How did this month’s newsletter do compared to last month’s in terms of generating traffic - including potential donors - to your website? Do you know what percentage of your donations originated from that email campaign you sent last week?

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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

To receive future updates about the Global NGO Technology Survey data, please sign up for Nonprofit Tech for Good’s email newsletter. 1) 69% of nonprofits worldwide regularly publish an email newsletter. Of those, 93% use an email marketing service, such as MailChimp or ConstantContact, to send their email newsletters.

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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

Maybe a friend shared the link with them, or they found your charity by Googling a topic you’re campaigning about. How each traffic source is influencing sign ups for your peer-to-peer campaign. UTM s stands for Urchin Tracking Module (nothing to do with sea creatures ). How can we track marketing initiatives using UTMs?

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The Math and Science of Social and Mobile Media: A Spreadsheet to Track Your Fundraising Success

Nonprofit Tech for Good

then as your numbers grow on social networks so will your e-newsletter and mobile lists which in turn significantly increases your fundraising success. That said, below is selection of metrics to track and a brief explanation as to why. Track the number of monthly donations and the total given. Download Spreadsheet Template ].

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