Top Nonprofits

FEBRUARY 16, 2022

Your nonprofit pursues a worthwhile mission, and as a marketing professional, it’s up to you to find the unique channels and messages that help current and potential supporters see that. Otherwise, they might take their support to a different organization that better communicates its purpose and inspires its audience to take action.

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Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. During a year-end campaign, it’s essential to track and analyze data from these multiple channels.

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Bloomerang

APRIL 6, 2021

Deciding on the channels through which to send your appeals can be tough—there are so many ways to reach donors these days. A multi-channel fundraising strategy, or one that targets donors through a variety of mediums, is most likely to reach the widest audience and result in maximum funds raised. In fact, you shouldn’t! .

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Neon CRM

NOVEMBER 16, 2023

As a critical element of your brand, your mission statement needs to represent your organization’s ethos but also be informative, succinct, and moving to your supporter base. A nonprofit mission statement is the messaging an organization shares, displays, and uses as a guiding principle. Here’s an example.

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Media Cause

JANUARY 18, 2022

This includes ad targeting options that reference causes and organizations that relate to health, race, ethnicity, political affiliation, religion, or sexual orientation. . ??While These changes will clearly impact non-profit organizations, but there are a few things we can do to prepare. . Focus on Owned Audiences.

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Media Cause

AUGUST 31, 2021

Marketing as a nonprofit organization in the digital age can seem like an intimidating piece of the business that takes expertise, resources, and a large budget. If you are looking to increase your reach and engagement with a new or existing audience, consider the following: . It’s Not One-Size-Fits-All.

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Nonprofit Tech for Good

MAY 8, 2020

Irrespective of channel or medium, the key elements to effective storytelling are the ability to convey what is unique about the nonprofit, why it is worthy of support, how the audience can benefit from supporting it and how to go about doing so. The selected channels make up part of an organization’s Digital Storytelling Ecosystem.

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CauseVox

AUGUST 10, 2021

But, one of the things that has the biggest potential to drive more ticket sales right off the bat is having an amazing fundraising event invitation that captures your audience’s attention. Let’s break down the elements of a great fundraising event invitation and show it in practice with some top examples: Use A Multi Channel Approach.

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The Modern Nonprofit

JANUARY 2, 2024

In this blog post, we’ll unveil the art of transforming individual stories into a collective force that not only resonates with your audience but also propels your cause forward. They serve as powerful tools for building trust and authenticity, showcasing real-life impacts of your organization’s work.

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Nonprofit Tech for Good

SEPTEMBER 16, 2021

This analysis can help guide you towards what best engages your target audiences. If you are incorporating new ideas into this year’s fundraising efforts, use this data to make some predictions about how you can best motivate your audiences into action. You might think they’re redundant—but your audience won’t.

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Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. This ensures you’re not wasting spend on areas that won’t drive results.

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Nonprofit Tech for Good

NOVEMBER 1, 2021

Not every organization is going to have success using the same strategies–which is why we don’t preach that we have the be-all, end-all of event marketing advice. When and how should I use different marketing channels? Our session is designed to deliver specific tactics, clear how-tos, and real-life examples. Cost: Free.

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Association Analytics

FEBRUARY 20, 2024

Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. Don’t discount thought leadership for the top of funnel audiences.

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Saleforce Nonprofit

JULY 22, 2021

Nonprofit teams have a lot on their plates: not only do they have to run their programs as best they can to help their beneficiaries, but they have to run their internal organization also. You’ve heard of impact, and the many ways organizations try to capture what they’re doing. But first… What is impact management ?

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Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Direct mail gives your supporters a physical object to connect them to your organization, making it a highly personal way to reach out. Additionally, audiences are likely to open and engage with direct mail.

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Media Cause

OCTOBER 17, 2022

While keeping this top of mind, you should ensure you give your audience what they want and need. Understanding user intent and your audience. This should include personality, voice, tone, style, and formatting items (for example—is your nonprofit pro or against the oxford comma?). Deep knowledge of writing well.

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Nonprofit Tech for Good

SEPTEMBER 20, 2010

allow individuals and brands to launch their own Web-based “TV&# channels. Currently, these channels can not easily be viewed on the digital TV sets in our living rooms, kitchens, and bedrooms, but it’s just a matter of time. Start building your channel and live-streaming communities now. For example, www.ustream.tv/user/nonprofitorgs.

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Nonprofit Tech for Good

NOVEMBER 22, 2021

This is a smart option if your communities engage primarily on these platforms because you can launch it fast and you have built-in audiences of people who already have shown an affinity for your brand and your mission. For example, Heal the Bay : Create a custom Collection for your communities. You know your audience best.

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Nonprofit Tech for Good

FEBRUARY 17, 2022

Understand Your Audience. How long someone has been supporting your event, how they prefer to be contacted, and the content they’re most likely to interact with are just a few examples of how data helps you reach your supporters where they are. Have a Robust Communications Plan. Create a Volunteer Committee.

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Candid

MAY 10, 2023

To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. Examples of campaign objectives and goals include: Building awareness of your nonprofit by increasing new website visitors by 20% in six months. Define the problem.

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Achieve

AUGUST 12, 2021

Achieve found that 90% of millennials who donate are motivated to give by a compelling mission, rather than a specific organization. . Ask a volunteer to share a personal story from their time serving the organization, or ask one of your clients to share an example of how your organization has benefitted them.

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Allegiance Group

APRIL 15, 2024

Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Donor retention is how many donors continue to support your organization year over year. For example, you might attract 150 new donors and retain 55% of your existing donors within a year. Prioritize SEO.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2014

The methodology and report provide some great insights about how to think about social media behaviors of our audience. What is important is that when you look solely at your social media analytics – say for example what content gets the most views or engagement, the data represents only one part of your audience.

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DNL OmniMedia

APRIL 26, 2024

From email to your website , your nonprofit’s digital presence spans multiple communication channels, each with its own unwritten rules for success. Managing several of these channels can easily monopolize your marketing team’s time and resources. A few examples of these are: Social media ads. Influencer marketing.

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Nonprofit Tech for Good

MAY 13, 2022

Let me give you an example. Investigate how well your audiences perform. Are your conversion rates different for different audiences? You can use the data to identify the channel donors came through, for example, or get a sense of which campaigns and messages are performing best. Example: utm_source=facebook.

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Candid

DECEMBER 12, 2022

So when it comes to inspiring your donors to support your cause, you might consider creating a nonprofit explainer video for your organization. Get to know your audience. The style, tone, and core message of your explainer video should be dependent on your target audience. What are nonprofit explainer videos? Provide a solution.

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Get Fully Funded

JULY 6, 2022

As an animal-related nonprofit, you often compete with other similar organizations, not to mention thousands of other deserving causes, for every donation. Pet businesses—from kennels to dog washes—are a logical connection to your organization. For your classes to be successful, you’ll need an audience. Let’s get started!

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Bloomerang

JUNE 8, 2021

It’s important to determine goals and objectives , understand your audience , and develop a coherent message as first steps because having these pieces in place will help you identify the best medium or communication channel for each nonprofit message. . Your channel is the vessel in which you choose to share your content.

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EveryAction

NOVEMBER 9, 2022

Many nonprofits have finalized their plans, but some are still adapting and adding tactics, like tweaking donation page settings, updating social media images, or double-checking that their organizations are in alignment with email best practices before the big day. Segment your audience. Here’s what three of our expert partners said!

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Forum One

MARCH 12, 2024

AI tools are already being used by many organizations to brainstorm ideas, find efficiencies, and explore new ways of working. Successful organizations are leveraging the power of AI and social media to create more meaningful connections and foster community engagement. But if you’re just starting out, you’re not behind! Copyediting.

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Achieve

MARCH 24, 2022

perfectly suited for any size organization: Shoe Drive Fundraisers. As we explore these different fundraising opportunities, be sure to consider the resources they take to host, their main strengths and weaknesses, and how you can adjust each idea to suit the needs and goals of your organization. . fundraising ideas. Crowdfunding.

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sgEngage

MARCH 22, 2022

The longer a donor gives to your organization, the more time you have to build meaningful relationships that will reinforce their long-lasting support. . In contrast, an existing donor already has confidence in your organization. Segment your audience . Personalize all appeals . Ensure communication is a two-way street .

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EveryAction

JUNE 21, 2023

Why LGBTQ+ advocacy is always-on from here on It’s more important than ever for LGBTQ+ organizations to effectively advocate on behalf of LGBTQ+ people. Key types of advocacy Issue awareness Before organizations can create advocates for their cause, they need to make people aware of the issues they’re trying to solve.

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Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. For example, let’s say that your nonprofit is trying to raise more funds by securing more matching gifts. Segment your audience. Time-bound. Demographics.

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Bloomerang

APRIL 26, 2023

billion social media users in 2021 – an increase of five percent from a year ago – it’s a valuable communication channel that should be part of your mix. Your social channels should reflect your mission and values. Polls, for instance, are an excellent way to know the preference of your audience while engaging them.

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Nonprofit Tech for Good

JANUARY 17, 2019

It will help you stay organized by planning your content in advance, without being overwhelmed by last-minute deadlines. A great social media content calendar can help you: Save time : we’re all busy, which means that sometimes we can forget to update our social channels – especially if you don’t have a dedicated social media manager.

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The Modern Nonprofit

APRIL 18, 2023

Estimated Reading Time: 6 minutes Unlock the fundraising potential of your nonprofit by understanding your target audience. Define your mission and goals Begin by clearly outlining your organization’s mission and the specific goals you aim to achieve. These characteristics can serve as the basis for your audience segmentation.

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