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Nonprofit Analytics: Overview and 13 Analytics for Your Org

DNL OmniMedia

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. This includes assisting with nonprofit analytics! Definition of Data Analytics for Nonprofits. 4 Types of Data Analytics. Web Analytics.

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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

Positive news about your mission and programs. With so much stressful, depressing news in the world today, positive news stands out. Breaking news relevant to your mission and programs. People who are active on Twitter tend to be plugged into current events and trending news. Twitter can be mean.

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Amp Up Your Digital Marketing with Google Analytics

Byte Technology

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” do not have e-commerce tracking set up in their Google Analytics accounts.

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How Nonprofits can Use Analytics with Advocacy

Connection Cafe

Analytic Activism is a book about how advocacy organizations can make better decisions in the digital age. Most of the research on digital advocacy is focused on the new types of speech we now see online. Analytic Activism documents how nonprofits are using analytics to listen, experiment, learn, and thrive in the digital era.

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How Successful Nonprofits Invest, and Reinvest, in their Online Presence

Nonprofit Tech for Good

Race Forward’s digital footprint now includes four main properties, including Colorlines , a daily news site. The Race Forward communications team constantly revisits their strategies in search for more resonant messages and new opportunities for engagement. Do you use analytics, surveys, testing, interviews?

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iOS 15 Email Marketing: Adapting to Increased Privacy

Whole Whale

From what we know of the changes so far, the biggest impacts will be on open rate statistics and the ability to A/B test subject lines and preheader text. After the changes go live this fall, you can reaudit your account once you’ve sent enough emails to get an idea of new trends—if you see a noticeable change, you can adjust your benchmarks.

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What is Information Architecture? The Un-Flashy Key to Nonprofit Website Success

sgEngage

My team and I like to conduct card sort tests to help define the navigation for a website. Once you have your site in place, you can assess how well the structure is working by conducting usability tests and analyzing Google Analytics data.

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