Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

Measuring this requires some surveys of fans as well as counting the number of insights gleaned from posts and discussions from Fans. The M&R social media benchmarks study is a good start, although the benchmarks are based on a small sample size. I have not done this yet.

Metrics 97

Metrics Benchmark Facebook Experiment 97

Connection Cafe

MAY 9, 2013

Fortunately for those new to peer-to-peer performance analytics, a readily available body of work has been developed on this topic. Over time, we’ve isolated certain benchmarks that provide clues to the health of an event. Common peer-to-peer benchmarks include the following: Repeat attendance.

Analytics 40

Analytics Benchmark Fundraising Metrics 40

Connection Cafe

JUNE 26, 2018

A well-crafted donor survey delivered in a savvy way can provide the facts you need to make smarter fundraising and marketing decisions going forward. And while this article is specifically about donor surveys, many of the lessons here apply to all surveys. . Do you have concrete goals for what the survey will achieve?

Survey 29

Survey Donor Effective Audience 29

3rd Sector Labs

JUNE 17, 2014

QUESTION: Where can I get benchmarks for retention by sector? Second, how easy is it to get your data OUT of the CRM database – not get into, but get it out, whether you need to run analytics, feed another system, or even migrate to a new solution. Can you share that survey? Here’s a link to a post about the survey.

Retention 148

Retention Donor Data Advice 148

Amy Sample Ward

JUNE 13, 2011

" 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report – "Five years into the research, it is clear that direct mail giving is still the overwhelming majority of fundraising revenue, and organizations must find ways to optimize multichannel giving versus hyper-focusing on internet giving alone.

Web 114

Web Norway Russia Mexico 114

Bloomerang

AUGUST 21, 2023

1,071 fundraising professionals were surveyed at small and medium-sized nonprofits supporting a variety of causes. Multiple, practical action steps are presented below to advance your fundraising based on the survey results. Invest in data analytics : Leverage data analytics to better understand donor patterns and preferences.

Action 74

Action Report Practice Fundraising 74

TechImpact

MAY 12, 2014

ExactTarget – “The 2012 channel preference survey” (2012). Stats say 47% of email is now opened on a mobile device Litmus –”Email Analytics” (Aug 2013). Mobile received the largest percentage of unique clicks (40%), webmail was a strong second with 35% – Experian “Quarterly Email Benchmark Study” (Q2 2013).

Statistics 168

Statistics Mobile Marketing India 168

sgEngage

JUNE 25, 2021

Globally, charities raised 3x more in 2020 than 2019 using Blackbaud Peer-to-Peer Fundraising , powered by JustGiving® 2021’s P2P Benchmark Study. But in a survey, we found that 87% of fundraisers are likely to fundraise for an organization again. How can you use analytics to properly segment this new audience of supporters?

Digital 64

Digital Donation Blackbaud Charity 64

Connection Cafe

JULY 22, 2013

Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. This post is about how we incorporate Google Analytics data into our Design Process. Methodology.

Analytics 37

Analytics Design Research Process 37

EveryAction

SEPTEMBER 20, 2016

Once you know what qualifies as success, Amy suggests setting your goals based on benchmarks you've established for your organization, although this is a good place to start. It's not enough to measure "likes" for every post and assume the ones with more had the most impact. Measuring beyond "likes".

Metrics 100

Metrics Social Media Measure Media 100

Care2

JULY 11, 2011

Did you know that people are spending less time on websites then they did a year ago, according to a Google Analytics benchmark report released in early July. Survey Your Audience. There are a variety of inexpensive online survey tools that you can use such as Survey Monkey that will work just fine. No problem.

Design 76

Design Web Tips Survey 76

Bloomerang

DECEMBER 19, 2023

Top feature: Users gain insight into online traffic, transaction times, website visits by device type, and conversion rates with real-time analytics. Top feature: MailChimp’s reporting and analytics tools allow users to centralize data across platforms, such as Google Analytics and Shopify sales reporting.

Software 87

Software Free Tools Adobe 87

Connection Cafe

JUNE 13, 2013

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Benchmarks let us know how we perform compared to our event fundraising peers. Just getting started using metrics and benchmarks to improve performance?

Metrics 42

Metrics Benchmark Fundraising Stats 42

Tech Soup

OCTOBER 1, 2013

Let's back up a minute first and discuss what surveying can mean for the nonprofit and public library sector. The drag-and-drop interface, prebuilt professional templates, and cloud-based access make surveying affordable and approachable. And now the redesigned online survey service is even easier and more useful.

Question 52

Question Survey Template Library 52

Tech Soup

AUGUST 6, 2015

So you work at Nonprofit XYZ and increasingly you hear about other organizations' success in utilizing Google Analytics to increase impact. You soldier on and set up Google Analytics, hoping that the data can start a conversation with everyone, despite the initial reluctance. Why Is Google Analytics Important for Nonprofits?

Culture 36

Culture Data Create Case Study 36

NTEN

SEPTEMBER 24, 2009

Target Analytics noted in the 2008 donorCentrics Internet Giving Benchmarking Analysis study that as much as 16% of new donors and 27% of new revenue came from online sources in 2008. Research by Target Analytics looked into donors and the channel flipping that they do. Not bad for all the doom and gloom being reported.

Online 90

Online Fundraising Offline Blackbaud 90

Connection Cafe

JULY 10, 2014

In the Nonprofit Content Marketing Benchmarks, Tools and Trends Report of 2014, nonprofit marketing and communications professionals who rank themselves as “Most Effective” at content marketing have a written content strategy. As a benchmark, we’ve developed content strategies for nonprofits ranging in cost from $2500 to $25,000.

Content 37

Content Communication Marketing Strategy 37

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

While we have articulated our main goal and identified our stakeholders, we are still actively exploring what kind of investment we can make and what various benchmarks mean to us and more importantly what we should do with the numbers we collect. If you have a large team/organization, you could ask this on a survey and share back the data.

Measure 96

Measure Social Media Media Social 96

Connection Cafe

JULY 10, 2014

In the Nonprofit Content Marketing Benchmarks, Tools and Trends Report of 2014, nonprofit marketing and communications professionals who rank themselves as “Most Effective” at content marketing have a written content strategy. As a benchmark, we’ve developed content strategies for nonprofits ranging in cost from $2500 to $25,000.

Content 30

Content Communication Marketing Strategy 30

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

  She break out the components of relationships: Trust, Commitment, Satisfaction, control mutuality, exchange/control She then showed how you might construct a survey to measure these aspects. She also mentioned a measurement dashboard that integrates social media metrics along with pr and web analytic measures.

Social Media 50

Social Media Relationship Media Georgia 50

NTEN

JULY 28, 2010

A whopping 86% of nonprofits say they have a presence on Facebook or another social media site according to the 2010 Nonprofit Social Networking Benchmark Report. . First Step – Analytics. Jeff Patrick, Common Knowledge. Definitely. Still not convinced.

Social Media 67

Social Media Site Media Social 67

Neon CRM

MAY 31, 2023

By using data and analytics to track donor behavior and preferences, you can tailor their communication and fundraising strategies to better engage and retain your donors. Fundraising Nonprofit Email Benchmarks You Need to Know 14 min read Read Now Social Media Another important channel for donor communication is social media.

Donor 52

Donor Management Guide Retention 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 10, 2014

I’m just back from the SXSW Interactive Festival where I was on a panel called “ What Social Media Analytics Can’t Tell You ” moderated by Alexandra Samuel of Vision Critical , Jeremiah Owyang , Crowd Companies, and Colby Flint, Discovery Channel. Good research starts with hypothesis generation.

Social Media 122

Social Media Analytics Data Media 122

NonProfit Hub

MARCH 10, 2015

Google Analytics gives you lots of metrics to watch — but there are only three that directly contribute to revenue.”. Check out NextAfter’s free tool that will generate a report of how your nonprofit stacks up against industry benchmarks in these three areas (traffic, conversion rate, average gift).”.

Share 28

Share Tips Fundraising Test 28

Amy Sample Ward

APRIL 27, 2009

Analytics tools. industry benchmarks. survey in room: most prevalent is 20 hours/week with other job duties. So, I’m going to trouble shoot and just take some live notes here and post them as soon as possible. Here goes… Take aways: How to use listening. The right metrics. what things need to be measured.

Social Media 102

Social Media Map Strategy Media 102

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

I've been doing the ROI analysis openly on my blog for the past two years and the presentation uses a slightly more refined version of this benchmarking process. Google Analytics. Staff Surveys. Client surveys. Benchmark studies. Feedburner. Staff Interviews. Clients Interviews. Data from system. Task Analysis.

ROI 50

ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

"   I've been trying think through a benchmarking process that would identify metrics to track, how to track, and how to reflect on the data to make improvements in your blog. How do you use qualitative information and perhaps survey data from readers effectively?    Do you need it?

Metrics 71

Metrics Bookmarking Analysis Feeds 71

sgEngage

MAY 17, 2021

The CASE Voluntary Support of Education Survey (CASE VSE) indicates that the majority of restricted giving to endowments is given for student financial aid (39.7% Public institutions fared slightly better than their private counterparts in our most recent survey. Benchmarking helps with context for that leadership activity.

Education 56

Education Conversation Giving University 56

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

How odd is it then to teach Google Analytics to nonprofit techies but then say that site statistics had nothing to do with a nonprofit’s mission? They can be used for a nonprofit’s mission and that is why nonprofits should exercise transparency on web site analytics. What do they say in surveys that we conduct?

Stats 100

Stats Web Statistics NTEN 100

DNL OmniMedia

MAY 7, 2024

Use surveys, interviews, audience data, and other research methods to learn more about your target audience and their data visualization needs and expectations. Industry benchmarks and comparisons: Consider the larger trends at play that impact your results. It also helps to identify external factors that may impact data patterns.

Data 52

Data Organization Chart Benchmark 52

Bloomerang

JUNE 11, 2021

So, Steven, this is where I’d like for you to actually turn this slide into a survey. So here’s the next survey, Steven, right off the bat, just to make sure everybody’s kind of present and getting us grounded. I know people are transitioning from meetings and … so please activate the survey. Here we go.

People 78

People Community Video Podcast 78

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

Want Useful Analytics? ” Google Analytics is one of the most common analytics tools used by nonprofits. A Peek Into PCMA Convening shares an infographic and data on the use of Twitter for an offline event by Bear Analytics. Once you set measurable goals, you’ve got make sure they are realistic.

Measure 115

Measure Learning Case Study Metrics 115

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2010

Altimeter Report: Social Media Analytics. Jeremiah Owyang from The Altimeter Group along with John Lovett and Eric Peterson both of the Web Analytics Demystified firm have published an open research report that advocates for a standardized framework of the following business objectives and use of metrics to measure them.

Social Media 99

Social Media Measure Strategy Media 99

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 15, 2011

Idealware looked into this question about nonprofits and Facebook as well as other questions in its recent research study, Using Facebook to Meet Your Mission: Results of a Survey , available for free download with registration and discussed at free webinar on June 16 at 1 PM PST. We all need to be curators of our analytics data.

Measure 96

Measure Organization Metrics Analytics 96

Neon CRM

JUNE 2, 2023

This original study from Neon One surveyed over 37,000 email campaigns sent by Neon One clients in 2022. Want to learn more about the nonprofit email benchmarks that your organization should be using to measure success? Those are just some of the findings The Nonprofit Email Report: Data-Backed Insights for Better Engagement.

Metrics 52

Metrics Rate Social Media Nonprofit 52

ASU Lodestar Center

AUGUST 24, 2011

This 1, 3, 5 year plan will serve as your road map, illustrating your course and outlining goals and benchmarks to hit. Most plans offer a benchmark against which actual performance can be measured and reviewed (more on this later.) It is important to establish a baseline and set benchmarks and goals to strive to achieve.

Communication 93

Communication Effective Impact Benchmark 93

sgEngage

MARCH 7, 2011

The first study is the “Peer-to-Peer Event Fundraising Consumer Survey&# which was developed by Blackbaud and the Run Walk Ride Fundraising Council. An online survey of individuals who have participated in at least one walk, ride, or run event in the last two years was conducted.

Trend 72

Trend Blackbaud Fundraising Benchmark 72