Nonprofit Tech for Good

APRIL 10, 2022

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. Twitter Newsletters. Twitter Spaces.

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Twitter Practice Social Media Nonprofit 350

Whole Whale

MARCH 15, 2023

“I currently send out only newsletter emails for my non-profit, but I am curious to know more. These emails help to set expectations of the content subscribers will receive, and maybe even try to get the recipient to sign up for another newsletter or take another action to support your cause. What is email marketing?

email 75

email Difference Marketing Retention 75

Nonprofit Tech for Good

MAY 13, 2022

You’re a charity fighting for action on the climate crisis, and you had two ads on Facebook. The breakdown of campaign/source/term/medium used as UTM parameters is a tried and tested structure for understanding acquisition. This is a way for you to identify the exact email (was it my May newsletter?) Parameters in action.

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Donor Track Campaign Facebook 285

Network for Good

MAY 7, 2021

When we think about experimentation, consider something like what in marketing is known as ‘A/B testing’: Let’s say you’re sending out our newsletter and you split your group of 1,000 people in half; 500 get one version of the newsletter and 500 get another. Tip #4: Calls to Action. Tip #3: Content First.

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Activities Active Activism email 105

Saleforce Nonprofit

JANUARY 19, 2022

Let’s look at three simple actions every organisation can take to maximise online giving, boost subscriber numbers, and enhance the supporter experience. Action 1: Get the Basics Right and Test, Test, Test. People are busy and expect to be able to swiftly complete actions online — and donations are no exception.

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Support Online Conservancy Test 98

Qgiv

DECEMBER 27, 2021

An example is a form on your site that asks people to sign up to receive your newsletter: the call to action (sign up for newsletters) is very clear and straightforward, and the information you need to collect is minimal. Cognitive momentum is the idea that, once we take action, we’re more likely to stay in action.

Donation 59

Donation Comparison Newsletter Test 59

Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Convey the mission as urgently needed and highly solvable to inspire hope and action.

Lesson 59

Lesson Fundraising Digital Test 59

Get Fully Funded

AUGUST 1, 2022

One of the best ways to stay in touch with your donors on a consistent basis is through a nonprofit email newsletter. When done well, email newsletters can be fast and cheap for you and heartwarming for your donor, basically meeting everyone’s needs. Your newsletter’s audience Who you should sent your newsletter to?

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Newsletter email Create Template 124

Nonprofit Tech for Good

JUNE 23, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. For example, Alley Cat Allies’ Cat-alyst Society – Monthly Giving Program : This page should have a URL that can be easily promoted in print newsletters and postcard campaigns, such as alleycat.org/givemonthly.

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Practice Online Fundraising Nonprofit 339

Tech Soup

AUGUST 13, 2010

We've talked a few times on this blog about the importance of testing how constituents respond to your website, but we've never really talked about how to run a test. If you think that testing a new web design or call to action requires an experienced web programmer, then you might be pleasantly surprised.

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Test Measure Web Newsletter 50

Network for Good

MAY 7, 2021

When we think about experimentation, consider something like what in marketing is known as ‘A/B testing’: Let’s say you’re sending out our newsletter and you split your group of 1,000 people in half; 500 get one version of the newsletter and 500 get another. Tip #4: Calls to Action. Tip #3: Content First.

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Activities Active Activism email 52

The Modern Nonprofit

APRIL 18, 2023

This will help you create a stronger connection with your target audience and inspire them to take action. Include clear calls-to-action (CTAs) Encourage your audience to take action by including clear and specific calls-to-action in your messaging.

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Guide Donor Fundraising Social Media 52

Pamela Grow

APRIL 29, 2023

Because, while the data is alarming, there’s also an incredible opportunity to take action to improve your donor retention rates and acquire new donors. When you adopt time-tested strategies and systems, focusing on building lasting relationships with donors, you can overcome the challenges presented by the decline in donors and donations.

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Retention Newsletter System Donor 52

Media Cause

APRIL 22, 2022

Help them to engage with your mission more fully by making it easy for them to sign up for occasional updates like an e-newsletter or action alerts. Define Your Goal + Have a Clear Call to Action. Establish a goal for your email, and let your call to action be the mechanism that helps users accomplish that goal.

email 52

email Practice Marketing Test 52

Bloomerang

MAY 19, 2021

If not, is it compatible with 3 rd party syncing tools like Zapier that you can use to get both systems to talk to each other and sync actions or data? . Are there easy-to-use customizable templates for sending newsletters and appeals? . How easy is it to do split A/B testing on your subject lines and content? Segmentation.

email 125

email Business Guide Fundraising 125

Get Fully Funded

OCTOBER 31, 2022

When the donor clicks through to the donation page, a call to action should be prominent like “Your gift helps us feed the homeless!” Test it on various browsers and on a mobile device, just to make sure. Like the donation button, the newsletter opt-in box should be present on every page. Offer an easy opt-in.

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Websites Giving Donation Nonprofit 89

Media Cause

MAY 8, 2023

Some tracking must-haves: Paid advertising channel pixels installed Conversion tracking setup for all conversion actions (e.g. You can remarket this website traffic during the mid-funnel to get them to sign up for your newsletter. Test, Test, Test!

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Tips Organization Channel Benchmark 52

Kindful

MARCH 22, 2021

That’s where email newsletters come into play. Have you tested those forms to make sure they work? With these kinds of things, it’s better to test than to assume that everything is working correctly. First, you should have visible call-to-action buttons or sign-up forms on your website.

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email Evaluation Social Media Marketing 98

Kindful

APRIL 12, 2021

Thank them in your email or print newsletter. Whatever you do, be sure to include a photo or a video, plenty of supporting text, and a call-to-action in the form of a link (where possible) for folks to take a similar action. Thank them in your email or print newsletter. Post on social media. Host a live streamed event.

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Virtual Donor Ideas Newsletter 64

Greater Giving

FEBRUARY 22, 2022

Inspiring calls to action. People are more naturally drawn to images with faces , and including images of your mission in action helps build credibility and trust among supporters. Use A/B testing to determine which images are most effective for engaging visitors. Inspiring calls to action. Motivational imagery.

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Websites Donation Images Mobile 97

Tech Soup

FEBRUARY 5, 2013

In a recent test of a direct email for Adobe software donation program at TechSoup, we discovered that image-based emails showed a significantly improved click rates over the more traditional, text-based emails most TechSoup members are used to receiving from us. We're now planning to expand this to the rest of our emails.

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Rate Newsletter Adobe Headline 52

Get Fully Funded

OCTOBER 5, 2021

For your next email, try split-testing two different subject lines, one with a sense of urgency and another with a sense of intrigue. You can figure out which length works best for your audience by doing split testing (or A/B testing). Newsletter Subject Lines . Inject a little controversy into your subject line. .

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email Open Donor Homeless 130

EveryAction

SEPTEMBER 20, 2016

To truly understand the value of a tweet or Facebook post, you have to determine ahead of time exactly what sort of action you hope someone will take when they see it - click, share, sign up, donate, retweet, etc. It's not enough to measure "likes" for every post and assume the ones with more had the most impact. Ready to start posting?

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Metrics Social Media Measure Media 100

Allegiance Group

FEBRUARY 27, 2024

An event is any kind of action a user performs on your website, such as clicking a button, downloading a file, or submitting a form. This means you can better track actions that result in a lead acquisition or a donation. Think submitting a form or signing up for your newsletter or webinar.

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Analytics Google Fundraising Track 52

Amy Sample Ward

MAY 17, 2011

Advocacy actions and items of personal interest tend to result in more click-throughs from newsletters. International organizations once again stood out for their low newsletter click-through rates. Tips for testing your messages: From field – do your messages currently come from “Your Organization&# ?

email 169

email Marketing Nebraska Omaha 169

Neon CRM

NOVEMBER 30, 2023

This can make supporters believe you’re trying to influence their actions (or wallets) by breaking them down emotionally. You can share it far and wide—in your newsletter, on your blog, as a video on social media … the possibilities are almost endless! Share the story on all of your platforms at first, and then start testing.

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Storytelling Guide Nonprofit Story 52

Allegiance Group

MARCH 7, 2024

They might want to test the waters and see how you treat them. What matters is the thought behind the action. Offer Exclusive Content: This might include regular webinars, newsletters, podcasts, or articles that are specially designed for your recurring donors. So, don’t discount recurring gifts as too small.

Giving 52

Giving Comparison Nonprofit Podcast 52

sgEngage

APRIL 11, 2022

Calls to action. After your big call to action, you may experience a slump in activity until closer to the lead-up to your next campaign. Stay up to date with current advocacy news by subscribing to newsletters, reading blog posts, and following other campaigns’ social media accounts. Down period between campaigns.

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Advocacy Awareness Virtual Campaign 76

Pamela Grow

JUNE 28, 2023

Test your subject lines. Call to Action: What are you requesting of the reader? You’ll want to spend as much time on your subject line as you do on the content. Craft a minimum of three different headlines and use a tool like Advanced Marketing Institute’s Headline Analyzer to gauge the most effective subject line. Include lots of it.

email 52

email Rate ROI Social Media 52

Network for Good

OCTOBER 20, 2020

Sure, you have a lot of things to tell your donors, but unless this is your periodic newsletter (and formatted as such), keep each email to one topic. Then, jot down whatever supporting points or bits of information that you think will encourage your readers to take that action. Tip 4: Have a Clear Call to Action. Distraction.

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email Donor Spam Rate 98

Global Giving

JANUARY 21, 2015

I clicked a link to an article on Upworthy , a viral news site always on the forefront of testing stickiness and psychological hooks. Would a pop-up on GlobalGiving help our nonprofits acquire more email newsletter subscribers? What We Tested. I decided to test pauses of four and eight seconds before showing the offer.

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Experiment email Test Language 52

Amy Sample Ward

FEBRUARY 1, 2011

It’s important to have a place that you can link to for more information and for follow-up, instead of sharing news or updates only in a tweet or facebook message, and especially if it is just in an email newsletter. Test Drive It. There are two aspects to a proper test drive: First, give it a go without having a blog.

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Romania Create Organization Local 237

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

Have they taken action on your issue in the past? We sometimes hear our clients reference their user stories in their day-to-day work like “well, this month’s newsletter is more for Josh or Sally than Maurice.” This is an excellent way to test possible messaging around a campaign as well.

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Analysis Audience Test China 105

Tech Soup

APRIL 1, 2014

What was once a fairly straightforward field (writing letters of appeal, drafting a newsletter) is now in a tech renaissance. reviewing email and e-newsletter metrics. A/B testing the layout of our fundraising forms. and testing testing testing. A/B testing the layout of our fundraising forms.

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NTC Marketing Digital Strategy 50

Byte Technology

DECEMBER 1, 2015

Does it feature a strong call-to-action element? Put the “donate now” button in multiple and obvious places on every page, and if you have a third-party platform handling the donations test it often to make sure it’s working well. And that fight should begin at that most holy of public spaces: your website.

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Profit Websites Brain Attention 100

Nonprofit Tech for Good

APRIL 2, 2012

e-Newsletter. Step Three :: Review Pin and Test Link. Your descriptions should reflect how your pins relate to your mission or be used to call the Pinterest community to action. Also, below you’ll find nine Pinterest Best Practices for Nonprofits. Pin your own website and blog content, but only if it pulls up a good photo!

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Practice Avatar Hints Nonprofit 258

NetWits

NOVEMBER 16, 2010

According to All Facebook Jeff Widman of BrandGlue did some A/B testing. He discovered… We ran an A/B test just four weeks ago to guesstimate the efficacy of a landing tab. Call to Action. Essentially it’s a huge call to action. In Fords case there’re putting a big call to action in front of everyone who visits.

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Facebook Profit Social Media Info 211