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Dear Moby, what are the different types of email marketing? 

Whole Whale

“I currently send out only newsletter emails for my non-profit, but I am curious to know more. These emails help to set expectations of the content subscribers will receive, and maybe even try to get the recipient to sign up for another newsletter or take another action to support your cause. What is email marketing?

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Nonprofit Email: The Rules of Engagement

Pamela Grow

According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! Social media, on the other hand, lags behind with an average ROI of 94%. Email marketing offers an unmatched ROI, a vast potential reach, and higher engagement rates compared to social media. Test your subject lines.

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10 Online Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. For example, Alley Cat Allies’ Cat-alyst Society – Monthly Giving Program : This page should have a URL that can be easily promoted in print newsletters and postcard campaigns, such as alleycat.org/givemonthly.

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Beyond Survival: Post-Disruption Nonprofit Digital Strategy

Bloomerang

Digital Transformation Action Steps. You need to test and learn quickly in order to move forward with confidence. How was the ROI? . Are you keeping up with your blog or e-newsletter? . A/B testing can help determine which language resonates and which does not. . How are you measuring commitment and ROI? .

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10 Email Marketing Best Practices for Nonprofits

Nonprofit Tech for Good

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Sixty-two percent of email is opened on a mobile device , so first and foremost your email campaigns (e-newsletters, fundraising appeals, event invites, welcome emails, thank you emails, etc.) Embrace a mobile-first design strategy.

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13 Innovative Online Fundraising Ideas For Nonprofits & Charities

CauseVox

The emails should include an emotional story , appropriate imagery, and a call to action that expresses urgency. Faith in Action used online giving for their year end campaign and had great success. You can promote a match through all your frequent channels of communication whether it be social media, email, or a newsletter.

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How to Develop a Successful Nonprofit Fundraising Strategy

Bloomerang

We’ll introduce those elements here, then provide actionable steps for incorporating each of these aspects into your fundraising strategy. Or, you might determine that your email newsletter receives a lot of engagement, but you’re struggling to grow your social media following. Donor stewardship. Streamline your giving page.

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