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10 e-Newsletter Best Practices for Nonprofits

Nonprofit Tech for Good

Despite the rapid rise of social media, more online donations are made from a click in an e-newsletter than any other source. Social Media

Three Nonprofit e-Newsletters to Subscribe To and Learn From

Nonprofit Tech for Good

My e-newsletter is by far the driving force behind Nonprofit Tech 2.0. Human Rights Watch e-Newsletter :: Subscribe.

How to Optimize Your Nonprofit Newsletter for Success

Tech Soup Blog

Your email newsletter is crucial for the success of your organization. This Is the Only Way Your Emails Are Ever Going to Be Read. spanhidden.

3 Mobile Compatible Nonprofit e-Newsletters to Subscribe To and Learn From

Nonprofit Tech for Good

With 51% of email now being opened on a tablet or smartphone, nonprofits would be wise to redesign their e-newsletter as soon as possible.

3 Email Newsletters "Dos" and 1 Big "Don't"

Tech Soup Blog

Does your nonprofit have a newsletter? An effective email newsletter can help you promote events, fundraising campaigns, and your content.

“Flipping your publishing model” in action

SocialFish

The blog/newsletter strategy drives most of that, as you can see from the increase in blog traffic as a percentage of total site traffic for the last few years: 2008: 17%. Remember this post about how to flip your publishing model ? And the case study we looked at through the Virginia Associations of Realtors’ example ? 2009: 19%.

Clicky Clicky: How to Add Calls to Action to Your Nonprofit’s YouTube Videos

NetWits

But as with all forms of online communication, the goal should be to get that visitor to take an action. What do Calls to Action Look Like?

How to Build Your Mobile List: Add a “Call to Action” to Your Existing Media

NTEN

You can use all of your communications – TV commercials, email newsletter, website, radio spots, and more – to get people to sign up for your mobile list. All you have to do is add a "call to action.". call to action earned media Mobile nptech nten Communications FundraisingStephen Fishbach. Word Nerd. Mobile Commons.

Pro Tip: More Visuals in Newsletters Can Increase Click Rates by 60 Percent

Tech Soup Blog

Making our email more visual, with direct calls to action, increased our click rate. The Test. The visual email: [link]. What We Learned.

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Build your Facebook fan base, increase online action

GroundWire

It’s pretty much the Facebook equivalent of someone adding themselves to your email newsletter list. The Strategy. The Tactics. live in Idaho.

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5 Proven Tips for Building Your Nonprofits Email List

NetWits

With a call to action. Portland Museum of Art groups their E-newsletter with links to their social media accounts. 4. Add Clearly marked.

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29 tips to improve your nonprofit website’s landing pages

John Haydon

On your Facebook custom tab and avatar, in your email newsletter template, and in your direct mail pieces. Know your audience. What’s your goal?

How to Build Your Nonprofit’s Email List

Nonprofit Tech for Good

Promote an online contest  and offer free giveaways where signing up for your e-newsletter is required to enter. Host free webinars.

How to Build Your Mobile List: 3 Rules for a Great “Call to Action”

Mobile Commons

Not all calls to action are created equal, however. The most common mistake people make with their calls to action is they’re too general.

5 Brands Using Action-Gating In Their Facebook Marketing

John Haydon

These days there’s a better option that combats all of the challenges associated with Like-gating: Action-gating. Do you remember this?

Webinar on Intuition by Vertex

Vertex Systems

There’s no cost or obligation. We invite you to invest one hour to learn how our products will help you, your agency and your participants.

Are Nonprofit Email Newsletters Really A Waste of Time?

Connection Cafe

Each email also told the supporter what their action would accomplish and what would happen next.” You pick and choose.”

eNonprofit Benchmarks Study Reveals Latest Metrics for Advocacy, Fundraising and Social Media

Frogloop

Do you know the average click-through and open rates on action alerts and fundraising appeals across the nonprofit sector? newsletters Nonprofit Benchmark Studies Online Advocacy Online Fundraising Social Networking Trends Web 2.0Are enewsletters still worth your organization’s time? Are nonprofits experimenting with mobile more?

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5 Tips for a Successful Mobile Relationship

Mobile Commons

That way they are always in the know and won’t be surprised by a last-minute call to action. Invite your subscriber list along.

Sharing Your Story: How to Engage Donors with the Philanthropic Impact of Their Gift

Connection Cafe

Stories perfectly illustrate impact in action. If possible, take some pictures of your organization’s impact in action.

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How the Global Mobile Revolution is Transforming Philanthropy

Connection Cafe

Your nonprofit must have mobile-responsive email templates for newsletters and fundraising appeals. As far as online fundraising success?

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10 Blog Design Best Practices for Nonprofits

Nonprofit Tech for Good

blog template with a body column width of 600 pixels and a call-to-action column of 300 pixels in width is ideal. Mercy Corps Blog. 2. ONE Blog.

5 Key Metrics to Improve Your Email Campaigns

NTEN

If your copy and creative are convincing, readers will respond by clicking on the call-to-action links you include in multiple places in your email. Conversion Rate : The percentage of recipients who complete the call to action in the email; for example, the percentage of email recipients who donate after reading the email. Summary.

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7 Steps To Effective Nonprofit Email Marketing

TechImpact

Consider a noninvasive popup box with a call to action message and space to place email addresses on your website. Tweak as necessary.

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6 Email Marketing Hacks to Increase Open Rates

NonProfit Hub

Do you have an email newsletter that’s flat-lining? It’s time to revamp your e-newsletter and get it back on its feet. 1.

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Punching Up Your Action Alerts and Online Fundraising Appeals - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

Tone Is Action Oriented But Casual "If Republicans convince voters that clean energy legislation amounts to a new tax, Obamas plan is toast.

Raise Money on Facebook: Four Strategies You Need to Know About

NTEN

Peter Deitz, Social Actions. Nonprofit bloggers including Alison Fine , Beth Kanter , Steve MacLaughlin , and Brian Reich were quick to point out that donating money on Facebook is just one of many actions people can take in support of a nonprofit or cause. facebook Newsletter NPTech NTEN online fundraising peter deitz web2.0

Advancing Your Mission With GIS Tools

NTEN

Tags: Data Newsletter NPTech NTEN Program

Map 15

Anticipate - Personalize - Integrate

NetWits

Check out Blackbaud Labs to see these ideas in action. Tags: API Blackbaud NetCommunity Generation Y Technology NetWits Newsletters Social Networking Internet Marketing Anticipate. There is a generational shift underway, and this year could possibly mark the third year that the actual volume of donors declines in the US. Personalize.

How to Write a Social Media Fundraising Strategy for Your Nonprofit

Nonprofit Tech for Good

The buy-in of executive staff also has an impact upon your action items and thus your budget. Your strategic plan should be simple and flexible.

Understanding Conversion Rates in Google Analytics

Byte Technology

When a user visits a page on your site after completing an action, that is a conversion goal. URL Destination
. Visit Duration
. Event
Tracking.

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Email Campaign Tips To Inspire Millennials

TechImpact

Inspire action. Show your donors that every little action is appreciated by sending them a thank you email. Acquire appropriate tools.

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25 Ways to Increase Your Organization's Communication Capacity

NTEN

Here are some specific actions you can take to clarify your strategy: 1. Press releases, newsletters, thank you letters, and case studies all have a predictable format. Tags: CRM E-mail Newsletter NPTech NTEN Planning Social Media Web Sites Tirza Hollenhorst, ifPeople. How do you do that? Clarify Your Strategy. Jargon anyone.?

How to Maximize Impact of Nonprofit Newsletters - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

How can you compete? " No matter how much killer content you have, if people arent looking at, its doing you no good. Its worth it!

10 Website Design and Email Marketing Best Practices for Nonprofits

Nonprofit Tech for Good

Prominently feature your “Donate” button, social network icons, and e-newsletter opt-in: themarshallproject.org. 6. billion by 2020. 2.

Once Just Isn???t Enough| How to Keep Constituents Engaged Beyond their First Visit

Connection Cafe

Start by offering a call to action, an option for people to engage with your organization. Calls to Action. call to action is a specific action you want someone to take. Traditionally, a call to action has been to donate in response to a direct mailing or a phone call. How does this relate to a call to action?

Bring Your Idea to Life at Social Actions Wiki - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

Why not contribute to the Social Actions Labs Idea Wiki? To help accomplish this, they launched a wiki this week. Contribute your ideas here.

How to Successfully Launch Nonprofit Infographics Online

Nonprofit Tech for Good

Communicating your data and calls-to-action in visual format is smart strategy. Prominently feature calls-to-action on your infographic.

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A Short, Recent History of Nonprofit Website Design and Online Fundraising

Nonprofit Tech for Good

The color makes it stand out and similar to the e-newsletter pitch, the “Donate” button is visible on every page of the website. 3.

Go Beyond the Dashboard Report

NTEN

But the only action that I have to look forward to is spending several more hours creating the same spreadsheet next month/quarter/year. Take Some Action. Always follow your numbers with a recommended course of action. Then, start adding some more actionable statistics. Marissa Goldsmith, Beaconfire Consulting.

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