If your goal is action-related (donations, email signups, actions, etc.), then look at adding a strong call to action on pages that are already ranked high for a related phrase -- or consider building a newly optimized page whose focus is completely conversion-focused. Tags: Newsletter NPTech NTEN Web Sites IT Staff MORE >>

Mistake # 1: Your newsletter isn’t helpful. Mistake # 4: You have a half-hearted call to action. Do you want supporters to take an action? Make sure you use directive language when you ask them to take an action. newsletters Social Networking Trends Web 2.0said Livingston. What's next? You are not alone. MORE >>

Making our email more visual, with direct calls to action, increased our click rate. For best practices moving forward, we took away the following: Use more images in our emails, paired with a strong headline and a clear call to action. The Test. We drew up two emails, one visual, one text-driven: The traditional email: [link]. MORE >>

The blog/newsletter strategy drives most of that, as you can see from the increase in blog traffic as a percentage of total site traffic for the last few years: 2008: 17%. Remember this post about how to flip your publishing model ? And the case study we looked at through the Virginia Associations of Realtors’ example ? 2009: 19%. MORE >>

On your Facebook custom tab and avatar, in your email newsletter template, and in your direct mail pieces. Only have one call to action, but repeat it two or three times. Only focus on story and call to action. Use that moment to get them to take another action (share, join an email list, text message list…). MORE >>