sgEngage

NOVEMBER 20, 2023

For example: Donor Type Mailing 1 Newsletter Mailing 2 Annual Donors ($5–$500) X X X Leadership Donors ($501–$10K) X X Monthly Donors (recurring gifts > $5/month) X If you have good historical data to look back on, do that, and determine what your donor base is expecting from you. Do your monthly donors expect your newsletter?

Data 98

Data Giving Work Test 98

Association Analytics

APRIL 1, 2024

Once the team aggregated the data and they were able to form a hypothesis, test it and confirm a need. As a result they were able to sunset three underperforming newsletters that required significant resources for the team.

Data 210

Data Strategy Associations Survey 210

Pamela Grow

MARCH 7, 2024

Your real test lies in converting these opens into donations. If you’ve got a regular email newsletter, it sets the stage — the tone — for the rest of the emails you’ll send. A Regular Newsletter While nothing beats a print donor newsletter for retention and revenue, enewsletters play an important role in engagement.

email 69

email Storytelling Newsletter Nonprofit 69

.orgSource

SEPTEMBER 25, 2023

Leverage ChatGPT to generate reports, articles, and newsletters. If you’ve been looking for an initiative to spark interdepartmental collaboration, a chatbot would be a good test case. When Roose was invited to test the AI, he discovered its dark side. Use ChatGPT to design and conduct surveys and market research.

Las Vegas 221

Las Vegas Language Interaction Associations 221

Nonprofit Tech for Good

APRIL 10, 2022

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. 10) Explore Twitter Spaces, Newsletters, and Communities. For nonprofits with an engaged community on Twitter, it could be worth experimenting with Spaces, Newsletters, and Communities. Twitter Newsletters. Twitter Spaces.

Twitter 343

Twitter Practice Social Media Nonprofit 343

The Fundraising Authority

SEPTEMBER 22, 2022

On the other hand, if you are regularly communicating with your donors via snail mail (even if it’s only by sending them two mailed newsletters per year) your supporters will feel like the annual appeal is a natural part of the ongoing conversation they are having with your nonprofit. #2

Mail 321

Mail Fundraising Database Summary 321

Nonprofit Tech for Good

JANUARY 31, 2020

Test the service by selecting the orange “Get My Bot” button. Sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. 3) GiveTrack :: givetrack.org.

Tools 315

Tools Online Fundraising United States 315

Whole Whale

MARCH 15, 2023

“I currently send out only newsletter emails for my non-profit, but I am curious to know more. These emails help to set expectations of the content subscribers will receive, and maybe even try to get the recipient to sign up for another newsletter or take another action to support your cause. What is email marketing?

email 75

email Difference Marketing Retention 75

Nonprofit Tech for Good

JANUARY 1, 2021

To be alerted new posts and webinars, please sign up for Nonprofit Tech for Good’s email newsletter ! 29: International Day Against Nuclear Tests — #AgainstNuclearTestsDay. 5: World Environment Day — #WorldEnvironmentDay. 8: World Oceans Day — #WorldOceansDay. 14: World Blood Donor Day — #WorldBloodDonorDay. September.

Awareness 364

Awareness Calendar Causes Giving 364

Nonprofit Tech for Good

MAY 13, 2022

The breakdown of campaign/source/term/medium used as UTM parameters is a tried and tested structure for understanding acquisition. This is a way for you to identify the exact email (was it my May newsletter?) Test with a couple of links to see how it all works. Last but not least: test and learn from it.

Donor 276

Donor Track Facebook Campaign 276

Get Fully Funded

AUGUST 1, 2022

One of the best ways to stay in touch with your donors on a consistent basis is through a nonprofit email newsletter. When done well, email newsletters can be fast and cheap for you and heartwarming for your donor, basically meeting everyone’s needs. Your newsletter’s audience Who you should sent your newsletter to?

Newsletter 124

Newsletter email Create Template 124

Network for Good

MAY 7, 2021

When we think about experimentation, consider something like what in marketing is known as ‘A/B testing’: Let’s say you’re sending out our newsletter and you split your group of 1,000 people in half; 500 get one version of the newsletter and 500 get another. Then, track those different groups. Tip #3: Content First.

Activities 105

Activities Active Activism email 105

Connection Cafe

SEPTEMBER 5, 2013

Note: This is the second in a series of posts about usability testing your website from guest author Brandon Granger, Senior Interaction Designer for Blackbaud. In the first part of this series , we talked about why you should test your website and donation form with real supporters. Makes sense, no? Some tips for creating tasks….

Test 38

Test Design Donation Language 38

Tech Soup

AUGUST 13, 2010

We've talked a few times on this blog about the importance of testing how constituents respond to your website, but we've never really talked about how to run a test. If you think that testing a new web design or call to action requires an experienced web programmer, then you might be pleasantly surprised.

Test 50

Test Measure Web Newsletter 50

Nonprofit Tech for Good

JUNE 23, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. For example, Alley Cat Allies’ Cat-alyst Society – Monthly Giving Program : This page should have a URL that can be easily promoted in print newsletters and postcard campaigns, such as alleycat.org/givemonthly.

Practice 339

Practice Online Fundraising Nonprofit 339

Get Fully Funded

SEPTEMBER 11, 2023

Use the 3-Way Fit Test. Use our 3-Way Fit Test to begin weeding out leads that don’t need to be on your prospect list because they’re simply not a good match. You need a “yes” to each one before adding that funding prospect to your final prospect list and your grant calendar – thus, meeting the 3-Way Fit Test.

Grant 98

Grant Place Free Nonprofit 98

sgEngage

JUNE 22, 2021

A/B Testing. A/B testing is comparing the success of one page/email/donation form against another. Believe it or not, you can conduct these tests in a bite-sized way too. Keep the test focused on one thing you want to learn. To test a page or donation form, you need to create two versions for testing.

Method 78

Method Research Test Analytics 78

sgEngage

OCTOBER 4, 2022

Tim sat down with Steve McLaughlin as part of the Blackbaud Institute Index’s 10 th Anniversary Celebration series to discuss how testing and data are critical to identifying and optimizing your value prop. While testing may seem risky, the fear of a failed experiment should not be a deterrent. But we must set up a system to listen.”

Data 70

Data Test Blackbaud Donor 70

Nonprofit Tech for Good

JULY 30, 2012

Your nonprofit can learn a lot from the 11 (mostly large) nonprofits listed below by simply following, liking, and subscribing to their e-newsletter, blog, Facebook Page, Twitter, YouTube Channel, etc. Their website, e-newsletter, and blog all include links to their social networks. and then studying and duplicating their methods.

Social Media 271

Social Media Media Hints Social 271

Qgiv

DECEMBER 27, 2021

An example is a form on your site that asks people to sign up to receive your newsletter: the call to action (sign up for newsletters) is very clear and straightforward, and the information you need to collect is minimal. You could also try running an A/B test. How to set up an A/B test. How to run an A/B test.

Donation 59

Donation Comparison Newsletter Test 59

Get Fully Funded

OCTOBER 31, 2022

Test it on various browsers and on a mobile device, just to make sure. Like the donation button, the newsletter opt-in box should be present on every page. The newsletter signup should be easy to find, and again, the process for signing up should come up in one click and be simple and easy to complete. Offer an easy opt-in.

Websites 89

Websites Giving Donation Nonprofit 89

Saleforce Nonprofit

JANUARY 19, 2022

Action 1: Get the Basics Right and Test, Test, Test. You can copy the mystery donor process to test how easy it is to donate. Have a process in place that regularly tests if everything works as it should. More and more donors prefer to give online and expect a frictionless giving experience. What can you do?

Support 98

Support Online Conservancy Test 98

Get Fully Funded

JANUARY 27, 2022

Use A/B testing to assess the effectiveness of your CTAs. For instance, do you want website visitors to donate, volunteer, become advocates , or sign up for your newsletter? Use A/B testing to assess the effectiveness of your CTAs. Use urgent, actionable language. Make your CTAs stand out on the page.

Action 64

Action Guide Language Test 64

Achieve

MAY 24, 2024

Tatango’s guide to nonprofit text messaging recommends leveraging these platforms to get the word out about your text messaging campaign: Email newsletters: Include a compelling call to action to sign up for your text-to-give campaign in your next email newsletter.

Retention 52

Retention Rate Donor Campaign 52

Saleforce Nonprofit

NOVEMBER 17, 2022

For the past few years, Nieuwe Generatie Brasil has chosen one particular project that needed funding each year for their Giving Tuesday campaign — making it the centerpiece of their campaign content across social media and newsletter communication, being it a new car to access the rural areas in 2020 or school appliances for the children in 2021.

Giving 59

Giving Tips Press Netherlands 59

Pamela Grow

APRIL 29, 2023

When you adopt time-tested strategies and systems, focusing on building lasting relationships with donors, you can overcome the challenges presented by the decline in donors and donations. Subscribe to Erica Waasdorp’s weekly newsletter so you’re always focused. How can you turn this tide? Monitor your donor retention.

Retention 52

Retention Newsletter System Donor 52

Care2

JANUARY 14, 2009

Given the email clutter your subscribers battle daily, how are your organization’s e-newsletter open and click-through rates looking these days? Here are some useful tips to increase your e-newsletters performance rates. The top area of any e-newsletter is prime real estate. Headlines should be short.

Newsletter 51

Newsletter Tips gMail Headline 51

Bloomerang

MAY 19, 2021

Are there easy-to-use customizable templates for sending newsletters and appeals? . How easy is it to do split A/B testing on your subject lines and content? Some email providers, like the one I use, Active Campaign , offer customers the chance to book free 30 minute 1:1 coaching session with an expert. . Segmentation.

email 127

email Business Guide Fundraising 127

Pamela Grow

SEPTEMBER 14, 2023

Whether you’re a seasoned storyteller or you’re just beginning to test the waters, Julia Campbell’s book, Storytelling in the Digital Age: A Guide for Nonprofits , is a necessary guide. Making Money with Donor Newsletters by Tom Ahern There’s real money to be made in mastering print donor newsletters. Losing the jargon.

Game 59

Game Fundraising Storytelling Press 59

Eric Jacobsen Blog

DECEMBER 23, 2017

Every week I curate the best product and design content from across the internet into our weekly product management newsletter Prioritised. Here are the top 10 most clicked articles from the 408 links featured in this year’s 51 newsletters – 10 articles your peers digged so much you should definitely check them out as well.

Product 0

Product Newsletter Test Mind 0

sgEngage

MAY 27, 2021

You can start testing your outreach plans. . Explore advertising opportunities such as: Your email newsletter: You likely send a weekly or monthly newsletter to update supporters on your current projects, fundraising progress, and any upcoming events. Your donors are the most important contributors to your GivingTuesday success.

Giving 122

Giving Retention Metrics Demographics 122

Nonprofit Tech for Good

JUNE 13, 2013

then as your numbers grow on social networks so will your e-newsletter and mobile lists which in turn significantly increases your fundraising success. For those nonprofits wisely investing in the future, using social media and your website, e-newsletter, and print materials to build your mobile list is crucial.

Track 222

Track Mobile Media Fundraising 222

Get Fully Funded

OCTOBER 5, 2021

For your next email, try split-testing two different subject lines, one with a sense of urgency and another with a sense of intrigue. You can figure out which length works best for your audience by doing split testing (or A/B testing). Newsletter Subject Lines . Inject a little controversy into your subject line. .

email 130

email Open Donor Homeless 130

TechImpact

JULY 15, 2014

A direct message to your constituents through an e-newsletter, direct mail, or just an email is a great way to show your constituents your leadership is involved. Idea testing. Transparency shows those on the outside you have nothing to hide, and you’re proud of what’s going on behind closed doors. Executive updates.

Tech 210

Tech Nonprofit Law Demographics 210

sgEngage

APRIL 10, 2023

Start testing your outreach plans. Start testing your outreach plans. Explore advertising opportunities such as: Your email newsletter. You likely send a weekly or monthly newsletter to update supporters on your current projects, fundraising progress, and any upcoming events. Get a head start on prospect research.

Demographics 76

Demographics Retention Donor Research 76

Candid

NOVEMBER 16, 2021

Two months in, I have tested many of Candid’s tools and, in the interest of helping fellow nonprofit students, I’m sharing the inside scoop on free resources that provide quality information and can support our development. . More importantly, after paying tuition bills, we often struggle to find resources we can afford—free resources. .

Student 117

Student Free New York City San Francisco 117

Media Cause

MAY 8, 2023

You can remarket this website traffic during the mid-funnel to get them to sign up for your newsletter. Test, Test, Test! Some things you can test: Call to Action (CTA) variations Ad copy variations Static images vs videos Landing page verbiage 8.

Tips 52

Tips Organization Channel Benchmark 52