TechImpact

NOVEMBER 12, 2014

You can manage 10 social media accounts, but if you are not telling great stories and cutting through the online clutter, your audience will not engage. The key is using stories to get people’s attention on social media channels. Social proof – when people can see that other believe in your cause – is key on social media.

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NonProfit Hub

FEBRUARY 6, 2015

Pew surveyed almost 1600 people on their social media habits during September 2014. The overall trends aren’t a surprise—more people continue to use each of the social media platforms—but you can learn a lot of interesting information when digging into the numbers. Twitter is most heavily used by young, educated people.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

It is the dominant form of content we all engage with – on our desktops, our tablets and now our phones. And so it continues to surprise me that nonprofits invest far too little in video content, as if they are somehow exempt from this general trend. If you ever hope to reach a younger audience, you need to be using video.

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Video Communication Strategy Stats 139

NetWits

APRIL 2, 2013

In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). For example, if I send one email to 10,000 people and 2,000 opens the email, I have an open rate of 20 percent. Findings are below. Figure 1: Opens and open rate.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 2, 2013

The 2013 Nonprofit Technology Conference takes place in Minneapolis next week. It is the largest gathering of people who work in the nonprofit sector and technology. April 13, 2013 – 8:30-10:00. April 12, 2013 – 1:30-3:00 PM. The Benefits of Content Curation. April 13, 2013 10:30-Noon.

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Care2

MAY 13, 2014

Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. You have the most control of how you engage your audience. Online giving increased 14% in 2013, mainly due to email communications. Email raises money.

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Care2

MAY 13, 2014

Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. You have the most control of how you engage your audience. Online giving increased 14% in 2013, mainly due to email communications. Email raises money.

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email Advocacy Social Network Social Media 70

Forum One

JUNE 8, 2022

Forum One transformed Truman.gov into a streamlined design that is tailored to each of Truman’s main audience groups: scholars, candidates, and faculty representatives. We also helped to streamline their workflows and content administration with CRM integration, improved site architecture, and a component-based design approach.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

Based on the her book, Measuring the Networked Nonprofit, winner of the 2013 Terry McAdam Award, Beth Kanter will share frameworks, strategies and practical tips for engaging with your network in ways that lead to measurable results. Engagement: Readers engage with their content. Register here.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 31, 2012

Note from Beth: “ Measuring the Networked Nonprofit ” is getting a lot of good feedback as people read and apply the ideas in the book. We talk about finding the right tool for the data collection job and tools come in three different categories: analytics tools, content analysis, and surveys.

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Care2

JANUARY 27, 2014

Upworthy, a site that focuses on curating social cause related videos and content has been receiving a lot of media attention for changing how bloggers write headlines. In November of 2013 Upworthy traffic grew to about 87M unique visits, which was quite a drastic leap from less than 5 million a year ago, according to Quantcast.

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NonProfit Hub

JULY 27, 2021

A better name and brand identity would enable the audience to ‘get it’ on sight and not need much further explanation. Marc Pitman, fundraising coach and author of Ask Without Fear , instilled confidence to the 200+ attendees at the Center for People in Need’s Conference Center in Lincoln. In 2013, the snow made a bigger impact.

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Association TV

JANUARY 25, 2022

Audiences wanted to get informed on current events. Over 73 percent of all Netflix subscribers are watching documentaries — that’s nearly 70 million people on just a single platform. It’s a hard, honest look at the circumstances that lead up to Tilikum's involvement in the deaths of three people. But millions of people didn’t.

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Association TV

JANUARY 25, 2022

Audiences wanted to get informed on current events. Over 73 percent of all Netflix subscribers are watching documentaries — that’s nearly 70 million people on just a single platform. It’s a hard, honest look at the circumstances that lead up to Tilikum's involvement in the deaths of three people. But millions of people didn’t.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

But if you want to get even deeper insights, do an in-depth review of a similar nonprofit’s practice – whether it be broad – such as digital marketing techniques or narrow such as analyzing specific techniques as part of a content strategy. We want our donors to be advocates. How can your organization apply this?

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 21, 2014

You not only get a great mobile wireless plan, but through their nonprofit giving partners, a person in need will receive a mobile device loaded with content to help break the cycle of poverty and empower their life. So keep it concise, punchy, and avoid big files, but in general images and short videos are a great way to draw people in.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 24, 2015

As a content curator, I’m not just on the hunt for learning and sharing snippets of the new or what’s buzzing. Content curation is ultimately organizing, synthesizing, presenting, and maintaining your resource collections. How To Convert Instagram Audience To Supporters (2014). Instagram Overview.

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Tech Soup

NOVEMBER 28, 2016

Where creating content was once labor-intensive (for instance, taking photos with a digital camera, uploading them to your computer, and then posting them), nowadays the whole process can be done on your smartphone anywhere, anytime (assuming you have a data plan). It's purely emotional content that adds value to people's lives.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 20, 2013

This has definitely not gone unnoticed by nonprofit marketers, with a number of high profile organisations starting to utilize these channels to communicate with their audiences, both cheaply and effectively. The visually appealing approach makes the content all the more memorable and is an innovative way of raising awareness of the disease.

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Beneblog: Technology Meets Society

NOVEMBER 10, 2014

This reality changed when Frank found out about Benetech’s Bookshare accessible digital library for people with print disabilities. We decided to create the James Franklin In Memoriam collection, with a focus on science and technology books written for the lay audience. And the best part?

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Connection Cafe

OCTOBER 13, 2013

People give to people. It’s preached that in order to successfully raise funds you must truly know your supporters- your people. But how much attention is being paid to ensure that your people know you? It’s crucial to content creation. They give because they’ve formed a connection.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Celebratory interactions should be a consistent part of your engagement and content calendar, so set up systems to capture and share alumni personal, social, and professional news. This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds. pic.twitter.com/PXdIUl0IIQ.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 8, 2013

There were 2o people in the dining party, and AppleBee’s policy is to add the 18% tip automatically to any parties over 6. The bill was divided up and Alois Bell wrote on her receipt, “I give God 10% why do you get 18%?” He described two types of online behaviors – content creators and curators.

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Museum 2.0

MAY 15, 2013

I''m heading to the American Alliance of Museums'' annual conference this weekend, and I''m psyched to reconnect with friends and mentors and meet new people who can inspire and stimulate fresh ideas. It will be hosted by Eric Siegel, chief content officer at the New York Hall of Science and consummate rabble-rouser.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 14, 2015

I’ve had the honor of facilitating an online peer learning exchange of Knight Grantees that are hosting Giving Days, applying and iterating on the Giving Day Playbook since 2013. It is less about disseminating content and best practices and more about pulling ideas and knowledge in through many-to-many interaction.

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Tech Soup

NOVEMBER 9, 2012

Previously, she produced the Our Social Times and Influence People’s North American Social Media Marketing and Monitoring conference series and started a web development and social media business, which leveraged an international team of programmers and designers across India, Romania, and the U.S. Then check out Simply Measured.

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Tech Soup

AUGUST 22, 2014

The 2013 Digital Storytelling Challenge received many many entries from 12 different countries. The Freedom To Dream video by Dalit Freedom Network in Vancouver, BC, Canada was the grand prize winner in 2013. We were thrilled at the wonderful response of caring people for these forgotten children. The Winners in Their Own Words.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

That’s why I have developed the “Crawl, Walk, Run, Fly” maturity of practice framework into a benchmarking tool – so it can quantify the level of maturity of one 13 different practices in the areas of: culture, capacity, measurement, monitoring, engagement, content, and network building.

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Care2

JANUARY 20, 2015

Let''s flashback to 2013 when Facebook announced in a blog post that they''d start autoplaying videos: Since September, we’ ve been testing a way to make videos more engaging on Facebook , and as a result we’ ve seen views, likes, shares and comments increase more than 10 percent. A snapshot of their findings. It''s increased 3.6x

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Connection Cafe

OCTOBER 10, 2013

And once people arrive, you have five seconds to get their attention. Speaking during bbcon 2013, Blackbaud’s Conference for Nonprofits in National Harbor, Md., Learn what type of content is most engaging and has the greatest reach, and determine the best days and times to post for your audiences.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 4, 2016

So, why another social network, especially one where the focus is to create content, not consume and the culture of it is rather secretive? As this Snap Chat 101 for business people in the Wall Street Journal points out, “Facebook is for major life updates. Your friend from third grade just had her 10th baby!)

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NonProfit Hub

JULY 27, 2021

A better name and brand identity would enable the audience to ‘get it’ on sight and not need much further explanation. Marc Pitman, fundraising coach and author of Ask Without Fear , instilled confidence to the 200+ attendees at the Center for People in Need’s Conference Center in Lincoln. In 2013, the snow made a bigger impact.

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Causes Conference Nebraska Skype 36

Connection Cafe

AUGUST 9, 2013

They send relevant content based on subscriber interests, preferences and actions. Use Personalized Messaging on Different Audiences. Delivering personalized content to your audiences can significantly increase click-through rates. It’s also been reported as the top tactic to deliver relevant and engaging content.*.

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email Campaign Test Benchmark 48

Everyaction

JULY 18, 2018

Share your organization’s mission, who you serve, the influence your organization has on its audience(s), and the role it plays in the larger conversation around your issue area. Which (if any) niche markets, audiences, services does our organization satisfy? allows it to stand out in the larger conversation in our issue area?

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 21, 2013

Last month, during the Nonprofit Technology Conference plenary session on placing little bets and learning from failure , we issued a challenge to 1,000 nonprofits in the audience. Case Foundation (@CaseFoundation) April 13, 2013. Here is a summary of the stories and what people learned from the experience: Events.

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Achieve

JUNE 1, 2015

He’s spent his career working to inspire others take action, and he personifies a generation of talented people who want to use their skills to help others. Senator Cory Booker’s campaign in 2013 as a field organizer in South Jersey- an experience that showed him how to leverage the relentless power of messaging for social good.

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Tech Soup

SEPTEMBER 17, 2013

TechSoup's Global Content and Community Coordinator and resident digital storytelling expert Ale Bezdikian says: If you're just embarking on your journey into social media visual storytelling using photos and videos, it's easy to become overwhelmed by the depth of information out there.

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