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Fundraising Ideas to Reverse the Trend of Declining Email Response Rates

NetWits

-based national nonprofits in 2012. One of the eye-catching findings from the study was the steep decline in the performance of fundraising emails in 2012. Fundraising email click-through rates dropped 27 percent and response rates were down 21 percent from 2011. percent to 4.5 percent over the past year. What’s to blame?

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2012 Year-End Fundraising Email Analysis

NetWits

Despite the trend that additional emails have helped increase the total number of transactions without compromising open rates, the 2012 results told a slightly different story.

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Don’t be Fooled by Message Open and Click-Through Rates

NetWits

The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. And that’s what the conversation should be around: constituent engagement, not open and click-through rates. Figure 1: Opens and open rate. Figure 2 : Clicks and click rates. Findings are below.

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Are Email and Click-through Rates Heading South?

Care2

It''s no secret that the nonprofit community has seen a steady decline in email open rates, click-through rates, and email page completion rates, which was also confirmed by the 2014 eNonprofit Benchmarks Study. For example: Fundraising messaging response rates were down 11% from 2012 levels to 0.07%.

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How to Send More Fundraising Emails and Maintain Conversion Rates

Connection Cafe

What caught my eye, though, was that as nonprofits sent significantly more fundraising emails, conversion rates went south. However, conversion rates of those emails dropped 25%. This is actually the second consecutive year fundraising email conversion rates have declined sharply , continuing a somewhat worrisome trend.

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Some Findings from the 2012 Nonprofit Communications Trends Report

NTEN

NTEN member and nonprofit communications expert Kivi Leroux Miller just released the 2012 Nonprofit Communications Trends Report , based on a survey of over 1200 participants at the end of 2011. Here are some of findings that stood out: 78% of respondents planned to email their typical supporters at least monthly in 2012.

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20 Insightful Nonprofit Technology And Social Media Stats

TechImpact

Nonprofits saw a 264% growth in Twitter followers in 2012. Nonprofits saw a 264% growth in Twitter followers in 2012. Technology: Out of 10,500 nonprofits worldwide in 2012, 90% were using the cloud. response rate. 07% response rate. 59% of people donate after becoming a follower of a nonprofit’s social network.

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