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Fundraising Ideas to Reverse the Trend of Declining Email Response Rates

NetWits

It contains online fundraising, advocacy, email, social, and mobile results from 55 U.S.-based based national nonprofits in 2012. One of the eye-catching findings from the study was the steep decline in the performance of fundraising emails in 2012. Make sure to check out these email fundraising ideas.

Rate 235
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2012 Year-End Fundraising Email Analysis

NetWits

Despite the trend that additional emails have helped increase the total number of transactions without compromising open rates, the 2012 results told a slightly different story.

Analysis 155
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10 Ways Nonprofits Can Send Mobile-Friendlier Email

NetWits

Does your nonprofit send mobile-friendly email? Maybe even that: Mobile email opens are predicted to surpass desktop opens this year. Email click-throughs are lacking on mobile devices. Nonprofit email click-through rates declined in 2012 (as did conversion rates). Keep emails under 102KB.

Mobile 264
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Are Email and Click-through Rates Heading South?

Care2

It''s no secret that the nonprofit community has seen a steady decline in email open rates, click-through rates, and email page completion rates, which was also confirmed by the 2014 eNonprofit Benchmarks Study. billion email messages, 5.6 Email lists are up 14% over 2012 levels.

Rate 75
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Don’t be Fooled by Message Open and Click-Through Rates

NetWits

The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. Used properly, you’ll know if your email metrics are at industry levels; used poorly, you’ll only scratch the surface of email performance.

Rate 139
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How to Send More Fundraising Emails and Maintain Conversion Rates

Connection Cafe

billion emails sent from July 2013-June 2014. What caught my eye, though, was that as nonprofits sent significantly more fundraising emails, conversion rates went south. According to the report, nonprofits sent a whopping 72% more appeal emails. However, conversion rates of those emails dropped 25%.

Rate 55
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Are Email and Fundraising Response Rates in a State of Decline?

Care2

The 2012 eNonprofit Behnchmarks Study was just released and it''s packed with all sorts of juicy email, advocacy, and fundraising data from 55 nonprofits ranging from environmental organizations to human rights organizations. Email list sizes are continuing to grow at about 15%. Increased by 21% in 2012. Now the bad news.

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