NetWits

APRIL 12, 2013

Dennis McCarthy and I had the pleasure of presenting Online Benchmarking: What Worked in 2012 at the Nonprofit Technology Conference in Minneapolis, MN. Response rates for appeals also declined 18.7%. The number of advocates grew, but not at rate of total housefile growth. Don’t be Fooled by Message Open and Click-Through Rates.

Benchmark 116

Benchmark Report Online NTC 116

NTEN

JANUARY 11, 2012

Now that we can all agree that it's 2012, we want to introduce you to the newest concept floating around the NTEN office: "amping up the awesome". What does this have to do with the NTC? Volunteer at the NTC. Regardless of how you get to 12NTC, we can't wait to see you there!

NTC 52

NTC San Francisco Accessibility NTEN 52

NetWits

FEBRUARY 7, 2012

Make sure to check out their annual Nonprofit Technology Conference , taking place in San Francisco, April 3-5 2012. 14 of the 15 messages with the mobile template performed better, by an average of 2 percentage points of open rate. (So, So, if the regular template achieved a 20% open rate, the mobile version got 22%).

Template 167

Template Mobile email San Francisco 167

NTEN

FEBRUARY 12, 2014

The day before I set off for the Nonprofit Technology Conference in 2012, my boss back in Australia warned me: "Now, don''t you go falling in love with San Francisco and not come back.". NTC sessions on social media, Google Analytics, and video strategy opened my eyes. His warning was prescient. My company just couldn''t afford it.

NTEN 98

NTEN Australia Community San Francisco 98

Connection Cafe

MARCH 30, 2012

Be on the lookout for the Convio 2012 Benchmark Study (coming soon!) The US open rate is about 18%, in Canada it is almost 30%! And the response rates are double what we see in the US.

San Francisco 49

San Francisco NTC Canada Stats 49

Tech Soup

APRIL 2, 2012

And if you can't join in person, you can participate in the Online NTC , with live-streaming sessions, keynotes, and more. We'll cover the back-to-basics of successful email marketing including audience surveys and demographics, improving CTR, benchmarking yourself, open rates, and list "churn." Claire Sale.

Conference 44

Conference Technology San Francisco Disaster 44

Tech Soup

MARCH 13, 2012

In follow-up interviews we discovered that many nonprofits were using cloud-based software without even realizing it, so the adoption rate could be even higher. The TechSoup Survey will be open through March 23, 2012. If you’re coming to the upcoming NTEN NTC 2012 conference in San Francisco next month, I hope to see you there!

Survey 56

Survey NTEN Results San Francisco 56

NTEN

NOVEMBER 8, 2011

Awhile back, I wrote about "Unweighted Open Rates" ; "Click-through by Open" is that metric's compatriot: a measure of how effective your copy is at generating an action. The general open rate calculation – links clicked ÷ messages delivered – is fine for monitoring the general health of your lists. Click-through by Open.

Metrics 78

Metrics Communication Widget Social Media 78

Tech Soup

APRIL 10, 2012

" Or so said Aaron Pava , a strategist at CivicActions in his 2012 Nonprofit Technology Conference. Think about that in comparison to your email open rates. "The mobile tools to solve social problems are already out there." session, Open Source Mobile Apps for Social Change. What the Mobile Revolution Means.

Open Source 44

Open Source Mobile Open Change 44

Tech Soup

SEPTEMBER 30, 2011

The winner will be announced at the next Nonprofit Technology Conference (NTC) in April 2012. Most notably, it has been used by nonprofit D-Tree International to reduce rates of serious illness and preventable and treatable diseases in Tanzania. Past Winners.

Open Source 40

Open Source Tanzania Rwanda Open 40

Connection Cafe

MAY 6, 2013

In January, we concluded the series with a post that summarized the 2012 year-end findings. The key messages gleaned from the review of four years of client data during the last week of the year included: Additional emails have helped increase the total number of transactions without compromising open rates.

Program 39

Program Online Test Mobile 39