Beth's Blog: How Nonprofits Can Use Social Media

MAY 5, 2011

I’m really curious about how networked nonprofits can use measurement and make decisions using data to get more impact from networked approaches. I want to hear about your successes and challenges in making your networked nonprofit more effective using measurement and data to make decisions about effective use of emerging media.

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Social Media Results Data Learning 102

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2011

We’ve been chatting about how to measure the impact of the crowd and she offered to write this guest post on the topic. Measuring Your Crowdsourcing Efforts by Aliza Sherman. In order to know how to measure crowdsourcing results, you first need to understand what kind of crowdsourcing you’re implementing.

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Measure Aggregator Platform Consultant 104

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. grist.org’s key results are: Footprint: The reach of their activities, both online and offline.

Measure 97

Measure Policy Social Media Green 97

Wild Apricot

JUNE 17, 2011

This month we've found webinars on topics such as: online event marketing for nonprofits; ramping up Facebook results; your board and fundraising; and measuring social media return on engagement. Here are 20 free webinars for non-profits and membership organizations in July. So check out this round-up of July webinars.( read more ).

Profit 117

Profit Free Measure Social Media 117

NTEN

DECEMBER 19, 2011

[Editor's note: The following is an excerpt of an article in the December 2011 issue of NTEN:Change. The first step in starting to measure your impact is to identify the major outcomes that you want to examine. Databases - Nonprofits can use these tools to track data in real time and report on results.

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Measure Issue Impact Method 81

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

How Nonprofits Can Use Measurement to Adapt to the Facebook Algorithm Change – guest post by Meghan Keaney Anderson, Hubspot. In 2011, HubSpot’s Dan Zarrella conducted extensive research on the topic of social media timing. The image resulted in 30 likes and 3 comments, among the highest levels of engagement on their page.

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Facebook Measure Change Images 131

NTEN

JANUARY 11, 2011

The frenzy of your year-end appeal has subsided and you're now busy tallying your results, comparing year-to-year performance, and plotting your next moves. Start collecting this information in a standardized way, so that you can begin measuring and evaluating your constituents' actions. Jeff Shuck, CEO, Event360 It's January.

Communication 69

Communication Results NTC Content 69

ASU Lodestar Center

APRIL 6, 2012

In 2011, 85% of respondents reported an increase in demand. Although many organizations are reliant on government funding or contracts, payments are often received late and rarely do they cover the full cost of delivering the service: These figures are for our national results. What are the big picture conversations about? Get another!

Research 79

Research Results Government Survey 79

NetWits

JUNE 19, 2012

Analyzing results. A 2011 Gleanster survey found the most important value drivers for top corporate email programs were: Testing and measuring everything. As a result, emails expectations have changed. Just look at some of the considerations: Frequency. Relevant content. Calls to action. Personalization. Mobile-friendly.

email 150

email Test Conference Benchmark 150

Nonprofit Tech for Good

DECEMBER 5, 2010

One of my goals for 2011 is to better track the amount of time I spend on social media posting, planning, etc, and measuring that against actual engagement, as measured by: donations (via special source codes) and engagement (comments, reTweets, etc). What is on your To Do List for 2011? Please summarize your ROI.

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Social Media International Interview Examples 211

Tech Soup

MARCH 27, 2012

In our 2011 Online Giving Report we've combined findings from The Blackbaud Index of Online Giving with additional multiyear giving data, which allows us to pull out a very rich set of insights. Key 2011 Online Giving Trends Include. 54% of the organizations experienced results at or above this growth rate. of the 34.8%.

Trend 50

Trend Online Giving Blackbaud 50

NetWits

MARCH 8, 2012

Here’s a snapshot of some of the top giving days from 2011: Let’s take a closer look at the impact and strategies behind Give to the Max Day: Greater Washington. Fundraising Results: Close to 18,000 people participated in this online fundraising contest resulting in over $2 million dollars being given to 1,200 participating nonprofits.

Social Media 200

Social Media Raise Washington Online 200

NTEN

JANUARY 6, 2011

Danielle Brigida from the National Wildlife Federation -- one of our amazing panelists for the upcoming presentation at the 2011 Nonprofit Technology Conference , "Let's Go Stalking! There is no doubt that 2011 will be a year of great progress and measurable results for those who learn these new tools and tricks of the trade.

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Social Media Relationship NTC Social 76

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 27, 2011

Idealware created the Nonprofit Social Media Decision Guide to help organizations like yours determine what results and benefits you can reasonably expect from social media, and to guide you through the process of identifying the right channels for different goals. Measurable : You should be able to quantify goals with a numeric benchmark.

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Social Media Guide Media Social 99

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2013

Note From Beth: Back in 2011, I had pleasure of facilitating a panel discussion Grantmakers in the Arts pre-conference on technology and media with Rory MacPherson and Jai Sen from Sen Associates where I learned about research study they were conducting about social media use in the arts. How Strong Is Your Social Net? Mary Trudel.

Social Media 106

Social Media Arts Social Attitude 106

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2012

I asked Best Friends Marketing Coordinator Claudia Perrone how they were measuring success. The ultimate KPI, of course, is dog adoptions. Michelle, was a participant in the Measuring Networked Nonprofit peer learning groups supported through my work as Visiting Scholar at the Packard Foundation.

Turkey 101

Turkey Social Media Mobile Oracle 101

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 7, 2013

In this survey sample of 170 nonprofits receiving $5 million or more in foundation funding, they use performance measurement data as a management tool. The report does not include any examples or mini-case studies what data these nonprofits are using to inform their understanding of their progress and efforts to improve on an ongoing basis.

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Data Measure Sample Seattle 111

NetWits

AUGUST 23, 2011

Helping an existing participant achieve greater results is easier than finding new participants and turning them into superstars. Instead, deliver a message that tells them how easy it is to get started ( 1 in 4 emails you send will usually results in a donation ). Measuring Success. And for good reason. Now it’s your turn ….

Raise 209

Raise Money Fundraising Social Media 209

Amy Sample Ward

MARCH 1, 2012

—– In 2011, Washington, DC, became one of the first major metropolitan regions to host a multimillion-dollar local giving day: Give to the Max Day: Greater Washington. In the report, Geoff also shares these results: The training program achieved its overarching goals.

Community 158

Community Giving Washington Arlington 158

Nonprofit Tech for Good

DECEMBER 20, 2010

A present, all of our marketing and volunteer recruitment campaigns really rely on social media to spread the word and energize our audience and so we use tools built into the aforementioned interfaces to help us measure the effectiveness of a campaign. All the while, you’ve got to measure, track and re-adjust.

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Social Media Foundation Examples Media 189

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 4, 2011

Last month, our theme was measurement and we shared a summary of the best measurement tips and resources here , here , and here. But, maybe you’ve done some of that thinking and implemented a few focused social media activities in 2011 and have gleaned some insights. Good for you! Tell us about your success stories!

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Social Media Media Social Measure 96

Connection Cafe

DECEMBER 15, 2010

Starting over may not be an option, but in the absence of that, here are ten things event fundraisers and marketers should be considering to reinvent their plans for 2011: Become more data driven. Bottom line: the tracking, mining, and analysis of data should be central to your 2011 event fundraising strategy. Think in segments.

Marketing 55

Marketing Tips Online Analysis 55

NTEN

MAY 20, 2013

As the membership organization for nonprofit technology professionals, it''s an important, and often sticky, issue to understand, communicate, and especially measure. So, how did these various question formats impact responses/results? This gives us (and you) a more comparable metric. FTE tech staff for your team is keeping up.

Ratio 85

Ratio Report Technology Roles 85

Nonprofit Tech for Good

NOVEMBER 29, 2010

The ROI for us is measured in lives saved more than just the money raised to do so. Most of the perils that big cats face are the result of exploiters banking on the fact that people are mesmerized by tigers and want to touch them. What is on your To Do List for 2011? Are you tracking Return on Investment (ROI), and how?

Social Media 254

Social Media Interview Examples Media 254

Amy Sample Ward

MARCH 23, 2011

New Report: 2011 eNonprofit Benchmarks Study | NTEN – "A high unsubscribe rate is bad, right? Not necessarily, according to the 2011 eNonprofit Benchmarks Study, just released at the 2011 NTC by M+R and NTEN. As it turns out, a high unsubscribe rate correlates directly with high fundraising results.

Web 105

Web New York City Lebanon Benchmark 105

NTEN

OCTOBER 21, 2011

Learn about the pros and cons of Facebook, Twitter, blogs, and photo and video sharing sites, based on the results of 6 months of Idealware research. Discover how to measure whether your efforts are succeeding. Define which social media channel(s) are most appropriate to implement based on your organizational goals.

Social Media 58

Social Media Media Social Channel 58

Amy Sample Ward

JUNE 6, 2012

Salesforce had acquired collaboration tool company Stypi in May 2012, as well as social media monitoring platform Radian6 in March 2011." After all, building and maintaining a meaningful social media presence requires a significant investment of time — and it’s not always easy to measure the return on that investment.

Web 117

Web San Francisco Bookmarking Search 117

sgEngage

SEPTEMBER 26, 2022

The top 1% of donor households’ share of overall revenue has grown from 37% to 45% since 2011. The results: 15 times more new donors. Consider the results of frontline fundraisers at Notre Dame de Namur University. These top donors are giving more, but their support does not come easy. 450% increase in major gift dollars.

Data 70

Data Los Angeles Gift Model 70

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2011

Last week, I facilitated an interactive keynote in Seattle at 2011 Tech for Good Leadership Summit sponsored by Microsoft Community Affairs , in partnership with NPower Seattle. By all accounts , the event held the space for peer learning. What people in the room were most hungry for were tips and steps on listening and measurement.

Knowledge 97

Knowledge Seattle Social Media Measure 97

ASU Lodestar Center

FEBRUARY 13, 2018

The accountability of organizations, defined as the obligation to deliver defined impactful results, is often up for debate as the sector grows, new donor expectations emerge, and funder conditions diversify (Ebrahim, 2003). Social audits are drivers of identification, which measure organization capacity, progress, and setbacks.

Support 40

Support Donor Strategy Arizona 40

NTEN

JANUARY 10, 2011

One's amount of social capital can be measured and, when spent, its value can be assessed. Action that is unplanned or lacking goals and practice often produces unexpected and disappointing results. Putnam describes social connections as fabric that, when woven, creates social capital in organizations and societies. Action takes time.

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Social Network Network Social Create 65

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 22, 2010

How will you measure success? That’s why it is a good idea to start with small, incremental steps and a low-risk proof of pilot where you can measure the impact and learn. For example, focusing it on an event or taking an easy first step of making sure your web site is readable on a mobile phone. What questions do you have?

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Donor Summary Mobile Phone 98

Care2

NOVEMBER 20, 2012

Organizations will have more success with an iterative approach, deploying new components as we validate that they will yield the results we’re after. Eric Ries adapted this philosophy to entrepreneurship in his 2011 book, The Lean Startup.

Campaign 70

Campaign Digital Model Test 70

Nonprofit Tech for Good

FEBRUARY 1, 2011

With specific social media campaigns, it is easier to have specific goals and measure whether or not you met them with the time allotted. Of all the mass communications tools your organization is using (website e-newsletters, social networking sites, mobile), which is resulting in the most online dollars being raised (directly or indirectly)?

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Social Media National Interview Examples 190

Nonprofit Tech for Good

DECEMBER 13, 2010

The last thing we do is measure our market share in the social media space. Of all the mass communications tools your organization is using (website e-newsletters, social networking sites, mobile), which is resulting in the most online dollars being raised (directly or indirectly)? What is on your To Do List for 2011?

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Social Media Conservancy Interview Media 206

Bloomerang

JANUARY 7, 2022

Quite simply, donor retention is a measure of how many donors continue to donate to your organization. The Fundraising Effectiveness Project provides a platform for these organizations to conduct research that helps nonprofits increase their fundraising results at a faster pace. . But what is donor retention? And why is it important?

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Retention Donor Guide Rate 86

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2012

Note from Beth: This past year has been a deep exploration into how nonprofits can use measurement and reflection to improve their practices as a networked nonprofit and social media. As part of my work at the Packard Foundation, I designed and facilitated several peer learning groups and exchanges. Flickr Photo by Johnny Hall.

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Social Media Media Social DC 96