Beth's Blog: How Nonprofits Can Use Social Media

MAY 5, 2011

I’m really curious about how networked nonprofits can use measurement and make decisions using data to get more impact from networked approaches. I want to hear about your successes and challenges in making your networked nonprofit more effective using measurement and data to make decisions about effective use of emerging media.

Social Media 102

Social Media Results Data Learning 102

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2011

We’ve been chatting about how to measure the impact of the crowd and she offered to write this guest post on the topic. Measuring Your Crowdsourcing Efforts by Aliza Sherman. In order to know how to measure crowdsourcing results, you first need to understand what kind of crowdsourcing you’re implementing.

Measure 104

Measure Aggregator Platform Consultant 104

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. grist.org’s key results are: Footprint: The reach of their activities, both online and offline.

Measure 97

Measure Policy Social Media Green 97

Wild Apricot

JUNE 17, 2011

Here are 20 free webinars for non-profits and membership organizations in July. This month we've found webinars on topics such as: online event marketing for nonprofits; ramping up Facebook results; your board and fundraising; and measuring social media return on engagement. So check out this round-up of July webinars.(

Profit 117

Profit Free Measure Social Media 117

NTEN

DECEMBER 19, 2011

[Editor's note: The following is an excerpt of an article in the December 2011 issue of NTEN:Change. The first step in starting to measure your impact is to identify the major outcomes that you want to examine. Databases - Nonprofits can use these tools to track data in real time and report on results.

Measure 81

Measure Issue Impact Method 81

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

How Nonprofits Can Use Measurement to Adapt to the Facebook Algorithm Change – guest post by Meghan Keaney Anderson, Hubspot. In 2011, HubSpot’s Dan Zarrella conducted extensive research on the topic of social media timing. The image resulted in 30 likes and 3 comments, among the highest levels of engagement on their page.

Facebook 131

Facebook Measure Change Images 131

Nonprofit Tech for Good

DECEMBER 5, 2010

Organization: Women for Women International. Organization Size: Approximately 70 DC/stateside employees; more than 100 field staff employees in eight countries in Africa, the Balkans and the Middle East. What was the very first social media tool your organization utilized, and when? Title: Multimedia/Online Coordinator.

Social Media 207

Social Media International Interview Examples 207

ASU Lodestar Center

APRIL 6, 2012

In 2011, 85% of respondents reported an increase in demand. Although many organizations are reliant on government funding or contracts, payments are often received late and rarely do they cover the full cost of delivering the service: These figures are for our national results. The chart below highlights that upward trend.

Research 79

Research Results Government Survey 79

NTEN

JANUARY 11, 2011

The frenzy of your year-end appeal has subsided and you're now busy tallying your results, comparing year-to-year performance, and plotting your next moves. Once you have your groups (or segments), you then speak differently to each one, based upon their specific needs and reasons for supporting your organization. Simple strategies.

Communication 69

Communication Results NTC Content 69

Tech Soup

MARCH 27, 2012

In our 2011 Online Giving Report we've combined findings from The Blackbaud Index of Online Giving with additional multiyear giving data, which allows us to pull out a very rich set of insights. Key 2011 Online Giving Trends Include. 54% of the organizations experienced results at or above this growth rate.

Trend 50

Trend Online Giving Blackbaud 50

NTEN

JANUARY 6, 2011

It's about creating authentic, meaningful relationships that drive actions benefitting your organization: getting more members, volunteers, and donations. Danielle Brigida from the National Wildlife Federation -- one of our amazing panelists for the upcoming presentation at the 2011 Nonprofit Technology Conference , "Let's Go Stalking!

Social Media 76

Social Media Relationship NTC Social 76

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 27, 2011

Idealware created the Nonprofit Social Media Decision Guide to help organizations like yours determine what results and benefits you can reasonably expect from social media, and to guide you through the process of identifying the right channels for different goals. Your organization can’t afford to be left out of it.

Social Media 99

Social Media Guide Media Social 99

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2013

Note From Beth: Back in 2011, I had pleasure of facilitating a panel discussion Grantmakers in the Arts pre-conference on technology and media with Rory MacPherson and Jai Sen from Sen Associates where I learned about research study they were conducting about social media use in the arts. How Strong Is Your Social Net?

Social Media 106

Social Media Arts Social Media 106

Amy Sample Ward

MARCH 1, 2012

—– In 2011, Washington, DC, became one of the first major metropolitan regions to host a multimillion-dollar local giving day: Give to the Max Day: Greater Washington. Just as organizations (usually!) In the report, Geoff also shares these results: The training program achieved its overarching goals.

Community 158

Community Giving Washington Arlington 158

Nonprofit Tech for Good

DECEMBER 20, 2010

Organization: Taproot Foundation. Organization Size: 40 Employees. What was the very first social media tool your organization utilized, and when? Which tool has been surprisingly useful in getting out the word about your organization and its programs? Name (s): Dupé Ajayi and Megan McDonald. LinkedIn: taproot-foundation.

Social Media 189

Social Media Foundation Examples Media 189

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 7, 2013

The survey fundings are based on a sample nonprofit CEOs whose organizations are receiving funding from foundations giving at least $5 million annually in grants called the “Nonprofit Voice,” with 170 respondents answering the questions on this survey.

Data 111

Data Measure Sample Seattle 111

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2012

The cute animal theory has not gone unnoticed by nonprofits, even those that are not animal welfare organizations, zoos or aquariums are sharing content featuring cute animals on Facebook, Twitter, and YouTube. Michelle’s project was focused on measuring engagement through multiple channels, but especially Facebook.

Turkey 101

Turkey Social Media Mobile Oracle 101

NetWits

AUGUST 23, 2011

Every organization (and by that I mean the dedicated staff) that runs some version of a peer-to-peer fundraising event wants to help their participants be better fundraisers. Helping an existing participant achieve greater results is easier than finding new participants and turning them into superstars. Measuring Success.

Raise 209

Raise Money Fundraising Social Media 209

sgEngage

SEPTEMBER 26, 2022

Nonprofits encompass organizations of all sizes, varied organizational structures, unique missions, and a limitless range of fundraising priorities. Yet for all that may be different between organizations, shared fundraising challenges seem to endure, especially when it comes to identifying more opportunities for major gifts.

Data 73

Data Los Angeles Gift Model 73

NTEN

MAY 20, 2013

You can download the complete report here , and don''t forget the companion online benchmarking tool , where you can compare some of your organization''s data against your peers in our research. So, how did these various question formats impact responses/results? This gives us (and you) a more comparable metric.

Ratio 85

Ratio Report Technology Roles 85

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 4, 2011

Last month, our theme was measurement and we shared a summary of the best measurement tips and resources here , here , and here. But, maybe you’ve done some of that thinking and implemented a few focused social media activities in 2011 and have gleaned some insights. Good for you! Tell us about your success stories!

Social Media 96

Social Media Media Social Measure 96

Nonprofit Tech for Good

NOVEMBER 29, 2010

Organization: Big Cat Rescue. Organization Size: 125 exotic cats, 9 paid staff, 107 volunteers, 80,000 supporters. What was the very first social media tool your organization utilized, and when? Which has helped your organization the most and how? What is on your To Do List for 2011? Name: Carol Baskin. Title: CEO.

Social Media 247

Social Media Interview Examples Media 247

Connection Cafe

DECEMBER 15, 2010

Starting over may not be an option, but in the absence of that, here are ten things event fundraisers and marketers should be considering to reinvent their plans for 2011: Become more data driven. The culling, organizing, and assessment of your event data is where the real work happens, and where the real insights emerge.

Marketing 55

Marketing Tips Online Analysis 55

NTEN

OCTOBER 21, 2011

Through participation in this course you will: Identify key social media goals for your organization. Learn about the pros and cons of Facebook, Twitter, blogs, and photo and video sharing sites, based on the results of 6 months of Idealware research. Develop a social media strategy for your organization.

Social Media 58

Social Media Media Social Channel 58

Amy Sample Ward

MARCH 23, 2011

New Report: 2011 eNonprofit Benchmarks Study | NTEN – "A high unsubscribe rate is bad, right? Not necessarily, according to the 2011 eNonprofit Benchmarks Study, just released at the 2011 NTC by M+R and NTEN. As it turns out, a high unsubscribe rate correlates directly with high fundraising results.

Web 105

Web New York City Lebanon Benchmark 105

ASU Lodestar Center

FEBRUARY 13, 2018

As public-facing and serving organizations, nonprofits are held to higher ethical standards than their business counterparts are. Organizational transparency, the disclosure of operational, financial, and decision-making information, remains a significant factor in the formation of the public’s trust in an organization’s mission and intent.

Support 40

Support Donor Strategy Arizona 40

Amy Sample Ward

JUNE 6, 2012

Salesforce had acquired collaboration tool company Stypi in May 2012, as well as social media monitoring platform Radian6 in March 2011." After all, building and maintaining a meaningful social media presence requires a significant investment of time — and it’s not always easy to measure the return on that investment.

Web 117

Web San Francisco Bookmarking Search 117

Nonprofit Tech for Good

FEBRUARY 1, 2011

Organization: National Wildlife Federation. Organization Size: 400 employees. What was the very first social media tool your organization utilized, and when? What was the very first social media tool your organization utilized, and when? Back in 2006 when I joined the organization we had a MySpace page with 25 friends.

Social Media 190

Social Media National Interview Examples 190

Bloomerang

JANUARY 7, 2022

Quite simply, donor retention is a measure of how many donors continue to donate to your organization. The Fundraising Effectiveness Project provides a platform for these organizations to conduct research that helps nonprofits increase their fundraising results at a faster pace. . But what is donor retention?

Retention 86

Retention Donor Guide Rate 86

Care2

NOVEMBER 20, 2012

Organizations spend hundreds of hours and thousands of dollars on a theory that users will click or donate or share or engage, and success is by no means guaranteed. Organizations will have more success with an iterative approach, deploying new components as we validate that they will yield the results we’re after.

Campaign 70

Campaign Digital Model Test 70

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2011

Last week, I facilitated an interactive keynote in Seattle at 2011 Tech for Good Leadership Summit sponsored by Microsoft Community Affairs , in partnership with NPower Seattle. By all accounts , the event held the space for peer learning. Watech4good Summit. View more presentations from Beth Kanter.

Knowledge 97

Knowledge Seattle Social Media Measure 97

NTEN

JANUARY 10, 2011

Ted Fickes, Electronic Communications Manager, The Wilderness Society (Central Rockies Regional Office) In September, 2008, Green for All , 1Sky and the We Campaign organized a national day of action -- Green Jobs Now -- to demand progress on green jobs and a green economy. It can be organized and brought to bear upon a situation.

Social Network 65

Social Network Network Social Create 65

Nonprofit Tech for Good

DECEMBER 13, 2010

Organization: The Nature Conservancy. Organization Size: +1 million members, +3800 staff. What was the very first social media tool your organization utilized, and when? Which tool has been surprisingly useful in getting out the word about your organization and its programs? What is on your To Do List for 2011?

Social Media 203

Social Media Conservancy Interview Media 203

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 22, 2010

How will you measure success? Larger organizations may have the capacity and resources to make a bigger investment. But many smaller organizations don’t. I’d be interested in a case study that looks at lessons learned and results. Is mobile on your organization’s radar for 2011?

Donor 98

Donor Summary Mobile Phone 98

ASU Lodestar Center

MARCH 18, 2020

Once you have looked out for the safety and well being of your employees by implementing work from home, social distancing, and community hygiene, it is critical that you turn your attention to your organization’s future fiscal health. And, despite slight upticks in 2010 and 2011 in giving, they were still well below pre-GFC levels.

Lesson 52

Lesson Marketing Impact Giving 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2012

Note from Beth: This past year has been a deep exploration into how nonprofits can use measurement and reflection to improve their practices as a networked nonprofit and social media. As part of my work at the Packard Foundation, I designed and facilitated several peer learning groups and exchanges. Flickr Photo by Johnny Hall.

Social Media 96

Social Media Media Social DC 96

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2013

.” The book offers up advice and techniques on how to make your online channels – email marketing, web site, and newer tools like mobile and social media work together in a sophisticated strategy or your organization to reach its advocacy, fundraising, or community building goals. Click to see larger version.

Campaign 97

Campaign Online Chapter Model 97