Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

How Nonprofits Can Use Measurement to Adapt to the Facebook Algorithm Change – guest post by Meghan Keaney Anderson, Hubspot. Here are a few tips to keep in mind to help your content remain top-of-stream. Tactic 1: Audit your content. Put your top content through each of the following questions and see where trends emerge.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 30, 2013

This year at the Nonprofit Technology Conference, I had the pleasure of designing and facilitating a session on “Content Curation for Nonprofits” with Will Coley. The session was designed to balance content delivery with peer interaction. So, varying speakers, interaction, and mediums – helps make the content stick.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2013

Note From Beth: Back in 2011, I had pleasure of facilitating a panel discussion Grantmakers in the Arts pre-conference on technology and media with Rory MacPherson and Jai Sen from Sen Associates where I learned about research study they were conducting about social media use in the arts. How Strong Is Your Social Net?

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 3, 2011

My Three Words for 2011 inspired by Harold Jarche's Networked Learning Model. For 2011, my three words are: Seek, Sense, and Share inspired by Harold Jarche’s model for networked learning. How these words will guide me in 2011: Seek: Seeking is the process of keeping up to date in your field.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2012

The Cute Dog Theory or more precisely the Cute Animal Theory states that including cute animals in your social media content inspires more people to share the content. If don’t believe that is true, check out this YouTube video from VW of dogs barking the theme from Star Wars as a Superbowl Teaser. And now, mobile.

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NTEN

JANUARY 6, 2011

Casey Golden, CEO, Small Act "Success" in social media has historically meant acquiring a large number of fans and followers. Danielle Brigida from the National Wildlife Federation -- one of our amazing panelists for the upcoming presentation at the 2011 Nonprofit Technology Conference , "Let's Go Stalking! How Can I Learn More?

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Nonprofit Tech for Good

NOVEMBER 29, 2010

What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Who maintains your social media campaigns? Chris Poole is our full time Videographer and Media Producer. The ROI for us is measured in lives saved more than just the money raised to do so.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 4, 2011

Last month, we launched the The Zoetica Salon on my Facebook Page with my Zoetica colleagues, Geoff Livingston , Kami Huyse , and Julie Pippert (the newest Zoetican ) where over 7,000 nonprofit leaders have been engaging in informal learning about nonprofits and social media. Good for you! Tell us about your success stories!

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Nonprofit Tech for Good

FEBRUARY 1, 2011

What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? I join as many social media sites as I can and try to spend time learning each community so I can offer advice to others on how to engage with them. Who maintains your social media campaigns?

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Nonprofit Tech for Good

DECEMBER 13, 2010

What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? We’re using all of the main social media sites like Facebook, Twitter, YouTube, Flickr, etc. Facebook and Flickr have been two of the most useful social media sites.

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Care2

DECEMBER 28, 2010

What fundraising strategies will be a game changer for nonprofits in 2011? What’s on tap for social media and advocacy? You don't have to translate your whole site, but be strategic about what content mobile browsers want, and what you want mobile browsers to see. Beth Kanter, Zoetica Media. Holly Ross, NTEN.

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NetWits

JUNE 19, 2012

I just returned from speaking at the MyCharityConnects Conference, a social media and online fundraising conference hosted by CanadaHelps in Toronto. Relevant content. A 2011 Gleanster survey found the most important value drivers for top corporate email programs were: Testing and measuring everything. Calls to action.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2012

Note from Beth: This past year has been a deep exploration into how nonprofits can use measurement and reflection to improve their practices as a networked nonprofit and social media. As part of my work at the Packard Foundation, I designed and facilitated several peer learning groups and exchanges. Flickr Photo by Johnny Hall.

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NTEN

JANUARY 14, 2013

This spring, the New York City Elder Abuse Center (the Center) began its journey from a traditional, “non-social” organization to one that uses and embraces social media in both its communications and internal processes. In order to accomplish the goals of social media strategy, Deputy Director Risa Breckman knew that 1.)

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Tech Soup

MARCH 27, 2012

In our 2011 Online Giving Report we've combined findings from The Blackbaud Index of Online Giving with additional multiyear giving data, which allows us to pull out a very rich set of insights. Key 2011 Online Giving Trends Include. of online giving happened in October, November, and December of 2011. of the 34.8%.

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NetWits

AUGUST 23, 2011

Create a communications plan that delivers relevant content to each segment. In 2011, Blackbaud and the Run Walk Ride Fundraising Council conducted an online survey of individuals who have participated in at least one run, walk or ride event in the last two years. Encourage the use of social media. Measuring Success.

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Amy Sample Ward

MARCH 1, 2012

—– In 2011, Washington, DC, became one of the first major metropolitan regions to host a multimillion-dollar local giving day: Give to the Max Day: Greater Washington. Core elements included using the Razoo giving platform, content best practices, online storytelling, social media strategy, and donor cultivation.

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Tech Soup

NOVEMBER 14, 2011

Greg Ligon, our guest blogger for the Social Media for Nonprofits conference, is an online communications professional with experience in building a brand via online channels, social media communications, and website content development. Think Strategically About Your Social Media Presence.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2012

Time Magazine provocatively named “The Protester” as its 2011 “Person of the Year” for its riveting influence on last year’s social and political events. As courageous citizens connected with each other to express dissent and organize public actions, social media tools spurred activism and social change in unprecedented ways.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2011

Last week, I facilitated an interactive keynote in Seattle at 2011 Tech for Good Leadership Summit sponsored by Microsoft Community Affairs , in partnership with NPower Seattle. By all accounts , the event held the space for peer learning. She was able to go to her boss and get some more resources in the budget for social media.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 2, 2013

Mindful or Mindfull Social Media? The Benefits of Content Curation. This session will be brains on and hands on and cover the best practices of content curation for nonprofit. I’m especially looking forward to learning from these sessions by colleagues: April 11, 2011 – 10:30 – Noon. NpTech Fail.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 22, 2010

How will you measure success? That’s why it is a good idea to start with small, incremental steps and a low-risk proof of pilot where you can measure the impact and learn. For example, focusing it on an event or taking an easy first step of making sure your web site is readable on a mobile phone. What questions do you have?

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NTEN

JUNE 14, 2012

Last summer, we pulled together data from some of the country’s leading nonprofits to bring you the 2011 Benchmarks Extra: Facebook report, laying out basic benchmarks for nonprofit pages on Facebook. Judging by attendance at our webinar and the responses we got last year, it seemed like folks appreciated the data!

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2010

A recent study of foundation leaders use of social media , indicates that more leaders are personally using the tools, but there is a long way to go. To create “buzz” about Independent Sector with “non-attending audiences” through attendees’ social media mentions. Criteria for Success.

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Beneblog: Technology Meets Society

JANUARY 17, 2014

417 (1984), also known as the “ Betamax case ”, is a landmark copyright precedent that has had enormous implications for the media economy. It affected every step of the evolution of digital media—from the VCR to the digital video recorder to YouTube. Making content accessible for the blind has been a traditional example of fair use.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2012

Amy Gahran: Amy is an independent journalist and general media geek currently focusing on mobile technology. Arlene McCrehan, Senior Director of Online Media, says, “We knew that website visitors tended to use that feature as they’re walking out the door to drop off a donation. Goodwill has learned from measuring its mobile strategy.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2014

It was a great learning experience from both a process and content perspective. Building a solid core, participants can use social media tools to easily connect NGOS with new people who have knowledge, resources, and ideas to share to help with the project goals.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2010

During 2010, I been able to read, blurb, write reviews, do blog giveaways, or author guest posts and interviews for a lot of terrific books that would be useful to nonprofit professionals in the social media, marketing, and ICT areas. I’m honored to be working with her on a training project that I’ll share more about in 2011.

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Connection Cafe

AUGUST 9, 2013

They send relevant content based on subscriber interests, preferences and actions. A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. Daily deals, airfare price alerts, offers from favorite retailers and social media alerts. Building in targeting capabilities.

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NTEN

OCTOBER 5, 2011

How would you compare your organization with other nonprofits, in general, when it comes to using technology effectively (from databases to social media) to achieve your mission? We use technology really well in a measured and strategic way.

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NTEN

OCTOBER 19, 2010

and Randal Moss, Social Media Marketing Manager, MeadWestvaco. The hashtag could become the universal way to add metadata to a piece of online content. Social Media has an added benefit of being extremely track-able and monitor-able if you plan ahead. By David J. Neff, Founder, Lights. Two important things will rise out this.

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Connection Cafe

NOVEMBER 22, 2011

Yesterday I went along to the Mobile and Digital Conference in London , organised by Fundraising magazine, to hear first-hand about how, in a fast-changing world, charities are using social, mobile and digital media to reach new audiences and raise more money. Use social media to mobilise and engage, not just take money.

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NTEN

JUNE 20, 2011

The 2011 TMWL activity on Twitter was driven primarily by people very close to the campaign, whereas the first Tweetsgiving was driven by people Stacey didn't know yet or hadn't invested time cultivating relationships with. Well, like much of social media, it depends on the message. Stacey uses it for one-to-one personal connections.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2011

At Zoetica , we’ve been working on a peer learning project with arts organizations called “ Leveraging Social Media &# based on the social media lab. Capacity: People, content, work flow, learning. It is also important to think about what specific metrics are needed to measure along the way.

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NTEN

JULY 6, 2011

In our session on Community Voice at NTEN’s 2011 Nonprofit Techology Conference, Arthur provided a case study of the LikeMinded program and how it was built based on engagement with the community. Managing the conversation includes guiding it to stay on topic as well as providing thought- and conversation-provoking content.

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Tech Soup

MAY 7, 2013

It's a 40-page study that measures what's going on with nonprofit email, fundraising, social media, and mobile. Online revenue grew by 21 percent since 2011. Social Media. Pinterest is a social media photo-sharing website that allows users to create online image collections around specific events or subjects.

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Museum 2.0

JANUARY 11, 2012

Every time we've tried something new, we've gotten lots of support in terms of media coverage and enthusiastic attendance. We try to design every new program with a partner organization with an audience for whom that kind of content or format is already appealing.

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