NTEN

JANUARY 6, 2011

Casey Golden, CEO, Small Act "Success" in social media has historically meant acquiring a large number of fans and followers. Danielle Brigida from the National Wildlife Federation -- one of our amazing panelists for the upcoming presentation at the 2011 Nonprofit Technology Conference , "Let's Go Stalking!

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Social Media Relationship NTC Social 76

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. Erika Croxton, the grist.org staffer who oversees social media strategy, says. “We

Measure 97

Measure Policy Social Media Green 97

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2012

The Cute Dog Theory or more precisely the Cute Animal Theory states that including cute animals in your social media content inspires more people to share the content. If don’t believe that is true, check out this YouTube video from VW of dogs barking the theme from Star Wars as a Superbowl Teaser.

Turkey 101

Turkey Social Media Mobile Oracle 101

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 10, 2013

One of the fun exercises I facilitated is a “Fishbowl” where a small group of participants go through the process of generating ideas for an editorial calendar based on their key goals and audience definition. A must for any organization of any size.” – Erin Fogg, 2011. The 2014 version – new and improved has arrived!

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Calendar Measure Strategy Digital 106

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

I think that is an important insight for small organizations who don’t have a team of people doing the social media and trying to do it with limited hours in the day. ” What are the metrics for measuring your content? She asked me in the Facebook thread whether or not I used an editorial calendar. My answer: Yes!

Content 101

Content Measure Organization Strategy 101

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

How Nonprofits Can Use Measurement to Adapt to the Facebook Algorithm Change – guest post by Meghan Keaney Anderson, Hubspot. In 2011, HubSpot’s Dan Zarrella conducted extensive research on the topic of social media timing. How to leverage it: Use a social media scheduler to line up posts for the weekend.

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Facebook Measure Change Images 131

Tech Soup

NOVEMBER 14, 2011

Greg Ligon, our guest blogger for the Social Media for Nonprofits conference, is an online communications professional with experience in building a brand via online channels, social media communications, and website content development. Think Strategically About Your Social Media Presence.

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Social Media San Francisco Conference Media 50

NetWits

JUNE 19, 2012

I just returned from speaking at the MyCharityConnects Conference, a social media and online fundraising conference hosted by CanadaHelps in Toronto. A 2011 Gleanster survey found the most important value drivers for top corporate email programs were: Testing and measuring everything. Building in targeting capabilities.

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email Test Conference Benchmark 150

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2011

We’ve been chatting about how to measure the impact of the crowd and she offered to write this guest post on the topic. Measuring Your Crowdsourcing Efforts by Aliza Sherman. In order to know how to measure crowdsourcing results, you first need to understand what kind of crowdsourcing you’re implementing. Measuring Work.

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Measure Aggregator Platform Consultant 104

DNL OmniMedia

FEBRUARY 3, 2023

Using your digital strategy along with a few unique twists, you can avoid glazed looks and vacant stares from your audience members. A hybrid event allows you to appeal to both audiences, creating an opportunity that’s the best of both worlds. Connecting with nearby TV and radio outlets can be a great way to reach your local audience.

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Strategy Nonprofit Audience Hosting 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2011

Last week, I facilitated an interactive keynote in Seattle at 2011 Tech for Good Leadership Summit sponsored by Microsoft Community Affairs , in partnership with NPower Seattle. By all accounts , the event held the space for peer learning. Don’t Just Research Your Audience, Make Them Part of the Presentation.

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Knowledge Seattle Social Media Measure 97

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2012

Time Magazine provocatively named “The Protester” as its 2011 “Person of the Year” for its riveting influence on last year’s social and political events. As courageous citizens connected with each other to express dissent and organize public actions, social media tools spurred activism and social change in unprecedented ways.

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Social Organization San Francisco California 108

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 29, 2011

Note from Beth : As I’m sprinting to towards the deadline of my next book on Measurement and Networked Nonprofits , co-authoring with the goddess of measurement, KD Paine , I’m grateful to have some terrific guest posts like this one from Simon Mainwaring. It demands a decision to be accountable and to apologize.

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Profit Los Angeles Social Storytelling 120

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 22, 2010

Who is the target audience? What is your message and what do you want the audience to do? How do your all your communication channels work together to inform, engage, and motivate? Is mobile the best way to reach your target audience? How will you measure success? Is mobile on your organization’s radar for 2011?

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Donor Summary Mobile Phone 98

Amy Sample Ward

MARCH 23, 2011

New Report: 2011 eNonprofit Benchmarks Study | NTEN – "A high unsubscribe rate is bad, right? Not necessarily, according to the 2011 eNonprofit Benchmarks Study, just released at the 2011 NTC by M+R and NTEN. Today, on every measure of growth and engagement, Twitter is growing at a record pace.

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Web New York City Lebanon Benchmark 105

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 2, 2013

I had a blast designing this session to make interactive and invite lots of audience participation on the back channel. The speakers bring great perspective to the topic and we will have a lot of fun with this topic. Mindful or Mindfull Social Media? Using Data to Measure Your Mission – Laura Quinn. NpTech Fail.

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Conference Technology Minneapolis Technique 97

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2010

In the for-profit sector, we’re seeing more and more senior managers turn to social networks to keep up with their employees as this study indicates. A recent study of foundation leaders use of social media , indicates that more leaders are personally using the tools, but there is a long way to go. Criteria for Success.

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Conference Social Media Atlanta Award 93

NTEN

JUNE 14, 2012

Last summer, we pulled together data from some of the country’s leading nonprofits to bring you the 2011 Benchmarks Extra: Facebook report, laying out basic benchmarks for nonprofit pages on Facebook. Judging by attendance at our webinar and the responses we got last year, it seemed like folks appreciated the data!

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Benchmark Facebook Report NTEN 60

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

The SXSW Interactive Festival (scheduled March 11-15, 2010 in Austin, Texas) is a mega huge social media industry event. So, let’s get out the nonprofit vote for the nonprofit panels at SXSW 2011 ! Free agents use social-media channels like Facebook and Twitter and can create social movements in the palms of their hands.

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Comment Artist Social Media Hype 97

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 30, 2013

While it is hard to measure actual attention spans, there is research that people pay closest attention during the first 10-18 minutes of lecture – and then their minds wander. I first came across Harold’s Seek Sense Share model back in 2011 and I actually made my New Year’s resolution for professional learning.

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Content Brain Technique Lecture 97

NTEN

OCTOBER 19, 2010

and Randal Moss, Social Media Marketing Manager, MeadWestvaco. Social Media has an added benefit of being extremely track-able and monitor-able if you plan ahead. We encouraged all of the audience members and participants to use the hastags to help curate the conversations. By David J. Neff, Founder, Lights.

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Bookmarking Camera Social Media Stream 66

Connection Cafe

AUGUST 9, 2013

A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. Daily deals, airfare price alerts, offers from favorite retailers and social media alerts. Use Personalized Messaging on Different Audiences. Your audience segments, though, may not be large enough to test.

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email Campaign Test Benchmark 48

Connection Cafe

NOVEMBER 22, 2011

Yesterday I went along to the Mobile and Digital Conference in London , organised by Fundraising magazine, to hear first-hand about how, in a fast-changing world, charities are using social, mobile and digital media to reach new audiences and raise more money. Use social media to mobilise and engage, not just take money.

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Charity Digital Cancer Offline 51

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2012

The campaign is an example of an integrated social/mobile campaign that seamlessly integrates the message across different channels for different audiences. Arlene McCrehan, Senior Director of Online Media, says, “We knew that website visitors tended to use that feature as they’re walking out the door to drop off a donation.

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Mobile Conference Resource Social 99

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2011

At Zoetica , we’ve been working on a peer learning project with arts organizations called “ Leveraging Social Media &# based on the social media lab. It is also important to think about what specific metrics are needed to measure along the way. Increase exhibition visitors by 15% by June 30, 2012.

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Social Media Media Social Chart 129

NTEN

NOVEMBER 5, 2010

It can be fun to do on your own (like at NTC 2011 ), but it can have real benefits for your organization too. Measurement. Live-tweeting can stir up a great deal of attention for your organization, align your name with the causes you hold dear, and help you break through to new audiences. Create buzz?

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NTC Conversation Twitter Newsletter 94

Museum 2.0

SEPTEMBER 18, 2013

Originally posted in April of 2011, just before I hung up my consulting hat for my current job at the Santa Cruz Museum of Art & History. I''ve spent much of the past three years on the road giving workshops and talks about audience participation in museums. BROAD QUESTIONS ABOUT AUDIENCE PARTICIPATION 1. Yes and no.

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Museum Question Participatory Evaluation 45

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2010

Therefore, my new question in presentations about social media has been to ask: Is this new? Social media accelerates the crowdsourcing process – it can happen faster. And, you can use social media tools such as Twitter, Facebook, Blogs, to support engaging crowds to participate in the activity.

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Measure Fund Impact Minnesota 96

NonProfit Hub

JULY 14, 2016

Far too often, nonprofits waste precious time worrying about all the noise, when in reality less is more when you’re trying to create stress-free social media. Today, I give you permission to just forget about social media. Set up some reasonable goals to measure success. Then Pinterest. Foursquare.

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Social Media Free Strategy Media 28

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2013

With tips for any nonprofit participating in or launching a campaign, the playbook not only tells you how to set a Giving Day budget and allot staff time, but also how to use the power of social media to reach new donors. 2: Pick the right target audience. It is tempting to think that your target audience is “everyone.”

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Foundation Giving Miami Georgia 105

NTEN

DECEMBER 1, 2011

This time, we posted the articles on our website as they were submitted, letting the authors know that the most successful posts — those that generated the greatest usage as measured by page views, time spent on the site, and comments — would be included in the November newsletter. Looking to the Future.

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Content Create Newsletter NTEN 88

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 9, 2012

The panel was introduced Scott Case of Malaria No More who lead a brainstorm of ideas and solutions for the social entrepreneurs and non-profiters in the audience. The Point of Pilots: Measure, Learn, Reiterate. You can join Generosity Day over at their Causes page and invite your friends.

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Build Social Media Pledge Measure 108

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2011

Note from Beth: I’m working on the sequel to the Networked Nonprofit – it is a book about using measurement to prove and improve results with the Measurement Goddess KD Paine. (Her recent book, Measuring What Matters , is a must read.). The first Make-A-Wish mobile optimized website launched in early April 2011.

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Conversation Chapter Channel Module 106

Amy Sample Ward

FEBRUARY 28, 2011

As such, adoption can be used as a currency , measuring the worth of your programs, services and opportunities. Don’t ever go for a new, shiny, cool social media platform or tool simply because you’ve heard others talking about it. The community is, inevitably, larger than your staff, your target audience, etc.

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Library Model Adopt Community 241

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 27, 2011

The 2011 September Campaign. But how are you measuring along the ladder of engagement – from awareness to conversion to donor. How do you use social media for social fundraising? charity: water is a nimble and fast moving organization and our approach to measurement reflects this. Obviously $.

Interview 101

Interview Central African Republic Ethiopia Metrics 101

Amy Sample Ward

FEBRUARY 24, 2011

The tactics are created based on those limited moving parts – overall strategy and goal, the audience and the content. This means that the data-driven approach emerging in the social period is strengthened – we don’t just monitor and measure data, but now we let our community do so, too. What are we doing there?

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Slides Nptech Digital Case Study 213

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 12, 2012

Every year around this time, I write a post about some books that should be valuable to those who work in the nonprofit and social good sector. I had the chance to chat with him about social media, technology, and giving and hear his wisdom and stories first hand. Don’t forget about the book giveaway.

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Nonprofit Social Media eBook Guide 128