Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 27, 2011

The following excerpt from it offers a brief look at how to clearly define the goals you hope to pursue through social media, and the specific audiences you’re trying to reach with them. Defining Social Media Goals and Audiences. Measurable : You should be able to quantify goals with a numeric benchmark.

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NTEN

JANUARY 6, 2011

Danielle Brigida from the National Wildlife Federation -- one of our amazing panelists for the upcoming presentation at the 2011 Nonprofit Technology Conference , "Let's Go Stalking! Social CRMs also allow you to segment your audience and call them to action. Come to our panel at the 2011 NTC ! How Can I Learn More?

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NetWits

JUNE 19, 2012

A 2011 Gleanster survey found the most important value drivers for top corporate email programs were: Testing and measuring everything. Using different messaging for different audiences. Nonprofits are, unfortunately, often handcuffed by limited staff, budget and/or time. So what can nonprofits learn from the for profit world?

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Nonprofit Tech for Good

DECEMBER 5, 2010

One of my goals for 2011 is to better track the amount of time I spend on social media posting, planning, etc, and measuring that against actual engagement, as measured by: donations (via special source codes) and engagement (comments, reTweets, etc). What is on your To Do List for 2011? Please summarize your ROI.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2013

Note From Beth: Back in 2011, I had pleasure of facilitating a panel discussion Grantmakers in the Arts pre-conference on technology and media with Rory MacPherson and Jai Sen from Sen Associates where I learned about research study they were conducting about social media use in the arts. How Strong Is Your Social Net? Research Studies'

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Museum 2.0

JANUARY 11, 2012

I'd say that these techniques support audience development, repeat visitation, membership, maybe could even attract new kinds of donors. We try to design every new program with a partner organization with an audience for whom that kind of content or format is already appealing. but I didn't have numbers to back it up.

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DNL OmniMedia

FEBRUARY 3, 2023

Using your digital strategy along with a few unique twists, you can avoid glazed looks and vacant stares from your audience members. A hybrid event allows you to appeal to both audiences, creating an opportunity that’s the best of both worlds. Connecting with nearby TV and radio outlets can be a great way to reach your local audience.

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Amy Sample Ward

MARCH 23, 2011

New Report: 2011 eNonprofit Benchmarks Study | NTEN – "A high unsubscribe rate is bad, right? Not necessarily, according to the 2011 eNonprofit Benchmarks Study, just released at the 2011 NTC by M+R and NTEN. Today, on every measure of growth and engagement, Twitter is growing at a record pace.

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Nonprofit Tech for Good

DECEMBER 20, 2010

A present, all of our marketing and volunteer recruitment campaigns really rely on social media to spread the word and energize our audience and so we use tools built into the aforementioned interfaces to help us measure the effectiveness of a campaign. All the while, you’ve got to measure, track and re-adjust.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2012

I asked Best Friends Marketing Coordinator Claudia Perrone how they were measuring success. The ultimate KPI, of course, is dog adoptions. Michelle, was a participant in the Measuring Networked Nonprofit peer learning groups supported through my work as Visiting Scholar at the Packard Foundation.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 22, 2010

Who is the target audience? What is your message and what do you want the audience to do? How do your all your communication channels work together to inform, engage, and motivate? Is mobile the best way to reach your target audience? How will you measure success? Is mobile on your organization’s radar for 2011?

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2011

Last week, I facilitated an interactive keynote in Seattle at 2011 Tech for Good Leadership Summit sponsored by Microsoft Community Affairs , in partnership with NPower Seattle. By all accounts , the event held the space for peer learning. Don’t Just Research Your Audience, Make Them Part of the Presentation.

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NTEN

MAY 20, 2013

As the membership organization for nonprofit technology professionals, it''s an important, and often sticky, issue to understand, communicate, and especially measure. The 2011 and 2012 average staffing levels by organization size are very similar across all organization sizes, while the staffing levels in 2010 seem significantly lower.

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Nonprofit Tech for Good

FEBRUARY 1, 2011

There are definitely tools that I spend less time with, but that’s because I may not have found our audiences very active on them or I may just be spending time on other sites. Our programs have started working social media outreach into some of their job descriptions, especially when their goals revolve around cultivating certain audiences.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2012

Time Magazine provocatively named “The Protester” as its 2011 “Person of the Year” for its riveting influence on last year’s social and political events. Chalk up my vote for 2011’s “Best Debut Artist” and “Best Supporting Actor.”. As Beth Kanter invokes: Crawl, Walk, Run and Fly. Can justice roll down like waters, propelled by viral?

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 30, 2013

While it is hard to measure actual attention spans, there is research that people pay closest attention during the first 10-18 minutes of lecture – and then their minds wander. I first came across Harold’s Seek Sense Share model back in 2011 and I actually made my New Year’s resolution for professional learning.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 29, 2011

Note from Beth : As I’m sprinting to towards the deadline of my next book on Measurement and Networked Nonprofits , co-authoring with the goddess of measurement, KD Paine , I’m grateful to have some terrific guest posts like this one from Simon Mainwaring. Simon blogs at simonmainwaring.com and tweets @simonmainwaring.

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NTEN

JUNE 14, 2012

Last summer, we pulled together data from some of the country’s leading nonprofits to bring you the 2011 Benchmarks Extra: Facebook report, laying out basic benchmarks for nonprofit pages on Facebook. Judging by attendance at our webinar and the responses we got last year, it seemed like folks appreciated the data!

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 2, 2013

I had a blast designing this session to make interactive and invite lots of audience participation on the back channel. The speakers bring great perspective to the topic and we will have a lot of fun with this topic. Using Data to Measure Your Mission – Laura Quinn. April 12, 2013 – 1:30-3:00 PM. April 12 at 8:30-10.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2012

The campaign is an example of an integrated social/mobile campaign that seamlessly integrates the message across different channels for different audiences. We needed to learn the technology and more importantly, how to measure to improve and make decisions about what to do next.”. Check it out on your mobile phone.

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Connection Cafe

AUGUST 9, 2013

A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. Use Personalized Messaging on Different Audiences. Delivering personalized content to your audiences can significantly increase click-through rates. Your audience segments, though, may not be large enough to test.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2010

Here’s what their focused goals and objectives: Goals: 1. To create “buzz” about Independent Sector with “non-attending audiences” through attendees’ social media mentions. 2. To capture summaries of the 2010 conference to show the richness of the content as a means to promote the event for 2011.

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Tech Soup

NOVEMBER 14, 2011

The importance of thinking strategically is a point Beth Kanter , co-author of The Networked Nonprofit , hit on during a later presentation in which she encouraged all nonprofits to have tangible goals for what they want to accomplish with social media and measure results. Which tools are you using and why? Let us know in the comments.

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NTEN

NOVEMBER 5, 2010

It can be fun to do on your own (like at NTC 2011 ), but it can have real benefits for your organization too. Measurement. Live-tweeting can stir up a great deal of attention for your organization, align your name with the causes you hold dear, and help you break through to new audiences. Create buzz?

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Connection Cafe

NOVEMBER 22, 2011

Yesterday I went along to the Mobile and Digital Conference in London , organised by Fundraising magazine, to hear first-hand about how, in a fast-changing world, charities are using social, mobile and digital media to reach new audiences and raise more money. Don't measure success of mobile Apps just by the £s raised.

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Tech Soup

AUGUST 28, 2011

But he goes on to offer a nifty resource that is aimed at a more general audience while not attempting to be comprehensive. This e-book from the OneVoice for Accessible ICT Coalition outlines the first measures a web developer should take towards making a site accessible. and Ottowa.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

So, let’s get out the nonprofit vote for the nonprofit panels at SXSW 2011 ! Kanter will bring together a group of highly visible free agents working on important social change causes and representatives from different nonprofits for a lively discussion with the audience. They want to connect.

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NTEN

OCTOBER 19, 2010

We encouraged all of the audience members and participants to use the hastags to help curate the conversations. This is an excerpt from The Future of Nonprofits: Innovate and Thrive in the Digital Age , coming from Wiley in 2011. Neff has been doing things that have never been done in nonprofits for the last 10 years.

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NTEN

MAY 9, 2011

They are the result of research — measuring something quantitatively or qualitatively, formally or informally; usually involving a question, a purpose, and by necessity a methodology and instrument. All data depend on measurement, even data as common and seemingly objective as the weather. Information equals data plus communication.

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Museum 2.0

SEPTEMBER 18, 2013

Originally posted in April of 2011, just before I hung up my consulting hat for my current job at the Santa Cruz Museum of Art & History. I''ve spent much of the past three years on the road giving workshops and talks about audience participation in museums. BROAD QUESTIONS ABOUT AUDIENCE PARTICIPATION 1. Yes and no.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2010

The measures of impact for this project include diversity, deeper and more relevant reporting, and better connection with listeners. The measure of impact is to determine whether the comments and feedback strengthened or improved the final proposal. How do you measure the impact of the crowd here?

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2011

SMART Objectives are specific, measurable, attainable, relevant, and timely objectives. The Aspen Institute’s Nonprofit Advocacy Campaign guide points out they come in three flavors: Tactical: Tools and Techniques. It is also important to think about what specific metrics are needed to measure along the way.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2013

As we head into the year’s big Giving Day season, we wanted to share four big things you need to do now to prepare a successful campaign: #1: Set explicit, measurable goals, so you know what success looks like. 2: Pick the right target audience. It is tempting to think that your target audience is “everyone.”

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NTEN

MARCH 25, 2013

In January 2011, at a gathering hosted by TechSoup Global, we began talking about how to model our own ideals. In summer 2011, we received funding from Microsoft to bring our groups together to answer at least one question: which nonprofits do our organizations serve separately, and collectively. By most measures, we did.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 27, 2011

The 2011 September Campaign. But how are you measuring along the ladder of engagement – from awareness to conversion to donor. charity: water is a nimble and fast moving organization and our approach to measurement reflects this. charity:water continues to be an innovator in the area of online fundraising. Obviously $.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 9, 2012

The panel was introduced Scott Case of Malaria No More who lead a brainstorm of ideas and solutions for the social entrepreneurs and non-profiters in the audience. The Point of Pilots: Measure, Learn, Reiterate. Source: Uploaded by user via Beth on Pinterest.

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NTEN

DECEMBER 1, 2011

This time, we posted the articles on our website as they were submitted, letting the authors know that the most successful posts — those that generated the greatest usage as measured by page views, time spent on the site, and comments — would be included in the November newsletter.

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