Remove 2011 Remove Audience Remove Measure Remove Test
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Who Knew There was so Much to Email?

NetWits

A 2011 Gleanster survey found the most important value drivers for top corporate email programs were: Testing and measuring everything. They test offers, messaging and more. A quick survey’s of Tuesday’s attendees found only a few nonprofits were testing their email campaigns. Relevant content. Calls to action.

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Measuring Your Crowdsourcing Efforts by Aliza Sherman

Beth's Blog: How Nonprofits Can Use Social Media

We’ve been chatting about how to measure the impact of the crowd and she offered to write this guest post on the topic. Measuring Your Crowdsourcing Efforts by Aliza Sherman. In order to know how to measure crowdsourcing results, you first need to understand what kind of crowdsourcing you’re implementing. Measuring Work.

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Social Media and the Arts: How Strong Is Your Social Net?

Beth's Blog: How Nonprofits Can Use Social Media

Note From Beth: Back in 2011, I had pleasure of facilitating a panel discussion Grantmakers in the Arts pre-conference on technology and media with Rory MacPherson and Jai Sen from Sen Associates where I learned about research study they were conducting about social media use in the arts. How Strong Is Your Social Net? Greatest Challenges.

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Social Media and Cute Dogs Go Mobile And Other Cute Animal and Nonprofit Tales

Beth's Blog: How Nonprofits Can Use Social Media

I asked Best Friends Marketing Coordinator Claudia Perrone how they were measuring success. The ultimate KPI, of course, is dog adoptions. Michelle, was a participant in the Measuring Networked Nonprofit peer learning groups supported through my work as Visiting Scholar at the Packard Foundation. Increase post sharability.

Turkey 101
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[Book Interview] Nonprofit Example of Social Media Excellence: National Wildlife Federation

Nonprofit Tech for Good

There are definitely tools that I spend less time with, but that’s because I may not have found our audiences very active on them or I may just be spending time on other sites. Our programs have started working social media outreach into some of their job descriptions, especially when their goals revolve around cultivating certain audiences.

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Yes, Audience Participation Can Have Significant Value

Museum 2.0

I'd say that these techniques support audience development, repeat visitation, membership, maybe could even attract new kinds of donors. We try to design every new program with a partner organization with an audience for whom that kind of content or format is already appealing. but I didn't have numbers to back it up.

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[Book Interview] Nonprofit Example of Social Media Excellence: Taproot Foundation

Nonprofit Tech for Good

A present, all of our marketing and volunteer recruitment campaigns really rely on social media to spread the word and energize our audience and so we use tools built into the aforementioned interfaces to help us measure the effectiveness of a campaign. All the while, you’ve got to measure, track and re-adjust.