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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. Increasingly, emails are being filtered to the Promotions Tab in Gmail or to spam folders in Outlook.

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Nonprofit Donor Engagement Strategies: Breaking Through the Noise

Neon CRM

Your donor engagement strategy outlines exactly how you’ll reach out to donors and the KPIs you’ll track to measure how engaged a donor is with your organization. Sharing conversation starters, polls, or even quizzes on social media can inspire lots of engagement. Can you remember the last time you got a phone call that wasn’t spam?

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Why Segmentation Is So Important in Email Marketing

NetWits

It will also help to prevent people from marking you as Spam. Preference and Opinion – this is something that you can survey or poll your donors on, and collecting this information via an online portal is a great idea. The worst thing you can do: not segment your audience.

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So you want a Facebook Fan Page for Your Nonprofit? Here's the Scoop!

Beth's Blog: How Nonprofits Can Use Social Media

Lexicon on Facebook lets you track words and phrases. It's intended to prevent spam. Also, I had major brain blip and forgot the name of the polling app that they mentioned. "Exclusive content is good". Shed the tradition PR schtick content and make it real. Red Cross Fan Page is a great example. Some Good References.

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Ten Useful Examples of the Real-Time Web in Action

NTEN

They are like broad, topical, personalized blogsearch with good spam control. Reputation and Issue Tracking. Many companies in the field of reputation and topic tracking are realizing that new publishing technologies warrant the creation of new listening technologies with faster response times. These services are fun and useful.

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Google + for Social Change Activists: Dive in Early or Wait?

Beth's Blog: How Nonprofits Can Use Social Media

During the Webinar, I polled the group’s general approach. I am avoiding spamming all three networks with cut and paste streams. If there are too many unanswered questions about the impact of the technology platform, better to wait until others have been able to deliver tangible value.

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10 Facebook Best Practices for Nonprofits

Nonprofit Tech for Good

That’s equivalent to sending an email to your supporters and 98% of your emails going to spam folders. There’s a steep learning curve to Facebook Ads and to improve you’ll need to experiment and track your results in Google Analytics. Perhaps improved storytelling (text, images, videos, polls, stickers, etc.)

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