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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

In this post, we’ll explore three strategies you can use to ensure you’re making the right moves for more meaningful member engagement. You’ll come away with specific examples from the team at the International Association of Exhibitions and Events (IAEE) that you can use to inform your own strategy.

Data 210
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To Get Close to Members, Follow MarTech Trends

.orgSource

Whether I’m writing about marketing, strategy, or technology, one idea always surfaces. Harvard Business Review Analytic Services recently released a report that illustrates the gap between knowing and doing. There are technology tools that can make information and data analytics accessible to everyone.

Trend 221
professionals

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Association 4.0—A Playbook for Success

.orgSource

Every great team needs a playbook—a blueprint that outlines the rules you live by and your strategies for peak performance. Those talks with association CEOs and executives who head businesses that service the association industry formed the basis for two books. The minimum viable product (MVP) is a friend to innovation.

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Don’t Get Too Comfortable at the Top–AI Puts a Twist on Leadership

.orgSource

In an age when one innovation transforms entire industries, it has never been more hazardous to be at the head of a professional organization. When you cultivate the zeal for discovery and use innovation like an entrepreneur, your example ignites that excitement across the organization. Innovators are rule-breakers and disruptors.

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A New Power Couple—Humans Plus Bots Deliver Member Delight

.orgSource

I urge my clients to study data to understand how to deliver the individualized service their members want. Live chat, or chatting with a human, is a great way to deliver white glove member services and to obtain valuable feedback. Live chat delivers white glove member service. Customize is the marketing mantra of the hour.

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7 signs of a successful enterprise association

Nimble AMS

Maybe your association is experiencing challenges, so you’re searching for strategies to empower your staff and enhance the member experience. Regardless of your large association’s situation, the Nimble AMS team is here to offer tips to measure your success and meet your future goals!

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Are You Done With Digital Transformation?

.orgSource

The team is using the new analytics software to plan more effective outreach initiatives. Unfortunately, despite the hefty price tag, the mechanics are meaningless without the philosophy, strategy, and culture that maximizes those tools. It’s a journey that begins with leadership and strategy. Is there more to accomplish?

Digital 221