NetWits

NOVEMBER 10, 2010

We created these presentations for Blackbaud’s Conference for Nonprofits , and they were inspired by the amazing work we see organizations doing everyday. Take a look, get inspired, and try some of them out at your organization! What are some of the tactics your organization is using to meet its social media goals?

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Social Media Media Social Flickr 271

NetWits

MARCH 25, 2013

For a bigger impact, and as budget permits, you can work with an agency like GUIDE Creative to create a lightbox that pops up on screen once a user takes action on your site with a visual custom message. However, schools aren’t the only organizations jumping on board with this new marketing technology.

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Online Map United States Interaction 207

NetWits

MARCH 23, 2012

54% of the organizations experienced results at or above this growth rate. 87% of organizations had at least one online gift of $1,000+. This increases giving throughout the year and decreases the Humane Societies reliance on people supporting their organization in October, November and December. 3) Clean up Your House.

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Trend Online Giving Blackbaud 268

NetWits

MARCH 26, 2013

In working for years with nonprofits, I’m consistently amazed at the considerable time, energy, and smarts that organizations throw into their online marketing – via their websites, email marketing, social outreach, and online communities – without having an integrated view of the whole landscape in which their messages are moving.

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Map Marketing Online Strategy 146

NetWits

APRIL 24, 2012

It’s a living, breathing and ever evolving thing that must resonate throughout all aspects of your organization. It’s what your constituents think of you, the energy your organization portrays, and the feeling evoked from your communications. Brand architecture – are you part of a group, consortium or national organization?

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Problem History Guidelines Press 182

NetWits

DECEMBER 6, 2010

Lately, however, I’ve been thinking about how organizations can retain their best and most active volunteers and supporters. For many organizations, volunteers are the life blood of the cause because of budget cuts, small staffs, etc. But as a volunteer I was left wondering what I would do now to help this organization.

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Websites Donor Tips Retention 152

NetWits

MAY 11, 2011

check out more reasons why peer to peer fundraising works ). You, as a nonprofit organization, have Aunt Mabels that support your organization today. The “if you build it, they will come&# philosophy worked for field of dreams, but won’t work for peer to peer fundraising. Moral of the story?

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Effective Digital Lesson Blackbaud 172

NetWits

MARCH 15, 2012

If you get stuck along the way make sure to check out what other nonprofit organizations are doing with their content marketing strategies. Folks like Make-A-Wish, March of Dimes, Autism Speaks, Best Friends Animal Society and Big Brothers Big Sisters are doing great work with their content marketing strategies. Learn From the Best.

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Content Marketing Nonprofit Strategy 226

NetWits

APRIL 6, 2011

Where do charities, non-profits and cause based organizations come in you ask? Watch the video below to hear from Patty and learn more about that team, the work they are doing and how your non-profit could end up working with them. A few things to think about if you’re interested in working with Groupons G-Team.

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Social Team Profit Local 178

NetWits

JUNE 20, 2011

Social fundraising continues to drive millions of fundraising dollars each years, but can it work if you’re not a large healthcare organization. With so many new fundraising channels, how do you figure out how to successfully leverage each to raise money for your organization? Don’t sweat it.

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Channel Free Fundraising YouTube 186

NetWits

JUNE 26, 2012

It’s not surprising that one of the questions I get asked most from the nonprofits I work with is “ what’s next in fundraising ?” Historically most fundraising programs have been organization to donor. ” A Bit of a Historical Take. My first answer to this question almost ten years ago was online giving.

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Develop Create Fundraising Virtual 193

NetWits

SEPTEMBER 19, 2011

Making a difference, a positive impact in the world, is the entire reason your nonprofit organizations exists. What Facebook subscriptions does is allow Facebook to work more like Twitter or Google+ in that you don’t have to “friend&# or accept someone’s “friend&# request for that person to see your public updates.

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Facebook Attention Hype Tutorial 187

NetWits

APRIL 11, 2011

She essentially runs all marketing and communications projects – including social and digital media work for her organization. What’s really interesting about Joelle’s work is that she helps build community through social media for the 155 overnight summer camps that the FJC supports across North America.

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Social Media North America Build Community 146

NetWits

AUGUST 11, 2011

On average, organizations set up online events about 5.5 By successfully marketing online registration and providing extensive team captain training and incentives, some organizations have succeeded in getting up to 60 percent of participants actively using online tools for events. months before the event begins.

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Technique Fundraising Registration Template 218

NetWits

NOVEMBER 29, 2011

It usually doesn’t work out so well. Said another way – what works offline also works online. Ever buy something that’s “one size fits all?” Maybe a hat or pair of gloves? The same is true with your holiday email appeals. Examples and practical tips to live by.

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email Raise Cancer Info 230

NetWits

JULY 12, 2011

Idealware who surveyed over 500 nonprofit staff members about their Facebook usage and goals may have answers to some of the questions organizations have been seeking. of the organizations fundraising on Facebook, raised $10K or more. Facebook Boosts Organizations Web Traffic, Advocacy, and Email Lists. Nonprofits Spend 2.6

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Facebook Time Social Network Advocacy 250

NetWits

MARCH 11, 2012

Big Brothers Big Sisters of America has been doing incredible work for over 100 years and, while content marketing isn’t news to them, they’re using content along with social media to make sure the online world knows about their work. They’ve now grown into an organization that grants a child’s wish in the U.S.

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Content Story Marketing YouTube 213

NetWits

JANUARY 26, 2011

Someone, somewhere decided that talking to my friends about things I like and promoting websites I find interesting needs to move from something pure and organic to something we need to hire firms to help us with. They labeled it. Gave it a formula and created a fear storm for all those “without a strategy&#. Don’t get me wrong.

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Social Media Media Social Channel 192

NetWits

JUNE 30, 2011

We work with local farmers to distribute excess produce to families in need. If I get four emails a month, even from an organization I like and all they do is ask for money … what kind of relationship is that? You don’t relate your work back to the life of your supporter. Brilliant, right? Have you grabbed your credit card yet?

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email Chad Cancer Hunger 256

NetWits

JUNE 7, 2012

Our 2011 Online Fundraising Report shows that nonprofit organizations receive over 20 percent of their total online funding in December, and nearly 45 percent in the last four months of the year. There is no magic bullet – Keep in mind that creating a “new” Online Giving revenue spike out of thin air is pretty tough work.

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Online Fundraising Benchmark Report 221

NetWits

NOVEMBER 9, 2010

Your Open Community is your people who are bonded by what your organization represents and care enough to talk to each other (hopefully about you!) Maddie : Well, we see the book as a conversation starter — we hope lots and lots of people will get the chance to read it, and think about how the concepts affect their organization.

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Open Community NTC Social Media 159

NetWits

SEPTEMBER 27, 2012

A quick scan of nonprofit-focused publications and websites, as well as the session topics at nonprofit conferences, will confirm that organizations are interested in how to use social media. The idea that social media works is intuitive, but not widely proven. Why is this topic so important to nonprofits?

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Social Media Media Social Channel 175

NetWits

SEPTEMBER 8, 2011

Did you build the games in-house, or have you worked with various agencies to have your games built? We have created most of our games in-house, but we did work with MCM Net on our Super Meat Boy parody, Super Tofu Boy, and we have worked with This Is Pop on the peta2 game Breasts, Not Animal Tests. Start with a great idea.

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Game Austin Pledge Measure 126

NetWits

DECEMBER 1, 2011

So significant that organizations who run effective online advocacy campaigns followed by timely and relevant fundraising appeals are seeing double the fundraising response rates. We depend on your support and dedication to continue our important work. The tie between online advocacy and fundraising is significant.

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Giving Advocacy Rate Action 235

NetWits

JUNE 14, 2012

However, they also take more work to retain. While direct mail acquisition is responsible for three quarters of all new donors and more than three-quarters of total gifts to a typical organization, online donor acquisition is steadily growing. Download the full Internet & Multichannel Fundraising Report. Download Now!

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Offline Donor Online Giving 209

NetWits

AUGUST 19, 2010

Are you an organization that put thought into your ask amounts on your donation form? Did you think about how each ask amount translates to the good work your organization does? So what’s your answer: strategic or arbitrary? Perhaps I should explain a bit further.

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Donation Organization Work 104

NetWits

MARCH 20, 2012

The way you portray your organization at first glance will determine your visitors’ path to interaction…or lack thereof. Your website’s design communicates your organization to the world, and should consider the same care that a person would consider when looking for a mate. Are they correct? If not…refocus.

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Websites Tips Evaluation Nonprofit 168

NetWits

AUGUST 15, 2011

But it’s also very though provoking in terms of our work in the nonprofit space. Your Organization. How are you getting people to make your organizations work a priority in their lives? &# It’s well worth the read as it makes you think personally about how you go about filtering (aka prioritizing).

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Reddit Celebrate Phone Spam 152

NetWits

APRIL 14, 2010

In my work with non-profit organizations across the country I’m often asked one of two questions regarding social media; “ Should we be using social media? ,” and “ How do we use social media successfully? ”.

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Social Media Media Social Build 125

NetWits

APRIL 13, 2013

Does social media work as a direct response fundraising channel? What have you seen work well? How is social data or intelligence making your organization, or those you work with better at fundraising? Folks attending live might walk away with a nice little takeaway as well. During the 1.5 What about in fundraising?

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Social Media Media Social Fundraising 101

NetWits

MAY 31, 2012

A national organization sent an email appeal in November asking me to protect polar bears from Arctic drilling. When a national humanitarian organization did this, though, it didn’t feel like too many. Here’s how the last one started: “Thousand of you have responded” – This conveyed social trust in their organization.

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Rate Technique email Open 172

NetWits

NOVEMBER 5, 2010

He’s the co-founder & chief marketing officer at Zoetica where he works with Beth Kanter and Kami Watson Huyse. After our panel I got a few minutes to talk to Geoff about his work in the non-profit space. He also blogs at GeoffLivingston.com. Is the lack of control something that non-profits can deal with and/or embrace?

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Fundraising Digital Social Media Profit 103

NetWits

APRIL 23, 2012

Organize Tasks by Significance. Now you’re working with a solid understanding of the way your constituents use your website. For those that have done a thorough audit of their audience, the website resonates with the intended audience and accomplishes audience and organization goals. Design Your Website Based on Common Tasks.

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Websites Analysis Audience Design 253

NetWits

JANUARY 6, 2011

So keep experimenting and find something that works for your organization. Annotations were also covered in 50 (More) Social Media Tactics for Nonprofits , where you can get 49 other ideas that can help your organization. Is your organization using calls to action in your videos?

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YouTube Video Action Newsletter 198

NetWits

AUGUST 26, 2010

South by South West 2011 is in the works! it seems so soon, but just as we’ve all started planning for 2011 in the nonprofit world folks like the SXSW organizers have set out to get a jump start on their yearly event - one that attracts thousands of internet enthusiasts as well as movie and music lovers. I know I know.

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Movie Music Internet Work 112

NetWits

MAY 25, 2011

Supporters raise significant amounts of money and bring new donors to your organization. As Steve MacLaughlin recently mentioned , health organizations that turn supporters into fundraisers continue to be leaders in online fundraising, and this growth is now an important contributor to their overall revenue. Hold contests.

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Support Fundraising Sample Raise 270

NetWits

FEBRUARY 7, 2012

If you’ve been been putting off accepting the growing reality that people read the messages your organization sends on mobile devices, stop right now. He asked , “Why do so many organizations waste the opportunity to hook their email subscribers with the first line of the email message?” Just stop it. Stop and accept.

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