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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? Declining membership numbers are a symptom of a disconnect between what your people need and what you deliver. Integrated planning gives departments, like membership and marketing, a format for collaboration on agendas and goals.

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ASI Releases 2023 Membership Performance Benchmark Report

NonProfit PRO

ASI has released the results of its global 2023 Membership Performance Benchmark Survey. The eigth annual survey, conducted in late 2022, examines membership trends, including recruiting, retention, and engagement.

Benchmark 227
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BryteBridge Announces New Compliance Membership Program for 501(c)(3) Nonprofits

NonProfit PRO

BryteBridge announced a new BryteBridge Connect membership program to help nonprofits meet state and federal compliance requirements. A BryteBridge Connect membership offers organizational compliance, nonprofit education, and support.

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Mission-Centric Membership Marketing in a Data-Driven World

NonProfit PRO

The key to effective membership marketing lies in something obvious, but often overlooked — your mission. Keeping your mission at the forefront can enable creative endeavors in marketing without being handcuffed to data.

Marketing 243
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Become the Association Your Members Want

Clients and colleagues contacted us with questions about managing revenue shortfall, introducing new technology, and preparing for changing membership patterns. We organized a Think Tank to help identify trends and crystalize our outlook on the future of membership.

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? Declining membership numbers are a symptom of a disconnect between what your people need and what you deliver. Integrated planning gives departments, like membership and marketing, a format for collaboration on agendas and goals.

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Verifiable Credentials: New Technology for Association Membership?

The MatrixFiles

Verifiable credentials could be used for membership, continuing education, certifications, credentialing, and more. Today, let’s explore how it could be used for membership: When an association accepts a new member, it could issue a proof of membership credential to that member. Why would a membership credential be useful?