Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

When we say video works, we don’t mean every video works, any more than we mean every email works or every direct mail piece works. Video Stats: How Video Impacts Constituent Behavior. These stats were culled from many different reports, most meant for corporate marketers. The same is true with video. Digital Sherpa ).

Video 139

Video Communication Strategy Stats 139

Get Fully Funded

MAY 29, 2023

When you receive a gift by check, you should print and mail a personalized letter of appreciation that serves as the receipt. Subject lines with questions have higher open rates. Make sure the stat truly makes the case that your donor’s gift made a difference. And, make sure the stat makes sense. Personalized salutation.

Donation 98

Donation Online Create Gift 98

Nonprofit Tech for Good

JULY 23, 2012

It is illegal to buy, sell, or trade mobile phone numbers, unlike e-mail and snail mail addresses. and your “Thank You” landing pages and e-mails. Since the open rate for text messaging is so high, each and every one of your messages should be well thought out and interesting. to Track Click-Through Rates.

Group 214

Group Practice Mobile Nonprofit 214

Connection Cafe

AUGUST 26, 2013

That’s why I took Exact Target’s fantastic list of 50 Email Marketing Tips and Stats for 2014 and boiled it down to three key takeaways for nonprofits. The #1 email client for Gmail users is the iPhone’s built-in mail program, with 34% of all Gmail opens. Subject lines fewer than 10 characters long had an open rate of 58%.

Stats 39

Stats gMail email Tips 39

Pamela Grow

JANUARY 13, 2021

We continue to solicit donors using direct mail and emails. As a result, our sector’s donor retention stats will decline further. This slide from Steve MacLaughlin of Blackbaud displays the differences in donor retention rates between online-only, offline only, and multichannel. It also includes a business reply envelope.

Newsletter 52

Newsletter Donor Retention Nashville 52

Nonprofit Tech for Good

MARCH 24, 2010

If your nonprofit is already blogging, plot your stats. Though subscription rates are dropping by an average of 1% each year, e-Newsletters are still a powerhouse of ROI. Though subscription rates are dropping by an average of 1% each year, e-Newsletters are still a powerhouse of ROI. e-Newsletter Subscribers.

Social Media 249

Social Media Metrics Track Myspace 249

NetWits

MAY 19, 2011

First and foremost, determine which existing audiences you wish to engage (board members, major donors, past event fundraisers or attendees, all donors, volunteers, etc) in your fundraising and how you will reach out to them (email, social networks, mail, phone, on-site events, etc).

Relationship 208

Relationship Raise Tips Fundraising 208

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. The latest Blackbaud Online Marketing Benchmark Study for Nonprofits that analyzed data from 500 organizations using the Luminate platform also indicated a steep decline in fundraising response rates.

Benchmark 70

Benchmark Studies Money Raise 70

NTEN

APRIL 29, 2010

Here's a hit list of our high-level benchmarks from this year's study: Email fundraising response rates were.13%, 13%, and email advocacy response rates were 4.00%. So, if we were you, we'd download the full report and then give it a read, asking yourself these important questions: Are we tracking these stats?

Benchmark 70

Benchmark Studies Free Stats 70

Get Fully Funded

JUNE 18, 2023

With suicide and addiction rates climbing in the nonprofit sector, it’s more important than ever to recognize when you are doing too much and make changes to alleviate the overwhelm before it takes control. Find those tasks and outsource them STAT. Running a nonprofit isn’t easy, and it takes a lot of our time, heart, and brainpower.

Fundraising 119

Fundraising Nonprofit Volunteer Life 119

Achieve

APRIL 28, 2022

In your outreach, describe the impact matching gifts will make on your programs plus relevant stats to illustrate the effects of applying for a match. such as event attendance, email open rates, website visits, direct mail response rate, social media engagement, and volunteer activity. Keep track of your online donors. .

Donor 59

Donor Tips Online Gift 59

sgEngage

SEPTEMBER 22, 2021

While the majority of businesses opt for a dollar for dollar approach, some might match donations at a rate of 3 or even 4:1! We’ve pulled out a few stats here that clearly illustrate the potential to leverage corporate giving programs for your nonprofit: $4-7 billion in matching gift funding goes unclaimed each year. Direct mail.

Philanthropy 80

Philanthropy Organization Gift Donation 80

Care2

JANUARY 7, 2011

Check out these Stats: In 2009, 31% of associations reported that membership renewal rates decreased in the previous year. In 2010, 44% of associations saw a decline in membership renewal rates. 67% learn about associations through emails and direct mail. How did prospective members find out about associations?

Benchmark 67

Benchmark Associations Stats Offline 67

Bloomerang

AUGUST 29, 2023

This helps increase donor retention rates, which leads to more revenue. You can use it to keep an eye on your donor retention rate, campaign progress, and more. These features include donor portals where fundraisers can view their stats, such as how much they’ve raised so far and who is giving to their pages. Customized reports.

Platform 61

Platform Donation Online Fundraising 61

Tech Soup

MARCH 2, 2010

They have multiple collection channels, often through retailers like Best Buy, and also through mobile phone retailers, wireless service providers, and free mail in programs. He was very frank in his admission that it is very tough to make a dent in the relatively small rate of mobile phones collection for recycling and reuse.

Phone 44

Phone Illinois Data Stats 44

Care2

OCTOBER 23, 2009

First there were rumblings that direct mail was dying. While this stat is technically true, many people who sign up for social networks are not connected to social networks all day long. Then TechCrunch said Web2.0 What medium is the next victim? Email, according to a recent article by the Wall Street Journal (WSJ). million people.

email 69

email Social Network Journal Stats 69

Connection Cafe

OCTOBER 23, 2013

The first step to improving registration rates is understanding the roadblocks. This feeling of overwhelmed was most evident in the Waiver stage of the process, where longer waivers, filled with paragraphs of legal jargon led to a significantly higher abandonment rate. Benchmarks & Stats Event Fundraising Traditional Events'

Registration 35

Registration Benchmark Photography Stats 35

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 16, 2011

We had a 50% response rate. So, while we were waiting, I asked the panelists to take bets. Geoff Livingston gave an overview of mobile trends , mentioning that the adoption rate of mobile phones and tablets are higher than Twitter now and mobile is now part of our lives.

Integration 97

Integration Mobile Conference Strategy 97

Get Fully Funded

JUNE 11, 2023

We’ve all received a fundraising appeal letter in the mail asking us to donate. You may have given money to some of these groups after receiving a request in the mail. Direct mail DOES work after all. However, statistics show that direct mail works. Make sure your mailing list is clean. Lots of people do.

People 98

People Giving Fundraising Mail 98

NTEN

SEPTEMBER 10, 2010

We're tracking open rates, web site hits, blog comments, people served, high-dollar donations, staff productivity, and thousands of other things across our organizations. 16% retention rate . What channel (direct mail, email, social media) the gift came through. Funders are going to eat those stats up! Dates of gifts.

Data 82

Data San Francisco Problem Gift 82

Connection Cafe

MARCH 15, 2021

If used the right way, retargeting leads can drive in a 147% increase in conversion rates. You send them a cart abandonment mail, right? And the efficacy of retargeting and remarketing is not limited to just hypothetical examples and research stats. The key to effective retargeting is in knowing the right balance.

Work 26

Work Meme Search Technique 26

CauseVox

OCTOBER 11, 2021

Here’s a few ways to get your major donors on board with your year-end campaign: Send them mail. Try to be creative with your subject lines and think about the design and layout of your emails, too, to keep readers’ attention and boost your open and click rates. Many organizations still send direct mail appeals, too.

Guide 73

Guide Giving Campaign Social Media 73

Care2

FEBRUARY 17, 2009

» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. Direct Mail typically generates a 0.5%

Demographics 45

Demographics Social Media Online Advocacy 45

Care2

AUGUST 16, 2007

Keep your cost down and response rates high in order to maximize your ROI. In the end, Marketing Sherpa reports that nearly three times the number of walkers and donors were recruited via the email test series than the mail control – resulting in a 30% increase in ROI! Did they test combining direct mail and email?

Social Media 28

Social Media Advocacy ROI Online 28

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 26, 2009

Marlow looked at the size of one’s network on Facebook (in terms of number of friends) and then analyzed the rate of communication and interaction between those friends - based on comments, status updates, wall messages, etc. You can see how Marlow, breaks down the stats on Facebook users’ social behavior patterns here.

Broadcast 51

Broadcast Social Network Facebook Social Media 51

Care2

FEBRUARY 17, 2009

» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. Direct Mail typically generates a 0.5%

Demographics 34

Demographics Social Media Advocacy Online 34

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 31, 2008

to quantify ROI Page views from our stats program & Video view count from youtube ??? s linking to you -referring URLs in stats program -google rss alerts (can be set to daily, as it happens, etc.) ??? to quantify exposure Time spent on page & Vote count from poll program ??? google syntax to show you who???s

Case Study 50

Case Study ROI Social Media Contest 50

Get Fully Funded

AUGUST 1, 2022

Use a tool like Constant Contact, Mail Chimp, or something similar to send out your email newsletter. If you try to use your regular email, you run the risk of being marked as spam, looking unprofessional, and not being able to measure open rates. Lots of stats and facts. The right nonprofit email newsletter format.

Newsletter 124

Newsletter email Create Template 124

Connection Cafe

JANUARY 4, 2016

The same trends that are changing the world around us at a rapidly accelerating rate are impacting the fundraising profession in new and exciting ways. Next, run an expanded move update (PCOA) and donor record cleaning to catch additional updates for those that have moved, married, or deceased to make sure your mail files are squeaky clean.

Fundraising 20

Fundraising Blackbaud Philanthropy Analytics 20

Care2

MARCH 26, 2009

” The study also showed that while year-over-year growth remains positive, the rate of growth is slowing down, which is inevitable. Organizations also added 28% more new constituents to their online list, although this stat is 10% lower then in 2007. What do Convios latest benchmarks mean for your nonprofits online program?

Convio 31

Convio Benchmark Studies Social Media 31

Connection Cafe

FEBRUARY 25, 2020

Become familiar with the CSR research available and pull the data or stats that will help inform your colleagues. We are all being asked to give, to support causes and donate to charities on every social media channel, almost daily in snail mail, and to contribute at school and church, so an emotional connection is key.

Program 28

Program Giving Companies Storytelling 28

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2005

Provided some stats on Internet ads, ???even t Spam requires you to have a physical mailing address, opt out of every mail and be responsive, registered domain and bunch of other things, only allowed to email to people who have opted into your list. good email vendor Choose a tool with deliverability rates ???

Boston 50

Boston NTC Strategy Spam 50

Care2

FEBRUARY 7, 2009

The Payoff In October, at the height of the election season, we managed to go over our Google Grants budget, spending $10,212 and earning a click-through rate of 6.43% and a conversion rate of 2.10%. and had a CTR was 2.17% and a conversion rate of 4.40%. 60) Search « Why Every Nonprofit Should Embrace the Web 2.0

Google 31

Google Grant Adwords Social Media 31

Qgiv

JULY 12, 2021

Online resources are considered 20% more useful than direct mail when it comes to influencing donors. Open rates for nonprofit emails is between 15% and 17.5%. The average response rate for an advocacy email rose 5% in 2020, while the response rate for fundraising emails grew 41% for the same time period. . in 2020.

Statistics 116

Statistics Raise Fundraising Social Media 116

DNL OmniMedia

AUGUST 25, 2021

You’ve certainly seen pieces praising the benefits of digital marketing and lamenting the shortcomings of direct mail (or vice versa). While you should incorporate more traditional media channels into your strategy, such as direct mail, we recommend creating a comprehensive digital marketing strategy as well. Social media networks.

Storytelling 98

Storytelling Digital Marketing Guide 98

Greater Giving

APRIL 8, 2021

Hard Numbers, Stats and Graphs. We have raised graduation rates at local high schools from 25% to over 75%.”. “We Some packets even include a mailing address or SASE to make taking action as easy as possible! This is the part where you prove that your nonprofit knows how to accomplish its goals.

Sponsor 105

Sponsor Money Create Green 105

3rd Sector Labs

MAY 4, 2015

Direct mail campaigns. Same goes for outcome measurement – you may use outcome stats for marketing purposes, but their primary purpose is program and/or contract management. For a direct mail campaign, consider creative services, materials, list purchases, postage, etc. Where do we find them, and what will it cost?

Donor 100

Donor Database Analysis Activities 100