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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

To receive future updates about the Global NGO Technology Survey data, please sign up for Nonprofit Tech for Good’s email newsletter. 1) 69% of nonprofits worldwide regularly publish an email newsletter. Of those, 93% use an email marketing service, such as MailChimp or ConstantContact, to send their email newsletters.

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3 Membership Engagement Strategies to Try Today

Neon CRM

A simple interest poll can provide a considerable boost in attendees. Here’s how to do it: Start a newsletter: Send newsletters out on a quarterly or monthly basis to let your members know what your organization has been up to. A good CRM will allow you to easily plan this out ahead of time.

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Qgiv’s Generational Giving Study and Giving USA’s “Giving by Generation”: A Comparison

Qgiv

Direct mail is still important One shocking finding is how important direct mail is to fundraising. Even with advancements in technology like email and text messaging, donors welcome direct mail as a preferred method of communication. They share the stage with Baby Boomers who also prefer direct mail communication.

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4 Communications Strategy Tips for Donor Retention

sgEngage

But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Direct Mail versus Digital Communications . A prevailing myth in the nonprofit sector is that traditional mail has been phased out by the internet.

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11 TwtPoll Results Nonprofits Can Use to Plan 2010 Communications Strategies

Nonprofit Tech for Good

13% Check/snail mail. 5) Does your nonprofit poll your online donors about what communication tool inspired them most to donate on your Website? [ [link] ]. 5% Yes… they donate on our website after reading something in our e-newsletter. 6) What is the size of your organization’s e-mail newsletter list? [ [link] ].

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11 Donate Now Best Practices for Nonprofits

Nonprofit Tech for Good

These best practices serve as a foundation for your online fundraising campaigns, but much of your nonprofit’s success also depends upon the service you choose to process your online donations and the design and frequency of your e-newsletter. Include Your Mailing Address on Your Donate Now Landing Page for Check Donations.

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How to Improve Donor Retention

Allegiance Group

When you prioritize donor retention when planning and executing your overall fundraising efforts, you gain opportunities to reactivate lapsed donors and build lasting relationships with new donors through direct mail and digital campaigns. What is donor retention? Donor retention measures how many donors continue to give to your organization.