The Modern Nonprofit

SEPTEMBER 12, 2023

Donor Segmentation and Personalization The “one size fits all” approach is yesterday’s news. Optimizing Channels of Communication Each communication medium—be it Email, Social media, Direct mail—has a unique potential to engage your audience and facilitate fundraising. Setting Up Tracking and Metrics What’s measured gets managed.

Fundraising 59

Fundraising Synchronous Platform Campaign 59

DNL OmniMedia

MAY 25, 2022

Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. If your organization is ready to begin analyzing your data or simply is looking to refresh your current practices, consider the following tips: Choose the right metrics to measure and analyze. However, not all metrics will be useful for your organization’s strategy.

Analytics 52

Analytics Org Adwords Metrics 52

Kindful

SEPTEMBER 16, 2021

The good news is that there are two things you can do to help the donors you’ve acquired become long-term givers and shorten the time it takes to make up the investment of acquiring them. For example, if someone gave through a direct mail campaign, you should continue sending them direct mail appeals. But what happens next?

Donor 73

Donor Gift Proposal Tag 73

sgEngage

APRIL 10, 2023

CBS News reported that in November 2022, Giving Tuesday raised an incredible $3.1 Demographic data, historical giving, and engagement metrics can help you decide how to segment your audience and construct your marketing strategy. This is because Giving Tuesday gets nonprofits real results. billion for charitable causes.

Demographics 76

Demographics Retention Donor Research 76

Bloomerang

NOVEMBER 10, 2023

The good news is that you’re reaching out to people you’ve researched and who you’ve determined are interested in helping your mission. Identify prospective major donors based on wealth and engagement metrics. These solutions include email marketing platforms, social media scheduling tools, and direct mail platforms.

Gift 103

Gift Raise Guide Relationship 103

Qgiv

NOVEMBER 30, 2021

The good news is that your data can be cleaned up and leveraged to inform your fundraising strategies. What type of clean-up is common when you pull mailing lists? Create your metrics: What will success look like to you? Inconsistencies in where data is stored and how it is coded can cause data challenges. Prospect portfolios?

Database 52

Database Donor Fundraising Nonprofit 52

Bloomerang

JULY 5, 2021

mailing address; phone number; tax identification number). Inform donors of breaking news and/or problems as soon as possible. . Establish clear success metrics. If your website is not mobile friendly, Google may not even show your organization at all in search results. Include multiple ways to give (e.g.,

Donor 142

Donor Strategy Retention Relationship 142

Care2

AUGUST 28, 2013

A handful of donation appeals per year might work for Direct Mail, but if you''re going to develop any significant revenue from a primarily email-based fundraising program, then quarterly email appeals aren''t enough. Good timing (riding news cycles, sending urgent appeals tied to a deadline, piggy-backing on related moments of opportunity).

email 77

email Fundraising Rate ROI 77

Get Fully Funded

APRIL 20, 2021

Your nonprofit needs you working in your strengths , not setting up your newsletter in Mail Chimp or scheduling your next Facebook post. Manage your email marketing: Whether you use Mailchimp, Constant Contact, or a similar tool, your VA can manage your mailing list, keeping your list updated and properly tagged. Nor should you.

Virtual 116

Virtual Work Calendar Nonprofit 116

NTEN

MARCH 19, 2009

By many measures, online fundraising had a red letter year in 2008: Online donors are younger and have higher incomes than traditional, primarily direct mail donors. Over the past few years, online giving has become an increasingly significant source of new donor acquisition. Let's get the bad news out of the way first, shall we?

Attention 36

Attention Metrics Online Fundraising 36

Saleforce Nonprofit

AUGUST 5, 2022

Employees in our stores, in our mail rooms, and in finance — they should all be able to see how their work is helping people on their path to better health.”. And, the company has the metrics to prove it. Surprisingly, that can be good news for a company’s nonprofit partners. Purpose-Driven Companies Innovate.

Companies 106

Companies Alaska Malta Philanthropy 106

CauseVox

OCTOBER 11, 2021

Is it best to create a monetary goal or one based on impact metrics? Here’s a few ways to get your major donors on board with your year-end campaign: Send them mail. Save room for last minute matching gifts, major announcements, or relevant current news and events. Many organizations still send direct mail appeals, too.

Guide 73

Guide Giving Campaign Social Media 73

Care2

JANUARY 6, 2009

Out of the box, Google Analytics provides a lot of useful metrics, such as visitors, pageviews, most popular pages, and a variety of other helpful data. It also gives you some more advanced, calculated metrics like bounce rate, average time on site, and pages/visit. Which metrics will help you achieve it?

Analytics 54

Analytics Google Social Media Websites 54

Connection Cafe

AUGUST 9, 2013

And perhaps your next tweet or mailing. While nonprofits often personalize direct mail campaigns—based on giving history, interests and past actions—that approach isn’t always carried over to their email campaigns. Helps data integrity (verify mailing address; find out interests). #3 I’m then more likely to read your next email.

email 48

email Campaign Test Benchmark 48

Connection Cafe

AUGUST 1, 2017

All of this is tied to a direct mail appeal, that can go out as early as mid-November or the beginning of December. In between the sends, our strategic advice is to send a holiday greeting and an e-news. For more interesting industry metrics, check out these 50 fascinating philanthropy stats —Danielle . Danielle .

FAQ 49

FAQ Giving Fundraising Campaign 49

NTEN

SEPTEMBER 8, 2010

Stay@Home was conducted as a traditional nonevent fund-raising activity: CC mailed invitations to its prospects and donors asking them to stay at home. CC launched Red House@Your House with a mail and e-mail campaign. The e-mail is updated with a new story each month to keep the content and news fresh.

Campaign 65

Campaign New York City Community Build 65

Connection Cafe

JUNE 10, 2015

Sending an email and direct mail to your current and past donors is a good way get the word out and recruit supporters to fundraise for you. Allow plenty of time to line up PSAs and segments on your local morning TV news shows; they may require weeks, and even months, to arrange. But, why stop there? Kicking Off Your Campaign.

Campaign 20

Campaign Fundraising Badge Metrics 20

Care2

JANUARY 15, 2009

Receive monthly updates 3 Comments | by Share Article in E-newsletters , Email Marketing Reader Comments (3) One thing Ive found that works extraordinarily well for large, national NGOs is mailing on local issues. As for #1, as always, think hard about your metrics. 60) Search « What Makes A Campaign Go Viral?

Newsletter 51

Newsletter Social Media Advocacy Tips 51

NonProfit Hub

JULY 12, 2017

But there’s some reassuring news. You can also use DonorSnap to create custom goals based on metrics that matter to your nonprofit; then, track those goals within your database to see your progress in real time! Not enough to shock you? Let’s add to the mix. 77 percent of donors leave due to a lack of communication.

Database 51

Database Donor Contact Nonprofit 51

Connection Cafe

JUNE 18, 2015

The good news is it can be done—even on a limited budget and with limited resources. In addition to assigning staff, you must also determine what metrics to track, such as the: Total number of active sustainers. How can you leverage your communication channels—including email, direct mail, and social media—to promote sustained giving?

Program 20

Program Giving Conservancy Demonstration 20

Bloomerang

MAY 30, 2022

We will grow our donor base by 10% by June using direct mail appeals, social media posts, and our giving day campaign. Once you’ve revamped your case for support, you can incorporate it into your email, social media, and direct mail campaigns, as well as your in-person donor meetings. A direct mail campaign. Direct mail.

Guide 130

Guide Fundraising Social Media Channel 130

Care2

APRIL 22, 2009

Jason DeRusha from WCCO news in Minneapolis ( @derushaj ) tweeted that he was looking for sources on a story about lawn signs. so we had a particularly interesting angle for him on the story and I contacted him and was interviewed for the news that night. DZ: How does it fit into your overall communications strategy?

Social Media 68

Social Media Twitter Action Advocacy 68

Care2

OCTOBER 17, 2007

Results of the survey will be shared in M+R’s upcoming study which will also include data they’ve gathered about online monthly giving metrics. All individual answers will be kept confidential. Thanks so much for your participation.

Survey 28

Survey Social Media Online Advocacy 28

NTEN

JUNE 18, 2009

Keeping in touch with your metrics, for both your website and emails, is essential to providing the content your visitors actually want -- not what you guess they want. We planned our campaigns in advance, coordinated email with direct mail, and targeted our messages to what our supporters wanted to hear about. I know I would.

Communication 57

Communication Online DC Wiki 57

Connection Cafe

MAY 10, 2016

We hired a research team from the University of Pennsylvania’s Annenberg School of Communication to design the evaluation metrics for the project. Our mailing list of 800+ subscribers had a 36% Average Open Rate (compared to 20% Industry Average.). Define Success and Then Measure, Measure, Measure! Celebrate Your Accomplishments.

Arts 20

Arts Public Philadelphia Artist 20

Care2

MAY 19, 2008

Well also effectively abate 266 metric tons of CO2 due to these upgrades. The engineers worked all weekend to relocate our servers and today, we celebrate the completion of our move to a green data center for www.care2.com.

Green 28

Green Social Media Advocacy Case Study 28

Care2

MARCH 26, 2009

“Its reassuring that despite the economic downturn most of the metrics they looked at, including average gift size, were flat or up compared to 2007,” said Robert Weiner, who provides technology consulting to nonprofit organizations. While donors continued to donate money, the average gift was smaller.

Convio 31

Convio Benchmark Studies Social Media 31

Neon CRM

DECEMBER 14, 2023

Content is one of the best ways you can connect with your audience, ask donors for a gift, and share the good news about your organization’s impact. The three primary channels used by nonprofits are email, social media and direct mail. Metrics How will you measure the impact and effectiveness of your content?

Calendar 52

Calendar Content Strategy Cancer 52

M+R

NOVEMBER 2, 2023

Here’s the good news: your organization probably already meets most (or even all!) of these new requirements — none of them are truly new ideas, and most have been requirements for years. Now here’s the bad news: if you don’t get on board with the new requirements, you’re likely to see your emails going to spam.

Yahoo 96

Yahoo Google email gMail 96

Neon CRM

JUNE 23, 2023

Don’t Overlook Direct Mail Email is the obvious communication choice for many nonprofits because it’s fast, relatively easy, and simple to automate. Direct mail, on the other hand, is just the opposite. People trust physical mail; it’s viewed as more authentic and genuine than email. 8 min read Read Now 4.

Retention 52

Retention Strategy Nonprofit Mail 52

Care2

JULY 26, 2007

Need some metrics guidelines? You can quickly see the actual cost per friend you recruit, the supporter you recruit, or cost per donation and hopefully compare that to other options - web traffic, direct mail, ads, email, events, etc. It works sort of like an online mortgage calculator. Job well done!

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

Need some metrics guidelines? You can quickly see the actual cost per friend you recruit, the supporter you recruit, or cost per donation and hopefully compare that to other options - web traffic, direct mail, ads, email, events, etc. It works sort of like an online mortgage calculator. Job well done!

Social Network 74

Social Network ROI Social Media Network 74

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 16, 2012

I found this wonderful infographic that takes you through the process of setting goals, making them measurable, picking your metrics, and making decisions based on your data. 3. Variety of Content Adds Spice To Your Page: Want to claim a space in your fans’ News Feeds? Vary the content you post.

Metrics 122

Metrics Audience Content Facebook 122

Care2

MAY 31, 2007

60) Search « Think Like a Designer: Viral Video and Paradox | Main | Web Metrics Wilderness: Find Your Site Conversion Pages. 60) Search « Think Like a Designer: Viral Video and Paradox | Main | Web Metrics Wilderness: Find Your Site Conversion Pages.

National 28

National Social Media Service Advocacy 28

Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. Keep an eye on your campaign progress as soon as you open the app with the dashboard. Individual tasks. Cision’s objective is to help with every aspect of earned media for your nonprofit.

Org 85

Org Raise Tools Help 85

Care2

MAY 14, 2009

Open rates can be an unreliable metric due to spam filters, preview panes and image blocking -- all of which make it hard to know whether someone is actually opening (or reading) an email. However, as online programs have matured, the decline in the performance of email has slowed. Don’t be too alarmed though.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Care2

FEBRUARY 3, 2008

Need some metrics guidelines? You can quickly see the actual cost per friend you recruit, the supporter you recruit, or cost per donation and hopefully compare that to other options - web traffic, direct mail, ads, email, events, etc. It works sort of like an online mortgage calculator. Job well done!

ROI 53

ROI Social Network Social Media Advocacy 53