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3 Ways to Improve Your Nonprofit’s Social Media Presence

Nonprofit Tech for Good

Sponsored by C ollidescope – an online platform that connects influencers, nonprofits, and socially responsible companies to create positive change and amplify impact. Step 2: Utilize Influencer Marketing Influencer marketing wields substantial power, especially when harnessed by nonprofits with a clear mission.

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Direct mail built the conservative movement. Can influencers beat it?

M+R

Enter: influencers. Influencer campaigns are the spiritual successor to the pioneering direct mail efforts, with massive potential to help movement organizations win. In an influencer campaign, a teacher looking for lesson planning tips might decide she does need a union after all. Looking for benchmarks?

professionals

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3 Essential Social Media Fundraising Metrics for Nonprofits

Achieve

Social media is an indispensable tool for raising awareness for your nonprofit’s cause, reaching new audiences, and strengthening your relationships with donors. Build strong relationships with your supporters and keep them invested in your mission by having a thoughtful social media thank-you plan in place. After all, with 4.9

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How to Recruit for Your Membership-Based Organization Online

Nonprofits Source

Understand Digital Engagement Metrics Before you launch your digital recruitment marketing campaign, you need to understand how digital engagement works so you can fine-tune your strategies accordingly. However, nano- and micro-influencers (users with between 1,000-50,000 followers) can make even better partners.

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Kiss Vanity Metrics Goodbye

Care2

During our discussion, Jessica and I talked about nonprofit and political campaigns obsession with vanity metrics. The other problem with relying on vanity metrics is that it dilutes social media’s real purpose – to be social. Focus on Influence. This is one way communications and there is nothing social about it.

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Measure the Impact, Not the Influence

Beth's Blog: How Nonprofits Can Use Social Media

Someone asked Tara a question about measuring Whuffie or influence. If we concentrate on our influence, we forget the end goal. All too many times, people stop at the influence part: how popular is that person? So, the point here is that numbers in social media don't matter as much building relationships one person at a time.

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The Power of Podcasting: Making Audio Content for Nonprofits

sgEngage

Sourcing guest speakers and collaborators for your podcast provides an opportunity to strengthen your relationships with other nonprofit professionals in your community, even if they don’t end up becoming a guest speaker.

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