Remove Influence Remove Measure Remove Metrics Remove Relationship
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3 Ways to Improve Your Nonprofit’s Social Media Presence

Nonprofit Tech for Good

Sponsored by C ollidescope – an online platform that connects influencers, nonprofits, and socially responsible companies to create positive change and amplify impact. Step 2: Utilize Influencer Marketing Influencer marketing wields substantial power, especially when harnessed by nonprofits with a clear mission.

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3 Essential Social Media Fundraising Metrics for Nonprofits

Achieve

Social media is an indispensable tool for raising awareness for your nonprofit’s cause, reaching new audiences, and strengthening your relationships with donors. Build strong relationships with your supporters and keep them invested in your mission by having a thoughtful social media thank-you plan in place. After all, with 4.9

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How to Recruit for Your Membership-Based Organization Online

Nonprofits Source

Understand Digital Engagement Metrics Before you launch your digital recruitment marketing campaign, you need to understand how digital engagement works so you can fine-tune your strategies accordingly. However, nano- and micro-influencers (users with between 1,000-50,000 followers) can make even better partners.

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Measure the Impact, Not the Influence

Beth's Blog: How Nonprofits Can Use Social Media

Someone asked Tara a question about measuring Whuffie or influence. Her response: This is one of the biggest reasons I don’t like to measure Whuffie. The measure needs to be in the impact. If we concentrate on our influence, we forget the end goal. A lot of followers doesn't equal influence. What you think?

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Measuring Engagement and Return on Relationships

Beth's Blog: How Nonprofits Can Use Social Media

Photo by Smitty42 Lucy Bernholz has a great post called " Metrics Are Good, Unless They Are Bad " which talks about the problems we encounter when we're trying to measure hard to measure stuff - like social media, social return, and social enterprise. Lucy brings up some points about metrics for Twitter.

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Kiss Vanity Metrics Goodbye

Care2

During our discussion, Jessica and I talked about nonprofit and political campaigns obsession with vanity metrics. The other problem with relying on vanity metrics is that it dilutes social media’s real purpose – to be social. Focus on Influence. Don''t just rely on tools and expect it to give you the full picture.

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Is Measuring Your Facebook Edgerank Useful?

Beth's Blog: How Nonprofits Can Use Social Media

What is it and what it means to use it as a measurement for improving Facebook engagement on your Facebook Page? This post summarizes some of the key points and resources shared. Affinity = the relationship between you and each individual fan. Measuring Your Edgerank Score. Edgerank Is To Facebook As Pagerank is to Google.

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