Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

While we have articulated our main goal and identified our stakeholders, we are still actively exploring what kind of investment we can make and what various benchmarks mean to us and more importantly what we should do with the numbers we collect. Influence —> take action. Improved relationships with donors or volunteers.

Measure 96

Measure Social Media Media Social 96

AFP Blog

FEBRUARY 2, 2007

Convio debuts online marketing benchmark report for nonprofits: "Convio, a provider of online constituent relationship management solutions for nonprofits, has created an online marketing benchmark report to assist nonprofit organizations in creating online marketing programs that aim to maximize results.The online report includes a discussion of key (..)

Convio 20

Convio Benchmark Report Marketing 20

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. industry benchmarks.

Social Media 102

Social Media Map Strategy Media 102

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2009

My autographed copy of Brian Solis 's (and Deirdre Breakenridge's) new book, Putting the Public Back in Public Relationships: How Social Media is Reinventing the Aging Business of PR just arrived in today's mail. The old Web metrics don't work well for measuring social media. Rises because of relationship building.

Public 50

Public Metrics ROI Chapter 50

Connection Cafe

OCTOBER 6, 2013

Here Are This Week’s Nonprofit Highlights: Jeff Haguewood of Sidekick Solutions suggests the 5 Basic Fundraising Performance Metrics to Start Measuring Today. Do you have a CRM that makes tracking relationships and supporter interactions possible? And I hope the compilation below does just that- helps you help others.

Profile 38

Profile Blackbaud Stats Nonprofit 38

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2008

  Biz 360: Finding the influencers is most important.    Our product identifies the influencers - the credible blogs.       It is relationship management, not just responding to bad comments.   Created an "advocacy" metric - positive opinion - negative opinion. 

Marketing 50

Marketing ROI Influence Metrics 50

Connection Cafe

JULY 7, 2016

And I learned a few other things: Social Media is More than Vanity Metrics. Aren’t our connections with supporters and advocates and influencers integral to how we will continue to move forward, together? We’re seeing a growing relationship between the tech sector and social good like never before.

Guatemala 37

Guatemala Social Media Influence Chart 37

Care2

AUGUST 22, 2013

Set benchmarks and specific goals for traffic, engagement, and online giving for the year. Produce a monthly website and online engagement report of key metrics. Cycle through a combination of blog authors and guest bloggers from within your organization, board members, influencers, etc. Publish 1-2 blog posts each week.

Online 71

Online Tips Calendar Test 71

Bloomerang

JUNE 20, 2023

How to create an online fundraising strategy Tips for a successful online fundraiser 10 effective online fundraising ideas 8 online fundraising metrics to track Use the tips and ideas in this guide to create your own online fundraising plan and to determine the fundraising tools you’ll need to accomplish your ultimate goals.

Ideas 97

Ideas Guide Online Fundraising 97

Connection Cafe

DECEMBER 15, 2010

Understand the difference between metrics and analytics. Once you understand and evaluate various key metrics and corresponding benchmarks, you can use your analysis as a blueprint to think strategically about how to improve your event’s future fundraising results. Think relationships. Think in segments.

Marketing 55

Marketing Tips Online Analysis 55

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

This is a real POWER RELATIONSHIP. But first, you have to build trust, credibility and -- most importantly -- a relationship with those who might interact with your posted content. 4 The Right Six People It’s about finding the right six or seven people – the key influencers in your topic area or discipline.

Marketing 70

Marketing Blackboard Social Social Media 70

Bloomerang

JULY 20, 2023

You can then leverage this information to build relationships with these donors and encourage future donations. Track key metrics To determine how successful your strategy is and see if you’re reaching your goals, you need to know which metrics to track. We’ll cover more about the metrics you should analyze later.

Ideas 78

Ideas Online Fundraising Tips 78

Saleforce Nonprofit

AUGUST 24, 2021

In my first year, we launched an informal Partner Advisory Council — a forum where partners across our community could share feedback directly with us and influence the way we developed products and engaged with customers. Metrics to gauge our mutual successes or areas for improvement.

Communication 105

Communication Education Product Voice 105

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2011

Some struggle to find an attainable number. Benchmarking comparing your organization’s past performance to itself or doing a formal or informal analysis of peer organizations can help. It also helps to break down your goal into monthly or quarterly benchmarks.

Social Media 129

Social Media Media Social Chart 129

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 13, 2010

You need metrics or measure against goals, but you also need harvest those insights. You can't quantify love as a metric, but it is important sign or signal of life in your online community. So, I encouraged him to help me with reaching my influencers on Twitter - that I learned about from Eric Peterson. So is creativity.

Classes 95

Classes Learning Fundraising Reflection 95

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

While we have a number or random staff also creating relationships with people that are interested in what they do, the programs allow for a very specific audience to collect information about what they are most interested in. It's the relationships I adore. DEFINE the METRICS. Say, let’s define our metrics. set audience.

ROI 76

ROI Social Media Slides Media 76

The Modern Nonprofit

FEBRUARY 20, 2024

Analyzing Your Website’s Organic Traffic To understand how people are finding and engaging with your nonprofit website, you need to set up analytics and regularly monitor performance metrics. You’ll find key metrics under the Acquisition > All Traffic > Channels menu in your GA dashboard.

Websites 59

Websites Guide Impact Metrics 59

Connection Cafe

DECEMBER 22, 2013

From #batkid to #GivingTuesday, the Next Generation of American Giving to Content Marketing for Nonprofits , storytelling to social fundraising, retention rates to relationship building, the roundup below covers it all (and everything in between). Follow up, say thank you, and start building the relationship. Are you a real fundraiser?

Story 54

Story Nonprofit Social Media Content 54

Connection Cafe

DECEMBER 5, 2017

And we all have likely asked these same questions: How much do I really know about my donor’s relationship with my charity? Data and the understanding and interpreting of metrics is something I have to work hard at, because it simply does not come naturally to me. Am I using the data I have to its fullest advantage?

Analytics 33

Analytics Data Analysis Metrics 33