Measure the Impact, Not the Influence
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 30, 2009
Tara presented the ideas in her book, The Whuffie Factor and I got to share a few ideas about how to use Whuffie for good. Someone asked Tara a question about measuring Whuffie or influence. Her response: This is one of the biggest reasons I don’t like to measure Whuffie. The measure needs to be in the impact.
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