Media Cause

JULY 23, 2021

RSAs allow you to create and use multiple headlines and descriptions that Google then tests to see which combinations perform best. With DSAs, Google dynamically generates headlines and directs users to the most relevant landing page. Test time-specific (day, month, year, time of day, etc.) and browserstack.com.

Google 52

Google Grant Headline Tips 52

The Modern Nonprofit

OCTOBER 17, 2023

Have a clear message Kick off your giving page with an attention-grabbing headline that captures your mission and what you’re asking for. Embrace a Sleek, Speedy Design Slow page loads are like elevators without music—awkward and patience-testing. Donation Page Tips for Skyrocketing Conversions 1.

Donation 105

Donation Giving Badge Headline 105

The Modern Nonprofit

DECEMBER 4, 2023

Understanding The State of Data Privacy In an era where data breaches headline news regularly, the consciousness around data privacy has reached an all-time high. Individuals are more aware and concerned about how their personal information is used, shared, and protected.

Support 103

Support Fundraising Awareness Data 103

Pamela Grow

MARCH 10, 2021

Consider testing an email welcome series. Keep it uncluttered and simple and spend some time testing your e-news in every conceivable way it might be viewed. Then I’ll test them in the Advanced Marketing Institute’s Headline Analyzer, where I’ll get a score. Play, experiment, and test.

Newsletter 88

Newsletter email Nonprofit Headline 88

Candid

MAY 10, 2023

Similarly, for display advertisements on websites, distill your messaging into compelling headlines and striking visuals to grab your audience’s attention. To test or preview your campaign, consider doing a soft launch first. Step 5: Launch, measure, and optimize It is time to launch your communications campaign.

Communication 98

Communication Campaign Channel Measure 98

Bloomerang

OCTOBER 4, 2021

Here’s a “you test” you can use from Bloomerang that also incorporates the Flesch-Kincaid Grade Level reading test. This is why there are all sorts of readability tips you want to keep in mind, beginning with the Flesch-Kincaid Grade level test. Take a good hard look at your letter. how you would talk). Our Incoming 1L class.”

Question 142

Question Donor Test Student 142

Candid

AUGUST 2, 2023

As extreme weather makes front-page headlines year-round, each news cycle brings fresh evidence that we are living in unprecedented times. Awareness of the critical relationship between climate change and natural disasters and that to address one means engaging with both is a crucial test for the sector.

Disaster 98

Disaster Action Change Hurricane 98

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

Craft good headlines. Here’s an excellent cheat sheet that can help you write more engaging headlines. Here’s more tactical tips from Upworthy: Find or create great content. Write at least 25 headlines —simply because your first one will likely suck. Avoid giving it all away in the headlines. Be visual. “If

Social Media 101

Social Media Headline Media Social 101

NetWits

JANUARY 3, 2011

Direct mail may use different friendly URLs to test response rates. Email may test different “Donate” calls to action to improve click-through rates. Now that they’re one step closer to becoming a donor, event participant, or email subscriber, do you stop testing? Why is testing important? Are you sure?

Rate 134

Rate Content Conversation Test 134

Media Cause

AUGUST 17, 2023

This shift brought better creative intelligence around ad strength—allowing you to see your ad strength in real time as you adjust headlines and descriptions for your RSAs. Check CPC + CTR As you’re auditing the keywords in your ad groups, check to see how your cost-per-click (CPC) and click-through-rates (CTR) are doing.

Adwords 52

Adwords Campaign Search Headline 52

Pamela Grow

JUNE 28, 2023

Craft a minimum of three different headlines and use a tool like Advanced Marketing Institute’s Headline Analyzer to gauge the most effective subject line. Test your subject lines. You’ll want to spend as much time on your subject line as you do on the content.

email 52

email Rate ROI Social Media 52

Whole Whale

SEPTEMBER 8, 2023

This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective. Results, not applause, are the real test.

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 8, 2017

One communications director shared that she scans the headlines every morning and only goes deep into stories that are relevant to their communications strategy and limits her time. In the last few weeks, we have been pummeled with disturbing headlines about the current events.

Mind 112

Mind News Professional Tips 112

Qgiv

JUNE 9, 2021

Before Covid-19 became headline news, the Greater Pittsburgh Community Food Bank had already identified optimal web performance as a critical organizational need. For the Greater Pittsburgh Community Food Bank, that collective curiosity took the form of testing. Along with testing comes asking the right questions. Lots of it.

Strategy 59

Strategy Fundraising Test Collaboration 59

Byte Technology

APRIL 15, 2015

To begin, check your site through Google’s “mobile-friendly test.” If the results of the Google test are disappointing or if your site fails outright, you may need to give it a tune-up and make sure every page renders correctly. You’ll get a crystal-clear message immediately, such as “Awesome!

Search 100

Search Mobile Websites Headline 100

EveryAction

SEPTEMBER 20, 2016

Amy recommends testing different types of posts (a bold graphical image with copy vs a link with preview image + short description, for example) to determine which ones resonate most with your audience and produce the results you're hoping for.

Metrics 100

Metrics Social Media Measure Media 100

Eric Jacobsen Blog

JANUARY 31, 2021

The book subtitle in the headline above convinced me to read, Humanocracy , by Gary Hamel and Michele Zanini. How much autonomy do frontline teams have to design their work, solve problems, and test new ideas? To what extent are your interactions with your other leaders focused on internal issues (e.g.

People 52

People Create Organization Headline 52

Eric Jacobsen Blog

NOVEMBER 24, 2020

The book subtitle in the headline above convinced me to read, Humanocracy , by Gary Hamel and Michele Zanini. How much autonomy do frontline teams have to design their work, solve problems, and test new ideas? To what extent are your interactions with your other leaders focused on internal issues (e.g.

Headline 52

Headline Mentoring Authoring Problem 52

Eric Jacobsen Blog

AUGUST 4, 2020

The book subtitle in the headline above convinced me to read, Humanocracy , by Gary Hamel and Michele Zanini. How much autonomy do frontline teams have to design their work, solve problems, and test new ideas? To what extent are your interactions with your other leaders focused on internal issues (e.g.

People 52

People Create Organization Headline 52

Robert Weiner

JULY 23, 2009

The front-page headlines read " Hacker steals Twitter's confidential documents ," but the real story isn't about Twitter — it's that the stolen documents were stored online, "in the cloud." IT staff can test the security of passwords on their own networks. This could happen to any nonprofit or company storing data this way.

Twitter 100

Twitter Doc Headline Files 100

Nonprofits Source

APRIL 19, 2017

To test the theory, I recently ran a remarketing campaign on Facebook promoting my article, “ How To Get More Online Donations With Content Marketing.” I would recommend testing out some of the feature sets to maximize the success of your fundraising ideas. Without remarketing, only 8% will return to complete the purchase.

Ideas 111

Ideas Donation Online Strategy 111

Tech Soup

FEBRUARY 5, 2013

In a recent test of a direct email for Adobe software donation program at TechSoup, we discovered that image-based emails showed a significantly improved click rates over the more traditional, text-based emails most TechSoup members are used to receiving from us. We're now planning to expand this to the rest of our emails.

Rate 52

Rate Newsletter Adobe Headline 52

Judi Sohn

JUNE 1, 2009

It took a while, but I finally have a template that seems to be working well for us: I’ve tested the template in Outlook (2003 and 2007), Gmail, AOL, Yahoo and Apple Mail and it looks just like the screen shot above, or close enough. By a very wide margin.

email 100

email Test Template Convio 100

Classy

MAY 25, 2021

Be sure to test and experiment to continually improve your conversions. . On Classy, you can effortlessly maintain brand consistency by enabling domain-masking, plugging in photos or video, customizing your messaging, and elevating your email receipts with a unique headline, background image, and thank you note.

Donation 67

Donation Tips Rate Mobile 67

M+R

JUNE 22, 2021

For nonprofit digital ads, the unmistakable headline of M+R’s annual Benchmarks Study has been continued growth. M+R has been testing approaches on how to build a pipeline into a program, cultivate potential donors, and automate the process. But turning your attention to mid-level donors can have some truly eye-popping results.

Benchmark 52

Benchmark Studies Digital Analysis 52

Classy

JUNE 16, 2021

Explain the process step by step and have someone who has never done it before test your instructions to make sure they’re easy to follow. In your instructions, you can also include helpful tips for things like what campaign photo the fundraiser might want to use, or ideas for their campaign page’s headline.

Fundraising 94

Fundraising Haiti Instruction Instructional 94

Care2

AUGUST 22, 2013

Look for opportunities to test different calls-to-action and other key content that is important to your organization. Run A/B testing for email subject lines and for content on landing pages for any email appeals or other actions. Test 3-4 new Facebook Ads: Test different ad types (promoted post, sponsored story, etc.),

Online 71

Online Tips Calendar Test 71

Connection Cafe

APRIL 29, 2014

Today, your job is much more focused on the percentage point in converting potential supporters into long term donors than being focused on the color of the new logo or the catchy headline. Make sure testing is part of your day-to-day process. Understand your variables, then test, measure and document results. Do some science.

Marketing 37

Marketing Donor Michigan Test 37

Care2

JUNE 25, 2009

Testing email subject lines and content is pretty easy with many email marketing tools, but there was never an easy way to do the same thing with webpages.until Google Optimizer. Here's a sample report: Google Optimizer also allows for "multivariate testing".

Websites 38

Websites Headline Strategy Test 38

Allegiance Group

MAY 16, 2023

Landing pages are an excellent opportunity to employ A/B testing to optimize conversions. By creating multiple versions of the page with different layouts, headlines, calls-to-action, or visuals, you can track which elements perform best and adjust your approach accordingly.

Websites 52

Websites Alternative Nonprofit Conversation 52

AFP Blog

FEBRUARY 19, 2015

His charity project—listening to Nickelback, for a week straight—is making international headlines. The project, "the ultimate test of human endurance," is two-fold, Carey says in the podcast. " ''via Blog this'''

Charity 20

Charity Challenge Headline Podcast 20

Byte Technology

FEBRUARY 21, 2017

One great way is to initiate A/B split testing. Lots of web design firms perform A/B split testing for their clientele (Byte Technology included!) The free plugin version is incredibly easy to set up and use—indeed lots of people already have it installed on their site—and it works a little differently than other testing platforms.

WordPress 100

WordPress Test Site Plugin 100

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 23, 2012

Earlier this month, MomsRising tested a strategy to reach Latinos with information on the Affordable Care Act (or health care reform) by tweeting about a range of issues including ACA during a Latino State of the Union event hosted by MALDEF. MomsRising also has a social media reach of 3.5 million readers on the blog, Facebook and Twitter.

Twitter 101

Twitter Support Build Newsletter 101

The Fundraising Authority

MAY 8, 2021

We recommend selecting a lower limit as you'll need to leave some budget for testing. Be sure to set up an ad for each keyword that includes that keyword in the headline and the description. Budget Cap Budget Cap - you can set your budget cap. You'll want to lower this if you wish to run many campaigns on Ad Grants. all networks).

Grant 152

Grant Google Search Application 152

NonProfit Hub

MARCH 6, 2014

Many failed donation sites used too many banners, confusing headlines and muddled color schemes, all of which make it difficult for potential givers to even find the donation button. Take the time to run site tests, using volunteers who have no involvement in your organization to determine the overall usability of your site.

Donation 52

Donation Arts Online Nonprofit 52

Care2

JUNE 25, 2009

Testing email subject lines and content is pretty easy with many email marketing tools, but there was never an easy way to do the same thing with webpages.until Google Optimizer. Here's a sample report: Google Optimizer also allows for "multivariate testing".

Site 28

Site Headline Strategy Test 28

Get Fully Funded

MARCH 14, 2022

You can also emphasize your headlines and key phrases by bolding them, increasing the font size, and capitalizing the letters. Test every page of your website and make sure it displays correctly on a phone. Colors: Colors are so important. They affect how you feel. They invoke a mood. Make sure your site is 100% mobile friendly.

Profit 124

Profit Websites Build Work 124