Tech Soup

FEBRUARY 5, 2013

In a recent test of a direct email for Adobe software donation program at TechSoup, we discovered that image-based emails showed a significantly improved click rates over the more traditional, text-based emails most TechSoup members are used to receiving from us. What We Learned.

Rate 52

Rate Newsletter Adobe Headline 52

Bloomerang

OCTOBER 4, 2021

Here’s a “you test” you can use from Bloomerang that also incorporates the Flesch-Kincaid Grade Level reading test. This is why there are all sorts of readability tips you want to keep in mind, beginning with the Flesch-Kincaid Grade level test. It appears the incoming class looks swell and that bar pass rates are good.

Question 142

Question Donor Test Student 142

EveryAction

SEPTEMBER 20, 2016

Goal: Engagement Metric: Overall Engagement Rate. Platforms like Facebook, Twitter, and even Instagram now report on engagement rates right within their native analytics so be sure to figure out how these numbers are represented. Goal: Website traffic Metrics: Clickthrough Rate, Visits.

Metrics 100

Metrics Social Media Measure Media 100

Media Cause

AUGUST 17, 2023

This shift brought better creative intelligence around ad strength—allowing you to see your ad strength in real time as you adjust headlines and descriptions for your RSAs. Check CPC + CTR As you’re auditing the keywords in your ad groups, check to see how your cost-per-click (CPC) and click-through-rates (CTR) are doing.

Adwords 52

Adwords Campaign Search Headline 52

Whole Whale

SEPTEMBER 8, 2023

This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective. Results, not applause, are the real test.

Lesson 59

Lesson Fundraising Digital Test 59

Nonprofits Source

APRIL 19, 2017

Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Had a 55% increased conversion rate. Result: 119%-203% higher conversion rates. To test the theory, I recently ran a remarketing campaign on Facebook promoting my article, “ How To Get More Online Donations With Content Marketing.”

Ideas 111

Ideas Donation Online Strategy 111

Classy

MAY 25, 2021

A strong conversion rate for your nonprofit donation page depends on a number of factors, including a clear call to action, mobile-responsive software , customized visuals, and a streamlined checkout process. Be sure to test and experiment to continually improve your conversions. . ACH increases recurring giving capture rates.

Donation 67

Donation Tips Rate Mobile 67

Connection Cafe

NOVEMBER 17, 2017

Open Rate: If you manage an email campaign of any size, then you’re familiar with an open rate. For example, if 100 people received your email and 20 people opened it, then your open rate is 20%. Click-through Rate: Once again, this is a term with which you’re likely familiar. Knowing any of these rates is easy.

email 32

email Rate Test Spam 32

Allegiance Group

MAY 16, 2023

Specific Problem Solving: The main issue your nonprofit is trying to address may be very focused, such as improving fundraising or boosting membership conversion rates. Landing pages are an excellent opportunity to employ A/B testing to optimize conversions. Get a homepage-only redesign.

Websites 52

Websites Alternative Nonprofit Conversation 52

Care2

AUGUST 22, 2013

Look for opportunities to test different calls-to-action and other key content that is important to your organization. Run A/B testing for email subject lines and for content on landing pages for any email appeals or other actions. Test 3-4 new Facebook Ads: Test different ad types (promoted post, sponsored story, etc.),

Online 71

Online Tips Calendar Test 71

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 23, 2012

This is twice the rate of Caucasians and even within the tweeting Latino community there is a breadth of diversity in terms of race, socioeconomic background, immigration status and English-language capabilities. Our ACA story headlined Las Blogueras (hashtag #lasblogueras), a largely Spanish-language Twitter newsletter with 15,000 readers.

Twitter 101

Twitter Support Build Newsletter 101

Nonprofit Tech for Good

JANUARY 10, 2022

Performance: The account must maintain a 5% click-through rate each month. Responsive text Ads are ads in which you specify multiple different headlines and descriptions and Google selects the ones that it feels would be the best match and thus would create the highest probability of the user clicking on the ad. Use Ad Extensions.

Google 353

Google Grant Guide Nonprofit 353

Care2

JANUARY 14, 2009

Given the email clutter your subscribers battle daily, how are your organization’s e-newsletter open and click-through rates looking these days? Here are some useful tips to increase your e-newsletters performance rates. Headlines should be short. The top area of any e-newsletter is prime real estate.

Newsletter 51

Newsletter Tips gMail Headline 51

Nonprofits Source

NOVEMBER 3, 2017

While mobile optimization isn’t a direct Google ranking factor, it indirectly benefits SEO by reducing bounce rates in addition to giving your website the perception of professionalism. Google’s mobile-friendly test tool is a quick way to check whether or not your pages are optimized for mobile devices: 7.

Beginner 91

Beginner Digital Marketing Guide 91

Care2

JANUARY 15, 2009

Given the email clutter your subscribers battle daily, how are your organization’s e-newsletter open and click-through rates looking these days? Here are some useful tips to increase your e-newsletters performance rates. Headlines should be short. The top area of any e-newsletter is prime real estate.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Get Fully Funded

AUGUST 1, 2022

If you try to use your regular email, you run the risk of being marked as spam, looking unprofessional, and not being able to measure open rates. You’ll see your engagement rate drop and unsubscribe rate climb. Use headlines to let the reader know what to expect in each section. Share something on social media.

Newsletter 124

Newsletter email Create Template 124

Nonprofits Source

JANUARY 23, 2023

Maintain a 5% click-through rate (CTR). Test out different ad extensions to determine what drives results for your ads. 5) Test different headlines and descriptions with RSAs. If you’ve spent any time in the realm of nonprofit marketing, you’ve likely heard of A/B testing, also known as split testing.

Grant 52

Grant Google Guide Nonprofit 52

Care2

FEBRUARY 4, 2009

Although sadly our unabbreviated name is too long to fit the 25-character limit on ad headlines.) The Payoff In October, at the height of the election season, we managed to go over our Google Grants budget, spending $10,212 and earning a click-through rate of 6.43% and a conversion rate of 2.10%.

Grant 31

Grant Google Case Study Search 31

sgEngage

AUGUST 23, 2023

Capture attention with your headlines. Creating high-quality ads will improve your click-through rate (CTR) substantially. Luckily, Google offers a feature that will cycle through headlines and descriptions. You can even test out different placement, colors, and font sizes to make your CTAs stand out.

Grant 67

Grant Google Guide Management 67

Nonprofits Source

SEPTEMBER 8, 2017

However, if you notice deliverability or response rates have declined but your email list is growing, it may be worth taking a look at other providers. I’ll admit these are difficult to accurately measure but they are more influential than click throughs and open rates. But what about engagement from your audience?

email 89

email Marketing Strategy Fundraising 89

The Science Behind Engaging your Supporters

NOVEMBER 6, 2018

The unfortunate reality is that the average fundraising page completion rate is only 17%, according to the M+R 2017 Benchmarks Study. To make sure that prospective donors aren’t leaving your donation page uninspired, use these tips to double or even triple your donation page completion rates: 1. What can I do here?

Donation 56

Donation Headline Fundraising Images 56

Bloomerang

AUGUST 28, 2021

I’m going to share some website tweaks to help you boost your conversion rate for online gifts. I’ve tested it. It’s actually a good thing to send more email because the more email you send, and the more people open and read your email, the better your deliverability rate. Test, test, test.

Video 76

Video Fundraising Guide Test 76

Care2

FEBRUARY 7, 2009

Although sadly our unabbreviated name is too long to fit the 25-character limit on ad headlines.) The Payoff In October, at the height of the election season, we managed to go over our Google Grants budget, spending $10,212 and earning a click-through rate of 6.43% and a conversion rate of 2.10%.

Google 31

Google Grant Adwords Social Media 31

Nonprofits Source

SEPTEMBER 8, 2017

However, if you notice deliverability or response rates have declined but your email list is growing, it may be worth taking a look at other providers. I’ll admit these are difficult to accurately measure but they are more influential than click throughs and open rates. But what about engagement from your audience?

email 45

email Marketing Strategy Fundraising 45

Nonprofits Source

MARCH 21, 2018

Engagement rates on Instagram are 15 times higher than Facebook and 20 higher than Twitter. Engagement figures are impressive too, with an average open rate of 80% and a 4 – 10 times higher click-through-rate than traditional email. Click-through-rates are also 4 to 10 times higher. Facebook messenger hit 1.2

Social Media 109

Social Media Resource Marketing Media 109

Tech Soup

JULY 30, 2015

Learn all of the rules here — just use discretion so you don't end up with a competitor in your headline. Keep CTR (click-through rate) above 1 percent for the past six months. Set aside an hour or two every week to check on your ads, make updates, and develop new copy to test. Google GrantsPro. spanhidden.

Adwords 36

Adwords Grant Google Impact 36

Connection Cafe

APRIL 13, 2018

It’s also advised to closely monitor your direct mail solicitation response rates and track your ROI. Include headlines and plenty of white space to make it easy to read. Be sure to test and track your response rates and average donation size to determine how these strategies are working for your organization.

Education 23

Education Fundraising Mail Offline 23

Bloomerang

SEPTEMBER 12, 2021

If you just had to rate it on a 1 to 10. So I tested the ideas, tweaking, fine-tuning, kept playing with them, and then seeing more results, even better results. Remember your open rates aren’t 100% and even from there, the people that actually read it and clicked are even lower, right? I just know it. We can do better.

Results 80

Results Video Donation Fundraising 80

Nonprofits Source

FEBRUARY 25, 2017

How to Increase Email Open Rates! ”. Who cares if your email open rate jumps 15% if you don’t have an integrated marketing plan to support the lead nurturing process? This article does so well because: The headline entices a positive emotion from readers. Call me crass, but this was a lesson learned the hard way.

Content 40

Content Leadership Marketing Files 40

Have Fun - Do Good

NOVEMBER 17, 2010

World Pulse is really at a point where we've demonstrated proof of concept, and we've tested all of our media channels over the years. A woman journalist from Sudan had her story about the flogging of a woman who was wearing pants get picked up, and it made international headlines. That's a great question and it's very true.

Voice 69

Voice Global Saudi Arabia Journal 69

Connection Cafe

DECEMBER 22, 2013

From #batkid to #GivingTuesday, the Next Generation of American Giving to Content Marketing for Nonprofits , storytelling to social fundraising, retention rates to relationship building, the roundup below covers it all (and everything in between). So, start testing- the sooner you do, the sooner you can start converting new donors.

Story 54

Story Nonprofit Social Media Content 54