article thumbnail

Maximizing Nonprofit Fundraising with Google Analytics 4

Allegiance Group

Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). What Is Google Analytics 4? But what Google Analytics — and GA4 in particular — brings to the table is an extra layer of information. You’ll be pulling in rich data in no time!

article thumbnail

Comprehensive Guide to Google Analytics 4 for Nonprofits

Qgiv

Luckily, nonprofit organizations can track website activity to make those essential changes by viewing user data through the use of Google Analytics 4. This blog post will discuss what Google Analytics 4 is, why nonprofits should use Google Analytics 4, and how to get started with Google Analytics 4.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Google Analytics 4 – A Continuing Story

Media Cause

Like it or not, the switchover to Google Analytics 4 is coming (at some point – Google is keeping the official date a mystery to themselves as well as the rest of us mere mortals). Getting setup with a GA4 property that pulls in data has been a smooth process for us and remains as simple as it was with Universal Analytics.

article thumbnail

How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

Maybe a friend shared the link with them, or they found your charity by Googling a topic you’re campaigning about. They are universal, so many tools track them or support adding them automatically. Most ad platforms (Facebook and Google) will let you set them up automatically on your links. We’ll get to that next.

Donor 284
article thumbnail

Supercharge Your Intern Program: 18 Proven Assignment Ideas Across Marketing, Data, & More

Whole Whale

Website content SEO clean-up Have interns use Google Analytics to identify frequently visited pages that have been ignored. QA and user flow testing Interns can walk through the main user flows of your website and note where there is confusion. This is especially easy if WordPress or another simple CMS is being used. Visit Campus 15.

article thumbnail

The Bots Face Off – Or Do They? ChatGPT Versus Bard

.orgSource

Initially Bard, the underdog who I was rooting for, failed this test miserably. Bard is able to access and process information from the real world through Google Search. The C-Bot is the clear winner of this test. Information Universe The bots have access to galaxies of information. I conducted my own little experiment.

Language 221
article thumbnail

Find the Silver Linings in GA4

Forum One

Now that Google Analytics (GA4) has officially replaced Universal Analytics, many mission-driven organizations are not loving the new normal. The planned phaseout of Google Analytics was a shock when it was announced. The planned phaseout of Google Analytics was a shock when it was announced. Key issues of concern (i.e.,