Nonprofit Tech for Good

FEBRUARY 11, 2022

Like everything else, though, pop-up technology has evolved considerably, allowing you to segment, test, and optimize. But, not only do pop-ups lead to a poor UX due to the smaller screen, you can also get penalized by Google for using them. Test out the options. Test different CTAs, different value propositions, timing, etc.

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Websites Work Test Nonprofit 308

Nonprofit Tech for Good

MAY 14, 2023

Bing ‘s market share compared to Google Search is small, but that could change in the near future. A lawsuit against Google is moving through the federal courts alleging that Google has monopolized the online advertising market by acquiring its competitors and forcing businesses and nonprofits to use its products and services.

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Tools Grant Google Search 251

Nonprofits Source

JANUARY 23, 2023

Through the Google Ad Grants program , nonprofits everywhere can leverage pay-per-click (PPC) marketing for free. Google gives eligible nonprofits $10,000 monthly to spend on its paid advertising platform. We recommend you reach out to their team for all your Google Grants needs! How do I manage Google Grants?

Grant 52

Grant Google Management Guide 52

Whole Whale

JULY 15, 2020

This article might save your Google Analytics developer a ton of time. If you have an email or customer list that engage with your site it can be frustrating to try to figure out how to connect those data with the Google Analytics User Id. The Problem. Which is why we created GetLighthouse.io. GetLighthouse.io.

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Analytics Google Track Info 94

Qgiv

JANUARY 25, 2023

Luckily, nonprofit organizations can track website activity to make those essential changes by viewing user data through the use of Google Analytics 4. This blog post will discuss what Google Analytics 4 is, why nonprofits should use Google Analytics 4, and how to get started with Google Analytics 4.

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Analytics Google Guide Stream 52

Nonprofit Tech for Good

JUNE 18, 2012

Google+ is definitely growing on me. Now that I have had some time to work with the tool set and figure out through a process of trial and error what kind of content works best on Google+, not only has engagement significantly increased on the Nonprofit Organizations Google+ Page in recent months, but so has my Return on Investment (ROI).

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Calendar Google Organization Plugin 196

Media Cause

NOVEMBER 5, 2021

Like it or not, the switchover to Google Analytics 4 is coming (at some point – Google is keeping the official date a mystery to themselves as well as the rest of us mere mortals). It will be a learning curve for all seasoned Google Analytics users, but a worthwhile one in the long run. File downloads. Unsampled data.

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Analytics Google Story University 52

Byte Technology

DECEMBER 29, 2016

It’s vital, therefore, that any and every website owner and administrator do periodic tests on their site to gauge speed and performance and to ensure that it’s operating at its most efficient and desirable level. Google PageSpeed Insights. Leave it to Google to come up with the industry-leading site testing app.

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Test WordPress Plugin Tools 100

Media Cause

JULY 23, 2021

In Part One of our 75 Tips + Tricks to Optimize Your Google Ad Grant , we covered creating and structuring your account, target settings and selecting keywords. In this post, we’ll cover the following topics to help you optimize your Google Ad Grant account: Ad Copy + Extensions. Use Google’s Dynamic Search Ads (DSA) as well.

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Google Grant Headline Tips 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 24, 2019

This includes Google , Microsoft , SalesForce , Intel , IBM , and many other companies. Last year, Google made an open call to organizations around the world to submit their ideas for how they could use AI to help address these social challenges. The key findings in the report are listed below.

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Google Challenge Report Impact 74

Byte Technology

MARCH 11, 2016

Too often, Craft notes, organizations stick with one “property” on Analytics but don’t allow for at least three separate views: a main view, a test view and a raw view. do not have e-commerce tracking set up in their Google Analytics accounts.

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Analytics Google Digital Marketing 100

Get Fully Funded

MARCH 4, 2021

At Nonprofit Megaphone , we specialize in helping nonprofits acquire, maintain, and utilize a specific kind of resource: The Google Ad Grant. The Google Ad Grant presents a cost-effective opportunity for nonprofits of all sizes to jumpstart their digital marketing efforts. It’s crucial to understand how the Google Ad Grant works.

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Grant Google Nonprofit Skills 52

Whole Whale

FEBRUARY 9, 2024

After all, how many people click on a link on the 4th page of a Google search (less than 1% FYI!)? A great tool for this is the Google Keyword Planner – part of the AdWords toolset. Study Seasonal Trends Another fantastic tool is Google Trends. You can use tools like Experte mobile test and Pingdom to test your site speed.

Strategy 98

Strategy Tips Google Search 98

Nonprofit Tech for Good

JULY 8, 2011

My guess is that 99.99% of nonprofits (or more) have not yet been invited to beta test Google+ ( sign up here ), but if you are a regular reader of Mashable, TechCrunch, or The Next Web, you might be feeling like your missing out on the fruits of being an early adopter (before the site is even out of beta – craziness!).

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Nonprofit Tech for Good

MAY 13, 2022

Maybe a friend shared the link with them, or they found your charity by Googling a topic you’re campaigning about. Most ad platforms (Facebook and Google) will let you set them up automatically on your links. Referrer (the URL that sent them to your page – for example, Facebook or Google). We’ll get to that next.

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Donor Track Facebook Campaign 284

Connection Cafe

MARCH 10, 2021

More nonprofits are beginning to see the immense value of the Google Ad Grants and have acquired it for themselves. From there, your organization has to stay on top of task management to maintain compliance with Google’s standards, make the most of your Google Ad Grant, and jumpstart your organization’s digital marketing efforts.

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Grant Google Guide Nonprofit 61

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 8, 2011

Why does Google + launch new stuff when I’m on a book deadline !! The long awaited brand pages on Google + are here. I put a post out on Google + asking what nonprofits had set up pages and was able to identify 88 from all the responses and placed them in a open circle here. Jump now or wait?

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Google Gartner Hype Nonprofit 104

Whole Whale

MAY 2, 2024

Website content SEO clean-up Have interns use Google Analytics to identify frequently visited pages that have been ignored. QA and user flow testing Interns can walk through the main user flows of your website and note where there is confusion. This is especially easy if WordPress or another simple CMS is being used.

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International Program Ideas Data 98

Nonprofit Tech for Good

APRIL 23, 2023

There are many ways your nonprofit can test the AI waters , h owever, in this post, we’re focusing on how you can use AI to improve your organization’s written content. AI Chatbots—the Basic Tools You’ve heard of ChatGPT , but what about Google’s Bard or Microsoft’s new Bing (to name a few)? Yes and no.

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Content Calendar Language Social Media 351

Nonprofit Tech for Good

JANUARY 10, 2022

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. So what are Google Ad Grants ? A Google Grant provides $10,000 each month to nonprofits to spend on Google Search ads. How Can You Use a Google Grant? Absolutely.

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Google Grant Guide Nonprofit 347

Wild Apricot

APRIL 6, 2016

Plus, with the right amount of testing and optimizing, you’ll soon become a Google Ads SuperHero! You don’t need to be an expert to figure this all out, but knowing the basics will give you a super start on creating your own Adwords campaigns.

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Adwords Google Grant Charity 60

Association Analytics

FEBRUARY 20, 2024

When it comes to judging what works, A/B testing – also called split testing or bucket testing – can help you compare the performance of two versions of content to see which one appeals more to viewers. K eep an eye on what leads to conversion. How are these folks getting to your website?

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Create Strategy Associations Registration 169

Zen and the Art of Nonprofit Technology

SEPTEMBER 4, 2008

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Google Chrome September 4, 2008 The hiatus is over with a short entry about Google Chrome , the new browser from Google that I learned about on the twitterverse while I was stopped at one rest stop or another.

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Google Open Source Virtual RSS 113

M+R

JUNE 22, 2023

Just upload their information into Meta, Google, or your DSP of choice, and target them as a custom audience. Once you’ve uploaded Scout Quest audiences into your ad platform, the next step is also very straightforward: Use those audiences to create your own lookalikes based on your super users and test them against other targeting options.

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Los Angeles Audience Google Channel 101

Candid

MAY 14, 2024

Test the link as a user to ensure it’s working. Two-factor authentication, or 2FA, is a second level of security that usually requires you to verify new logins using either a code sent to your email or phone, or a security app like Duo or Google Authenticator. I’d suggest trying this in Facebook but also on Google.

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Social Media Media Social Profile 105

Association Analytics

OCTOBER 10, 2022

If you’re doing an A/B test or targeting your email to a certain segment, it will also be difficult to refine your list without real-time access to your data. Google Analytics and Tracking Modules are two basic elements you need to track online behavior. Testing – You can always run an A/B test to see what is working best.

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Analytics Marketing Taxonomy Module 169

Care2

MARCH 3, 2014

One of the questions when setting up an A/B test is figuring out how large the different test groups should be. If the test groups are too small, they won''t provide sufficient data. If your sample sizes are too big, you are wasting subscribers on the less effective tests. Want to dive in deeper?

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Test Marketing Sample Open Source 64

M+R

MAY 31, 2023

Public Media Development and Marketing Conference (PMDMC) July 11-14, Atlanta Partner Sarah DiJulio and Vice President Rachael Wolber are headed to Hot-lanta where Rachael will be presenting “ Testing! Membership conversion testing in the digital space ” with Jill Shepherd from Propublica. Register here. That’s it!

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Business Atlanta Chicago Benchmark 88

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 2, 2013

For many nonprofits, Google Analytics is the tool of choice for measuring traffic, reach, engagement, and action primarily because it is free. While it is somewhat easy to use, some of the more valuable features may require a little tutoring to understand and use. The instructor is Google Analytics Evangelist Andrew Cutroni.

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Analytics Google Digital Free 106

Nonprofit Tech for Good

JANUARY 19, 2024

You can tell Google or whomever what the image is about, which in turn will help your content get found. Bonus Nonprofit SEO Resources Free keyword research tools: Google Keyword Planner , AHREFs’ Keyword Generator , and Semrush’s Keyword Magic Too l. They can also be a major boost to your next blog post’s SEO.

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Action Practice Tips Seattle 258

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 1, 2012

Alex Abelin: Google + for Nonprofits. Does Google + have the potential to be a valuable platform for nonprofits or is it just another shiny object to distract nonprofits? Should your nonprofit do more than simply set up a presence on Google + and not invest any more time? Become Familiar with the Google + Landscape.

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Google Time Nonprofit Metrics 98

Beth's Blog: How Nonprofits Can Use Social Media

JULY 4, 2011

On Friday, I tripped down the rabbit hole of Google + field test with many other social media early adopters and nonprofit technology (#nptech folks) who were kicking the tires. Google + is Google’s new social sharing platform. Google+ will add to that competitiveness. I found it overwhelming!

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Google Community Social Stumbleupon 121

Beth's Blog: How Nonprofits Can Use Social Media

JULY 6, 2011

Yesterday’s Yi-Tan call with Jerry Michalski was about Google +. Charles Warren who was on the Google + team was on the call. Google sees granular privacy controls as a way to spark more sharing because people will feel more comfortable and not just lurk. And, of course, the Facebook VS Google War has just gotten started.

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Google Hints Wikipedia gMail 90

sgEngage

JUNE 22, 2021

Google Analytics Data Review. Assuming you have Google Analytics running on your website, you have tons of data (maybe too much!) A/B Testing. A/B testing is comparing the success of one page/email/donation form against another. Believe it or not, you can conduct these tests in a bite-sized way too.

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Method Research Test Analytics 76

Media Cause

FEBRUARY 12, 2024

SEO , short for “ search engine optimization, ” boils down to enhancing your website to boost visibility on search engines such as Google, Microsoft Bing, and others—ensuring your content appears when people search with relevant keywords. Social Media’s Impact on Google Search How does In-Platform Social SEO differ?

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Search Alternative Social Social Media 59

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 2, 2011

Momsrising is an early adopter of online tools currently exploring the Google + platform and discussing it in team meetings. Can Google + be a good platform for social change activists? He talks about the importance of Google implementing brand pages. Short answer: too early to tell.

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Google Change Social Adopt 116

Nonprofit Tech for Good

AUGUST 16, 2019

WP Engine’s one-click staging for testing plugins or new features. Multiple Staging Sites – you can make a copy of your WordPress website to test new plugins before adding them to a live site. Three “staging” environments are included, along with one-click staging for need basic plugin testing.

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WordPress Hosting Websites Web 247